The Millennium Semiconductor Survival Guide.

Chapter 229 Participating in the Talk Show
After the Mphone developer conference in 2002, Guan Jianying attacked everywhere in Neon, and Zhou Xin also returned to Huaguo to participate in some activities in Huaguo.

Mphone has obtained a domestic license and will be listed in China. At the same time, Weibo, WeChat and NewPay will all be launched in China.

Among them, the electronic payment license was opened to the outside world three years earlier than the original time and space. The "Electronic Payment Guidelines", which was originally scheduled to be released in 2005, has been released, followed by the release of electronic payment licenses.

Because of NewPay's global success, Huaguo realized the power of electronic payment many years in advance. Therefore, only three companies in Huaguo have obtained electronic payment licenses this time. A company focused on electronic payments.

NewPay is the only private company among these three institutions, as a reward for Zhou Xin's betting on the chip business in China in the past.

After more than 20 billion US dollars of investment in the chip manufacturing field was put in place in the first half of this year, the open license of Mphone was also opened together.

The reason why Mphone has not been opened is because the comments on Weibo are not very friendly, so the Huaguo side proposed that the application of Mphone should be specially designed for the Huaguo region, which means that the application content between the Huaguo region and foreign countries cannot be interoperable.

The two sides talked about this matter for a long time, and finally Zhou Xin agreed. Taking advantage of the trend, Xinyun Technology also entered Huaguo and started to build data centers in Yanjing, Shenhai and Pengcheng. The time is right in mid-July this year. Homeopathic can release Mphone.

In fact, Zhou Xin is not too willing to promote Mphone. Mphone is undoubtedly an excellent product. It is priced at US$599. The price in China is converted according to the exchange rate. If tax is not included, it is about 5000 yuan. This price is still available in China. A group of people can afford it.

Even ordinary wage earners and the majority of migrant workers active in Guangdong Province can afford it. Huaguo is a vast and important market for Matrix.

However, the first-generation Mphone is far behind the second-generation Mphone that will be launched soon, so Zhou Xin does not want to put too much effort into the entry of the first-generation Mphone into Huaguo, the most important thing is to give Huaguo consumption The reader leaves an impression of Mphone's brand impression.

"Mr. Zhou seldom participates in talk shows, and I have the impression that he has never participated. This should be the first time he has participated in talk shows in China."

The program that Zhou Xin participated in is called Oriental Time and Space. This program has interviewed many well-known entrepreneurs, such as Bill Gates, Jack Ma, Ren Zhengfei and so on.

"Rarely, I did a Charlie Rose talk show when I was in Silicon Valley, and then I stopped doing similar shows as my career got better.

I'm very talkative and expressive, but I don't like to show up to the outside world. I have a bit of social phobia. " Zhou Xin said.

Zhou Xin’s understanding of social phobia is compared with Jack Ma, Musk and other social bullying patients. He is actually a bit like Pony, and he doesn’t like to appear in public, but when necessary, he will not reject Participate in some public activities in the outside world.

The host said: "That's right, I was very excited before interviewing Mr. Zhou, because you are a representative of Huaguo in the world and the most representative entrepreneur since Huaguo ggkf. I did it before the interview. A lot of homework, including watching the interview show with Mr. Charlie Rose many times.

You have always been very confident. Watching that video, I felt that you already knew that electronic payment would develop into its current form and become an indispensable part of the Internet ecology. "

Because the electronic payment license has come down, electronic payment has begun to cause some discussions in China. The voices of the people or stakeholders are mainly focused on the fact that there are too few electronic payment licenses. How can only three licenses be enough?

The operation of NewPay in Huaguo is also separate. Zhou Xin specially established Huaguo’s NewPay in Huaguo, and then introduced several state-owned financial institutions in Huaguo to invest in it. It has been separated from the globalized NewPay from the very beginning. .

This is also to avoid the risk of Alibaba. It is too late for Alibaba to separate Alipay into Ant.

Zhou Xin said: "Electronic payment was nothing new in the year I was interviewed, it has a long history, and I did see more than others.

Electronic payment is actually an online extension of traditional payment. It can do more things than traditional payment methods, because when you use electronic payment, you can naturally see a lot of information.

