The Millennium Semiconductor Survival Guide.

Chapter 217 NewPay Prize Draw

Zhou Xin doesn't like to abandon the successful experience that has been verified by history in his memory, and to think of a set of so-called ideas for experimentation.

He doesn't think it's necessary. Wouldn't it be nice to wait until all the ideas in memory are exhausted before innovating on your own?
Therefore, in the current collection of five Christmas patterns, the probability of the other four patterns is also increased. Among them, only the probability of Christmas stockings is the lowest, even lower than the probability of Jingyefu in the Alipay collection of five blessings.

The final number of winners controlled by NewPay's background is about [-], which is also taking into account the number of people in American and the number of Mphone users.

Relying on the activity of collecting Christmas patterns, the number of Mphone users has increased. This growth is also limited, and the number of users is only around 500 million. The probability of winning a prize of [-]% is not low.

The ultra-low winning probability of Christmas stockings has led to the sale of Christmas stocking patterns on eBay for more than [-] US dollars, and this amount fluctuates with the number of people who have collected all announced by NewPay.

As a direct competitor of NewPay, X.com naturally pays close attention to the other party's dynamics all the time. When the activity of collecting Christmas patterns came out, X.com's operation director was blinded. Their activities are much more interesting.

After he reported the situation to Musk, Musk only felt a headache. The competitors are too strong, which is really a headache.

They are engaged in the activity of full payment discount, which is to do marketing itself, and invest resources in advertising to let consumers know that if you want to shop this Black Friday, you can complete the payment through X.com, and you can enjoy the wool as much as you want.

I am not afraid that you will take advantage, but I am afraid that you will not come.

The problem now is that NewPay has attracted all the attention, and their marketing is half the effort. If they invest $100 in advertising, the effect may not be as good as the original 30.00%.

"Boss, I don't think we need to worry too much. Only Mphone users can participate in NewPay's activities. In this regard, we have an advantage. Our full payment and discount activities are open to all users.

Can we get someone to spread the word about this on the forum? "

There is no such thing as a navy now, but everyone is slowly getting familiar with how the navy plays.The group of people who guided the public opinion in the Riot Electronics community left their jobs one after another. The previous method of self-guiding public opinion on the Riot Electronics forum has also been understood by the industry.

This also led everyone to learn, and began to direct and act on the forum, and even some posts were all trolls from the poster to the replies below.

Musk said: "No, most users can't participate in this NewPay event, but they can discuss it, and friends with Mphones around them will show off to them, and this will become a topic.

And can our full discount activities become a topic?I'm afraid not.Will you discuss with your friends what payment software you are using and how much money you have saved on this payment software? "

This is the difference between Huaguo and American. If they are Huaguo people, they will be keen to discuss how much money they have collected on which app, and how long they can continue to collect. Come and collect together.

It's like a whole village going to get a small loan and closing down the small loan company.The authenticity of this news is doubtful, but the background of the times behind it is correct. In the years when P2P emerged, a group of people abruptly waited for the death of small loan companies.

"If it's just a full discount event, we can't create an emotional connection with users.

Newman believes that the most important thing for Internet companies is to create an emotional connection between users and the services provided by the company, so that the relationship between the two is strong enough.

I think he's right on point. "

This is after Tencent entered the American market, Zhou Xin's internal speech in Tencent was published on the Internet, and many golden sentences in it were regarded as the standard by Internet practitioners in Silicon Valley.

"Originally, we hoped that after users frequently used X.com, they would develop a habit of using X.com." The operations director explained.

Musk frowned: "We thought so before, before NewPay launched the activity of collecting Christmas patterns, there was no problem with this idea.

The situation is different now, and we can no longer use the previous thinking to think about current problems.After using X.com to pay, users will not think that X.com and electronic payment are equated, and the electronic payment in their minds is still only NewPay.

When X.com's full discount activities are over, when will they return to the embrace of NewPay.

We also engage in activities similar to NewPay. We have nothing else now, that is, we have a lot of cash on the books, and we also engage in activities to collect patterns worth 1000 million US dollars. "

The head of operations frowned even tighter than Musk, and the two eyebrows were close to shaking hands: "Boss, we don't have hardware support, and Nokia and Motorola's Internet phones will not be launched until the first quarter of next year.

And the more critical point is that the patent of the QR code is in the hands of NewPay, and we have no way to scan the code. This is why the Mphone app store is open, and X.com does not have a mobile phone application.

