Rebirth 2010: I add some points to be a boss

Chapter 222 Horae goes online globally, a panicked EDA software supplier!
"Mr. He, what do you think of the domestic semiconductor industry?"

Chen Heyu did not ask mentally handicapped questions such as professional background, technical experience, and management style. Because of this information, the company had issued a detailed report before the Spring Festival.

The content covers five areas:

First, personal information collection: He Tingbo’s family, educational experience, scientific research achievements, so as to understand her character, morality and ability;

Second, work history: the company you have worked for, your position, working time, reason for leaving, job responsibilities and achievements, etc.;
Third, the salary situation: analyze the salary and bonus benefits, and use it to compare and judge whether the salary formulated by Shanhai Microelectronics can impress the candidates;

Fourth, internal communication: the communication and communication between He Tingbo and colleagues, departments, superiors and subordinates, suppliers, and customers;

Fifth, external cooperation: investigate her cooperation with other companies, research institutions, media and other relevant parties, and analyze whether there are improper operations or illegal acts.

After all, he is recruiting the head of a chip company with a market value of tens of billions, so it is not a big mistake to be cautious.

Zhang Nan even used three professional back-tracking agencies to try to obtain the most accurate research information.

"Large market size, poor research and development capabilities!"

Without thinking, He Tingbo blurted out, a trace of worry flashed in his eyes.

"In 2014, the scale of China's chip and semiconductor industry showed a trend of rapid growth, with an annual output value exceeding 2000 billion Chinese dollars, an increase of 18% year-on-year.

Technology has also improved to a certain extent, such as Huaxin International, Will Semiconductor, and Zhixin Storage have mastered mature production processes and core technologies, and have begun to move towards high-end fields, such as integrated circuits and MEMS.

But the problem is equally obvious. The development of domestic chips is still lagging behind, and there is a technological gap of 8-10 years with the world's top technology. The chips produced can only seize the low-end and middle-end markets with thin profits, and the potential is visible to the naked eye.

The chip manufacturing process of the beautiful country has already broken through 14nm and achieved mass production, but we have not even solved the 28nm process..."

With a wry smile on her face, she expressed the sadness of the semiconductor practitioners.

The low-end products rely on domestic production, and the competition is fierce, while the high-end products rely on imports, and large profits are made by international giants.

Companies like Rice, Lianxiang, and Huayao are all targeted for harvesting. From communication technology to mobile phone chips, they need to pay a lot of technical service fees.

"If you are in charge of Shanhai Microelectronics, do you have any good suggestions for the company's development?"

Chen Heyu nodded, agreeing with her statement. Judging from the answer, He Tingbo has a clear understanding of the current status of the industry and technical obstacles.

"As far as I know, the predecessor of Shanhai Microelectronics was Zigang Electronics. The former boss built a wafer processing plant in Jinling, but he was stuck in the packaging technology. I have a radio frequency packaging technology here, which can solve the problem. This trouble."

He Tingbo took out a technical document and pushed it in front of Chen Heyu.

"What does Mr. He mean, you want me to acquire this technology?"

Chen Heyu said lightly, he didn't choose to read the document at the first time, thinking with his toes, and knew that the content could not be complete.

"It's a shareholding!"

He Tingbo confides his ambition and gets straight to the point.

A mature packaging technology can be worth at least 10 billion or more. RF packaging is not perfect, but it can solve the current problems of Shanhai Microelectronics.

Perhaps, this is the root cause of her thinking of leaving Jiangdian Technology. The information given by the back-tune company is only superficial.

She didn't realize at all that she also had a chip packaging process in her hand.

"Three-dimensional and 3D packaging technology will be the mainstream in the future. Frankly speaking, I have no interest in radio frequency packaging technology. It has high cost, complicated process, difficult heat dissipation, and short service life. It is not competitive in the market."

Chen Heyu smiled and said.

Although this packaging technology can complete the production of 28nm chips, it has many shortcomings and limitations, which greatly reduces the yield rate. It can only have a small amount of application space in the fields of wireless communications, satellite communications, radar systems, and medical equipment.

What's more, these core industries are dominated by official and multinational giants, and Shanhai Microelectronics has no chance of getting orders.

"Mr. Chen, do you have a better solution?"

He Tingbo frowned and asked curiously.

"Future Technology has purchased a semi-three-dimensional packaging technology overseas, similar to Korea's Fan-Out packaging. By expanding the copper cover layer on the wafer and adding local laminates to achieve a three-dimensional structure, higher-density interconnections can be achieved. and integration."

