Rekindle 2003

Chapter 655 Bloody Storm

Ma Xuezheng's move ensured the collective interests of the conference room, but harmed Guo Wei's personal interests, forcing him to release the reservoir hidden in the back in advance.

If the operating profit appears in the previous year, it will be very difficult to achieve the single-year target for the next two years.

Moreover, in order for the transferred benefits to be disbursed, the total profit within the assessment cycle will be directly deducted.

This matter is related to personal interests, and it is not easy for anyone to persuade.

Zhi Liu gritted his teeth and spoke shamelessly, "Xiao Wei?"

Facing Zhiliu's opening, Guo Wei did not answer immediately.

He frowned, lit a cigarette, took a puff, and played with his phone for a while, as if pressing a calculator.

Everyone also understood in their hearts that Guo Wei also needed to settle accounts to see if there would be any difficulties later.

Zhiliu wasn't angry when he saw this. This was a normal thing.

In other words, the scalpers in the market have at least the ability to swallow 30 units in one go. "

After all, as the chairman of Digital China, Guo Wei failed to achieve his business goals. Not only would he be embarrassed if he told it, there would also be gossip among the state-owned assets.

Everyone knows how to choose between hundreds of millions and millions.

Yang Zhiyuan also patted Guo Wei on the shoulder, "Old Guo, next year I imagine that some of the things that are easy to sell will be sold through Shenzhou Digital."

The main point is that a dead pig is not afraid of boiling water.

"No...you don't understand what I mean!
I’ve left my words here today! It doesn’t matter if I lose a little here!

Mainly to save face.

Feeling relaxed, Zhiliu threw a cigarette and cursed with a smile, "Look at how angry you are! Don't worry, I will find a way to compensate Digital China later."

When everyone heard this, their hearts began to rise.

However, I was still somewhat disappointed.

Facing the dumbfounded colleagues in the conference room, Guo Wei knocked on the table and said helplessly,

At this point, he sneered, "And the number I mentioned is based on the fact that the production capacity of the graphics card manufacturer SPARKLE can keep up.

As he expected, Guo Wei put down his phone and said with an unhappy face, "Teacher, I obey the overall situation."

At that time, he did not directly let Guo Wei take over as the general manager of Fantasy Group. He had already given himself a lot of face. If he tried to move Guo Wei at this time, there would be a lot of backlash.

But he also believed that Guo Wei could calculate clearly in his heart. Personal gains and losses at this time were completely trivial.

Although this small amount of profit is a drop in the bucket for Digital China, it is still a small help.

Moreover, Guo Wei's reputation is all due to crisis management, which happened under the leadership's nose.

In fact, he could do it without Guo Wei's consent.

Guo Wei shook his head, scratched his head, and spoke with an annoyed look on his face,

As for the tone, don't worry about it.

If it were Yang Zhiyuan, he could guarantee that Yang Zhiyuan would not hesitate at all.

You still have to worry about face.

And... after completing the share exchange with Aibi Aimu, their equity was transferred directly to the listed company and they can directly arbitrage in the stock market. Who cares about the bonus performance of those three melons and two dates?

He is such a person. Guo Wei, who started out as a veteran, is invincible.

"Everyone! The 20 graphics cards that SPARKLE is currently supplying to us are still being produced overtime and will take eight days to arrive.

After all, he is the chairman of a listed company, and it takes a lot of work to go through the procedures for state-owned assets, and...

To ensure collective interests, only when the pot is in the pot can we individually have it. I understand this and you don’t need to teach me! "

The meaning behind these words... is not good!
Guo Wei paused, frowned and scratched his hair in annoyance, "To be honest, it's okay for me to sacrifice everything!

Taking down Guo Wei directly is not impossible, but it is also very difficult and troublesome.

Zhiliu knew very well that compared to Yang Zhiyuan, there were actually a large group of leaders in the state-owned assets system who admired Guo Wei very much.

Look at this time, the first batch of 10 units was swallowed up by scalpers without blinking an eye. The 20 units that have not yet shipped and are waiting for graphics cards have all been ordered.

This basic condition objectively limits the speed of supply.

We can only put 20 units on the market every month.

If you gather sand into a tower and put it together, you should be able to make up for the losses.

Guo Wei's ability is there.

