Rebirth 2010: I add some points to be a boss

Chapter 196 195 Moss Chat is online, a surprise for Qiandu!
"Hello, Ms. Dahlia."

After observing for a few seconds, Chen Heyu recognized that the other party was from Maoxiong country, so he greeted him with a smile.

The full name of DES is DES Global. It is a multinational investment group, which manages a huge asset of 500 billion US dollars. It can be said that the investment figure is all over the world.

"Chen, you are more handsome and charming than Zhou Zi. Is this the reason why he left DES and joined Future Technology?"

Dahlia looked him over from head to toe without any scruples, jokingly said.

The other party was fluent in Chinese, with teasing and ridicule in his tone.

Chen Heyu quietly poached one of her generals, which made her feel very unhappy. You must know that Zhou Zi is a partner in DES Dahua District, and he single-handedly directed the investment plans of Rice, Jingdong, Ari and Didi. small role.

What's more, she has other feelings for Zhou Zi.

"Mr. Zhou certainly believes that technology can develop brighter in the future. Judging from the current results, he has made the most correct choice."

Chen Heyu's face darkened, and he secretly poked and sarcastically said.

"Chen, shouldn't men be gentlemen?"

Dahlia frowned dissatisfied.

As a Hua Guotong, she has a strong comprehension ability, and instantly understood the sarcasm in Chen Heyu's words.

"President Shen, please sit down."

Chen Heyu didn't bother to pay attention to her, and turned to greet Shen Peng. Hongshan Capital is the protagonist today. If DES wants to invest, it depends on whether he will give it a chance.

Seeing this, Luo Wenwen signaled Li Ran to start hosting the presentation.

In the big and bright conference room, everyone sat on two sides. On one side were the financial and legal staff of Luka, on the other side were several representatives of Shanhai, Hongshan, and DES, and Chen Heyu sat beside Lao Zhou.

Li Ran walked to the front of the projection screen, calmed down his nervous and excited mood, and spoke clearly: "Thank you to Mr. Chen, Mr. Shen, and Mr. Zhou for coming, and DES Capital's importance to Luka. Let me introduce the company's development status to you. "

Chen Heyu smiled slightly, thinking that Luo Wenwen, a roommate, had greatly improved her speech and management skills after a year of training, but she did not expect to be a potential stock.

In fact, this presentation is just a formality. Various venture capital institutions have done a detailed audit investigation on Luka before, and they have already known the valuation results.

No matter how gaudy Li Ran said, it would not affect their decision-making.

But this process must be in place, which can judge some characteristics of the founding team, whether they have innovative thinking and ability, firm determination, strong decisiveness, etc.

"The only brand of Luka, 32 Café, has opened 70 self-operated stores in Wanzhou. After a year of corporate operation, we have gradually improved our market positioning and business model and achieved comprehensive profitability.

单店日均订单量在500-700单之间，日均销售额在7500-11000元，客单价是15-20元，毛利率20%左右，也就是说每一家店全年收益将超过50万。

In the Q4 quarter, we formulated a plan of [-] stores in [-] cities. It is estimated that within five years, we will surpass Starbucks' market share in China and build a coffee chain giant with a valuation of [-] billion. "

Li Ran talked eloquently.

These words of hers, in the eyes of several investors, are full of water.

There is no problem with the core data, but 32 cafes are basically opened in crowded office buildings, software parks or large commercial plazas, so there is naturally no shortage of orders.

With the increase in the number of stores in the future, it is impossible for all self-operated stores to maintain this sales level.

Li Ran looked around, and the investors did not raise any objections, so she continued: "First of all, the positioning and brand advantages of 32 Café decided that we should be Huaguo people's own coffee, focusing on providing high-quality coffee products and refined services.

Secondly, regarding the future development strategy, Luka plans to expand its business to all parts of the country, expand the number of stores, enhance market competitiveness and brand influence, and further improve operational efficiency and management capabilities, so that each store can maintain high quality and stability operate.

Finally, we look at the financials and operating data..."

"Ten thousand stores, surpassing Starbucks? Chen, you are so generous."

Dalia smiled.

"I represent Shanhai Capital. The founder of 32 Coffee is Ms. Luo. Don't get me wrong Dalia."

Chen Heyu shrugged and explained lightly.

Even though neither Shen Peng nor Dalia would believe it, so what?

The presence of the two in the conference room meant that they didn't care. With Chen Heyu behind them, Hongshan and DES would only feel more at ease.

The cost of opening a single store of 32 Café varies according to the local economic situation, and is generally between 40 and 60 yuan.

These include rent, renovations, equipment, raw materials, marketing and working capital, and labor costs for employees.

If 10000 self-operated stores are opened, the total cost will be 40 billion to 60 billion Chinese dollars.

After Li Ran came down, Luo Wenwen walked to the upper right of the conference table, turned around and greeted everyone.

Then, it introduces the prospect and trend of the chain coffee industry, including information such as market growth rate, market capacity and market share.

Then it expounds the competitive advantage, financing plan and investment return expectation of 32 Coffee.

