my movie years

Chapter 207 Movie Ticket Price Disturbance
The traditional May [-]st Labor Day, since Zhang Hao's several films have been released on this schedule, the May [-]st schedule has become very popular.

If you want to rank the schedules, the Lunar New Year schedule ranks first, followed by the Spring Festival schedule in the past two years, then the National Day schedule, and then the May [-]st schedule.

Although the May [-]st schedule is not as good as the previous three schedules, it has the advantage that it can cover the entire summer schedule very well.

After the popularity of the premiere, "Gravity" was still popular on the second day, and with the spread of word-of-mouth on the first day, the movie became even more popular.

"I heard from my classmates that this movie is good," said Tao Yiting, wearing 3D glasses, sharing the information she had inquired with Tao's parents and Tao's mother.

"Isn't it just a movie, all these fancy things." Mama Tao fiddled with the 3D glasses, with a puzzled expression on her face.

Papa Tao explained: "Because of the 3D effect, it is as if you are on the scene, so you need to watch it with special glasses."

"That's right, mom, just wait and see, don't drop your jaw in shock." Tao Yiting raised her white chin, looking very proud.

Mother Tao said unforgivingly: "I haven't seen any scenes..."

As a result, when the film was showing, he directly grabbed Papa Tao's hand: "Honey, it's so scary, the pieces are going to hit my face."

Father Tao was speechless, and quickly comforted him: "Don't worry, it's all fake, it's watching a movie."

Tao Yiting didn't even have time to take care of her mother's state, she was completely attracted by the vast space on the big screen, and couldn't move her eyes any longer.

At the end of the movie, Mother Tao, whose legs were a little weak from the shocking 3D effect, was helped out of the movie theater.

Looking at the huge poster of "Gravity", Tao Yiting asked, "Mom and Dad, is the movie good?"

Father Tao praised: "It's really good-looking. Don't look at the simple story, but I don't think there are many people who can make such a simple story so thrilling."

Mother Tao also agreed: "The last time I went to the cinema to watch a movie was when I was dating your dad. I didn't expect that movie technology is so advanced now."

"After that, our family will have to watch more movies." Tao Yiting rolled her eyes, thinking about it instantly.

"Okay," Tao's father and Tao's mother agreed, and the family watched movies together, which really strengthened their relationship.My daughter, who usually doesn't have much in common with them, talks a lot today.

This is what Tao Yiting was waiting for, and she saw it instantly: "Great, let's watch the movie again!"

Tao's father and Tao's mother wanted to refuse, but when they thought of how wonderful the movie was, they immediately agreed: "That's good, hurry up and buy a ticket."

"Come on!" Tao Yiting hurriedly took out her mobile phone and opened Maoyan to buy tickets, only to be surprised to find that not only the IMAX tickets were gone, but even the tickets for other shows were only left in the corner.

Tao Yiting didn't believe in evil, and continued to watch all the nearby movie theaters, only to find that the tickets were all sold out.

Tao Yiting was so angry that she cursed: "If you don't go on a trip during the May Day holiday, what are you going to watch movies for?"

"Forget it, let's do it next time!" Father Tao comforted his daughter, and the family went to a restaurant for dinner.

The popularity of the film naturally attracted the covetousness of pirates. Just one day after the premiere, a so-called high-definition pirated version appeared on the Internet.

There are also many viewers who are unwilling to spend money to go to the movie to seek resources and want to prostitute this movie for nothing.

"Who has the Baidu Netdisk resources of "Gravity"? Kind people share one."

"I have, but in my opinion, the movie is average, not as good as the online bragging."

"Such a good domestic sci-fi movie, you don't want to go to the cinema to support it, but watch a pirated version?"

"That's right, and what you see in this movie is special effects. If you don't go to the cinema to watch the pirated version, you're crazy!"

People who watch pirated versions also have reasons to say:
"It's not that I don't want to go to the cinema, it's just that the ticket price is too expensive."

"How expensive can it be? An IMAX movie ticket is only about 100 yuan, and a meal is more than 100 yuan, right?"

"Who said 100 yuan, a ticket for a movie theater near my house costs more than 360 yuan, and it's hard to get a ticket just like that. The film company is crazy about money."

"Don't talk nonsense, or you will spread rumors."

"Whoever spread the rumor, if you don't believe me, see for yourself."

As he said that, the netizen posted screenshots showing the ticket prices of the movies on the Maoyan and Taopiaopiao systems to the Internet.

This moment caused a lot of trouble. The movie that was popular before was released, and the theater did not have a temporary price increase.But it has never been as large as this increase, which has almost tripled.

So amidst the overwhelming praise of "Gravity", a different voice flooded in instantly.

"Shanghai Daily" first reported: "This year's May [-]st schedule undoubtedly created extremely exaggerated box office data, and the market performance of "Gravity" is also amazing.

However, behind the high box office, there is a mystery hidden.

The reporter of this newspaper learned that there are some private theaters that are not franchisees of the theater chains, and some small theater chains have temporarily raised their prices.

The price of a movie ticket is as high as three or four hundred, which turns the movie, which is suitable for all people, into a luxury entertainment, which may go against the original intention of the filmmakers. "

The report of "Shanghai Daily" is fairly pertinent, but it just feels that the temporary price increase of theaters is unreasonable and should be restricted.

But the following Internet media and self-media big Vs were not so polite, and pointed their finger at Tianmi Film and Television Production Company and Zhang Hao.