At that time, internal research judged that the X.com mobile application could not achieve the effect of mobile payment.Compared with QR code scanning, we can only transfer money, which cannot be compared with NewPay at all. "

Musk was a little unable to complain about the obtuseness of the operations director. He thought it was no wonder that the other party would not be able to get along in NewPay and ran to X.com.

Yes, X.com recruits a lot of people from NewPay. If someone with two years of experience chooses to switch to X.com, the salary can increase by 50.00%.

"Of course I know that we can't do QR codes, so you don't know how to send patterns. After the user completes a payment, we send him a pattern.

The users who finally collect all the patterns can share the 1000 million bonus equally.

We can extend the time, NewPay draws the lottery on New Year's Day next year, then we can choose to draw the lottery in April next year, which is the third anniversary of the establishment of X.com.

In addition, NewPay has five patterns, we can have more, we can have 10 patterns, and then give the pattern randomly after the user completes the payment.

Just don't engage in full discount activities, and use the money to collect patterns. The money spent is similar, but the effect is very different. "

Musk saw the suspicious eyes of the other party, and thought that immediately, I will replace you when I find a more suitable person:

"I know you're thinking, is our strategy of copying NewPay really working?
The problem is that we originally positioned ourselves as a challenger and No. 2 in the electronic payment market. Even though we gave users the impression of plagiarizing NewPay activities, didn’t we also deepen the impression that we are an electronic payment software?
I set aside one month for development, we have three full months for the development department to launch this feature, and then from the end of the new year to April, we have three full months for users to collect patterns , to join our event.

Such ample time is enough for users to form a habit. "

The more Musk thinks about it, the more he thinks this idea is good, because if it is a full discount event, they only plan to do it for one month.Although they got a lot of money from venture capital institutions, they couldn't do this kind of pure money-burning activity for too long.

And instead of collecting patterns and splitting the bonus equally, the money to be spent is fixed, only 1000 million US dollars, which they can still afford.

More importantly, the original one-month activity can be extended to three months, and users collect patterns through payment behaviors, giving users more time to form habits.

Musk thinks that Newman is really a genius no less than himself. If the operation director in front of him is replaced by Newman, he feels that the other party does not need to do anything, it is enough, and it can bring him infinite inspiration.

The head of operations nodded quickly, and Musk continued: "Talk to the advertising side and postpone the advertisement until the first quarter of next year, and let them quote the specific cost."

The benefits of this kind of enterprise are reflected. It is flexible enough to make a U-turn, and the activities can change as soon as they change. If it is a state-owned enterprise, the process can go through the first half of the year for you.

After Zhou Xin boarded the flight back to Yanjing, NewPay's icon collection activity set off a wave of enthusiasm on the Internet in American.

On New Year's Day, NewPay held a press conference in San Francisco.

"This NewPay's Christmas special event has attracted a total of 471 million users, and these 471 million users have collected more than 5000 million icons in one month.

In the end, 97236 users completed the pattern collection, and they will share a reward of 2002 million US dollars on the first day of 1000, with an average of 102.84 US dollars per person
We found the first user who collected all the icons to represent us at the end of our Christmas special event.

Come on, friend, show your payment code so that I can transfer the money to you. "

Peter Thiel presided over the entire press conference, and at the same time announced that this event will become a normal event, and will be held every year in the future.

This NewPay Christmas special event not only increased the activity of mobile payment, but also a promotion for Mphone.

Because the Internet mobile phones of other mobile phone manufacturers have not yet been launched, only Mphone can participate in this activity.The Christmas holiday itself is a traditional shopping festival in American. With the superposition of the two effects, Mphone sold 2001 units in the American area in the last month of 50.

The cost of 1000 million leveraged the revenue of 3 million US dollars, not to mention other additional effects. Mphone strongly demanded more of this kind of activities.

At the same time as the NewPay lottery on New Year's Day, Nokia held a new product launch conference in Helsinki, the capital of Finland, and launched a new product named iphone. Nokia placed high hopes on this mobile phone, hoping that it can defeat Mphone in the semi-smartphone battlefield.

Before the launch of the Mphone, Jobs thought that Apple would also make mobile phones. After the launch of the Mphone, he became more determined.

Jobs thought of the name and called it iphone, just because he was busy with the launch of the ipod. When he wanted to register the trademark, he found that Cisco and Nokia had already registered the iphone trademark.

Later, he learned that the new Nokia product was called the iPhone, which made Jobs feel lost, as if he had missed something.

　There is more in the evening, this is a chapter of 3000 words, and I still owe 1k
　　
　
(End of this chapter)