The calm and composed appearance made Chen Heyu a little dazed. Luo Wenwen's growth was even more amazing than he imagined.

Already in line with the characteristics of a great entrepreneur.

"Mr. Shen, what do you say? Shanhai Capital must take at least 5% of the equity, and you can discuss the remaining 10% with Dalia?"

Chen Heyu said domineeringly.

"Then I will follow the previous agreement, and Hongshan will eat the remaining 10%."

Shen Peng took the topic with a smile.

Whether there is a market for the chain coffee and whether it is a leader, he may still hesitate if someone else manages it, but Chen Heyu is the real boss behind the scenes.

Shen Peng chose to trust unconditionally!
He has studied the history of Chen Heyu's fortune. From an online novelist to a billionaire, he has not encountered the slightest ups and downs along the way.

Make movies and sell them all!

Do artificial intelligence and sweep the world!
Enter the special effects of movies and subvert the whole industry!
The category of coffee has no difficulty for him.

In addition, for this B-round investment meeting, Sequoia's marketing department, finance department and audit department jointly issued a professional market analysis report.

It can be concluded that there is a blue ocean gap in the mid-end coffee market. In other words, the market prospect of 32 Café is worth a gamble for Hongshan.

Although with the current situation of 32 Cafe, the valuation is only 3 million US dollars, but if he wants to get in the car and eat meat, he can only accept this valuation data.

Because behind Luka stands Shanhai Capital and Future Technology, bargaining is meaningless.

"No, no, no, DES also has great sincerity in this trip. Don't forget that DES is also one of the shareholders of Rice Group."

Dalia quickly played the emotional card.

"Mr. Shen, why don't you two talk alone, and after discussing it, we can continue talking?"

Luo Wenwen took the initiative.

"Mr. Luo, as the founder of 32 Coffee, can't you take out 5% of the equity? I know you need funds. 10000 stores need at least 40 billion in financing. Why reject DES?"

Dahlia persuaded.

Luo Wenwen looked at Chen Heyu, seeing that he didn't respond, she understood what the other party meant, and left everything to her.

"Either the two negotiate, or bid for the price."

She exhaled with a firm expression.

"Mr. Shen, why don't you take a step back? I can make the decision and transfer 500 million shares of Momo to Hongshan Capital."

Dahlia set out the conditions.

She is confident that the other party will agree. In May of the beginning of the year, Hongshan invested 5 million US dollars and obtained 9000 million D-round preferred shares of Momo, which shows that the other party is very optimistic about Momo's development potential.

But she is different. DES has actively participated in the B round and C round of financing, and the previous investment has already made a profit.

Taking this opportunity to transfer part of the equity also transfers part of the risk.

"No problem, then let's split between three and seven?"

Shen Peng thought for a moment, nodded and agreed, his eyes shone with shrewdness.

"Five to five, 5% for each family."

Dahlia was sullen and said through gritted teeth.

"Siliu, otherwise I can't explain to the company."

Shen Peng said seriously, put away his smile, narrowed his eyes slightly, as if he couldn't talk anymore.

"Forty-six is ​​four-six."

Dahlia reluctantly agreed.

In the end, Shanhai Capital invested 5000 million US dollars and obtained 5% of the equity;
Sequoia Capital invested 6000 million US dollars and obtained 6% of the equity;
DES Capital invested 4000 million US dollars and obtained 4% of the equity;
Shanhai, together with the equity obtained in the angel round and the A round of financing, totaled 22%, and it is still the second largest shareholder of Luka.

This $1.5 million financing cooperation ended in a hurry without causing any splashes.

In 2014, when the Internet was booming, the market was flooded with a lot of hot money, and 1.5 million was nothing. Ari’s mergers and acquisitions that cost 10 billion dollars were the targets of the news media.

For example, in a joke on the Internet, Teacher Ma wanted to eat chicken, and his assistant went to buy it immediately.

In the real situation, the US$4.6 million of e-commerce horse is just to buy the business in China of the German chicken, and the shareholding ratio is very low or even less than 5%.

But the fact that this joke can be circulated wildly on the Internet shows that in the past few years, the Internet industry has been booming.

After the financing of US$1.5 million arrived in the account, it was quickly put into the coffee market and became a marketing expense.

"Cafe 32, I invite you to drink coffee for 1 yuan!"

"Invite newbies to get a gift, and you can get a 0 yuan drink coupon!"

In Shanghai, Tianjin, Peng, Jinling, Yangcheng and other first-tier cities, self-operated stores of 32 Café have sprung up like mushrooms after rain.

……

"Boss, Mr. Wu has made new progress. Moss Chat has completed the final acceptance work."

Zhang Nan made a phone call and delivered an important message.

"Let Lao Wu reduce his intelligence level by 40%, and it will be launched simultaneously at home and abroad on New Year's Day."

Chen Heyu ordered.

He wanted to keep his hand until Gu Gou and Wei Ruan thought they had caught up to Moss's level, then he would lift the restrictions and catch the opponent by surprise.

Then, let Qiandu understand what a surprise is!

(End of this chapter)