my movie years

Chapter 206 The Terrible First Day Box Office
On the night of April 2014, 29, a Wanda theater in Shanghai was overcrowded.

Thanks to the development of the online ticketing system, people no longer have to queue up to buy movie tickets at theaters.You only need to buy tickets on your mobile phone through online ticketing websites such as Maoyan or Taopiaopiao, and then pick up tickets offline.

Moreover, the ticketing website will also display whether there are tickets for the current show, so you don’t need to go to the cinema to ask the staff, which is very convenient.

But even so, the movie theaters in some luxury neighborhoods are still overcrowded, and the dense crowd is like an ant nest, trying to drown the movie theaters.

Luo Dongrui and Xiang Andong were very lucky to grab two IMAX3D movie tickets, which cost more than 200 yuan, but they thought it was worth it.

"I'll go, there are a lot of strange people here." Luo Dongrui said in surprise.

Xiang Andong didn't think it was strange: "The previous word-of-mouth marketing is excellent, coupled with the name of a domestic science fiction film, it can attract many audiences who usually don't watch movies."

Luo Dongrui nodded and agreed: "That's true, Zhang Hao's works have never disappointed."

In all fairness, Luo Dongrui actually hates this kind of over-marketing behavior, which makes people feel like the producer tricked the audience into the cinema.

But this kind of behavior is much more reasonable in Zhang Hao's movie.

A good movie needs good marketing, so that it can achieve the position that a good movie should have, so Luo Dongrui doesn't think the word-of-mouth marketing of "Gravity" has gone too far this time.

Soon the movie started, and Luo Dongrui and Xiang Andong walked into the movie theater with popcorn and happy water.

After entering, the popcorn and happy water didn't even touch a sip. Luo Dongrui and Xiang Andong were completely attracted by the amazing picture of "Gravity".

This kind of situation not only happened to the two, but also happened to the audience of other midnight shows across the country.

Previously, it was a small-scale test screening, and the number of people who had seen the film was very small after all.Although there are various big V bragging in the media, many viewers are dubious.

After all, it is a domestic sci-fi film, even if it is Zhang Hao, everyone still has a skeptical attitude.

But the midnight show is when the movie is open to audiences all over the country. What you hear is what you see is what you see. The audience who have seen the movie in person can imagine the shock in their hearts.

How would you describe this shocking feeling?

For example, if you are still walking on your feet, and you turn around and see that the neighbor next door is driving a Lamborghini, you can’t help but wonder, has the world changed or am I out of date?

But it turns out that it's not that the world has changed, and it's not that you can't keep up with the times.

It's just that Zhang Hao did a great job. At this moment, many audiences finally understood why the media called this film an epoch-making Chinese film.

Zhang Hao has indeed achieved the level of creating the world, which is the level of the founder of the mountain.

With this movie alone, even if Zhang Hao does not have any works after that, he is enough to be recorded in the annals of Chinese film history.

So much effort has been made before, just to wait for this moment of harvest.

Tianmi Film and Television Production Company in the middle of the night, Zhang Hao and Da Mimi did not go back, but waited for the box office data of the midnight show.

"Why don't you go to the lounge for a while?" Zhang Hao saw that Da Mimi was a little tired, so he asked Da Mimi to go back to rest first.

Da Mimi shook his head and said: "No, I have to wait for the box office data to be released before I can rest assured."

In terms of nervousness, Da Mimi is the most nervous person at the moment. The cost of "Gravity" reached [-] million, and she is completely responsible for it.

If the film loses money, Da Mi Mi can't even imagine the consequences. ,

Seeing Da Mi Mi's insistence, Zhang Hao gave up the idea of ​​letting her take a nap, bowed his head and continued to review the work on marketing.

Zhang Hao noticed that in the statistics of the average ticket price of theaters, the ticket prices of some theaters have risen in different ranges strangely.

So he quickly called the distributors China Film and Bona Pictures: "Hey, Mr. Liu, I noticed that the ticket price of some cinemas is too high.

The price of an IMAX3D ticket is three or four hundred, and ordinary tickets are as high as one or two hundred. This is outrageous. You need to communicate with the theater. "

Liu Yongyun from China Film Group immediately explained: "The theaters that belong to us all have a unified guide price. The IMAX theaters are all owned by Wanda. It is estimated that their prices have been temporarily raised."

"Then communicate with them as soon as possible. The ticket price should be close to the people. Watching movies is not a luxury consumption. We need a wider audience." Zhang Hao said.

