Rebirth 2010: I add some points to be a boss

Chapter 191 32 Coffee, [-] Stores Plan
Ten o'clock at night.

Yancheng Siheyuan.

After Chen Heyu took a shower, he took a dry towel, wiped his wet hair, and walked to the sofa in the living room, preparing to watch TV for a while before resting.

Switching channels back and forth, but nothing interesting.

"Buzz!"

Suddenly, the phone on the coffee table vibrated!
He glanced at the screen and found that it was Wenwen calling. He smiled knowingly and pressed the connect button.

"No rest yet?"

Chen Heyu stretched his waist and asked with a smile.

"Before going to bed, people want to see you, what are you doing today?"

Luo Wenwen pouted and said.

"Two points and one line, wandering between home and company all day long, writing development documents during the day, and pulling Hong Jun and the others to have a barbecue at night."

Chen Heyu said.

"Barbecue? Try to eat as little as possible, I'm afraid you will get cheeks in the future and become a greasy uncle."

Luo Wenwen was wearing a pink nightdress, lying on a big soft bed, she frowned slightly and asked in concern.

"Yes, yes, little housekeeper, are you used to living in the new house?"

Chen Heyu smiled and changed the subject.

32 Café's company headquarters moved to Shanghai last month, so Luo Wenwen naturally chose to live in Biyunzun Mansion and become the hostess of the new home.

"Chami is happy. He spends his days making noise in the small garden, and when he's tired from running, he lies down on the ground and sleeps soundly."

Luo Wenwen squinted her beautiful peach eyes, and replied softly.

"Hire two live-in aunts, one is in charge of cleaning, and the other is in charge of washing and cooking. In this way, tea and rice will also be taken care of."

Chen Heyu thought for a while, and made a casual mention.

"Okay, but when will you be back?"

Luo Wenwen nodded, her eyes resentful.

"I guess it will take a while, why, miss me?"

Chen Heyu smirked.

"Hmph! When I was in Lucheng, you stayed in Shanghai, and when I came to Shanghai, you went to Yancheng.

Boss Chen, are you playing hide and seek with me? "

Luo Wenwen pouted her lips, and said in a dissatisfied tone.

"Before Christmas, I promised to go back, and now that the development work is halfway through, the next step is to write the source code.

As long as the main program framework is completed, the rest of the work can be handed over to Hong Jun and the others. "

Chen Heyu explained.

"Hee hee, it's a deal!"

Luo Wenwen smiled sweetly.

"I heard from Lao Zhou that the B-round financing of Cafe 32 will start next week. This is your first meeting with investors. Do you feel nervous?"

Chen Heyu joked.

The angel round and round A financing of the 32 chain coffee shop were all exclusively invested by Shanhai Capital, and there was also a financing presentation ceremony, but Luo Wenwen knew that no matter how badly she behaved, Zhou Xiaoyu would pay for it obediently.

In the B round of financing, she directly rejected Shanhai Capital's lead investment proposal, and wanted to prove the team's ability and use performance data and project potential to convince venture capital institutions.

"I'm used to weekly management meetings, monthly staff meetings, and hundreds of meetings a year. When I was a little girl in high school, I would blush when I stood on the podium."

Luo Wenwen said in disbelief.

"Which organizations have contacted you?"

Chen Heyu grinned. He had always noticed the other party's growth in business management, and Luo Wenwen was talented.

Only relying on tens of millions of financing, we can open 70 self-operated stores and achieve profitability. Without certain business sensitivity and leadership, it is obviously impossible to complete.

"Li Ran has calculated that Tomorrow, Hongshan, Gaolin and SUG Capital all have the intention to lead the investment. Can you give me a reference, which one is more suitable?"

Luo Wenwen frowned.

"First of all, you need to understand the background, investment experience, industry expertise and target market of venture capital institutions, so as to ensure that 32 Café's needs and development plans can be used while taking money.

