Rekindle 2003

Chapter 1108 Legion formation
Qingyun was too lazy to talk about more.

Judging from the general trend, Internet cafes are definitely a sunset industry destined to decline.

With the popularization of computers, there is no doubt that the absolute number of people surfing the Internet and playing games in Internet cafes will inevitably decline.

However, this is a slow process measured in years.

Besides, that was ten years later.

In fact, in recent years, we are still in a stage of crazy growth.

At the peak in 12, the number of computers in Internet cafes across the country exceeded 3500 million.

Even in 2023, the Internet cafe industry, which has been in recession for many years, has more than 800 million computers.

If we include the number of computers owned by mixed-business operations such as bath centers, e-sports hotels, game houses, and maid shops, the market still exceeds 1500 million units.

Therefore, for the Yanhuang Group at this time, if it does not make this money, it would be simply going against the RMB.

"Ladies and gentlemen, the market potential for Internet cafe machines is huge, but this is just the starting point of our strategy."

Qing Yun gently unscrewed the thermos cup, took a sip of tea, and continued, "It is important to consolidate the domestic base, but if we want to achieve a real leap forward, we must rely on incremental growth, that is, the overseas strategy."

The sight of the young man holding the thermos cup in an old-fashioned manner is really shocking.

But except for Qin Manyan and others whose neck veins twitched twice, no one else cared about it at all.

Come to think of it, after all, he has six girlfriends, and it is already impressive that Xiaoqing never took out some ginseng to chew.

They don't care whether the chairman's sex life is harmonious or not.

What they cared about was that the young master finally got to the point.

At this moment, the middle-level cadres in the audience looked at each other with eager eyes, for they knew that this was the highlight they had been waiting for for a long time.

Qingyun didn't keep anyone in suspense and went straight to the point.
“There are generally two strategies for going overseas: exporting products overseas or exporting production overseas.

Exporting products overseas means that we sell finished products directly to overseas markets, while exporting production overseas involves establishing production bases overseas.

The former is our current focus as it allows us to quickly enter international markets and test and adapt to the needs of different markets.

The latter is a long-term strategic layout that requires more capital and time investment, but it will provide us with deeper market penetration and cost advantages.

In the initial stage, that is, within the next 18 months, we are only considering exporting our products overseas. Production overseas is the next step, and we have to eat one bite at a time.”

He was not crazy. He knew that the exchange rate reform would not begin until July 05, and the currency would not begin to appreciate significantly until 7 or 06. If he produced overseas at this time, he would be going against the golden finger.

It's very simple. To sum it up in one sentence, currency appreciation is beneficial to imports but not to exports.

Currency appreciation means that the value of the domestic currency against foreign currencies increases, which makes imported goods relatively cheaper because the prices of imported goods are lower when expressed in the domestic currency, thus facilitating imports.

Conversely, the price of exported goods in the international market will become higher because foreign buyers need to pay more domestic currency to purchase the same amount of goods, which may reduce foreign demand for domestic goods and is not conducive to exports.

Therefore, when the relative purchasing power of currencies continues to rise while the exchange rate remains unchanged, Emperor Yun will do whatever it takes to take advantage of it and will resolutely not produce anything overseas.

What's more, with him in this time and space, it is not impossible to delay the exchange rate reform for a few more years.

If currency is not used for manipulation, will it be used to allow others to manipulate it?
From the perspective of hindsight, if we had waited another ten or twenty months until the subprime mortgage crisis broke out, there would have been no need to force an appreciation.

Exporting production to overseas is something that needs to be considered only when the industry needs upgrading.

"For products to go overseas, there are three major links: channel construction oriented towards customer development, international logistics and transportation, and subsequent maintenance services. Among them, channel construction is the most important."

As Qing Yun spoke, the PPT switched, and the middle-level managers and employees in the main and branch venues stared at the contents of the PPT intently.

Especially for middle-level cadres, they are very clear that this is the key for them to keep their positions or make further progress.

Competition in the domestic market is already very fierce, while the international market provides a new growth point. Yanhuang Group's products need to prove their value in the global market, which is not only a test of product quality, but also a test of the capabilities of the entire team.

Tests mean promotions and demotions, and during the period of barbaric expansion, there were many positions.

Successfully going overseas not only means that companies can obtain resources, technology and market share on a global scale, but it will also bring new possibilities to their careers, a bigger stage and more opportunities.

Qingyun paused and looked around the room to make sure everyone was listening.

"Channel construction is divided into two parts. One is the overseas distribution channel. If we want to expand overseas quickly, it is essential to rely on the distribution of overseas distributors.

Now, let our general manager tell you about the construction of overseas distribution channels. "

Guo Jing, who had been standing at the reporting desk, felt a little amused and helpless.

Half of his lines were snatched away by Aixiu’s chairman.

However, Guo Jing also knew that many words spoken by the chairman and by him as the general manager were completely different things.

This is a private enterprise.

