The Millennium Semiconductor Survival Guide.

Chapter 216 NewPay Shuangdan Special Event
As the president of NewPay, after hearing the complete idea of ​​collecting Christmas icons for the first time, Peter Thiel had too many amazing feelings about Zhou Xin in his mind. .

Peter Thiel has been working in the electronic payment space for a long time.Including the establishment of Confinity, looking for a development direction for Confinity, and finally determining the field of electronic payment.He has participated in almost the whole process of this industry.

"Genius idea, Newman, your brain seems to know how the Internet works, how to design products to attract users. The rumors on the Internet may be true. The god of the Internet field lives in your brain, and it provides you with constant thoughts.

When everyone doesn't know how to open up the market, you adopt an incentive plan to expand the user base.When everyone used the incentive fund plan to win users, you launched payment to enjoy discounts, and this time you scanned codes to collect patterns to share bonuses equally, and promoted two products, Mphone and NewPay. "

Peter Thiel deeply felt the psychology of other classmates looking at him when he was in school. He is a top student who graduated from Stanford Law School and worked as a professor at Stanford before entering Silicon Valley to start a business. He is a typical child of other people.

No matter how brilliant his past resume was, Peter Thiel felt as if he knew nothing in front of Zhou Xin.

Zhou Xin thought to himself, this is just the first step, collecting Wufu equal share bonuses is nothing, next year after the launch of the second-generation Mphone, I will place an advertisement on the Super Bowl, and let users use WeChat to shake to grab red envelopes.

Although Zhou Xin's network resources are not as good as Bill Gates', he is also the second richest man on the surface. He has a large number of contacts and sources in Silicon Valley, Wall Street and even Washington.Whether it is the news revealed to him from media magazines or privately, Zhou Xin can clearly feel that in the field of electronic payment, the power of chasers is getting stronger and stronger.

Unlike Quora and Riot Games, when he achieves a relative monopoly on these two products, the competing products on the market can hardly get any investment, and they can only rely on the founder's own funds.

NewPay's monopoly advantage in American and Maple Leaf Country is more obvious than that of Quora back then, but it did not stop investment institutions from investing in X.com one after another.

"Peter, because according to the internal data analysis of two companies, Matrix and NewPay, I found that the proportion of mobile payment applications on Mphone is not high enough, and only about 500% of the 50.00 million users have logged into their NewPay account.

Among them, only 30.00% of users make mobile payment once a week on average, which is seriously lower than my expectation. Therefore, I hope to use this equal bonus activity to stimulate users' enthusiasm for mobile payment. "

Peter Thiel nodded and said: "Newman, I believe this trick is definitely very effective, and its gameplay is far more exciting than simply sending money.

When I saw the internal test version, I had an urge to scan the QR code to collect patterns after scanning.

The launch on major TV stations has been negotiated, including the launch of traditional network channels, including the NewPay built-in message reminder on the Mphone, and a large-scale push will start tomorrow morning.

You can rest assured to go to Huaguo, I will keep an eye on this event.

In addition, X.com recently received another 5 million US dollars in financing, and Musk's shareholding ratio has fallen below [-]%.Is there anything we need to do about X.com? "

Zhou Xin thought that this time and space has been completely different from the original time and space. If NewPay maintains its monopoly position and keeps giving X.com hope, will Musk be dragged into this quagmire and unable to get out? There would be no Tesla and SpaceX.

But even without Tesla, other electric car brands will emerge from American, which is a historical inevitability.

Even knowing that this is a historical inevitability, Zhou Xin plans to first register the brand names of Tesla, Faraday, Faraday Future, Maxwell, Ampere, Volt and other electrical giants.

At that time, we will see what Musk and Jia will use as the name of the electric car, but I don't know if Jia can still make LeTV under the influence of Zhou Xin's hurricane.

It took only a moment for thoughts to turn in his mind, Zhou Xin replied: "Don't worry about them.

I think we reached a consensus very early on that NewPay’s competitors have never been other electronic payment companies. The more we take measures, the more we will be caught by others.

