my movie years

Chapter 183 The Reaction of Three Rounds of Screenings

Disney's internal test screening is over, and "Iron Man 3" has shown good market quality, which makes Disney President Robert Iger very satisfied.

"Shane, you did a good job. The film can achieve good results in the summer file." Robert Iger praised.

Shane Black is the director of "Iron Man 3". Before directing "Iron Man 3", he was only a Hollywood B-movie screenwriter and director, not well-known.

As the director of "Iron Man 3" this time, like Zhang Hao, it is the first time that he is in charge of a major Hollywood A-level production.

Unlike Zhang Hao, Shane Black is almost a shooting tool, and the greatest power of the crew is in the hands of the film producer Kevin Feige.

But it doesn't matter, Shane Black just needs such an opportunity, and it doesn't matter whether he is a puppet or not.

"Thank you, President, and Mr. Kevin Fitch for promoting me." Shane Black was very grateful.

"This is the result of your own hard work, Shane, do a good job of this publicity, we have also planned a trip to China, and hold the premiere in China, you have to be prepared." Kevin Feige on the side said next arrangement.

"Don't worry, I will lead the team to complete the publicity work." Shane Black patted his chest and promised.

After the internal trial screening was over, in the office of the president of Disney, Robert Iger and Kevin Fitch drank coffee beans from Yunnan, China. Robert Iger, like Su Daqiang, likes hand-ground coffee.

At the same time, it also discussed again the recent frequent actions of Warner Pictures, as well as the two DC superhero movies released this year.

"Warner Pictures has made a lot of big moves recently. "Superman: Man of Steel" and "Batman: Beginning of War" have already been finalized." Robert Iger ground the coffee beans and started brewing.

"These two superheroes have been forgotten for so long. Could it be that Severin Meyer thought they were little wizards who could save DC?" Kevin Fitch expressed disdain.

No matter what the outside world thinks, Disney and Marvel Studios believe that DC has been unable to compete with Marvel superhero movies, and this year is the death of DC.

But it is not so easy to want Warner Pictures, one of the six major Hollywood giants, to fall.

Competition and cooperation are the norm among Hollywood giants. Sometimes they cooperate because of their interests, and sometimes they target each other because of their interests.

Just like this time, Disney arranged its media to spare no effort to look down on Batman movies and look down on Zhang Hao, all because of the summer competition.

After Robert Iger took a sip of the fragrant coffee, he revealed a piece of news to Kevin Feige: "I got inside information that the quality of "Batman: Beginning of War" is quite good."

"Really?" Kevin Feige didn't take it seriously: "Can it be compared with "Iron Man 3"?"

"It's hard to say. If the quality of the film is really good, it may achieve good results in the market. The key is, I heard that this is a trilogy series." Robert Iger said.

"Don't worry, Bob..."

Robert Iger liked being called Bob, it made him feel great.

Kevin Fitch said: "We have done what we have to do. If we still can't prevent DC's two super-English movies from selling well, then it can only be said that fate dictates it."

"You are right, let me wait and see!" Robert Iger drank the coffee in his cup.

In fact, when Hollywood giants compete, they usually dig out the black material of the main creator of the project.For example, the tabloids recently broke the news that Christian Bale had a violent temper and once punched and kicked his parents.

Warner is also not to be outdone, and brought out Robert Downey Jr.'s former drug addiction, Guinevins Paltrow's princess disease and other things to talk about.

If these things were placed in China, it is estimated that Christian Bale and Robert Downey Jr. would have been cool.In addition to hyping up scandals between men and women, the domestic entertainment media dare not spread rumors and reports unless there is an official confirmation in moral and legal terms.

The national conditions are different. In Hollywood, you can change 36 girlfriends a day, find [-] adult actresses to hold a party, and it’s okay to be caught by the media.

But if you want to be in China, just wait for it to cool down. The spittle stars of the general public and netizens can drown the criminal stars, and the officials will directly block them and completely remove the works of the criminal stars.

In fact, Disney also went to China to dig out Zhang Hao's black material, but it turned out that Zhang Hao had no black material at all.The only minor problems are nothing in China, let alone Hollywood, which has a lower bottom line.

So there is no way, Disney and Marvel have no choice but to grasp the discriminatory psychology. When introducing "Batman: Beginning of War", the four characters of Chinese director in front of Zhang Hao are particularly conspicuous.