Moreover, this is a private enterprise headed by a person with superb skills, personal leadership and control.

Although the young master in front of him is young, he has successfully tied himself to the brand and even the company in just half a year.

In the eyes of outsiders, Qingyun is Yanhuang, and the two complement each other.

Very high profile.

Guo Jing couldn't tell whether it was good or not. He only knew that he should not take the position of general manager too seriously.

If the little princess of the Qin family didn't really dislike these affairs, and if Mr. Chen wasn't too young, it wouldn't be her turn to sit in this position.

Therefore, it is hard to say whether this little bastard's previous move to grab the microphone was a warning to himself.

Giving himself a stage at the first annual meeting of the entire group and establishing his authority as the second-in-command was obviously a way of making use of him, but at the same time it was also a way of being wary of him.

Guo Jing could only feel relieved about this.

The best boss was Liu Chan, and the second best was Li Shimin.

Obviously, Xiaoqing is always the latter.

Standing at the reporting desk, Guo Jing spoke clearly and confidently as he began to elaborate on the overseas distribution strategy.

“Since the group’s business got back on track at the end of August, the company’s leadership has started planning to go overseas.

The Chairman, together with group leaders including Mr. Dai Lihui, Mr. Zhou Bin and I, set up a leadership group to carry out the work.

So colleagues don’t need to be nervous, we have done a very solid job in the early stages.”

He looked around the room, making sure everyone's attention was on him.

“The overseas distribution strategy we adopted draws on Huawei’s successful experience in Africa.”

Guo Jing explained, “Huawei Group’s globalization strategy has achieved significant growth in major regional markets through localized operational strategies and product innovation.”

Guo Jing then emphasized the importance of adjusting products and services according to local market characteristics, and continued,
"Specifically, our strategy can be divided into several key points. First, we have signed distribution agreements with three international giant channel operators: Ingram Micro, Avnet Group, and Walmart."

Guo Jing pointed out that these partners were chosen based on their strong distribution networks and market influence in the international market.

The middle and senior leaders in the audience were well aware that this was similar to Huawei's extensive coverage of global supply chain construction, research and development layout, and service network.

“Online, we have also signed strategic cooperation framework agreements with Best Buy, eBay and Amazon.

The specific details of the cooperation will be discussed when the overseas prototype production is finalized.

We believe that these collaborations will help Yanhuang Group’s products directly reach consumers around the world..."

Everyone can understand this problem. The requirements for export machines are indeed different.

The simplest difference is that foreign consumers, especially those in Europe and America, prefer laptops that are 15 inches or larger, while domestic consumers generally prefer sizes below 15 inches.

It is normal for new market entrants to seek opinions from channel partners when finalizing production. "…Our overseas distribution channel construction is not just about simple sales, but also a comprehensive market penetration strategy."

Guo Jing finally emphasized, "We must deepen our presence in new markets to meet the needs of customers in various regions for intelligence and sustainable development.

This requires everyone to have a zero-based mentality to do this, including in-depth cooperation with the local market and a deep understanding of local consumer needs.”

After Guo Jing made a few remarks, Emperor Yun, who had finished refilling his water bottle, stood back under the stage.

There is no way. Guo Jing cannot do the rest of the things for me.

"In addition, we will also focus on building cost advantages and competitive advantages." Guo Jing mentioned,
“Huawei’s success in Africa is a financially driven success.

We will also learn from this and continue to build a cost-leading strategy by optimizing the supply chain and improving operational efficiency.

To this end, the company's group control strategy will also change accordingly."

Good students are good at copying homework.

As a genius student, Qing Yun is no exception.

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After 20 years of development, Huawei's system is very complete and has achieved a balance between efficiency and fairness. Why not use it?

Moreover, just like a good student copying homework, Hua Wei's system at this time still has some flaws, and he can improve it and output it back to Mr. Ren.

Standing on the stage, Emperor Yun's eyes swept over the middle and senior-level leaders below the stage.

Just as he expected, their eyes revealed anticipation and concentration.

They are all sensible.

Qing Yun cleared his throat and began to introduce the changes in control strategies in detail.

"You may have noticed that the channel construction that Mr. Guo just mentioned is all about distribution channels. This is how we quickly reach global users. But!"

Yundi's voice suddenly rose a few notches, "But, you also know that the company's consistent principle is that the channels must be in our own hands.

Therefore, it is inevitable for us to build and operate our own channels, and there is no room for negotiation on this point!
Everyone, remember this clearly. If anyone only cares about distribution channels and ignores the construction of self-operated channels, he will be killed without mercy!"

Several senior leaders blushed and their eyes began to wander.

At the previous briefing, some people did point out that building and operating one's own channels overseas would lead to increased costs.

But at this point, Qing Yun's determination is unquestionable.

Emphasizing this again at the conference is simply to tell them that this matter is not negotiable at all. If anyone dares to raise this point of view again in the future, they cannot say that I did not warn them.

Although it was a bit overbearing, most of the middle and senior level cadres were not surprised to hear this notice.

