Rebirth 2010: I add some points to be a boss

Chapter 195 US$1.5 billion in Series B financing, the starting point of 32 Coffee
"Crench!"

Chen Heyu pushed open the door of the master bedroom, and saw that Luo Wenwen was still asleep, her fluffy cloud-like hair spread out casually, and a strand of black hair fell on her ruddy lips.

The face is like a peach blossom, and the skin is like cream.

The two tossed and tossed until the middle of the night last night, and he didn't let her go until the girl Jiao Didi called out "Dad" begging for mercy.

"Little lazy pig, get up and eat."

He walked to the edge of the bed and sat down, lifted a corner of the duvet, and pressed his icy palm to her face.

"It's so cold! I hate it, I haven't had enough sleep yet."

Luo Wenwen subconsciously rolled over to avoid, whispering.

"Eat something and then go back to the cage to sleep, so that the stomach can feel better."

Chen Heyu persuaded.

Seeing that she ignored her and hid her little head in the bed, he smiled lightly, picked her up, and walked slowly towards the bathroom.

Only then did Luo Wenwen open her eyes, looking at the face close at hand, with sharp edges and a high nose bridge, she couldn't help but raised her head and kissed her with a "click".

"Morning, classmate Chen."

The little girl said sweetly.

"I haven't even brushed my teeth, it's so dirty."

Chen Heyu joked, pretending to look disgusted.

"Humph!"

Luo Wenwen turned her head to one side, pursed her cherry mouth, and her two straight and smooth calves kept swinging, silently protesting.

"Hurry up and wash up. I'll wait for you downstairs. I bought your favorite vermicelli buns, sauerkraut buns, and beef soup."

Chen Heyu smiled, put it down gently, and rubbed her little head.

"Wow! You have worked hard, classmate Chen!"

Luo Wenwen's eyes lit up, her eyebrows filled with surprise.

"Call my husband to come and listen."

Chen Heyu was dissatisfied, and hit her buttocks with a "slap", which aroused the other party's coquettish anger.

"I'm going to call you classmate Chen!"

Luo Wenwen raised her small pink fist and said aggressively.

"Yes Yes Yes."

Chen Heyu shook his head, ignored her, and went to the restaurant on the first floor.

This luxury villa with a construction area of ​​800 square meters has three floors and a miniature elevator inside, which can take 3-5 people, making it easy to go upstairs and downstairs.

It is indeed one of the four wealthy districts in Shanghai!

After running ten kilometers in the morning, he found an authentic Zhoulai beef soup at a nearby breakfast shop. Naturally, he wanted to pack two bowls and come back to taste the taste.

Chen Heyu stepped out of the elevator and bumped into the live-in aunt.

"Good morning, sir."

The aunt smiled and greeted warmly.

"Well, Aunt Liu, good morning."

Chen Heyu nodded and sat at the dining table.

Luo Wenwen recruited two aunts, one was in charge of cooking, and the other was in charge of housekeeping, so that the environment in the villa could be as clean as ever.

Aunt Liu is from a mountain city and has worked in Shanghai for many years. She is not only good at cooking spicy Sichuan dishes, but also Cantonese and local dishes.

The breakfast Chen Heyu bought was reheated by her and served in delicate dishes.

After waiting for ten minutes, Luo Wenwen went downstairs.

"The taste is a little bit worse, not spicy enough."

"After all, when doing business in Shanghai, the taste must be localized and cater to the needs of the public."

Facing Luo Wenwen's comments, Chen Heyu explained with a smile.

The two finished their breakfast leisurely, then went back to the room to get dressed, and chose a Maserati GranCabrio from the garage.

Lucheng would not go back to live in a short time, so Luo Wenwen checked in three cars and sent them to Shanghai.

"This car has been driving for three years, it's time for a new one."

Chen Heyu stroked the interior and said to Luo Wenwen.

"Listen to you, next time we go to the car show together, and we will buy it when we meet something we like."

Luo Wenwen was obedient and fastened her seat belt.

Chen Heyu started the car and drove towards the headquarters of Cafe 32, which was located in an office building near Guanglan Road. The main reason is that in 2014, the rental price of this area was cheap and the environment was spacious.

Lao Zhou investigated the conditions and facilities of software parks in several districts, and after a comprehensive comparison, submitted a best plan.

"Today's financing seminar, with you helping me sit down, I have a bottom line in my heart."

Luo Wenwen said with a smile.

"Hasn't the financing amount been fixed long ago?"

Chen Heyu held the steering wheel and asked casually.

"I originally planned to sell 15% of the equity in exchange for 8000 million US dollars in funds, but now Shanhai Capital helps me carry the sedan chair, and the price has soared to 1.5 million US dollars.

At present, our idea is to let Hongshan Capital lead the investment, and Shanhai Capital follow the investment. "

Luo Wenwen replied.

"We" refers to the management of 32 Café. She, Li Ran, Wu Jingjing and others, obviously, they have made a comprehensive and in-depth understanding of the financing plan.

"A valuation of 10 billion is not bad, it has reached the unicorn level."