The Federal Trade Commission, the Financial Industry Regulatory Authority, consumer rights protection agencies, etc., are all staring at us. If we affect the actions of other electronic payment companies, we will be split up in the name of antitrust. Not far away.

And as long as we don't make fatal mistakes, other electronic payment institutions will never have a chance to catch up with NewPay.

Our competitors are credit cards, banks.

Why do you want to do mobile payment, why do you want to collect patterns and share bonuses equally?
As you understand, expanding the frequency of mobile payment usage is only the main purpose on the surface. Building brand effect is the second purpose, and the deeper purpose is to let consumers realize the difference between us and credit cards.In fact, mobile payment and credit card do not have any obvious advantages in terms of convenience.

The advantage of mobile payment is that it uses a mobile phone to display any marketing activities to consumers, unlike credit cards, which require account managers to call or send text messages to remind consumers that we are doing activities now.

Consumers may not necessarily click on the promotional text messages of credit card activities, but every time they take out their mobile phones to make mobile payments, they will be able to see our promotional activities. "

There was a voice in NewPay before, saying that small and medium-sized Internet companies should choose between them and other electronic payment institutions. If you choose NewPay, you will not be able to accept other electronic payment institutions.

This kind of proposal couldn't reach Xin Zhou, so it was rejected by Peter Thiel. As a law school graduate, he knew very well that this was a pure act of courting death, and he was afraid that he would not be investigated quickly enough by the anti-monopoly.

Like the 3Q war in later generations, if it happened in American, Tencent could not escape the fate of being split.

Before the arrival of Black Friday, NewPay's advertisements for this equal bonus event were placed on the prime time slots of major TV stations and on mainstream websites.

Netizens were almost the first to know about this event, and NewPay's event quickly sparked heated discussions.

Splitting 1000 million US dollars equally is full of gimmicks, and the novel participation mode is full of topics.

"Why are only Mphone users able to participate? This is a form of discrimination! This is discrimination against users of the web version of NewPay!"

This is the same as in the mobile Internet era. In order to attract users to their apps, Internet companies will try their best to make web applications difficult to use.The experience like the web version of Qidian is far inferior to that of the app.

It's just that netizens haven't seen this kind of routine yet.

"When I went to Wal-Mart today, I found that their cash register had placed two or three QR code stands for everyone to scan in conjunction with NewPay's activities.

I kind of wanted to buy an Mphone, but I didn't buy it before because I didn't think the extra features of the Mphone were worth $200.Now the activity of NewPay is really attractive.I can't help it anymore. "

Wal-Mart holds shares in NewPay, and the proportion of shares is quite large, so they will naturally cooperate with NewPay's promotional activities.

"I looked at NewPay's official website, and the number of users who have collected 5 patterns has not yet exceeded 100, which means that according to this figure, each of them can get more than [-] US dollars!"

"The biggest advantage of NewPay's event is that it is free to participate, and then you can know exactly how much money you will get in the end."

"I went to four Wal-Mart supermarkets today to scan the QR codes. I spent 5 dollars on gas alone. Counting the consumption I didn't hold back when I visited Wal-Mart supermarkets, I had to collect all [-] patterns to get back the cost."

"Is there anyone who can change the patterns? I have two Santa Clauses and I am only short of Christmas stockings. Is there anyone who trades Christmas stockings for Santa Claus?"

At the beginning, everyone was still discussing that NewPay's activities seemed very interesting, but later it became a swap pattern.

At the beginning, everyone thought that only scanning the QR codes specially displayed in offline stores would be effective, but later they found that you can get the pattern by scanning any QR code.

It's just that there is an upper limit to the patterns that can be scanned every day, and a maximum of 3 patterns can be scanned every day, and there is a famous saying behind each pattern.

This exquisite design also made product managers of other Internet companies realize that this should be a new design every week.

Zhou Xin has also been active in Silicon Valley for four or five years. As an unavoidable figure in the Internet age, his peers have done different analyzes on the products designed by Zhou Xin. Specially written as a book for sale.

The sales of these books are not bad, and there is a fixed audience.