They know that the success of Yanhuang Group is largely due to its precise control of channels.

When they were playing tricks on the Fantasy Group, they took advantage of the loopholes in the other party's distribution channels. Therefore, it is impossible for the Yanhuang Group not to be fully prepared in this regard.

However, this kind of thing has its pros and cons. Building and operating one's own channels will indeed lead to an expansion of personnel and costs.

But the good thing about private enterprises is that the leader’s will is the command and there is no room for negotiation.

Taking advantage of this momentum, Qing Yun said loudly with a sullen face,
“Overseas, we adopt the corps system, and the company will build four corps in Africa, Southeast Asia, the Middle East, and Latin America.

These four corps will serve as the vanguard force, using the 'corps' model to make in-depth breakthroughs into the countries in their regions.

I want to emphasize that going to sea is war, and each legion must complete its own battle objectives. "

No one dared to breathe when they heard this. From what Xiaoqing said, they knew that this was a life-and-death situation.

Qing Yun also took this opportunity to pause, glanced around the venue, and then began to explain,

“The ‘corps’ model is different from the traditional business group and sector model. It is more like a front or military group temporarily formed to achieve a specific strategic goal in a war, or a ‘special team’ set up by the government to handle specific affairs.

This model is inspired by Google's management practices.

The core of this model is to integrate basic research scientists, technical experts, product experts, engineering experts, and sales and delivery service experts into the same department, thereby significantly shortening the product development to market cycle and achieving refined management of the business.

The advantage of this model is that it can achieve unified command and efficient coordination, is not bound by conventional organizational structures, has a high degree of independence and autonomy, and can therefore respond to various challenges more flexibly and efficiently.

Each corps will have clear tasks and goals. They will go deep into the local market, understand and meet the needs of local consumers, and complete demand analysis, digestion, realization and delivery within the corps. "

Next, Qing Yun further refined the operating mechanism under the legion system.

He explained that the corps model is a highly flexible and adaptable organizational form that can respond quickly to market changes and meet the special needs of different regions.

Each corps will have a degree of autonomy to better adapt to the local market, but at the same time, their goals must be aligned with the company's overall strategy.

“To ensure the alignment of the Corps’ goals with the company’s overall strategy, we will implement a number of measures.”

Qing Yun explained, “First, the head of each corps will be appointed directly by me and will be directly responsible to the group’s leadership team.

Secondly, we will ensure that the strategic direction of each corps is consistent with the overall strategy of the group through regular strategic review meetings.

Finally, I would like to say that although each corps has its own mission and goals, they must support each other and share resources and information to achieve the overall interests of the group.

We will build a cross-corps collaboration platform so that best practices, market intelligence, and technological innovations can be easily shared between corps.

This will help us achieve economies of scale and synergies around the world.”

Qin Tianming sat in the front row, his eyes closely following Qing Yun's every move and every expression.

When Qing Yun mentioned the legion system, Qin Tianming's eyes flashed with deep admiration.

He nodded and whispered to Qin Tiansheng beside him: "Xiaoqing, this legion system is well done!
This model does break the limitations of traditional organizational structure and can quickly integrate resources and implement flexible interspersed tactics.

This will not only improve work efficiency, but also achieve in-depth development in specific areas, ensure business success, and create more value for the company.”

Qin Tiansheng listened to Qin Tianming's words and agreed.
“Indeed, the flexibility and pertinence of this model enable the company to adapt to market changes more quickly and seize opportunities.

In fact, we can also learn from it.”

Qin Tianshan looked at the young man on the stage and nodded slightly, "Xiaoqing is a child who always brings us surprises."

Qin Tianchuan commented in a low voice, "In this kind of corps system, each corps has its own tasks and goals, but they can work together under the overall strategy of the group.

It is like a special forces unit that can maneuver flexibly and respond quickly in the complex business battlefield.

Such an organizational structure can indeed give us an advantage in global competition.

However, it is not without disadvantages.

In this model, the head of each legion not only assumes greater responsibilities and stimulates their potential, but also gains great power and even great influence.

If it is not handled properly, it will become an independent kingdom within the company.

Therefore, we must be extremely careful in selecting the legion commander."

Qin Tiansheng rolled his eyes at him when he heard this, and said unhappily, "Just stop cooling down your son-in-law!
Since it is a legion, there will naturally be a large number of deputies such as the deputy legion commander and the chief of staff. With Xiaoqing's skills, it is impossible for him not to mix sand."

After that, he pursed his lips and pointed to the student formation over there, "They are all ready-made military supervisors. They are both his spies and backup forces. Your son-in-law is very cunning."

At first he couldn't figure out why Qing Yun praised these classmates so highly, but now it seems that he can only say that this little bastard really made the best use of his resources.

It is definitely impossible for his classmates to handle things on their own now, but there is no problem for them to serve as military supervisors and spies.

Good students are generally good at taking notes and also good at studying.

……

(End of this chapter)