Rekindle 2003

Chapter 1107: Internet Cafe Machines Have Great Potential

As the PPT switched, Qing Yun's voice on the stage continued.

“By then, not only the Guochao series, the company will release three laptops.

They are the Yanhuang series business notebooks for the business market, the ROG gaming notebooks (Chinese name: Republic of Gamers) for the high-end enthusiast market, and the ibook which is positioned as portable and lightweight.

At the same time, the company's digital peripheral products such as MP3, MP4, headphones, printers, cameras, etc. will also be released. "

Everyone in the main branch venue was shocked by this move.

They have always felt that what Xiaoqing always talks about, a "full-scenario press conference", is very conceptually meaningful.

As expected of him being the top scorer in the college entrance examination, this statement sounds very...attractive.

But they didn't know what it really meant until now.

At the beginning of the century, there was no such thing as a full-scenario, multi-product launch conference.

Many employees were so angry that they laughed at what Mr. Xiaoqing did.

As we all know, what Yanhuang Group is most criticized for at the moment is that its slogans are very loud and its concepts are sufficient, but it has made no achievements in the consumer market.

There is no product for ordinary consumers at all.

To be precise, if we exclude the 803 project whose details are unknown, Yanhuang Group did not have any ToC business in 2003.

This made some young employees feel a little ashamed.

After all, at the beginning, the Yanhuang Group said that it wanted to become the spokesperson for young people, but after half a year, there has been no results.

Now, the consumer-grade products we’ve been waiting for are finally here, but there are so many of them…

I wonder if what young people fear most is concentrated consumption?
Emperor Yun on the stage also felt a little unhappy at this time.

He pinched his thighs hard to prevent himself from laughing out loud!

However, no one present could get his joke.

Well, he is the only reborn person in this world, and he has no idea about the memes he plays and the advantages he takes.

If the word "mac" had not been implicitly associated with Apple since the 1970s and 1980s, he would not have used the word "ibook" but directly "macbook".

Emperor Yun, who lamented that there was no one who understood him in the world, curled his lips and continued,

"At the same time, after the tax control machine was completed, our main product, the industry customized machine, began to be promoted as the Internet cafe machine as the flagship product."

There is no need to think about it, Qing Yun knows very well that most of the people in the audience are not familiar with this market segment.

However, there were people in the audience who did not understand the tricks involved.

For example, Wu Lujun, Song Ruhua, Lu Zhenyu, Hu Gang and others.

At this moment, they all had complicated expressions on their faces.

Don't know whether to cry or laugh.

Wu Lujun never denied Qing Yun's evilness, but in his heart he shook his head at the direction he chose at this time.

In Wu Lujun's opinion, there are too many controversies surrounding Internet cafe machines.

This market is not small, so many companies have wanted to come in and get a piece of the pie, and Wu Lujun himself has had this idea.

But after in-depth research, like most people, he gave up on this market.

Several vicious incidents, coupled with the fire that almost broke out downstairs of Shengda Building, caused great public outcry against Internet cafes and the online games they hosted.

Going to an Internet cafe is equivalent to not learning well. This is the general view in today's society.

The industry rectification that began in June 2002 has not yet been completely completed.

There are even rumors in the industry that there is a high possibility that the country will force Internet cafes to use branded computers.

Regarding this "compulsion", the tech-savvy Wu Lujun thinks it is pure nonsense, and the application environment of Internet cafes is inherently not suitable for current brand machines.

We are all doing business, we need to calculate costs and try to save money.

Internet cafe machines need to have their components upgraded after one or two years of use, and basically need to be completely replaced after three years.

However, the branded machines with no scalability and large service premiums are considered unnecessary expenses by Internet cafe owners, which are worse than useless.

Just as Zhang Li said during Qing Yun's first family meeting, in the eyes of most people, branded computers and Internet cafe computers are inherently insulated, and Internet cafe owners are naturally on the compatible computer camp.