A generally accepted point of view in these analyzes is that Zhou Xin is good at adding products without affecting the user experience.

It not only increases the richness of the product, but also fully considers the user experience, which requires master-level techniques.

"Mom, I think you can buy me an Mphone, so that we can also participate in NewPay's activity of scanning codes to collect Christmas patterns." In a standard white middle-class family in Los Angeles, the boy Mark talked with his mother Said.

His mother, Karen, sucked the dust with a vacuum cleaner and said loudly: "Don't even think about it! I bought you a Nokia the year before last. At that time, you were asked to choose between Nokia and Mphone. You didn't want to wait for Mphone to be released. Now it's too late to regret it." up.

Before your Nokia breaks down, you have no chance of changing your phone. "

Mark thought to himself: Oh no, wait until the Nokia breaks, maybe he starts to make money on his own, and the Nokia hasn't broken yet.

Mark begged: "Mom, everyone in our high school is using Mphones, and I am the only one who still uses Nokia, which makes me very embarrassed.

Not only did I lose face, but more importantly, I had no common topics with other students.

When everyone chats through the WeChat group, I don't know what everyone is talking about, and I can't participate in their topics.

Mom, I really need a Mphone. "

Karen said: "Don't think I don't know the mothers of your other classmates, and your best friend Edward didn't buy an Mphone. The price of an Mphone is $599, and I don't believe all of your classmates can afford this price.

Or that their parents are willing to buy them such an expensive phone. "

Mark said: "Well, not all, but a lot of people have Mphones, so I want one too.

Almost everyone in the school has an Mphone, and I hope to join their circle.Everyone's topic now is the collection of Christmas patterns. The only student in our school who has collected all the Christmas patterns is welcomed by everyone. "

The subtext that Mark didn't say was that the classmate had successfully dated the cheerleader.Collecting all the Christmas patterns can be divided into 1000 million US dollars, which makes Mark envious, and dating the cheerleader makes him even more envious.

Karen has nothing to do with her son. She always feels that he is already in high school, but his mind is still in elementary school. What phone.

This needs to test your social skills.The mobile phone is only second. In addition, the activity of collecting Christmas patterns will only last for less than a month. If he is popular because he has collected all the patterns, he will be ignored because the event is over. "

Mark explained: "No, it's not the same. Mphone not only has NewPay, but also WeChat and Weibo, as well as various applications. Without Mphone, my classmates and I would have nothing to talk about. After having Mphone, I have something to talk about.

Of course I know the importance of social skills, but the problem is that social skills are like your mother’s cooking skills, and Mphone is a supermarket. If you don’t go to the supermarket to buy ingredients, no matter how good your cooking skills are, you can’t make a good dinner.

It is really necessary for a high school student to have a Mphone. "

After Karen vacuumed up the dust in the room, the whole villa was instantly quieter. Then she turned on the computer and found the audio file recorded earlier, which contained the conversation between her and Mark.

She asked Mark whether to buy Nokia now or wait for the Mphone to come out, Mark said Nokia, and finally Karen asked Mark if he would regret it.

After hearing this, Mark wailed: "Mom, the situation is changing all the time. I was too naive at the time. I didn't support Newman firmly enough. I knew I was wrong."

After thinking about it, Mark said again: "You treat it as me lending you $599, and I will return the $1000 to you after I get a bonus of $599 million."

Karen was helpless: "First of all, the 1000 million US dollars is divided equally, not to say that you will give it all to you when you collect it all. Secondly, the number of times you can scan the code to get the pattern is limited, and there are only 3 opportunities per day. Even if I take you to buy it today, There are only 21 chances until New Year's Day.

In the end, the probability is too low. You just said that there are so many of you and only one classmate has collected the Christmas patterns. Why do you think you can get the Christmas stockings?
It has been 20 days since the event started, and your dad has failed to get a Christmas stocking 60 times.Why do you think you'll be the lucky one?I don't remember knowing Newman. "

　I still owe a chapter and will add it as soon as possible.

　　
　
(End of this chapter)