Chen Heyu joked.

The Huaguo venture capital circle will define a startup company valued at US$10 billion as a unicorn company, which means that it has a strong core competitiveness in a certain field or industry, and is relatively scarce in the market, or even a unicorn company. This company.

"Without your support, how could Hongshan and SUG Capital be interested in small chain cafes?"

Luo Wenwen knew it well.

"Don't belittle yourself, the domestic market can accommodate at least 3 million coffee users, otherwise, Starbucks can open more than 4000 stores?

Work hard, I think this track will definitely give birth to a leading company with a market value of [-] billion. "

Chen Heyu encouraged.

In the last life, after Ruilu Coffee was listed in the beautiful country, its market value once exceeded 120 billion US dollars. If there is no impact of financial fraud incidents, the breakthrough of 1000 billion Chinese dollars is just around the corner.

"Is it $1000 billion?"

Luo Wenwen covered her mouth and smiled.

"Then you have to completely beat Starbucks on a global scale."

Chen Heyu said lightly.

Starbucks has opened 82 stores in 32000 markets around the world at its peak, and has professional roasting factories and support centers in eight major coffee planting bases in the world.

The first step of Cafe 32 is to challenge the opponent's dominance in China.

"I am going to readjust the direction of the company's development, listen to your suggestions, and speed up the opening of stores."

Luo Wenwen thought for a while and said.

"First of all, you need to innovate in the business model, figure out your own positioning, and take advantage of the golden period of rapid growth of 4G networks and smart phones to bring potential users into the business scope of 32 Coffee.

Then, give full play to the advantages of combining online orders with offline stores. "

Chen Heyu pointed out.

"I understand that doing so can not only improve efficiency and reduce costs, but also provide a more convenient and delicate consumer experience."

After Luo Wenwen finished listening, her mind quickly came to her senses.

"Smart! But Starbucks can also enter the food delivery platform and even develop its own delivery system. The advantages of 32 Cafe are not outstanding.

So, this is why I ask you to speed up your expansion. When Starbucks reacts, you will not surpass your competitors in the number of stores, and you will be in a worrying situation. "

Chen Heyu exhorted.

In his memory, it is very clear that in the future, Starbucks will open 6000 stores in China, and rely on the strong strength of the world's top [-] to firmly occupy the coffee market.

If Starbucks noticed the existence of 32 Coffee in advance and formulated a new marketing strategy for Greater China, 32 Coffee would be affected to some extent.

At the beginning, Ruilu was engaged in blitzkrieg, opening 1000 stores a year, 6000 stores in three years, and 10000 stores in five years.

With the rise of Ruilu, in the face of shrinking market share, Starbucks lowered its proud head in 2021 and chose to enter the food delivery platform to expand the space-time business area of ​​the store in order to increase order volume and sales.

However, at that time, Ruilu's stores had already exceeded 6000, on par with Starbucks, and it took away a large amount of market share from the other party at a lower price.

"After the financing has arrived, I will immediately start the first step of the plan to open 1000 stores in first- and second-tier cities.

The company is also recruiting a large number of employees internally, speeding up the training of store managers, baristas and waiters, and striving to roll out all the stalls in the next year. "

Luo Wenwen nodded slightly and said slowly.

After a while, the car drove off the viaduct, drove slowly one kilometer north, and drove into a software park. There were many tall office buildings and R&D centers in the park.

"The 6th and 7th floors of Building B."

Luo Wenwen pointed to the destination.

32 The coffee shop has insufficient funds, and only rented two floors of office buildings as office space.

"Isn't it good for you to move to Pinxixi's headquarters and use the free venue?"

Chen Heyu pushed open the car door, looked at the surrounding environment, and couldn't help complaining.

"I want to earn my own money to buy a building, classmate Chen, I can do what you can do."

"Moreover, so many employees followed me from Lucheng to Shanghai to work hard, and the surrounding rent is cheaper. After deducting the rent subsidy, they will be less stressed."

The little girl explained.

"It's very thoughtful. If I were an employee of your company, I would be very happy in my heart..."

Chen Heyu praised.

Then, the two walked into the hall, pressed the elevator button, and went straight to the 7th floor.

As soon as he stepped out of the elevator, Shen Peng from Hongshan Capital greeted him.

"Mr. Shen? 32 Coffee's Series B round of financing is just a small project, and it can still be of great help to you?"

Chen Heyu smiled and shook hands with the other party.

"A unicorn with a valuation of one billion is not a small case. In particular, this company has always been the exclusive investment of Shanhai Capital. This time it will be open for financing. I can't miss it."

Shen Peng lightly holds up his glasses, full of vigor, and it seems that he is determined to win the B round of financing for 32 Coffee.

"Please!"

Chen Heyu stepped forward and dragged Shen Peng to the conference room.

Walking into the meeting room, he found that there was a beautiful foreign lady, and he was obviously taken aback.

Li Ran was by the side. When he saw him and Luo Wenwen appear, he walked slowly and whispered in their ears, "This is the co-founder of DES Capital, Dalia."

(End of this chapter)