Although he scoffed at the "rumor" that the country was forcing the implementation of this, it also strengthened Wu Lujun's determination not to set foot in the Internet cafe machine field.

Forced?

Does this represent how many Taotie are coming up, ready to share the market?

At first, Wu Lujun didn't want to get involved in this mess.

Although his Shenzhou has a good reputation, it can only be regarded as an emerging brand. Whether in terms of strength or background, it cannot compare with those traditional powers.

What's more, Internet cafes are a sunset industry.

Although Shengda's Cheng Tianqiao has been a bit mentally retarded and has been making trouble since 02, Wu Lujun agrees with his view on the future.

'In the near future, computers will become an ordinary household appliance in ordinary families.'

When every household has a computer, what is the need for Internet cafes?
This future is not far away.

As a leader in the industry, Wu Lujun can clearly see this future.

Therefore, in Wu Lujun's opinion, Qing Yun had a good vision and found a market where the competition was not so fierce.

But Qingyun's vision was not good enough and he did not notice the crisis behind it.

But considering his background, Wu Lujun couldn't help but say, "It's easier to get things done if you have status!"

Song Ruhua echoed, "There's nothing we can do. After all, this guy is considered a famous official now!"

The two people knew very well that just because they couldn't do it, it didn't mean Qingyun couldn't do it.

Apart from anything else, the title of deputy leader of the "Major Project Promotion Group" alone is enough for him to accomplish many things that others cannot do.

The reason why they are unwilling to do it is that they cannot make enough profit before sunset, so it is better not to do it.

They all understood that even if it was impossible to force the completion by a certain time like the tax control machine, Qing Yun's unique advantage was that he could be both a referee and an athlete.

Since he has basically achieved the unification of the industry, there is no need for him to go through any time-consuming and laborious market cultivation and promotion stages.

Start directly from zero frame.

At this time, Hu Gang, who was standing beside them, looked at the two sour grapes and shook his head.

"You are wrong. You are looking for death by playing, and the reason why he can play on the Internet cafe machine is because of the combination of software and hardware.

The combination of motherboard-level hardware lock and software is the best way forward.”

At this point, Hu Gang adjusted his glasses on the wing of his nose, and his old eyes sparkled with wisdom.
“As for market factors…Xiao Wu, the motherboards and graphics cards you developed earlier gave him the cost advantage of self-research, self-production and self-sales.

And you have also seen that after completing the industry integration, the scale of his volume-based procurement made all spare parts suppliers happy to give him concessions.

At the same time, he also got a lot of good things from Qinchuan Electronics and VIA.

When all these are integrated together bit by bit, its cost is actually much lower than that of a compatible machine.

As long as the price is reasonable and meets the mandatory standards of cultural departments, Internet cafe owners will be more receptive because they have no other choice. "

At this point, Hu Gang also smiled bitterly, "He has monopolized the market again."

Emperor Yun on the stage pointed at the PPT and continued to speak.

“We conducted sufficient research before entering this market.

As of November this year, there were 11 regular Internet cafes across the country.

Of course, it is undeniable that this number will gradually decrease due to the state's restrictions on the licensing of Internet cafes.

However, we must also see that the scale of Internet cafes is gradually expanding.

Medium-sized Internet cafes with 100 to 200 computers accounted for 31% last year and 57% this year.

In 2001, large-scale Internet cafes with more than 500 computers accounted for a few thousandths, but this year the proportion has reached 8.4%.

The industry concentration is increasing, and the result is that in 2001 there were 17 regular Internet cafes in the country, with a total of 1037 million computers.

In November this year, the number of Internet cafes decreased by 11, and the number of computers was 5 million, more than doubling.

At this point, Qing Yun spread his hands and said, "In other words, this is another 2000 million-level market."

There was a sudden burst of hissing from the audience.

However, Qin Xiangyu really wanted to ask, who gave this cheap brother-in-law the courage to make such a judgment.

He is not questioning the size of the market.

Instead, he questioned whether Qing Yun could get this piece of cake.

As a very down-to-earth super rich second-generation, Qin Xiangyu naturally has to play computer.

