Daming: Old Zhu, we agreed not to rush!

Chapter 261 Repaying Resentment with Virtue, Starting from Zhu Xi

Gimmick marketing.

Su Jing directly explained the modern marketing concept to Zhu Xi. Although it was a bit advanced, the core concept was not difficult to understand.

"Mr. Su, is this really possible?"

At this moment, Zhu Xing began to doubt again.

Su Jing is convinced, this kid's brain is really a bit rebellious.

Just now it was clear what I said, but now I don't believe it.

"Niu Shuang, I just described it just now. Don't you really want to buy it? You want to buy it. Why don't other people want it?"

Su Jing said lightly.

In Daming, Su Jing tried this gimmick marketing method many times when he was in Lishui County, and the effect was very good.

There is no reason for Ying Tianfu to do so.

Moreover, there are more high-ranking officials and nobles in Yingtianfu, with stronger spending power, and it is easier to use gimmick marketing methods.

"What Mr. Su said is, who am I, how can I doubt Mr. Su? It's my fault!"

Zhu Xi said immediately.

Although he doesn't use his brain much, it's not that he doesn't use it at all.

"Mr. Su, just tell me how to do it, and I promise to complete it without compromise!"

Zhu Xi looked serious, it was bound to make some achievements.

Doing business is not the purpose, but to let his father Zhu Yuanzhang see that he can also do something. Although he may not be comparable to his elder brother Zhu Biao, at least he is not a mediocre person.

This attitude is very good!

Su Jing teaches people, there are two favorites, one is very smart and the other is stupid.

And those in the middle who are a little bright but not smart enough are the hardest to teach.

Because he has his own understanding, but it is often wrong, and he often makes mistakes when implementing it, resulting in poor results.

"Very well, since this is the case, then you can stay today, there are some things that I have to teach you slowly."

Su Jing nodded and asked Zhu Xi to stay.

"Can I stay?"

Zhu Xing was taken aback for a moment, and couldn't believe his ears at all.

He is not Su Jing's student, to be able to stay by Su Jing's side, even for just one day, is enough to make him excited.

"What? Don't you want to?"

Su Jing said with a smile.

"Willing! Willing! Of course I will!"

Zhu Xi said immediately.

Just kidding, no matter how many people begged to stay by Su Jing's side, I was invited by Su Jing, how could I refuse.

At this moment, Zhu Chen and Zhu Di also thought clearly about their doubts, and just in time to hear that Zhu Chen could stay, they immediately became excited.

"Mr. Su, can we stay too?"

Zhu Bian immediately asked Zhu Bian.

Zhu Di on the side also looked at Su Jing eagerly, wanting to stay like Zhu Xi.

Kaos didn't show anything, he knew his identity very well, he was able to come to see Su Jing, and he was already in the honor of several princes.

Today's Su Jing is not only a teacher of the prince, but also has the title of Uncle Renyuan.

In the entire Ming Dynasty, it is also properly belonged to the upper class.

Even though Kaos has a good relationship with the princes and works in the Hanlin Academy, he is actually a small official with a low status.

The official position is not big, let alone compared with the earl's title.

Whether in Rome or Ming Dynasty, the class gap between people has always existed.

Su Jing looked at the two people who looked hopeful in front of them, but she couldn't bear to refuse.

After thinking for a while, he said: "Well, I can't stand it if you stay together, why don't you take turns, today is Niu Shuang, and you can discuss it yourself later, how about it?"

One a day, Su Jing felt that she could do it.

"of course can!"

Zhu Yan replied immediately.

"I am willing!"

Zhu Di also responded simultaneously.

One a day is even better than staying together, because this way you can get all of Su Jing's teachings.

"Well, if that's the case, let's make it so."

Su Jing nodded.

It was getting late here, and the few people except Zhu Xi left the Niu Mansion directly.

Everyone was in tacit understanding, and did not mention that the owner of the Niu Mansion is actually not Su Jing's business.

If we really want to talk about it, Su Jing should go.

"Niu Shuang, go call your brother, it's time for us to eat."

When it's meal time, Su Jing is always the first to think of eating.

"Yes, Mr. Su."

Zhu Xun immediately agreed, then turned around and called his younger brother Zhu Xun.

From the mouths of Zhu Biao and Zhu Wei, he already knew that Su Jing paid great attention to eating on time, so he didn't feel any strangeness.