"We can understand how much effort Director Zhang Hao has put into this film and how much money he has spent, but this is not the reason why the movie ticket price has risen so high. Please let the movie ticket price return to a reasonable position."

"This is an exaggerated fare increase, and this market mechanism is not normal."

"This is entirely a joint effort between the producer and the theater chain, intending to take advantage of the popularity of the film and the audience's support for domestic films to earn a lot of box office."

There are many similar reports, which can be said to have affected the box office after "Gravity" to a certain extent.Because of high ticket prices and temporary price increases, many viewers were prevented from entering the cinema in the first place.

Hundreds of viewers may pay without hesitation, but when it rises to a few hundred dollars, the audience will have to think about whether it is worth it.

This is the same as supporting my brother's concert. At the beginning, my brother watched the fans so enthusiastically, and the direct ticket price was over a thousand yuan, which was about the same as the ticket price for the concert of a king like Jay Chou.

But the support of the fans is the support, and we must also consider whether the wallet in the pocket is enough.

If the wallet is not rich, my brother will lower the price, from thousands of yuan per ticket to a few hundred yuan, and drop to a level that fans can accept.

The scalper will also be affected by this, and has to sell his brother's ticket at a loss, and thinks his brother is a waste from then on.

Therefore, even if it is passionate and impulsive consumption, excessively high prices can easily scare away fans and audiences.

Zhang Hao actually knows that some theaters temporarily raise prices, but in many cases this price increase is a private behavior of the theater and has nothing to do with the producer.

On the day of the midnight show, he talked about it with Liu Yongyun, the person in charge of the China Cinema Line, but it was useless. The cinemas below should have increased.

The problem is that it's okay to raise the theater's price, but Zhang Hao is directly blamed for the blame.

The producer and the theaters share a share, and as a result, the theater temporarily raised the price, and the excess ticket price was not distributed to the producer, but the producer was forced to take the blame.

Borrowing the classic lines of Emperor Jiajing in "The Ming Dynasty 1566": "They take hundreds of dollars, but only give me a few dozen dollars, and I want to take the blame for them. Do you still want to thank them?"

Zhang Hao definitely couldn't do this, so he discussed it with Cai Runping, and directly got an insider to break the news on the Internet.

An insider who claimed to be an accountant from an accounting firm that the theater chain and the producer were in contact with directly revealed a big melon and a data map.

On the above, you can clearly see the guide ticket prices of each major theater chain, as well as the division of producers and theaters.

It can be seen that in this report, there is a gap between the box office unit price reported by the theater and the actual ticket sales price, and some even reach hundreds of dollars.

The producers won't get a single cent of the extra money, and it all goes into the pockets of the cinema.

Fearing that it would not be lively enough, Zhang Hao arranged for a navy to hype it up, making this report known to everyone on the Internet.The theaters naturally knew about it, but they had nothing to say because it was the truth.

In fact, the theater chains under China Film Group are not bad. After all, they are state-owned enterprises, and they will not do such a thing of temporary price hikes to trap audiences and producers.Moreover, the relationship between the top management of China Film Group and Zhang Hao will definitely not make things difficult for Zhang Hao.

Among them, the price increase is mainly due to some IMAX theaters under Wanda Cinemas, as well as other private theaters, franchised theaters that are not directly operated by the theater chain.

A very amazing phenomenon is that the ticket prices of movie theaters in big cities and first-tier cities are very normal, and the ones with sharp price increases are basically movie theaters in second- and third-tier cities.

As soon as the report came out and the navy made a lot of hype, Zhang Hao accepted an interview with "Penguin News" in due course and talked about it.

"Actually, from the beginning, I noticed that some movie theaters raised their prices privately, and I also reminded distributors such as China Film Bona to pay attention to this matter.

Our original intention of making movies is to make movies, an entertainment activity itself, be accepted by a broad audience, rather than turning it into a luxury consumer entertainment activity. "

"Then what can you do in the face of the theater's price increase?"

Zhang Hao said bluntly: "Obviously, our mainland market is in a stage of rapid growth, there is no shortage of income for theaters, and there are also income from the sale of lucrative peripheral products, such as popcorn and cola.

In my opinion, theaters should take long-term considerations, and not think about short-term benefits, and then temporarily increase prices.

It is a normal behavior of the market to rise a little appropriately, and I believe the audience will understand.But it can’t be too outrageous. The price increase that is too outrageous seems to be profitable in the short term, but it actually drives the audience out of the movie theater.

On the day when the audience loses trust in the cinema, our producers can still make online movies and put them on video platforms, but the cinema will die. "

These words can be said to be heart-to-heart, very thorough.

But as we all know, loyal words are hard to hear, and Zhang Hao's earnest behavior is regarded as an act of throwing the pot in the eyes of those theaters that have raised prices.

They didn't consider at all that it was Zhang Hao who was responsible for the blame in the first place. In short, they just pretended that Zhang Hao was talking fart, and the price should be raised, and they still went their own way.

Zhang Hao has no good solution for this kind of thing. Temporary price increases were very common in his previous life. Zhang Hao even saw more than 1000 outrageous things for a movie ticket.

Anyway, as long as he doesn't take the blame, he doesn't need to worry about the box office revenue brought about by the temporary price increase, someone will worry for him.

It should be the money of "Gravity", and there will be no less.

　Another chapter tonight...

　　
　
(End of this chapter)