i have an electronics factory

Chapter 7 Ads Without Lines

"It's so exquisite!"

"To be honest, if I were a consumer, if I bought a product in this kind of packaging box, I would probably keep the box as a souvenir."

"Yeah, we can also label it as a 'gift' when marketing and publicizing it. It's also a good choice to give it away!"

"Minister Wang is indeed a marketing genius, he can come up with a new marketing plan at a glance!"

"Haha, Minister Li is being polite..."

Chen Zifan interrupted these people's mutual bragging: "Okay, okay, the next marketing and publicity work will be a little harder. In the initial stage, our products will only be promoted and sold in Haicheng!"

"Understand~"

Rather than aiming too high, it is better to focus only on Haicheng at the beginning. As a quasi-first-tier city, Haicheng has a population of more than 800 million, rapid economic development, and great market potential.

The mobile phone market in Haicheng is a mixed bag. Since it is a coastal city, there are not only international brands investing in Huaxia, local domestic brands, knockoff phones, but also some imported products.

However, these imported products do not occupy a high market share because they are not localized. The most powerful players are still Nokia, Motorola, Ericsson... followed by domestic brands such as Lenovo.

It is difficult for Stardust Technology to gain a foothold in the Haicheng mobile phone market, and it is surrounded by major mobile phone brands.It's simple and simple, because Chen Zifan will not focus on his competitors.

Haicheng's market is big enough, its economy is relatively well developed, and its spending power is strong enough. There is no need for Stardust Technology to be in a hurry to benchmark against any big name, and there is no need to be in a hurry to achieve any results.

Chen Zifan also emphasized this point again and again when communicating with employees, in order to reduce their impetuous mind and do a good job in a down-to-earth manner.

Regarding the publicity of "Sea", online preparations will start with the Internet and TV stations, with the Internet as the mainstay and TV stations as the supplement. In 05, the advertising benefits of TV advertisements will definitely be greater than those of the Internet.

But Stardust Technology is going to do the opposite. On the one hand, Chen Zifan has experienced the era of Internet information explosion in the future, and on the other hand, the cost of Internet marketing is much lower.

Leaving aside the official TV stations, we only talk about Haicheng’s local TV stations: Haicheng Channel, Haicheng News, Haicheng Children’s, and Haicheng Sports. Of the four, only Haicheng Children’s is within their budget.

Moreover, the advertisement schedule I got was from 4 to 6 in the morning, which was simply too deceitful. How many people would turn on a local channel at 4 in the morning and watch a children's animation program?
Knowing that it was a loss-making business, Chen Zifan gave up without even thinking about it, so the TV advertisement became a record, and the operability and diversity of Internet publicity far surpassed that of TV advertisements.

Among them, the Haicheng Forum is the largest publicity platform. Chen Zifan only needs to support some gunmen to take up positions, and then hire some navy accounts to edit manuscripts, and the publicity effect will soon be revealed.

Most of the people who pay attention to this kind of local forums are locals from Haicheng. Stardust Technology's main position in the early stage happened to be Haicheng, and the two were a perfect match.

As for the way of offline promotion...Chen Zifan has a good idea. The only master negotiator of Stardust Technology is Wang Jinli, and he can't get away now, so he has to wait.

Chen Zifan's negotiating ability is actually not bad, and it's not that he doesn't want to go, but the start time of Haicheng University is coming, and the notice has been here for ten days, and he still hasn't opened it.

After studying for so many years, he has long been indifferent to the matter of going to university. At the same time, he also understands that academic qualifications are useful, but academic qualifications are not everything, so he does not have much yearning for university.

But if he can get a bachelor’s degree for nothing, he has to go and report. He will not participate in the military training for the next month.

Military training puts more emphasis on "wholeness", and he is used to being alone, and he doesn't like the "sit together" system in which one person makes mistakes and all are punished during military training, not to mention that he still has a company to take care of.

Of course, maybe military training is meaningful for young people who have just entered college?Some people may not like it, but the good and the bad are all experiences.

If Wang Jinli still can't get away after his report, then he can only do it himself, and his publicity plan is also very straightforward:
Using Stardust Technology's counterfeit screen lv.5 to produce a giant LED screen, and then taking advantage of the low cost of Stardust Factory to promote their giant LED screens to large venues in Haicheng.

Such as supermarkets, clothing stores, trade buildings, large shopping malls, and some office buildings and companies that need advertising signs. If things go well, they can become a new profit point.

At that time, Chen Zifan will add one item to the specific cooperation projects, that is, an advertisement of Stardust Technology must be played every once in a while.

At the same time, Stardust Technology's employee expansion is imminent. With the increase in production capacity and the increase in projects at the Stardust Factory, the original 173 employees are not enough, so he plans to expand to 500.