Liu Yongyun promised: "Okay, I will communicate with them immediately."

With the rise of Zhang Hao's status, the identities of him and the producer, investor, and publisher have changed.Other directors still need to please the investors and distributors bitterly, but the investors and distributors need to please Zhang Hao.

Because if Zhang Hao is not satisfied, he can kick himself out of the project.

And the investor and the issuer have no place to complain, because if you don't vote, someone will vote.Everyone is staring at the opportunity to cooperate with Zhang Hao, hoping that you will be disliked by Zhang Hao so that he can replace you.

So Zhang Hao has any request, even if he wants to sleep with Fan Binbing, the investor and the issuer must find a way to do it.

Of course, Fan Binbing might take the initiative to deliver it to her door. She had thought about sleeping with Zhang Hao for a long time, but she never had the chance and failed to succeed.

Da Mi Mi rested his head on the sofa, nodding, obviously sleepy.

Recently, all kinds of announcements have to be rushed, and she is not getting enough sleep. If she is asked to go back to rest first, she will not do it. She has to hear the first-hand data to be at ease.

Just as she was thinking wildly, Cai Runping came over with the latest box office statistics.

"Boss, the box office statistics for the midnight show are out..." Before Cai Runping finished speaking, the report was snatched away by Da Mimi.

Hearing the box office data came out, Da Mi Mi was instantly relieved and stared at the report intently.

Cai Runping smiled helplessly. Fortunately, she had already read it, and the data was clear to her chest: "The box office of the midnight show reached 3085.3 million. Congratulations to your boss, you have set a new record for the box office of the midnight show."

"Not only that," Da Mimi looked at the report and added: "The attendance rate is as high as 35.6%, the box office accounted for 4.4%, and the film arrangement accounted for only [-]%. This data performance is very surprising."

Since last year, the box office statistics of the midnight show are no longer included in the box office on the first day of the film's official premiere, but are calculated separately.

So these data are compared with the box office data of other films on April 29th, which is also the end of the day on April 29th.

The reason for the separation is that there are more and more box office data for the midnight show, which is not as tasteless as it used to be.

Hearing this data, Zhang Hao was quite satisfied, patted Da Mimi on the shoulder and said, "Don't worry now?"

"Don't worry, with the box office data of the midnight show, there must be a lot of box office on the first day." Da Mi Mi breathed a sigh of relief.

"Okay, we all know the data, let's go back to rest quickly, you see you are very tired." Zhang Hao is carrying a big Mimi small bag, planning to go home and rest.

But at this moment, Da Mi Mi is not sleepy: "I'm refreshed now, why don't we go have supper?"

"Just now he looked dazed and staring."

"That's right, but when I heard such a high box office figure, I was instantly refreshed."

Zhang Hao shrugged and said helplessly, "That's fine, I'll treat you to dinner."

"There are also those employees left behind by the company." Da Mimi hugged Zhang Hao's arm and acted like a baby.

"Yes, yes, yes." Boss Zhang waved his hands grandly as a treat.

Cai Runping covered her mouth and smiled, "I'll tell them the good news. The boss must bleed a lot today."

"necessary……"

The three talked and laughed, and went out for supper.

Record-breaking midnight shows, and that's just the beginning for "Gravity."A new day came, and a movie theater in Chongqing just opened at ten o'clock, and the staff were startled by the crowd at the entrance.

"What are you here for?" the staff member asked.

"What are you doing? Of course I'm here to watch a movie. Don't hesitate, start now." The leader said, and rushed into the movie theater to collect tickets.

The crowd poured in, the staff were overwhelmed by the sea of ​​people, and other staff were also on the verge of a formidable enemy.A staff member hurriedly informed the manager: "Manager, something happened."

The manager is still sitting in the office drinking tea, adjusting and changing his mood to welcome a new day of work.

He knew how busy today would be, so he vaccinated his subordinates during the morning meeting.

After receiving the notification from the front desk staff, the manager panicked and quickly asked, "What's wrong, something happened with peanuts?"

The staff reported: "There are now more than 100 people in the theater, all of whom are watching movies."

The manager was taken aback. Just after the doors opened, the movie theaters were relatively deserted in the morning, and there were more people in the prime time from noon to afternoon, and seven or eight in the evening.

The door just opened at ten o'clock, and someone came to the door?

Regardless of being surprised, the manager hurriedly mobilized manpower and arranged for the screening.There are also snacks, popcorn, and happy water. Today will be a day to create performance.