The North American film industry is actually very exclusive towards non-native films, including non-native filmmakers, as long as they are not directors from English-speaking regions, they will be excluded.

Although "Batman: Beginning of War" is a local film, Zhang Hao is not from the local area, so he is naturally rejected.

Disney focused on promoting Zhang Hao's identity as an outsider, while Warner Pictures, on the contrary, portrayed Zhang Hao as a motivated young director who envied Hollywood and came to Hollywood to develop.

In fact, Zhang Hao does not envy Hollywood.

For the sake of the box office, Zhang Hao will be patient for a while and let Warner Pictures to hype it up.

Simply, despite being smeared by sunspots in China, Zhang Hao went to Hollywood to develop, and was said to be a foreigner-worshipping director.But in fact, mainstream domestic public opinion even praised Zhang Hao for his brave step out.

Originally, Zhang Hao was able to successfully direct the Batman movie and lead the team to participate in the whole project. In addition to Warner Pictures being optimistic about Zhang Hao, it was the leaders of China Film and Scissors who negotiated with Warner Pictures at the cost of importing film quotas.

This is something that is supported by the government, yet it has been questioned by so many media and sunspots.

This is also normal. Generally, as long as the bottom line is not touched, the higher-ups don't bother to care about what these media are saying.

Moreover, Zhang Hao is still the core character of "Batman: Beginning of War", and "Iron Man 3" also has the participation of Chinese star Fan Binbing, who is still a soy sauce character.

I heard that her tricks were cut to not even a second in the North American theater version, but there is actually a 1-minute scene in the Chinese special version.

This is the special version specially produced by Disney for the box office in mainland China. Many domestic audiences don't know much about this situation.

Here comes the question, Zhang Hao or Fan Binbing, who has more box office appeal in the mainland?
It is true that Fan Binbing is very popular and has many fans, but she is not the leading actor, so it is difficult to convince fans to walk into the cinema to support this movie for a shot of less than one minute.

But Zhang Hao is different. His fan base is huge. A website has done a survey. Among post-[-]s fans, the most popular director is Zhang Hao.

The box office growth of mainland movies is also related to the gradual growth of the post-[-]s group, who have become the backbone of young people in society.

They are not the previous generation. They grew up in the era of the most dramatic social change. When they grow up enough to enter the society, their lives have become better than they remember.

Movies, this seemingly extravagant form of entertainment, have also grown along with their growth, which is also an important reason for the explosion of the mainland movie market.

Those born in the [-]s naturally have a good impression of director Zhang Hao, who is also born in the [-]s, especially when Zhang Hao's five feature-length films are all well-received and well-received.

Therefore, in the mainland, although "Batman: Beginning" directed by Zhang Hao is not as famous as "Iron Man 3" after "The Avengers", it is highly anticipated by movie fans.

It doesn't matter who Bruce Wayne is. Before the "Iron Man" movie, mainland audiences didn't know who Tony Stark was.

But the director is familiar with it, he will not disappoint fans.

North American movie fans are skeptical, mainland movie fans are looking forward to it, and "Batman: Beginning of War" has held trial screenings for the media, theaters, and senior movie audiences since mid-March.

In fact, there are also previews for senior film critics, but in the summer, no one cares about film critics.

In fact, since the rise of online media, rating websites led by IMDB have been squeezing the living space of professional film critics.

On such websites, a large number of movie fans express their opinions here. In other words, the moment a movie fan posts a comment, he is a movie critic.

And this kind of film review is spontaneous and free from the audience.Unlike professional film critics, film production companies have to spend a special public relations fee to please these film critics, so that these professional film critics can say good things about their films.

As a result, film critics have gradually lost their influence in the summer, and they still have a lot of influence in the awards season, such as the Golden Globes and Oscars.

But "Batman: Beginning" to hit the Oscars?Unless the Oscar judges get sick collectively, even if Christian Bale dies on the spot, "Batman: Beginning of War" will never get a nomination other than technical awards.

As we all know, technical awards have never been related to film art, and commercial blockbusters can also be won, so they are called tasteless awards.

Even film companies are unwilling to spend more money to publicize these technical awards, so it doesn't matter if the judges give it to whomever they like.

By the way, it is estimated that Heath Ledger, who played the clown in his previous life, is still alive and well because he did not participate in "Batman: The Dark Knight".

The year before last, he was also nominated for an Oscar winner. This is the second time Heath Ledger has been nominated for an actor.