At the dinner table, Zhu Xi was a little cautious.

Don't look at his usual idle appearance, but at this time, he really can't relax.

The most important thing for a person is to have hope.

Before, Zhu Xi didn't know what he wanted to do at all, and he just learned and lived passively.

Now that I have something I want to do, the whole person has become serious.

"Come casually, Niu Shuang, you have to eat happily."

Su Jing took a bite of food for Zhu Xi, and said with a smile.

"Thank you Mr. Su."

Zhu Xi hurriedly thanked him.

"Second brother, you don't need to eat like this with Master Su, you can eat as much as you want, and you must eat to your heart's content."

Zhu Xi at the side said to Zhu Xi.

Su Jing hates the dinner table culture the most. Even when she started a business in her previous life, Su Jing never succumbed.

Although I suffered some losses because of this, at least I was happy in my heart.

Maintaining a good mood is also the key to success.

In the feudal dynasty of Ming Dynasty, the dining table culture was more thorough than in previous lives.

Of course, at Su Jing's dinner table, he can still choose his own way.

"Well, I see."

Zhu Xi nodded, trying to get up casually.

This is an unprecedented feeling, compared to Zhu Biao and Zhu Xi, Zhu Xi's feeling is stronger.

Eating seems like a trivial matter, they can eat whatever Su Jing tells them to eat.

Zhu Biao and Zhu Wei have always engraved etiquette in their bones.

Even if they are casual, they still eat politely.

But Zhu Xi is different. He likes to do something different, even out of the ordinary, which is inconsistent with traditional table manners.

Even so, Su Jing still didn't say anything.

Random, really random!

Zhu Xi's mind was a little shaken, he had never experienced such a situation before.

This meal, Zhu Xi ate very deliciously.

After the meal, in the courtyard, Su Jing had already greeted Zhu Xi and began to stand up.

Lard, plant ash, shells...

These materials for making soap are all available, and all are ready.

"Mr. Su, are you making soap? I'll do it, I will."

Zhu Xing looked confident.

It's hard to say anything else, but he still knows how to make soap.

Su Jing nodded and said, "Okay, then you make the soap, and I'll make the mold."

mold?

Zhu Xi was taken aback for a moment, not understanding what Su Jing meant.

Su Jing picked up a piece of wood and began to carve, to be precise, to dig a hole.

Zhu Xi was making soap while watching the movements of Su Jing's hands.

About half an hour later, the soapy liquid on Zhu Xi's side was almost stirred, and Su Jing also carved out several molds of shapes.

A square mold with an oval interior, exactly like the soap Su Jing used in his previous life.

Su Jing originally wanted to try carving more complicated patterns, but after trying it, he found that it was too difficult for him.

It is very difficult to carve the pattern directly, let alone carve the pattern in the mold.

After all, Su Jing is not omnipotent.

But he was not helpless, when things were almost done with Zhu Xi, Su Jing directly asked Zhu Xi to go to the kitchen to get a few molds for making mooncakes.

In such a large place as 'Niufu', there is everything in the kitchen.

There is no shortage of moon cake molds.

After a while, Zhu Xi brought several molds.

At this moment, he also understood what Su Jing was going to do.

"Mr. Su, you want to make the soap into the shape of moon cakes, right? It will sell better that way."

Zhu Xi said to Su Jing.

Su Jing nodded and said: "Yes, soap is a cleaning tool. It seems that as long as the cleaning effect is good, it is enough, but if we want to sell this soap at a high price, we have to do something different."

"A good-looking appearance is very important for a product."

Zhu Xi was very excited, and immediately took the soap liquid and was about to pour it into the mold.

Su Jing stopped him: "Don't worry, there is still a process."

and also?

Zhu Xi didn't understand now, since all the molds were brought, why couldn't the injection mold cool down yet.

Su Jing unwrapped a sachet from her waist, and then sprinkled the spices inside into the soap liquid, and the soap liquid immediately had the fragrance of the sachet.

What Zhu Xi saw was round eyes, he never thought that there could be spices added to the soap

"Now that soap has become scented soap, does the price have to go up again?"

Su Jing said with a smile.

Soap!

As soon as the name is heard, it is much more advanced than soap.

"Yes, Mr. Su's wisdom is greatly admired by the students!"