I think this is related to energy. When I was working on Angry Birds, I relied on the information attached to traditional payment, which allowed me to bypass offline channels and sell the game directly to players. Plus information is very keen. After I made electronic payment myself, I was able to quickly realize what electronic payment can do that traditional payment cannot. "

The host asked: "What do you think of the competitive relationship between electronic payment and traditional payment? Is it a zero-sum game or a non-zero-sum game?"

Zhou Xin repeatedly explained that he knew that what he said would be widely reported and interpreted by the media, let alone in such a public place, even if he said it in private.

Especially at the time when Huaguo launched the electronic payment license, every word he said needs to be carefully considered to avoid unnecessary resistance: "I never think that there is an antagonistic relationship between electronic payment and banks.

Electronic payment still needs to rely on banks to complete. Banks are an indispensable part of the electronic payment ecology, and electronic payment will also become an indispensable part of banks. The space for cooperation between the two is far greater than the space for competition.

There is not a binary opposition between them, not a relationship between each other. "

In fact, after the first year of electronic payment, it is indeed more and more difficult for banks to develop business, but this difficulty is not only affected by electronic payment. It is undeniable that the rise of Alipay and WeChat payment, and the rapid development of the Internet financial industry have made it difficult for banks to develop business important reason.

However, it is impossible to say in public that electronic payment will make it more and more difficult for banks to make profits, and it will force banks to improve their service awareness and attitude. express their views to alleviate conflicts.

There are also similar conflicts in American. This conflict is not so direct because of the fact that large banks have invested in shares, and Zhou Xin did not take out such a big killer as Yu'e Bao.

"We all know that NewPay has obtained one of the three electronic payment licenses in China. The other two electronic payment licenses are UnionPay and PayEase. Only NewPay is a private enterprise. When you are competing with UnionPay and PayEase Feel the pressure?"

PayEase is a state-owned enterprise jointly established by Yanjing and the Ministry of Foreign Trade and Economic Cooperation. It has been engaged in electronic payment since 1999 and is the earliest electronic payment enterprise.

Zhou Xin said: "I think they should feel the pressure. From the time I started my business to now, all the people who should feel the pressure are my competitors."

The host was not surprised after Zhou Xin finished speaking, because whether Zhou Xin was accepting interviews, hosting a press conference, or hosting a talk show, he was full of confidence and humor.

"Mr. Zhou is still so confident, but as a leader in the global electronic payment industry, it is normal for NewPay to have such confidence.

In Mr. Zhou's opinion, what is the difference between electronic payment and traditional payment?Give the operators of UnionPay and PayEase a little experience from the pioneers. "

After thinking for a while, Zhou Xin said: "I think electronic payment is the best combination of Internet services and traditional financial services. There are probably two points that need to be paid attention to. One is trust. This is a new thing in China. Users need to trust you. Electronic payment products can guarantee the safety of their funds.

The second is scale. Payment is the behavior of both parties. Traditional payment has a long history and is mature enough. Most people have bank cards, but electronic payment is different. At the beginning, one party had an electronic payment account, and the other party None is the norm, and in addition, different electronic payment manufacturers generally do not support interoperability and interconnection.In such a premise, scale becomes particularly important.

Huaguo is very large and has a large population, but I think two or three electronic payment players in the entire market are enough.Therefore, NewPay, UnionPay and Shouyi Pay will have a very large first-mover advantage.Because of the importance of scale, I even think this advantage can be maintained forever.

But the premise is not to make mistakes, not to make fatal mistakes. Here we can go back to the first point I just said, which is to create a crisis of trust. "

A crisis of trust is always the biggest crisis for an organization. When the public takes pleasure in watching the organization make a fool of themselves in public, this is a very dangerous situation.

What Zhou Xin talked about was the strategy at the macro level, and obviously would not involve specific plans. When there are enough mobile payment users, WeChat red envelopes and Jiwufu can become a nirvana for expanding the user base.

Coupled with the QR code technology patent in hand, NewPay is completely invincible.

"Mr. Zhou's elaboration on electronic payment is very good, and the scale and trust are also well summarized, which can be called a sharp insight.

