i have an electronics factory

Chapter 78 Price increase?

The mobile phone dealer also complained a little bit, why did Stardust Technology's press conference finally take place at night?But it's only a little bit, making money... It's pretty easy.

The main reason is to attract traffic, and the direct sale after the press conference is only because there is no need for pre-sale, even if you can’t buy it offline, you can buy it online.

Stardust Express has been expanding since the release of Stardust 1. In addition to delivering products on Stardust’s official website and shopping mall, they even have special delivery services for electric vehicles and personal express deliveries, but the prices are much more expensive.

After all, the speed is here. Compared with other express delivery, there is only one principle in Stardust Express: as long as the freight can be paid, it can be delivered within one day no matter how far away it is.

What?Too remote to deliver?
They won't accept orders that can't be delivered...

Having said that, Stardust Express is still fast and reliable in most cases. Their speed and work efficiency have also been recognized by many consumers, but the infrastructure in some places is too poor...

It takes the locals more than ten hours to go out, and it is not bad for the Stardust courier to go in without getting lost.

The most important thing is that the climate in some remote areas is not very good, and many couriers would rather have a lower salary than go to remote small towns to deliver couriers.

Chen Zifan has nothing to do about it. In addition, the starting price of Stardust products is relatively high, so Stardust Technology's current main attack position has always been in cities.

But if there is an opportunity, he will definitely build and develop remote areas through cities.

Stardust Conference Center——

The introduction of the Stardust Tablet is coming to an end, and many viewers have also discovered that the Stardust Tablet is not such a high-level waterproof, only ordinary life waterproof, but it seems that there is no big problem after thinking about it.

The usage scenarios that are most likely to come into contact with water may be drinks, food spilled, soup splashed, and the rest... Most people probably wouldn’t take a tablet to swim or take pictures in the water, right?
The 200-megapixel camera of the Stardust Tablet is not so good at taking pictures.

But there are still many viewers discussing:
"It's a pity... I can't wash it directly with the tap now, but fortunately, I don't need to wash it under normal circumstances..."

"Use the faucet to wash the tablet, it really belongs to you"

"I can guarantee that many people buy Stardust mobile phones because of the water resistance. Before someone washed it with water in the cafeteria, I was shocked at that time."

"So you're getting one too?"

"Yes! Otherwise, why would I be here!"

"We still have to look at the price. According to this year's trend, the price of Stardust 2 may increase..."

"It is indeed very possible. If it exceeds 4500, I will give up. If it is still the original price, I will buy it directly!"

"I'll find out later..."

Chen Zifan knows that the market for tablet PCs has been mediocre since its birth. After the initial novelty, people still choose either mobile phones or more powerful laptops.

In history, only Apple's tablet PCs have stable shipments. After a period of imitation, Android manufacturers directly cut off their product lines. Later, the demand for tablets increased and they came back to do it again.

In this way, the experience of using Android tablets and Apple tablets has widened the gap. One has been abandoned halfway, and the other has been accumulated for several years. Later, through system updates and cost-effectiveness, it can be regarded as recovering a little disadvantage.

The Stardust Tablet is not waterproof. In fact, there is another reason. Chen Zifan continued to introduce: "In order to solve the large memory requirements of some users, we have left an SD card slot on the upper left of the Stardust Tablet..."

These days, SD cards are very large and definitely not suitable for use on mobile phones, but there is nothing wrong with using them on tablet computers. There are manufacturers specializing in SD cards, TF cards, U disks and other products in the Stardust ecological chain.

In fact, TF cards are more suitable for electronic products at the current stage. They are smaller and more convenient, and the reading and writing speeds are faster, but the cost and price are much higher. When the price comes down, TF cards will become popular~
The Stardust Tablet comes with a capacitive stylus, which is also to further open up the market. With the high-definition retina screen and capacitive stylus, they will launch an APP dedicated to drawing design in the future.

But the audience doesn’t know this, they only know that Stardust Tablet comes with a stylus, as if it should be like this, there is no similar type of competing product on the market, and everything Stardust Technology does is leading the development of the industry.

"Before the final price is announced, we have one more thing. In order to meet more personalized needs, the color matching of Stardust 2 has been increased to five types, namely: sky blue, sea blue, light gold powder, black mirror, black fog...