Zhu Xi was very excited, as if he had seen the scene where the soap was sold out.

"You come next."

Su Jing stepped aside and said with a smile.

Zhu Xi then poured the soap liquid into the mooncake molds and placed them in place.

After everything was done, Zhu Xi lay down on the chair, quite casually.

Although it is not heavy physical work, it is always tiring.

"how do you feel?"

Su Jing asked with a smile.

Although it seems that Zhu Xi is the least educated and incompetent of Zhu Yuanzhang's sons that Su Jing has come into contact with, Su Jing still perceives Zhu Xi's advantages.

After all, it is the genes of Lao Zhu and Empress Ma, how bad it could be.

"Very happy! Mr. Su, I'm really happy."

Zhu Xi replied excitedly, even if the soap business has not started at all.

"After that, what should I do? Go build a factory? Or do something?"

Zhu Xi couldn't wait any longer, just waiting for Su Jing's order.

Su Jing didn't hide his secrets, and then told Zhu Xi about the next process.

The production process has been completed, and the next step is to publicize and secure customers.

"You know the People's Daily."

Su Jing asked Zhu Xi.

"I know, I will watch every issue, the stories on it are wonderful!"

Zhu Xi nodded.

People's newspapers and book newspapers, the one that is more attractive to him has to be the people's newspaper.

UC shocked the body, that is not something ordinary people can resist.

Su Jing said: "Okay, then you have to do it yourself, find a way to publish the advertisement for this soap in the Minbao."

"The content doesn't need to be too long, but it has to be attractive, and then you have to mark how you sell it and where you sell it."

Advertisement in the newspaper is one of the advertising methods that have been eliminated in Su Jing's previous life.

But in Daming, it is the most efficient way of advertising.

"Mr. Su, what is an advertisement?"

Zhu Xi was a little confused, it was the first time he had heard of the word advertisement.

Su Jing thought for a while and explained: "It's a kind of promotional words. Let me give you an example, such as 'Use soap to create the most beautiful you', and then attach the sales method and sales location. To put it bluntly, it is a paragraph, but it must be Publish it in the People’s Daily and let everyone know.”

"That's it, I understand."

Zhu Xi nodded, and with an example, he knew how to operate it.

"Okay, then start tomorrow, and you can start preparing to do it. You can control the scale and quantity of production by yourself. Don't want too much at the beginning. You can test the water with the people around you first, and then make some adjustments based on the evaluation."

Su Jing said to Zhu Xi.

As soon as these words came out, Zhu Xing was immediately stunned.

He asked: "Mr. Su, won't you come with me? Without you, I'm afraid I can't do it."

Zhu Xi's original idea was that Su Jing led him to do it, and he was just a helper.

With Su Jing in charge, everything will be very simple.

Unexpectedly, Su Jing asked him to come by himself, which made Zhu Xi a little stressed.

After all, this incident was to make his father Zhu Yuanzhang pay attention to him again and praise him for his excellence.

Su Jing looked at Zhu Xi, and slowly said: "Niu Shuang, I can't be with you, because this is your business, do you understand?"

It is enough to teach Zhu Xi so much.

With Zhu Xi's words, then this matter will be done by Su Jing himself, and the original meaning will be lost.

Zhu Xi was silent for a moment, then finally nodded and said: "Mr. Su, the students know."

"Very well, believe in yourself, this matter is not as difficult as you think."

Su Jing smiled and encouraged.

Normally, as long as Zhu Xi operates according to his instructions, there is a high probability that there will be no problems.

Because the product is excellent, and Zhu Xi's resources are infinite.

What Zhu Xi does is to integrate and then connect.

Doing business like this, anyway, Su Jing couldn't think of any possibility of failure.

The effect of advertisements on Minbao can also be shown in this way.

At that time, the details of the standards for charging advertising fees can also be listed.

"Well, thank you, Mr. Su."

Zhu Xi nodded seriously, and was also full of confidence at the moment.

After dealing with all this, Su Jing shook his head, this matter is settled.

Su Jing didn't know how much he could change Zhu Xi.

There are various causes of a person's personality, and what one can intervene in is a very small part after all.

However, Su Jing is still a little confident, the corner of his mouth slightly raised:
Old Zhu, I can be regarded as repaying a grudge with virtue.

(End of this chapter)