For example, Kangaroo Flash sent its A-round financing. The reason why it chose Gaosheng and Penguin was to take into account the dual needs of capital and traffic. "

Chen Heyu pondered for a moment, then said slowly.

"Any more?"

Luo Wenwen sat up cross-legged, intending to listen carefully, when two milky white thighs appeared on the screen.

"Next, we need to study the quality and experience of the investment team members. This is more important than the asset size of the investment institution. It can be judged whether the venture capital has the potential to assist the company's development..."

Chen Heyu changed his posture, leaned on the sofa, admired the beautiful scenery in front of him, and said lightly.

"If you are worried, I will ask Lao Zhou to lend you a group of people to assist you in all aspects of negotiating and signing investment agreements."

After he finished speaking, he added another sentence.

"I want to rely on my own ability to complete the B round of financing. If I have been relying on the support of Shanhai Capital, 32 Cafe will be like a child who can't grow up, and will never be independent."

Luo Wenwen shook her head, but refused.

"Rational use of resources is the way of smart people."

Chen Heyu said sternly, not agreeing with her idea.

Shanhai Capital will also participate in the B round of financing, but this time, it is only from the perspective of return on investment and will not be mixed with other factors.

Besides, with Zhou Xiaoyu in the game, the valuation of Cafe 32 can be increased and the maximum profit can be obtained.

"Then I will listen to you."

Luo Wenwen was obedient and agreed with a slight smile.

"Prepare the business plan and materials in advance so that the investment manager can understand the company's status, products and market prospects. Shanhai Capital is more experienced. After you complete the materials, Lao Zhou will help you check them out."

Chen Heyu exhorted.

There are many routines and contract traps in financing, so he naturally has to do a good job of escorting them.

"OK, I see."

Luo Wenwen nodded and said.

"Frankly speaking, the development speed of 32 Café is too slow. The B round of financing must seize the opportunity and strive to win the reserve funds of 1000 stores."

Chen Heyu pointed out.

In the last life, it only took one year for Ruilu Coffee to grow from 0 to 1200 stores. On the other hand, 32 Coffee’s volume is less than 10% of others.

Due to Luo Wenwen's personality, she likes to play steadily.

"Isn't it too radical? I'm afraid that the spread will be too large, and it will be a huge test for the team's management, supply chain, and cost control."

Luo Wenwen hesitated.

"32 Coffee is not a traditional company's operating model. It is based on the Internet. According to your current rhythm, when will you beat Starbucks?"

Chen Heyu asked back.

2015 is approaching, and there are still three years to go. If 32 Coffee cannot dominate the Huaguo market, there is a high probability that Lu Dongyao will come in to disrupt the situation.

How could Luo Wenwen be a match for an old fox like Lu Dongyao?

"It seems to be the same. At the beginning of the year, I was ambitious. I haven't opened 100 stores yet, but Starbucks has 4000 self-operated stores..."

Luo Wenwen said in discouragement.

"First open self-operated stores in first-tier cities such as Yancheng, Shanghai, Pengcheng, and Jincheng to build brand awareness.

If you want to challenge Starbucks, you have to let your opponent know of your existence, right?Let me give you the bottom line, let go and do it. "

Chen Heyu said with a smile.

"Let me communicate with Li Ran and the others to see if we need to adjust the operating rhythm."

Luo Wenwen replied.

"In terms of development strategy, I will give you a new plan tomorrow. It is up to you to decide whether to implement it or not."

Chen Heyu checked the time and said to Luo Wenwen.

Immediately, the two chatted for a long time before hanging up the phone reluctantly.

……

In the morning of the next day, Chen Heyu came to the company and began to write the plan, "32 Café Plan for Hundreds of Cities and Ten Thousand Stores".

The goal is to complete the opening of [-] stores within three years.

He codes very fast. Based on Ruilu's development strategy and combined with the market environment of this life, he made a comprehensive plan, including market analysis, regional positioning, product and service design, promotion and marketing, etc. Then send it directly to Luo Wenwen.

(End of this chapter)