The Millennium Semiconductor Survival Guide.

Chapter 230 Interview 2
At this point in time, it is still at the end of the golden age of traditional media, and the influence of the Internet is far less than that of later generations.

In Huaguo, the influence of the Internet and the influence of traditional media will be equal until after 08, and the influence of the Internet will far exceed that of traditional media. Except for the top few traditional media, they will be completely reduced to scraps. 2015 or so.

When smartphones become a necessity in everyone's life, the boundaries of the Internet have completely expanded to offline.

Zhou Xin may not know much about this era before, but now that he has been here for so long, he can understand the current status of traditional media in China from various channels, and this is the first time he participated in an interview in China He had expected what kind of discussion this kind of program would cause in Huaguo.

Zhou Xin didn't want to be interviewed at first, because he knew the possible impact of his remarks, so Zhou Xin would be very cautious about what he said.

Especially at the moment when the electronic payment license is approved, there are many people in the whole country who are eager for this electronic payment license. From NewPay's success in breaking the boundary between online and offline, everyone can even see the future development prospects.

As for chips, the chip field is different from electronic payment. Chips can be talked about. Zhou Xin hopes that more private capital from Huaguo will enter the chip industry. There are too many upstream and downstream companies involved in this field, and Huaguo enterprises are among them. The higher the level of participation, the less likely it is to be kicked out of the global supply chain.

Chips include raw materials, equipment, etc., plus equipment suppliers, etc. There are hundreds of subdivisions. If Huaguo enterprises can occupy one-third of the major suppliers in hundreds of subdivisions, Then if you want to kick Huaguo out of the chip supply chain in the future, you will have more room for maneuver and time.

"I have always believed that Huaguo has a natural foundation to develop the chip industry, and the Neon, Goryeo, and Wanwan regions that have similar cultural origins to ours. Their companies can occupy a place in the chip field and beat Silicon Valley in many chip segments. The enterprise becomes the enterprise with the largest market share, and Huaguo enterprise can do the same.

I invested in Xinxin Technology with this belief. At the same time, Xinxin Technology has many Chinese engineers. They are all excellent. After they worked in Shenhai and Zhangjiang from Silicon Valley, we recruited many local engineers and universities in China. Graduates, they all agree that Huaguo's local talents are very outstanding.

They just lack time and experience, and they are no less hardworking, meticulous and talented than engineers in the Silicon Valley chip field.

Huaguo has almost all the elements for the success of the chip industry. What it needs is time and patience, and I happen to be lacking in both. "

This is not a fool. Huaguo does have almost all the endowments for success in the chip field. The only disadvantage is that the West cannot sell the most advanced production lines to Huaguo.

If the West can sell the most advanced chip production line to Huaguo, SMIC may not be able to take a bite out of TSMC's market share, instead of watching TSMC monopolize the most cutting-edge manufacturing process in the chip foundry field.

Samsung and Intel also master related technologies, but from the perspective of yield rate and finished product quality, they are not as good as TSMC's technology.

The same equipment, the same raw materials, the more advanced the manufacturing process, the technological level of TSMC is to win.

The host asked after listening: "I also believe that Huaguo can make some achievements in the field of chips. The development momentum of Xinxin Technology is particularly strong, and breakthroughs have been achieved in many fields. The success of Xinxin Technology can prove this very well. .”

At this time, Chen Jin has returned to Jiaotong University as a professor and is in charge of the design of Hanxin-0.25.Both Hanxin and Jiaotong University are very interesting. Before Hanxin No. [-], Jiaotong University issued an announcement saying that they had conquered deep submicron integrated circuit design and realized [-] micron integrated circuit design technology.

Then the 0.25 micron technology of Jiaotong University was developed by Lin Zhenghui, the director of the Institute of Large-Scale Integrated Circuits of Jiaotong University at that time. Later, there were two academicians of the Academy of Sciences in the expert committee for technical appraisal, and the academicians of the Academy of Engineering were Wang Shoujue, Zou Shichang and Xu Juyan.

Later, when Chen Jin came to the research institute, Lin Zhenghui himself said that he did not accept Chen Jin. He looked down on Chen Jin, thinking that the other party had obtained a Ph.D. Jiaotong University.

