my movie years

Chapter 184 Starting from the screening

Screenings of "Batman: Beginning of War" were successively held in cinemas in Los Angeles, Chicago, New York and other big cities.

The leading actor, Christian Bale, led the main creative team and began to run around for publicity. Zhang Hao did not follow. If he went, he would be asked all kinds of tricky questions that had nothing to do with the movie by the North American media.

After negotiating with Warner Pictures, "Batman: Beginning of War" will hold its premiere in mainland China, and Zhang Hao will be the main force of publicity at that time.

With the spread of word-of-mouth, the film began to accumulate a good reputation.

Films based on realism such as "Batman: Beginning of War" are undoubtedly more appetizing to the media and self-proclaimed high-end movie fans.

Coupled with the continuous public relations of Warner Pictures, after the opening of the screening, you can see the praise of "Batman: Beginning of War" from most mainstream media in the United States, and even Western media.

"Good script, good acting, good production, this is an amazingly strong production, it must be worth the ticket price." - "Hollywood Reporter" reported, but Zhang Hao was not mentioned.

"A bold and brilliant superhero movie, the best of the Batman movies, in a gritty, darkly realistic style that captures the darkly operatic vibe.

The film raises superhero movies to an unprecedented height, and the rich dark and realistic style is also frightening and shocking! ” — Premiere Magazine.

Zhang Hao was also not mentioned, as if the word Zhang Hao was too embarrassing to say.

At this time, after Warner Pictures' public relations spread, Disney no longer chased after it, but focused on its own film promotion.

So in the media, almost all praise.Those who don't want to give good reviews will basically not give a page report. Anyway, the summer file is not just a Batman movie.

Of course, the film is not without controversy, mainly among fans.

Accustomed to watching Marvel-style superhero blockbusters, the audience suddenly felt brightened when they saw "Batman: Beginning" with a different style.

This is not to say that Marvel-style superhero blockbusters are obsolete, and it will take a long time for Marvel to become obsolete, but this "Batman: Beginning of War" does bring a unique super-British blockbuster experience.

The controversial point for some viewers is that the realistic style of the film makes it difficult for many viewers to adapt.

As I said before, summer blockbusters have always been simple popcorn, and it’s over when it’s cool. Marvel’s film production adheres to this concept.

But "Batman: Beginning of War" is different. Its plot is highly concentrated and the theme is complex and profound.Although there is no shortage of hot and exciting scenes, compared with Marvel movies, the movie is still too heavy.

In the post-screening survey, many people wrote this in the feedback survey.

"When I saw "Batman: Beginning of War", I was very surprised, because this is a bit different from Marvel's style. This is definitely not a typical popcorn superhero blockbuster. The depressive and dark atmosphere in the film makes people uncomfortable."

"The first half of the film, which describes the transformation of Bruce Wayne's heart, is too long and too boring. Reality and memory are intertwined, and there are flashbacks and interludes. The jumping and cutting makes people dazzled.

And compared to Marvel's super-English blockbusters, I think "Batman: Beginning of War" is more than detailed and serious, but not entertaining enough. "

Naturally, these investigation reports are also collected by the theaters, which in turn affects their judgment.

"This is not a model of a super-English blockbuster with successful experience. We should be cautious when it is released in theaters."

"Yes, if the situation after the screening is good, we will arrange to expand the screening scale."

This is an internal discussion of the theater company. Compared with the highly anticipated "Iron Man 3", "Batman: Beginning of War" makes the theaters have a lot of doubts.

In North America, theater chains and film production companies are separated, so theater chains are completely based on their own interests and will not consider the ideas of film production companies at all.

This system of separation of production and broadcasting allows films with box office potential to be supported by profit-oriented North American theaters and stay in theaters for a long time.

In the Mainland, many theater chains and film production companies are one.

It’s also because of one family. There are often a lot of things that theaters have to consider, and sometimes even theaters show bad movies that claim to have invested hundreds of millions of dollars.

For example, it claims to invest 5000 million yuan, but the actual investment is 5000 million yuan, and if [-] million yuan comes out of thin air, it can be turned white.

This kind of thing is not uncommon in China, but people do it very secretly, it is difficult to distinguish the real from the fake, and it is difficult for the public to catch conclusive evidence.

On May 3st, "Iron Man [-]" was officially released in the mainland. This is also the first Marvel movie to have its premiere in the mainland. Once the film was released, it aroused great repercussions.

As the superhero movie that opened the Marvel MCU universe, "Iron Man 3" ushered in the final chapter of his solo movie career.

Marvel will definitely not let this highly popular superhero retire so early, but it is hard to say whether there will be a single-player movie in the future. It is estimated that it will only appear in the "Reunion" series.

Zhang Hao, who came from the previous life, of course knows the development of Iron Man, and there will be a lot of opportunities to see Iron Man in the future, so fans don't have to worry.

In North America, "Batman: Beginning of War" was the winner against "Iron Man 3".

But in the Mainland, the situation is reversed.

No matter how popular Tony Stark is, he is not as good as Zhang Hao, who is known as a powerful idol director.

So Disney and Marvel met Zhang Hao, attracting a large number of mainland movie fans to watch in cinemas.