Moreover, I also go to Internet cafes to play.

However, the Internet cafes he went to were naturally luxurious ones. For example, Xujiahui Luxury Internet Cafe (with such a simple name, the cost of surfing the Internet for a day is enough to buy a mainstream computer. Alien Internet Cafe is a latecomer. And it is not the same concept. The former can actually be defined as an entertainment city.)
This kind of Internet cafe is also a business.

Moreover, for a certain group of people, this business is a purely fixed-income business that is sure to make a profit.

Since it is a fixed income, in order to make the absolute value of the income larger, naturally the more capital you invest, the more you earn.

Especially suitable for the second generation.

Choose a site, recruit people, install equipment, open a store, and then move on to the next one.

In certain eras, the only requirement for this business was capital investment.

This is how many Internet cafes and internet coffee shop chains emerged after 2001.

Therefore, Qin Xiangyu is particularly clear about the tricks involved.

The second generation of rich people are not all fools. Since it is a business, they naturally have to abide by the rules of business.

For fixed-income businesses, especially Internet cafes where charging fees are completely consistent across the region, all profits are saved from costs.

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He understood Qing Yun's logic, which was to force the compatible computers in Internet cafes to be replaced with branded computers.

The only thing it has is a 3C certification mark.

Other brands really cannot compete with Yanhuang.

This is because everyone is in the same industry and plays the same game. Even if the Yanhuang Group has an additional trick of "combining soft and hard power", everyone is ultimately in the same arena.

However, in the Internet cafe machine market, Yanhuang Group’s competitors are not those brand owners at all.

Instead, they are large-scale individual merchants with a certain chain scale that use computer mall stores as their carriers.

They are barefoot.

3C certification doesn’t cost much, and the entire process will not cost more than 20 yuan.

As for factories, it is even simpler. Multiple businesses can share one factory or even one brand.

The original 800 million space-time and New Blue Computer were created in this way, but later they were laundered as their scale expanded.

Once these big-name individual merchants obtain 3C certification, the way they operate becomes very simple.

What is sold is still the 3C certified complete machine, which is replaced with customized accessories after being shipped to the Internet cafe. The price difference is nothing more than the service fee and consulting fee.

As for the replacement of spare parts in the future...

Until the case is completely broken and unusable, this is called "repair".

Besides, if there are any problems during inspection later, the money has already been paid for the goods, so the worst that can happen is that you can just change the brand and continue playing.

By this calculation, Internet cafes will not have much additional costs, will not have to pay the brand value premium of branded machines, and can still enjoy the convenience of replacing parts of the original assembled machines.

In Qin Xiangyu's opinion, this cheap brother-in-law can't even engage in a price war in this market.

Because selling branded computers is just a one-time deal, but what the Internet cafe wants is...

"However, when making Internet cafe machines, we must be clear about one premise:
What we sell is not machines or products, but a full life cycle solution for Internet cafes."

Qin Xiangyu almost choked to death when he heard this.

He rarely uses his brain.

His uncle Qin Tianming had come to him before and told him to be more careful and do this and that, so as to avoid his cheap brother-in-law usurping the Qin family's business in the future.

He had some thoughts about this in his mind.

But after thinking it over carefully, he decided to follow his brother-in-law.

After all, if this little bastard really had bad intentions, there would be no way I could defend myself against him.

Why bother to do this?

Isn't the Gallic rooster different and still one of the five good men?
Pursing his lips, Qin Xiangyu resigned himself to his fate and continued listening.

“First, we need to deeply understand our customers’ needs.

Internet cafes have a diverse customer base, and they have different expectations for Internet speed, device performance, gaming and entertainment content, and network security.

Our solutions must be designed around these needs to ensure that every user who enters the Internet cafe can be satisfied.

This means thinking about what customers think and worrying about what customers worry about. "

Hu Gang was delighted when he heard this, he thought, "Timely rain, Lord Gongming, right?"
Yundi on the stage pointed to the data on the PPT and continued, "Our equipment configuration and maintenance strategy is based on the latest market research and industry analysis.