There are three colors of the Stardust Tablet, which are sea blue, light gold powder, and black mist... All three colors use a more delicate frosted crystal glass back cover, which can resist fingerprints and bring better visual perception. "

The light gold powder color scheme that was originally glazed glass has also been adjusted once, and it has become a frosted glass back cover. At first glance, it really has a taste similar to local gold, but you can see several colors when you look closely.

Compared with the glazed glass light gold powder, which had a dismal sales volume, this time the style has obviously become more beautiful.

At the same time, the azure color has also replaced the poor-selling purple. Although the azure color of Stardust 2 is glazed glass, its color is relatively muddy, but it is not the kind of rich blue, but it will remind people of tea gardens.

The Chucha tea garden shrouded in mist...

Of course, most people don’t always stare at the back cover when they buy a mobile phone. After Stardust 1 brought a head, everyone started to cover their mobile phones~ A set of mobile phone cases, it doesn’t matter what color the back cover is inside. .

This time, the protective case of Stardust 2 is still a colorful silicone protective case, and the protective case of Stardust Tablet is the choice of imitation leather (outer) + micro-velvet (inner), and it also provides some simple and popular choices in color.

However, the keyboard case is only available in black and white, and there are not many complicated color matching.

Finally, regarding the price of Stardust 2 and Stardust Tablet, some people speculate that price increase is definitely impossible, and price reduction is even more impossible. Chen Zifan's established strategy is to maintain the price of 3999.

When Stardust 3+ comes out, it will be upgraded to 5999 yuan with a stronger configuration, while Stardust 3 is still 3999 yuan.

Another important reason for not raising prices is that the current 2G network has no way to make smartphones universally popular. The restrictions on 2G mobile phones are still too great, and some strategies cannot be used at all.

When introducing the price of the product, Chen Zifan still didn't seem to have any emotional changes, and he didn't deliberately delay the time to tantalize his appetite, but directly announced the price:

"Stardust 2, 8GB version: 3999 yuan!
Stardust 2, 16GB version: 4199 yuan!
Colorful silicone protective case: 99 yuan!
Stardust tablet, 8GB version: 3999 yuan!
Stardust tablet, 16GB version: 4199 yuan!
Tablet keyboard case: 599 yuan!
Tablet protective cover: 139 yuan!
......"

The moment the price was announced, the audience erupted again, and countless viewers took out their mobile phones to take pictures:

"That's awesome! 3999 yuan!"

"The Stardust Tablet is also 3999 yuan! I just brought 4500, and I don't know which one to choose!"

"Nonsense! The mobile phone must come first. The tablet looks good, but the mobile phone is obviously more important!"

"The price is out! Let's go! Go to the Stardust direct store later... No, it's gone..."

"Isn't this normal? When I came to the press conference, I didn't think about snatching it up. Anyway, I'm not afraid that I won't be able to buy it!"

"Brothers, calm down for a while, and think carefully about whether to change to a new machine when you go back..."

"Calm down! There is a quick charge!"

"..."

The auditorium at the scene had already begun to become a little chaotic, but this was not over yet, Chen Zifan continued:

"After the Stardust press conference, we will launch an old-for-new activity. Users who hold Stardust 1 can participate in Stardust directly-operated stores and after-sales centers. The deduction amount for intact Stardust 1 is 1999 yuan...

Stardust's official website and mall will open online purchase channels at 22 o'clock... Thank you for coming to the 'Speed ​​​​Time' theme conference, and look forward to seeing you next time! "

The press conference of "Super Speed ​​Era" is over here, but "Super Speed" is just the beginning. With 20W fast charging as the basis, we can then promote higher specification fast charging technology on more products.

The so-called intact Stardust 1 refers to the Stardust 1 that has not been replaced with spare parts, and it can only be completed through the two official channels of Stardust direct sales stores and after-sales centers. They have their own set of testing methods to prevent fraud.

Because some small workshops often replace the lithium battery in the Stardust 1 with other brands of batteries after getting the Stardust 1, and then pack it up and sell it as a new machine, and the replaced lithium battery is sold at a higher price. go out.

There are also some more daring ones that even change the screen directly, and then pack it up and sell it to some remote towns, but this is risky and easy to be caught.

For ordinary consumers, especially Stardust 1 users, the trade-in activity gave them a reason to buy Stardust 2. Of course, the real reason is that some upgrades of Stardust 2 attracted them.