Chen Zifan opened [Stardust Technology] in his mind and found the column of [Employees]. The following introduction has become:

(0 temporary employees, 90 regular employees, 83 senior employees, the list is as follows...)
Temporary employees became 0, none left, all became full-time employees, and some of the regular employees were upgraded to senior employees, and the highest rank among the senior employees was the Stardust executives.

Stardust CEO Zhao Wushang lv.15, Stardust CMO (Marketing) Wang Jinli lv.9, Stardust (Finance) CFO Li Yuan lv.9... These are all high-level employees, and the senior employees of the Stardust factory are slower to upgrade.

Chen Zifan had a vague premonition that there might be a considerable improvement in the next level of senior staff, but judging from the current progress, it might take a lot of time, so there is no rush to upgrade.

Expand the number of recruits first, what if two master negotiators can be recruited?Of course, the probability of such a situation happening is very low. Those who are capable generally have their own masters. If you really want to recruit a master, you may have to poach someone...

After notifying the personnel department of the work content and specific requirements of the expansion of employees, Chen Zifan came to Stardust Factory again, this time to solve a matter that the employees were thinking about:

“我来通知一声，星尘科技的员工食堂会在9月3日正式开放，开放时间为早6点～晚10点，新员工宿舍会在9月10日开始建设工作…”

Before the words were finished, there was a burst of cheers. For the employees in these production areas, besides paying wages, this is the happiest thing. Who can be unhappy if they eat well?
Moreover, Stardust Technology will give full-time employees 300 yuan per month for food subsidies. If you save a little, you can eat for half a month. It can be said to be very friendly to many migrant workers who are not local to Haicheng.

With the help of Stardust Canteen, the HR department's enrollment expansion work will be much easier. When Chen Zifan passed by the HR department, he made a special comparison of "five", which meant that they could understand.

Their relatives and friends can be brought in, but they can't exceed [-]% of the number of recruits, and they will be responsible for any problems. After all, Huaxia is a society of human relations, and they need to be given some privileges.

In short, there is no harm to Stardust Technology ~ 500 employees are both pressure and motivation for Chen Zifan, so the next publicity work must be perfect.

What he didn't expect was that Wang Jinli would call him and ask him: "Mr. Chen, 'Hai' needs a commercial. Should we invite a celebrity to come? Some celebrities don't have high endorsement fees..."

Hearing this, he immediately shook his head and refused: "Celebrity? Why do you want a celebrity? You don't need to waste money, I'll be in charge of the 'Hai' commercial!"

"Come on! Just wait for this sentence!"

"..."

Chen Zifan was a little helpless, and Wang Jinli put him in a position. He really was an old fritter, but even if Wang Jinli didn't mention this, he would take his own people to complete the filming and editing of the commercial.

In his plan, there are two commercials for "Hai", one is "product introduction" and the other is "practical scene". Selling mobile phones is selling mobile phones without any fancy.

"Product introduction" refers to using concise and smooth video content to introduce all the appearance (360-degree appearance), configuration (screen parameters, battery capacity, battery life, etc.) and functional features (waterproof, Bluetooth headset, etc.) of "Sea".

The entire commercial does not require people to appear, not even sound, only background music and text introductions at key points are required.

The "practical scene" is better understood. The main selling point of "Sea" is shown through some scene descriptions. It is an upgraded version of the "product introduction" and does not cost much.

You only need two male and female models with good looks and good figures to take some specific pictures in specific scenes, and you don't need lines. This is much more affordable than spending money to hire celebrities.

Chen Zifan worked overtime. Before going to Haicheng University to report on September 9, he made the "Product Introduction" commercial, and the material for "Practical Scene" was also shot, and the only thing left was the post-production work.

Wang Jinli was overjoyed when he got the commercial. He only needed the first commercial, and the second one was more suitable for the offline marketing method that Chen Zifan said, and would have a stronger impact on people.

In the Haicheng Forum, he has bought more than a dozen professional gunner accounts, and led the brothers in the marketing department to create a batch of navy accounts, and then cooperated with the commercials to directly create copywriting...

On the night of September 9th, the official account of Stardust Technology released an advertising video of "Sea" on the Haicheng Forum and Koukou Group. Not many people watched it. Normally, go directly to Technology and Hard Work!
In the past, a well-known gunman’s account was reposted, and later, a large number of naval copywriting was laundered. Almost overnight, the promotional video and copywriting of "Hai" directly brushed up one-third of the Haicheng Forum, and reposted thousands of group members. A group of more than 500 members.

Haicheng Forum, which has not seen the storm for a long time, and the major button groups are all blown up. The gunmen and navy are just tools for publicity, and the product "Hai" is the focus of public opinion that really caused the upsurge!

　Thank you Yiye_Zhiqiu for the monthly ticket!
　　
　
(End of this chapter)