We have achieved cost advantages by self-research, production and sales, which enables us to provide high-performance computer equipment while maintaining reasonable prices.

The scale of our volume purchases has made all parts suppliers willing to give us concessions, which has further reduced costs.”

Song Ruhua and Wu Lujun looked at each other and smiled bitterly.

“Network security and management is a key part of our solution.

In this digital age, it is crucial to protect users' personal information and account security.

We will deploy the most advanced network security software and conduct regular security checks to ensure that the Internet cafe's network security is impeccable."

Qin Xiangyu rolled his eyes when he heard this.

shameless!
So shameless!
He completely underestimated the shamelessness of this cheap brother-in-law.

He had always thought Qing Yun was just thick-skinned, but now it seemed that he had no shame at all.

Does the Internet cafe need the Yanhuang Group to protect the personal information and account security of its own customers?

What about regular safety inspections?
He really wanted to ask, what's the difference between this and the rogue eagle? !

“Our value-added services will bring more appeal to Internet cafes.

Cooperation with game developers, providing authorization and installation of popular games, and competitive training for certain popular sports are all value-added services we provide to Internet cafe owners.”

Cheng Tianqiao and Shi Yuzhu in the audience were laughing so hard that their faces broke.

This is a true ally!

“Intelligent management is the highlight of our solution.

By managing routers intelligently, we are able to improve service efficiency, reduce operating costs, and enable Internet cafe owners to manage their business more easily.

The equipment replacement strategy is the key to our maintaining competitiveness.

The high-quality resources we obtain from partners such as Qinchuan Electronics and VIA will support our equipment upgrades as needed, ensuring that Internet cafes are always at the forefront of the industry."

Emperor Yun on the stage continued to urge, “Market research and policy coordination are the keys to our success.

We conduct thorough market research and coordinate with cultural-related departments on mandatory standards.

3C certification is far from enough.

We must deeply explore the characteristics of Internet cafe machines and the expectations that netizens and Internet cafe owners expect it to meet.

For example, the state stipulates that when a computer is in working condition, the noise level must not exceed 55 decibels. Can we further optimize this and set the working decibel standard for computers in Internet cafes at 40 decibels?

For example, Internet cafe owners definitely hope that their computers have higher stability.

In response to this demand, can we set the standard that the average trouble-free working time should not be less than tens of thousands of hours?

There are also electrostatic discharge immunity, electrical fast transient pulse group immunity, surge impact immunity, computer operating temperature...

The purpose of setting these parameters is to improve the performance and stability of computers used in Internet cafes, reduce energy consumption and noise, enhance user experience, and ensure the safety and reliability of computers in Internet cafes..."

Qin Xiangyu was numb after hearing this.

He dared to guarantee that once this standard was established, the big bosses of compatible computer merchants would have no choice but to give up this market.

“Finally, I would like to emphasize again that what we provide is not a simple product, but a continuous service and support system.

Our goal is to ensure that Internet cafes receive the necessary technical support and resource updates throughout their entire operating cycle.”

Seeing that many people in the audience were still confused by this term, Emperor Yun shrugged his shoulders.

"To put it simply, the whole life cycle service means that we not only earn money from the whole machine, but also from the accessories, and the service fees in the process...

That is to say, once a customer buys a computer from us, we will be responsible for everything that happens after that computer is purchased!"

After hearing this, Qin Xiangyu just wanted to give him a 666.

Responsible to the end?

The middle-level cadres in the audience were not fools either, and they all laughed when they heard this.

It has to be Mr. Xiaoqing!
It really speaks!
No wonder he can have six girlfriends without getting into trouble.

“Everyone, there is a lot of potential for Internet cafe machines.

Moreover, unlike the concentrated demand for tax control machines during special periods, the demand in this market can be slowly released and rolled over over 3 to 5 years, which is a very positive benefit to our production and operation."

……

(End of this chapter)