Chen Heyu explained slowly.

The packaging technology of LD Innotek laboratory, which cost billions of funds and the painstaking efforts of countless R&D personnel, is said to be purchased overseas by him lightly. This feeling is particularly comfortable.

"From your introduction, it is indeed very close to the product characteristics of Fan-Out, high density, high integration, low cost and excellent electrical performance, these are unmatched by RF packaging technology."

He Tingbo's eyes brightened, and he knew in his heart that if Chen Heyu's words were not mixed with water, then Shanhai Microelectronics might become the first single-conductor company in Huaguo to achieve mass production of 28nm chips.

Don't look at the inconspicuousness now, once it succeeds, not only will it be rewarded by the above, it will win a large number of official orders, and it will surpass Huaxin International in one fell swoop, and its market value will skyrocket by more than ten times, and it will enter the [-] billion mark.

The total market value of Jiangdian Technology is only a little over 300 billion, which is better than the original Zigang Electronics, but the gap is not obvious.

Now Shanhai Microelectronics is backed by the mountain of future technology, has no shortage of research and development funds, and has obtained advanced packaging technology. It can be said that it is only one step away from taking off.

"Mr. Chen, although I am mainly in charge of the technology line at Jiangdian Technology, in charge of R&D budget, human resources, intellectual property rights and patents, etc., it still involves the marketing and sales modules. I am confident in taking on the role of CEO."

He Tingbo expressed her true thoughts for the first time, and she was tempted by this position.

"Talk about your understanding of operation management. Based on the current resource status of Shanhai Microelectronics, what details need to be done if you want to become No. 1 in the industry in two years?"

Chen Heyu said noncommittally, wanting to see her leadership ability.

"First of all, strengthen technological innovation, introduce excellent talents, and design a 28nm chip with market competitiveness as the first step, realize mass production as soon as possible, attract the attention of the above, and start the company's product popularity;

Secondly, expand market share, use advanced packaging technology, reduce production costs, formulate appropriate product strategies and pricing plans, expand customer groups, and increase market share;

Third, reasonable cost control: improve production efficiency, reduce production costs, optimize supply chain management, realize large-scale production, and win cost advantages for market competition. I have a lot of experience in this regard;

Finally, quickly respond to market changes: flexibly adjust products and marketing strategies, speed up the adaptation to the competitive environment, and meet market demand with excellent, new and stable product quality..."

He Tingbo talked eloquently.

Chen Heyu listened very carefully. He judged talents based on two points. On the one hand, he relied on his own knowledge and eyesight to make judgments, and on the other hand, he relied on system prompts.

Until He Tingbo finished speaking, a familiar prompt sounded in his mind, which made him immediately understand that the other party was not talking on paper, and her ability was recognized by the system.

"Mr. He, do you have any other requirements for salary?"

Chen Heyu thought for a moment, then asked directly.

"Mr. Chen, do you mean to hire me?"

He Tingbo didn't expect that he, who is used to seeing big wind and waves, would one day be excited because he passed the interview.

"Yes, you are welcome to join Shanhai Microelectronics."

Chen Heyu smiled softly and said softly.

"Mr. Chen, I am very satisfied with the remuneration. Give me a month. I need to finish the handover of my last job."

He Tingbo stood up and said solemnly.

Chen Heyu didn't know that his unintentional move had actually recruited Huaxin Technology's future technical director and senior executive president in advance.

"Mr. Zhang, help me send one to Mr. He."

Chen Heyu gave instructions to Zhang Nan who was beside him.

Ten minutes later, Zhang Nan returned to the office and asked in a low voice, "There are still a few candidates behind, do you need to meet?"

"Let's have a look. If it's suitable, throw it into the future technology and observe it for a while, and then give it a new opportunity if you have the ability."

Chen Heyu thought for a while and said.

Then, he met with three more candidates, among whom he was quite satisfied with the VP of Operations Department of Rockchip.

Wang Maosong, currently Vice President (VP) of Operations Department of Rockchip, has more than 20 years of experience in the semiconductor and electronics manufacturing industries.

Graduated from the Automation Department of Qinghua University in 1995, and joined Ansenmei, an internationally renowned semiconductor company, as a chip engineer.

In 2003, he joined Rockchip Electronics and successively served as the technical manager of the research institute, senior project manager, and director of the marketing department.

Five years later, he was transferred to the operation department of Rockchip Electronics as the head of the marketing and operation department, in charge of market planning and promotion.