Coincidentally, Zou Shichang and Xu Juyan, who helped Lin Zhenghui do the technical appraisal, were among the experts who were held accountable after the incident for the technical appraisal of Hanxin-[-].

Lin Zhenghui's reluctance to let Chen come to Jiaotong University is entirely his own statement, lacking other people's evidence, and if he really doesn't want Chen Jin to come to Jiaotong University, he can completely prevent Chen from coming to Jiaotong University.

"Do you think that there has been a saying since the 90s of last century, which roughly means that we should give full play to our advantages and do what we are good at. In the field of chips, we don't have to rush to catch up. Now Huaguo is still a developing country. The resources we can invest are limited, and it is not too late to do technical research after the completion of primitive accumulation.

Mr. Zhou, what do you think of this statement? "

This topic can be said to point directly to Lenovo. After Xinxin held a technical conference in Silicon Valley, its Bluetooth technology achieved leapfrog development, which made the domestic discussion on technology, industry, trade and trade, industry and technology start again.

It's not that the trade, industry and technology does not develop technology, but puts the priority of technology at a very low position.Under the comparison of Xinxin Technology, Huaguo's public opinion is directed at Lenovo, and the traditional media will be a little scrupulous. The title is roughly "How should Lenovo's technology road go?" ", "How to start a business in the era of high-tech consumption" and so on.

"How to Start a Business in the Era of High-Tech Consumption" just made a short point: "It is impossible to realize the growth of high-tech enterprises only through trade, industry and technology."

The comments on the Internet are much sharper, especially after the knowledge question-and-answer community, which focuses on a rational discussion with reasons and evidence. Once the evidence is presented, everyone will feel that it is really wrong.

"Thank you for the invitation. How could Lenovo be able to do a good job in technology? From Zhou Guangzhao, the dean of the Huaguo Academy of Sciences in the 80s, to Lu Yongxiang, the dean of the 90s, all the deans have expressed to Liu that they hope Lenovo will achieve greater breakthroughs in the high-tech field. expectations.

Including about three years ago, I followed our professors to a meeting with Liu. During the period, a group of professors were helping Lenovo with advice on how Lenovo should develop its own technology. Two sentences, without any substantive expression.

What Lenovo is most proud of is their refined management. The so-called ability to reduce costs and rely on the ERP system to reduce the cost of customer management and supply chain management. Every year when interviewed by the outside world, they emphasize that we must pass excellent Processes and refined management achieve cost control, and R&D is not valued from the top, and R&D is placed in a very low position, so it is strange to achieve technological breakthroughs.”

Back on the talk show, Zhou Xin replied after listening to the host’s question: “I don’t think it takes a certain stage to do R&D and innovation. Innovation and R&D should be a thing that runs through the enterprise.

Especially in today's high degree of commercial modernization, it is even more so.

Now there are various methods such as operating loans, venture capital, and listing investment to complete the acquisition of original capital. In fact, it is not necessary for enterprises to complete the accumulation of original capital by themselves as before. "

The host continued to ask: "Mr. Zhou, at the same time, it is said that technology investment requires a lot of investment. Once a wrong step is taken, it will be a major blow to the company. The money obtained through the means you just mentioned above is also costly. If you make a mistake, the blow will be even greater."

This is almost Lenovo Liu's unique point of view. When he had a dispute with Ni Guangnan, his explanation in public was: 80% of the companies in the world will die because of excessive investment in technical errors.Technology is not unique.

Zhou Xin had no choice but to refute: "Simple innovation is also innovation. Technological breakthroughs start from simple technologies and gradually become more complicated. Enterprises do not pay attention to technological innovation at the beginning, and have not benefited from technological innovation. Even after completion Primitive accumulation is also difficult to change from the original trade-driven to technology-driven.

What you said just now is actually a misunderstanding of innovation by the outside world. They believe that technological innovation requires large-scale investment, but technological innovation can be invested with small amounts of money.

I think that if you want to be a technology-driven enterprise, or if you want to achieve technological transformation, you need to discover the needs in daily operations that can be solved by technological innovation at the beginning, or the difficulties that exist in common among enterprises in the same industry, and invest R&D resources in this field , to solve the needs that exist in reality.