"What does it mean to increase the quantity without increasing the price? Stardust Technology is amazing! You can even trade in the old for the new?"

"But it's too bad! How long have I used it, and it's only worth 1999 yuan? What a loss!"

"Why trade in the old for the new? Just buy a new one and give the Stardust 1 to the family..."

"Great idea, just for my mother, Stardust 1 is enough for her, and it doesn't matter how fast it charges."

"Sure enough, it's a domestic brand, and the value retention rate is just that of spicy chicken, and the price is only half of it for a year."

"What are you talking about? Please, can you go to the digital market to see the market for second-hand Stardust 1?"

"..."

If Stardust 1 doesn't hold its value... then Huaxia probably doesn't have a mobile phone that can store its value. Besides, mobile phones are for use, not for selling second-hand products. Also, the replacement of electronic products is very fast.

In addition to mobile phones, computers, graphics cards, MP3s, speakers, Bluetooth headsets... which one can preserve its value?Especially for graphics cards, you won’t be able to buy them at a higher price this year, and no one will buy them even if you cut off your legs next year.

However, this is also related to the malicious behavior of some groups, but generally speaking, the upward trend of the development of electronic products is fast, and the value preservation rate cannot be high. Some people who want to use mobile phones as wealth management products are thinking too much.

Different from the excitement and excitement of ordinary consumers, representatives of some mobile phone manufacturers sitting in the auditorium were dissatisfied on the spot and questioned the price:
"Why do they? How dare they? Why keep the same price as the previous generation?"

"Hehe, what do you think? Stardust Technology's Dimensity 200 not only costs nothing, but also makes money!"

"Don't talk about selling it for 3999, even if it's 1000 yuan cheaper, Stardust Technology can still make some money!"

"Why? Why do we cost so much more to produce mobile phones than Stardust Technology?"

"What do you think? 30% of the accessories we get are from the Stardust ecological chain. Can the cost not be high?"

"Hey, it won't take a few years for the Stardust phone to rule the Chinese market..."

"What are you afraid of? There is still a chance!"

"..."

On the other side, LeTV headquarters:

"So if we want to make a profit, we can only start with the software and use the software to supplement the hardware profits!"

The speaker was Boss Jia, the founder of LeEco. He had a bold idea in his mind. If it succeeds, LeEco will be at least the second largest mobile phone manufacturer in China, and maybe it will become the number one...

In fact, his bold ideas have never stopped since the establishment of LeTV, but it is a pity that every time things do not develop as expected.

Since Stardust Technology opened up the smartphone market in China, many Internet companies, including LeEco, and even home appliance companies want to enter the mobile phone market for a share: such as Hisense, Haier, TCL...

But for the same reason, the product line is too complicated, and the resources cannot be concentrated and utilized. In addition, the project is volatile, and once there is a loss, it will be suspended immediately, so it is difficult for home appliance companies to transform successfully.

If you have to come up with one, TCL should be relatively successful in making mobile phones, but TCL can't beat domestic mobile phone manufacturers. The products launched later are mainly in overseas markets, and their competitiveness is not strong enough.

After the press conference, Chen Zifan immediately went to the backstage to find Zhao Wushang, and gave a simple order:
"Let Li Yuan..."

He suddenly remembered that Li Yuan had gone to take charge of Xinghan Zhixing's work, so he changed his words: "Let Zhou Qi collect the statistics of the two products today and put them on the desk in my office."

"understood."

Just as Chen Zifan was about to leave, Zhao Wushang stopped him: "Chen Dong, wait a minute, I have something to say."

"what?"

"Our choice is very risky. What we plan to do, what we are already doing... will bear far more pressure than conventional technology companies. What I want to say is: Don't forget Stardust Technology and us!"

An employee next to him who was packing up equipment shouted: "Yes! And us! As long as we are still here, Stardust Technology won't fall so easily!"

"Yeah yeah…"

Chen Zifan laughed. Was it because he was afraid that he would be stressed?He didn't feel any pressure at all. If the officials want to support Stardust Technology, why don't he continue?In fact, it is never products that change the world, but people...

But he still had to complain: "What are you talking about? Stardust Technology is doing well, and it has just released a new product. How come you are about to collapse?"

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(End of this chapter)