Because of the shortage of manpower, the manager went to the battle in person. Unexpectedly, this busy work never stopped, and he didn't even have time to have a bite for lunch.

The manager noticed that most of the audience who came were watching "Gravity", and the audience of other movies was pitifully small.

So he reported the situation to the department above: "General Manager, I think we need to increase the number of screenings of "Gravity", and cut off all other films that did not do well at the box office and had poor attendance..."

As a luxurious local movie theater, it is usually a place for the media to hang out. The audience who just finished watching the movie accepted interviews from the media and talked about their feelings.

After taking a short breath, the manager listened to the audience's feelings about watching the movie: "I was dumbfounded watching the movie in the IMAX theater. I found the ultimate experience of watching movies. Every frame made me suffocate. It hurts me for a second."

Some viewers said: "The story of the film is extremely simple, and what I didn't expect is that the story is really that simple.

I used to watch a sci-fi movie that took more than two hours, but now it only takes nine to ten minutes. I still have a doubt in my heart when I watch it.

It wasn't until I finished watching the movie that my doubts were resolved. This movie really doesn't need to use more things. "

In addition, some viewers said: "I think, Da Mi Mi's performance adds color to this film. She is beautiful, brave, strong, and fragile.

All the links make this story of survival in space believable, and Da Mi Mi is a good actor. "

The manager took advantage of his position to watch the film, and what the audience said was similar to his opinion.

At the same time, because of the nature of the work, the manager has watched a lot of films and read a lot of films.

But the manager said that he had never seen a movie like "Gravity", and he couldn't believe his eyes when he watched it.

If the leading role of the film is replaced by a Hollywood actor with blonde hair and blue eyes, the film will appear more reasonable.After all, it's Hollywood, so it's not surprising that a film of this level can be made.

But the Chinese actor with black hair and black eyes who spoke Chinese suddenly felt unreal.

This is not only the manager's own feelings, but also the feelings of many viewers.

A viewer shared his movie-watching mood in his WeChat circle of friends after watching the IMAX3D version:
"I wouldn't be surprised if it was directed by James Cameron, or Natalie Portman, or Anne Hathaway, or Scarlett Johansson.

But when the movie was directed by Zhang Hao and starring Da Mimi, I instantly felt unreal.

When, when have we seen such an excellent quality domestic film?Moreover, it is a domestic science fiction film that other directors dare not touch.

In this regard, I just want to say that director Zhang is awesome, Da Mimi is awesome, and those who dare to invest in this movie are awesome. "

As shocking as "Gravity" brings to the audience, it is as shocking as the film's box office.Under such a crazy movie-watching frenzy, "Gravity" released unprecedented first-day box office data.

On April 2.36th, "Gravity" scored [-] million box office in a single day. Without any suspense, it won the single-day box office championship in a crushing manner.

Released one day earlier than "Gravity", "The Master of Hypnotism" starring Xu Dabald only took in 2018.6 million at the box office that day, a full 12 times the gap with "Gravity".

Xu Dabald was so frightened that he dropped his teacup when he learned the horrible box office figures of "Gravity".

"It's terrible, it's really terrible, what movie can compete with "Gravity"? How can it compete?" Xu Dabald muttered to himself.

Before that, Xu Dabald was still fantasizing that there were no successful examples of making science fiction films in China, so he still wanted to try it.But there is no need to touch it now, "Gravity" is crushing in all directions.

Not only "Master of Hypnotism", "You at the Same Table" and "Frozen: The Gate of Rebirth", which were released on April 25, were also severely backlogged.

"Gravity" accounted for a terrifying 81.3% of the box office on the first day, completely dominating the movie market.

This horrible box office situation has caused serious consequences and frightened many film company executives.Wanda and Huayi regret the most now, because they had the opportunity to participate in this project.

And this box office data also scared Han Han.

Originally, his first film "The Future" was released on May [-]st, but as soon as "Gravity" came out at the box office, Han Han announced the withdrawal of the film, and directly moved the film to July.

This one retreated far enough, directly avoiding the influence of "Gravity".

The rest of the May releases are on the sidelines, hoping it's just an accident rather than Gravity's fearful impact.

It's a pity that the movies on the sidelines are destined to be disappointed, because this is not an accident. The movie market during the May [-]st period has completely become the world of "Gravity".

The film industry dominates, and no one can compete with it.

(End of this chapter)