If there is a second Batman movie, Zhang Hao definitely wants Heath Ledger to play it, because his Joker is so impressive.

But this time Zhang Hao hoped that Heath Ledger would live well. After all, if he died and won the Oscar for Best Supporting Actor, it would be better to live and get an Oscar nomination.

There is an old saying that it is better to live than to die, not to mention such an excellent actor as Heath Ledger.

The three test screenings held by Warner Pictures received quite good responses. Representatives from North American theaters scored an average of A, second only to A+, which proved the commercial potential of "Batman: Begins".

Veteran movie fans scored an average of 92 points. Many audience surveys agreed that the film told the story of Batman's origin very well, and at the same time were very satisfied with the scene where Bruce Wayne and Batman switched identities.

On the media side, Warner's media "Los Angeles Times" was the first to publish a review of the test screening:
"On the whole, the Chinese director has accomplished a remarkable achievement, that is, bringing Batman back to the audience after 15 years of absence.

In this Batman movie, the director did not turn Bruce Wayne into Batman as soon as he came up, but told the origin story of Batman, which explored Bruce Wayne's inner world very well.

The author believes that this is a good superhero movie, and it is also the least comic-like superhero movie. The audience can feel more of the realism of "Batman: Beginning of War". "

"Time" magazine expressed its own views on its website: "The film has a strong cast, Gary Oldman, Morgan Freeman, Michael Caine, and beautiful Amber Heard. , and a Scarecrow played by James Frank.

But the most commendable is Christian Bale, who has balanced the switching of the two identities of Bruce Wayne and Batman, and I also know why Christian Bale must play.

He has two temperaments of light and dark, which fit very well with Bruce Wayne's light and dark switching of Batman.

At the same time, this is also the first time the audience has seen the life of Bruce Wayne after taking off the Batman suit. "

The media that can be invited to watch the trial screening are basically influential media, and they will not be as bottomless as gossip tabloids.

Therefore, after watching the trial screening, the media who felt that the quality of the film was acceptable gave a fair evaluation.This is mainly because Warner Pictures is a Hollywood giant and belongs to the North American circle.

Although the director is not, the film is indeed a Hollywood film, so mainstream North American media can give an objective and fair evaluation.

But if it is a film produced by a Chinese film company, regardless of the quality, most North American media have already made a fuss about ideology.

In fact, Zhang Hao’s Chinese-language film works are treated in this way. Works with high ratings on Douban basically hover around five or six points on IMDB.

The highest score is "Butterfly Effect", with a score of 7.1, which is barely a pass. Against the backdrop of the North American box office of "Butterfly Effect", which is only more than 50 US dollars, it stands out that it is not popular.

This is because after Zhang Hao became the director of Batman, "Butterfly Effect" became well-known in North America, otherwise the film would definitely not have sold for $50 at the box office.

Among the three test screenings, the most important one is the test screening of the representatives of the theaters. Although the film has received good reviews, the representatives of the theaters still will not give "Batman: Beginning of War" more theaters and screens.

It just so happens that Warner Pictures intends to release conservatively, which also coincides with Warner Pictures' distribution strategy.

The concerns of the representatives of the theater chain are well understood. First, this is an old IP that has been away for 15 years, and second, the director is an unknown Chinese director.

Even if it is a native North American director with one or two works, the theaters will have less concerns, but Zhang Hao is not.

This is a very normal situation. The North American Theater Alliance is a for-profit commercial alliance and has never been a public welfare organization.

Even if Warner Pictures is a movie produced by a Hollywood giant, if it cannot bring in enough profits, it will still be forcibly downlisted.

In the same situation, the situation of "Superman: Man of Steel" is much better than that of "Batman: Beginning of War", because Zack Schneider has proved himself in North American theaters.

Despite all the misgivings, the outcome of everything will eventually be decided in theaters.

On the last weekend of April, on the eve of the release of "Iron Man 3", "Batman: Beginning of War", which has done enough publicity, started its own screening tour.

Film screenings will be held in theaters in different cities until the official release.

　Heath Ledger's death actually has little to do with "The Dark Knight", but it has to be changed here, let him live in the end, this is an excellent actor.

　　In addition, I see that some book friends want Da Mimi to grow potatoes on Mars. It is not impossible. Everyone who wants to see it raises your hand...

　　
　
(End of this chapter)