After solving similar problems and gaining benefits from technological innovation, consider innovation at the level of demand creation.

I think there are two kinds of technological innovations, one is to solve the needs oriented to the problems that exist in reality, and the other is to solve the needs to solve the problems that do not exist in reality. Generally speaking, the second kind is far more difficult than the first kind.

For example, the Matrix keyboard, there is a keyboard in reality, I think the original keyboard is not easy to use in reality, so I developed the Matrix keyboard to solve the demand, Mphone does not exist in reality, I think there is such a need Mobile phones are used to solve needs that do not exist in reality. "

After seeing Zhou Xin mentioned Mphone, the host knew that the topic of technology research and development should be stopped. Originally, the very important purpose of inviting Zhou Xin was to help Mphone advertise:
"Mr. Zhou, you also mentioned Mphone just now, I would like to ask, do you think Mphone can be successful in the Chinese market?
Following the trend, I also have another question, that is, overseas hardware companies are generally successful in China, but it is difficult for software companies to succeed. Overseas hardware companies such as Dell, HP, Sony, and Samsung are very popular in China.

On the contrary, foreign Internet companies such as eBay, Yahoo, Amazon, Baidu, and Quora do not receive additional preferential treatment in China. What do you think of this? "

"You just asked two questions. Let me answer the first one first. I have reservations about whether the Mphone can succeed, because the price of the Mphone is too expensive, and the price is about 40.00% higher than that of ordinary mobile phones.

I don't know whether this price can be recognized by consumers in Huaguo.

Although I think it is the best mobile phone in the world, I'm not sure whether Huaguo consumers are willing to pay such a high premium for a mobile phone.

I can only say that I hope that after the program is broadcast, the audience will look at my face and give Mphone a little support.

The second question, I like to refer to the hardware companies you just mentioned as consumer electronics companies, which are companies in the electronics field that are consumer-oriented.

Because they have technological advantages and brand recognition, they can achieve great success in the Huaguo market, just like Mercedes-Benz and BMW are recognized in China. At present, the quality of their products is indeed better than that of domestic brands.

This brand advantage and technological advantage can be extended to each of their products. Even if the cost-effective products are not so high, consumers will be willing to pay a premium for his brand.

The Internet does not have such an advantage, because Internet technology is open source, and it depends on whether the product is easy to use. What advantages do you think technology can have?Baidu's search engine technology is better, can it search 0.1 seconds faster than Sohu?Search results are more accurate, do they have perception for users?

And can Baidu, which focuses on English searches, really be more accurate than Sohu, which focuses on Chinese searches?

In addition, overseas Internet companies do not advertise or do brand building in China. Overseas Internet companies have neither brand advantages nor technological advantages, while domestic Internet companies know more about Huaguo users and are closer to Huaguo users. It is only normal to draw a tie with foreign Internet companies, or even have a slight upper hand. "

The host first flattered me with a few words: "I hope that the audience who see our program will support Mphone as far as conditions permit. I have seen it before, and the appearance alone makes my heart move. Mr. Zhou, if Mphone is looking for TV shopping The host of the show can come to me.

Just now Mr. Zhou mentioned that Internet companies in Huaguo understand Huaguo users better. In fact, everyone knows that Mr. Zhou is most famous as an Internet product manager and Internet entrepreneur. You have achieved unimaginable success in Silicon Valley.

And the investment company under your name also invested heavily in Internet companies in Huaguo, as if it participated in the venture capital investment of all listed Internet companies in Huaguo after 2000.It can be said that you have also achieved excellent results in Zhongguancun in Huaguo.

How did you manage to understand both the needs of the American people for the Internet and the needs of the Chinese people? "

　Let me tell you that I have been working overtime on weekends. I worked overtime for two consecutive days on weekends. I couldn’t write anymore yesterday. I wanted to write 8k and set a flag yesterday, but I was dragged to work overtime as soon as I sat in front of the computer in the morning. .

　　Originally, the crow was thinking of 6k a day on weekdays and 8k a day on weekends this month, so it didn't set a flag, and took this as a goal!

　　
　
(End of this chapter)