"Mr. Wang, to be honest, the CEO of Shanhai Microelectronics has been selected, and I appreciate your personal experience and ability very much.

Therefore, there are two positions for reference. One is to serve as the sales VP of Shanhai Microelectronics, in charge of the marketing and operation department at the same time. The other is to be the vice president of the Future Science and Technology Research Institute. It is only a transitional position. If there is a new business in the future Ministry position, I will give priority to you. "

Chen Heyu said with sincerity.

Wang Maosong is the second candidate to make the system respond, which shows that his ability is not bad, at least in terms of operation and management, he has an expert level.

"Mr. Chen, I chose to go to Shanhai Microelectronics as the VP of the sales department. This position matches my experience very well."

Wang Maosong smiled and readily agreed.

A capable person, as long as he has room to develop, he will be promoted sooner or later. He is in a difficult situation in Rockchip and is squeezed out by a major shareholder. It is better to jump out of his comfort zone and join Shanhai Microelectronics as soon as possible.

"Thank you Mr. Chen for your favor. I will definitely live up to your expectations."

Wang Maosong said seriously.

Hearing this, Chen Heyu nodded slightly in satisfaction. With an outstanding marketing management talent, paired with an academic expert who understands technology, the management of Shanhai Microelectronics has been initially established.

"When can I join the job?"

Chen Heyu asked specifically.

"at any time."

Wang Maosong immediately replied that the big shareholder who didn't like him, as long as he dared to mention resignation, he might be let go in the next second.

"Well, then you go through the entry procedures first and help me go to Shanghai to take over the business. It will take another month for the other person in charge to take office."

Chen Heyu exhorted.

"Yes, boss."

Wang Maosong is sophisticated and sleek, switching titles quickly.

When Chen Heyu saw this, he didn't take it seriously. There was no big problem with his ability and character, and he didn't care about other details.

……

"Attention everyone, each function of the subsystem module must be tested to ensure that each use case can be correctly covered!"

Sitting in the laboratory of the Chip factory, Chen Heyu said to the heads of the various groups standing beside him.

"Hong Jun, you are responsible for data isolation, ensuring that the data used by each unit test is independent and will not affect each other, so as to avoid false positives or false negatives in test results."

He turned around and confessed to Hong Jun.

"Guaranteed to complete the mission!"

Hong Jun said cheerfully. Unexpectedly, after only a few months of joining Future Technology, the underlying code framework of the EDA software was settled.

This kind of efficiency was unimaginable before, and Chen Heyu played a key factor in it. He led the team to break through the research and development problems, sorted out the functional design prototype, and coupled with sufficient research and development funds and equipment, it was possible to be so fast.

The work of unit testing is carried out in an orderly manner, followed by integration testing and system testing to ensure the integrity, reliability and stability of the system and main functions.

Finally, on the basis of passing the test, the software is deployed and released. Chen Heyu named it "Xihe", and the English name "Horae", which means "God of Time", expresses that future technology is committed to continuous development within a limited time. A vision to continually push the frontiers and advances in electronic design technology.

Become a true "God of Time"!
"Boss, when will it go public?"

At the weekly business meeting, Zhang Nan asked for his opinion.

"On April 4st, the domestic version and overseas version will be released at the same time, including the corporate version of Moss Chat."

Chen Heyu replied.

Thousands of miles away in North America, a beautiful country with ever-changing technology, I heard that a company in Huaguo announced the launch of Horae and planned to enter the field of EDA software, which made them burst into laughter.

The executives of Cadence, Synopsys and Ansys showed disdainful expressions on their faces. What kind of high-level EDA software can be produced in the soil of Huaguo?
Only one EDA software supplier named Graphics was the first to buy and conduct a comprehensive analysis after Horae went online.

"The efficiency is excellent, and the design process and algorithm are also efficient and advanced enough, which is a level higher than our company's products."

Reported by the researcher responsible for the dismantling analysis.

"Can it be reversed and engraved?"

Baldwin, the president of the laboratory, frowned and asked.

"The opponent's confidentiality technology is very powerful. If the reverse is successful, we will also bear the risk of intellectual property infringement."

The researcher shook his head quickly, unwilling to bear the name of "plagiarism".

"Future technology is really an ambitious company. After winning most of the artificial intelligence market, it still wants to get involved in EDA, hehe."

Baldwin snapped.

After pondering for a while, he made a phone call and asked the marketing and public relations department to intervene to suppress this new software with all his strength.

(End of this chapter)