In fact, Mr. Zhou has insights far beyond ordinary people in many aspects. I don’t know if you know about Xinxin Technology. This is a semiconductor company headquartered in Zhangjiang, Shenhai, and has many R&D centers around the world.

A series of major scientific and technological breakthroughs have been achieved in recent years. "

This was followed by an introductory film about Xinxin Technology, which focused on breakthroughs in semiconductor materials, domestic lithography machines and chip design.

This is also the focus of Zhou Xin's willingness to participate in this talk show. NewPay and Mphone are famous enough that he does not need him to help the platform.

In addition to Xinxin Technology's small reputation in the industry, not many people know about it, and not many companies know about it.

Today, when Xinxin Technology is about to launch a turnkey solution, it is particularly important for the public and the vast number of small and medium-sized enterprises in Huaguo to realize the existence of Xinxin Technology.

"Xinxin Technology has only been established for less than three years, but it has achieved breakthroughs in different fields of chips, ranging from breakthroughs at the global level to breakthroughs at the Chinese level. I am curious how Xinxin did it?"

Zhou Xin said: "I think Xinxin Technology is still investing in talents. We have recruited many top R&D personnel and experienced engineers in the industry.

Xinxin Technology increases its investment in R&D every year, and this year it will probably exceed US$20 billion.

We must know that giants in the chip field, such as Texas Instruments, invested only about US$15 billion in research and development last year. "

Zhou Xin continued: "I hope that Xinxin Technology's high annual R&D investment is a norm.

Generally speaking, a technology-based enterprise will have its own core technology when it is first established, and will invest in research and development after making profits with the help of the core technology.Xinxin Technology is different. It is a company established entirely on my own wishes. Therefore, the most important thing after its establishment is R&D. From salary to job promotion, we try our best to favor front-line R&D personnel and engineers. "

For example, Texas Instruments’ R&D expenses in their annual report are 15 billion U.S. dollars, and they say that the annual R&D expenses are at least 15 billion U.S. dollars. The main reason is the sluggish chip industry in the past two years.

"And our research and development expenses are expensive, a large part of the reason is that start-ups like Xinxin Technology want to recruit top scientific researchers, and the only thing we can impress them is their salary.

Therefore, our research and development expenses will be higher than those of our peers.

Judging from the results, the high R&D costs are obviously worthwhile, otherwise Xinxin Technology would not develop as fast as it is now. "

Zhou Xin continued: "Using the platform of Oriental Time and Space, it is also helping Xinxin Technology to advertise. We also have a research and development center in Huaguo. The annual salary of researchers starts from 20 yuan. Interested students are welcome to submit their resumes."

The host sighed: "It's a pity that I'm old, and it's too late to switch to semiconductor research, otherwise I would be tempted.

In fact, everyone knows that the semiconductor industry has not had a good time in the past two years. The revenue and profits of almost all semiconductor companies have declined. Not long ago, we interviewed the president of Intel Asia Pacific. He said that now is the darkest moment in the semiconductor industry. .

On the contrary, Xinxin Technology has been continuously expanding against the trend. In the first half of this year, it announced a plan to build a factory worth tens of billions of dollars.

I'm curious how you think about it from the perspective of an entrepreneur?
Judging from the results of half a year, Xinxin Technology seems to be living well, and it is living very well despite the bleak situation of its peers. "

Zhou Xin replied: "Xinxin Technology has not achieved profitability, we have been losing money, including the tens of billions of dollars in investment, I only contributed 20 billion, and the other 80 billion US dollars will be paid by various capital institutions.

So I was under a lot of pressure, because I took so much money to build factories and invest in the semiconductor industry.

But I am also very confident, and my confidence comes from my optimistic outlook on the industry.

In the past two years, the semiconductor industry has been shrinking, the market has been shrinking, and various semiconductor companies have been in a recession. However, mobile chips have developed rapidly. Mobile phone sales increased by 45% the year before and 40% last year.

The surge in mobile phone sales has led to the rapid growth of mobile chips. At the beginning of the establishment of Xinxin Technology, I planned to start with mobile chips. "

(End of this chapter)