Under such circumstances, "Iron Man 3" was released on May 1.16, and the film earned [-] million box office, a strong single-day box office champion.

Among the other films released, the slightly competitive one is "To Our Dying Youth", which is the first directed by Xiao Yanzi.

This youth movie, which later looked very bad and vulgar, was released on April 26, and it scored 1.45 million box office in three days in the first weekend.

On April 28 and April 29, it scored more than 7000 million box office for two consecutive days.

Little Swallow rose to fame and became an industry model for an actor crossing over to become a director for a while, and was crazily boasted by the media.

And the big sales of this film have once again proved the power of youth films with handsome men and beautiful women. For a while, domestic film companies have stepped up their schedules to launch various youth films.

In the same way, the success of such a film that did not seem to be of good quality in the future is enough to prove that the mainland film market is in a stage of rapid explosion.

Now it is not a question of whether the quality of the film is good or not, but that the films released cannot satisfy the hungry mainland audience.

The release of "Iron Man 3" coincided with this situation. It was during the May Day holiday and the beginning of the summer vacation, and "To Youth" drove the movie-watching boom.

On May 1.47, the film grossed another 0.91 million in a single day in the mainland market. On May [-], it dropped slightly to [-] million at the box office.

Before "Iron Man 3" was released in North America, it had already scored 3.54 million box office in the Chinese mainland market in three days, equivalent to more than 5000 million U.S. dollars.

Such outstanding results have made many Hollywood companies jealous.

You must know that the box office share of Hollywood imported films is not the same as in the past ten percent.Now Hollywood movies take the lead, and China Film is responsible for the introduction, taking the small head.

Therefore, Disney internally estimates conservatively that Disney and Marvel can get a split box office of 2000 million to 3000 million US dollars in the mainland market.

This split box office has surpassed Little Days, the United Kingdom, Germany and other places, and has become the largest single market outside of North America.

So it is not difficult to understand why Hollywood film companies are paying more and more attention to the mainland market.

They are all profit-driven companies, and everyone pays attention to them.

"Iron Man 3" keeps getting good news in the mainland, and the film was officially released in North America on May [-]rd local time.

"Iron Man 3" has 4253 openings in North American theaters, which is the largest number of openings in theaters for a Marvel movie, and the film has also delivered a satisfactory answer.

On the first day of its release, the film took in a box office of 6855.8 million US dollars, which made a good start for the summer vacation.

On the 6227.3th and 4301.2th, the film scored 1.73 million US dollars and [-] million US dollars in the box office respectively. It won a box office of [-] million US dollars in the first weekend, and won the box office champion of the next week without any suspense.

The film is still showing in theaters, and even the creators of "Iron Man 3" just flew back to North America from China, and Disney has already started to hold a celebration banquet.

With such excellent results, Disney and Marvel executives are convinced that this weekend's premiere of "Batman: Beginning of War" is not a rival.

Perhaps "Iron Man 3" can compete for this year's global box office champion.

In the hall of the celebration banquet, everyone raised their glasses together to celebrate this wonderful moment.After Robert Iger finished his speech, he entered the communication link of a normal Hollywood banquet.

As a competitor of the summer file, Warner Pictures actually sent people to attend the celebration banquet, and none other than Zhang Hao, the director of "Batman: Beginning of War", and Charles Rowan, the producer.

"Charles, I didn't expect you Warner Pictures to come too. This is the Chinese director, right?" Kevin Fitch found Charles Rowan, but looked at Zhang Hao.

Charles Rowan introduced: "Kevin, this is Chris Zhang, Zhang, this is the CEO of Marvel Studios and the producer of "Iron Man 3", Kevin Fitch."

"Hello, Mr. Fitch..." Zhang Hao shook hands with Kevin Fitch very politely.

Although the two had been fighting each other for more than ten days on the Internet in North America, this was the first time the two had met.In such public occasions, Kevin Fitch appears to be a gentleman.

"Our film selection experts have seen it, and the Batman movie you directed is very brilliant." Kevin Fitch praised, not knowing whether it was sincere or polite.

Zhang Hao said very politely: "Thank you for your praise."

"But unfortunately, you have found the wrong opponent. You are against Tony Stark. Bruce Wayne can't do it. Call Superman and Wonder Woman." Kevin Fitch was really polite, and he changed the subject with a haughty expression.

Zhang Hao still had that warm smile on his face: "Mr. Fitch, do you believe it? The Batman series will be the ceiling of superhero movies."

"Oh?" Kevin Fitch raised his brows, his tone joking: "Then I'm... really looking forward to how you make a super-English movie with a ceiling."

"Believe me, you will see it. Don't be surprised when the time comes." Zhang Hao's determined tone and confident smile made Kevin Fitch feel a little helpless.

Zhang Hao is so thick-skinned, likes to brag, and firmly believes that he is the best person, there are really no words that can hurt him.

Kevin Feige couldn't take advantage of the words, so he had to secretly curse Zhang Hao's film for hitting the street.

But whether to rush to the street or not, we will see the outcome this weekend.

Kevin Feige is really curious about how Zhang Hao said in the super-english ceiling movie.

　Another chapter tonight...

　　
　
(End of this chapter)