As for our shipments... I would call it an extreme operation. All new machines are shipped to the store. As soon as the SPARKLE graphics cards enter customs, we directly ship them to the store and let the store people install them. This takes at least 72 hours.

I just calculated that if we want to achieve our strategic goal and allow real consumers to get computers, we need at least 50 additional units, maybe 70 units. "

Everyone heaved a sigh of relief when they heard this.

But in this situation, if we want to quickly get rid of the scalpers, this cannot be solved by adding another 30 units!
Now, if someone else buys this computer, they can make thousands of net profits, which is faster than stock trading.

Endless calculations.

In fact...everyone! They can't reach it at all! Have you forgotten that their monthly production capacity is only 20 sheets!

Guess how much those scalpers can sell in these 11 days in this "hungry sales" situation? How much repayment is achieved? "

At this point, Guo Wei spread his hands and said, "I dare to bet you that by then the scalpers will have at least completed their return, and they will have the purchasing power to buy at least 30 units in one go.

Even if Sparkle produces one in the next round, we will supply it to us. The scalpers will eat as much as we pay and then sell it at a higher price, because they can digest it through sales and repayment. Then later on, we will become a fuel tactic.

Therefore, this shortage situation cannot be solved immediately if we want to! "

Having said this, Guo Wei raised his finger and shook his head, "In this case, unless we can attack with saturation and break the scalpers' capital market at once, it is meaningless."

After that, he spread his hands and said, "Also, the additional 70 units I mentioned is our limit. It is the situation where I will reflect all of Digital China's contracts for the next three years in this year, not the limit of scalpers.

Faced with this situation, you can think about how crazy the funds in the market will be in the future. Think boldly. Anyway, I can't see the upper limit.

Because our price difference is so big, even the DIY market cannot deceive our prices.

Therefore, my comrades, there are only two ways to go before us!

The first is to gather all the strength in a short period of time and defeat the scalpers at once, so that the funds behind them cannot react at all. The second is..."

He shook his head, lit the cigarette in his hand, took a puff, put his hands on the armrests of the chair, and blew a smoke ring towards the ceiling with a look of despair on his face.

"Let's give it up, admit defeat and reduce our losses."

After saying that, he sat up straight, looked straight at Zhi Liu, who had a pale face across from him, and spoke again,

"Teacher, I don't want to say such depressing words, but anyway, half of the market has been taken away. Just wait for the scalpers to make profits. In the end, the machines will still be circulated on the market, but our reputation will definitely increase in a short time. It’s just affected.”

There was silence in the conference room.

They knew that what Guo Wei said was absolutely correct.

This is not because Guo Wei is looking out for his own interests and deliberately messing up the situation.

In fact, this computer has now become a money-making tool due to its huge price difference between inside and outside the market.

This was something they had not thought of before, and it was also a flaw in their original plan.

But it's useless to blame anyone now, and there's no way to blame anyone. I can only say that the little bastard of the Yanhuang Group is too capable of causing trouble.

For now, we can only find a solution.

But it’s not impossible to solve, it requires determination.

Zhiliu, who could make up his mind, closed his eyes at this time and began to think.

After a while, he closed his eyes and asked, "Will the additional 70 units cause inventory?"

No one can answer this question Zhiliu.

In other words, no one dares to say.

The first batch of 10 units to be launched, including those that have not been shipped yet, is 30 units. If an additional 70 units are added at this time, the entire scale will become 100 million units.

What was the concept of 100 million home computers at the beginning of the century?

In 2002, total computer sales nationwide were 976 million units, including 665 million commercial computer sales and 311 million home computer sales.

Among these 311 million home computers, 170 million are brand-name computers and 141 million are DIY-compatible computers.

虽然2003年1-8月的统计数据来看，2003年全年销量较2002年整体会有至少22%以上的提升。

But the number of household brand machines is as high as 220 million units, which is amazing.

This suddenly killed 45% of the overall market share of brand-name mobile phones.

And this computer is also a niche high-end gaming computer.

You must know that at least half of the families buy computers not entirely for gaming.

Therefore, according to common sense, it would be strange for these 100 million units to hit the market and not have an inventory backlog.

However, it just doesn't make sense now.

First, if the price is low enough, it will create demand, which is an unpredictable increase.

Second, the discount on this computer is too large, which will attract many people who don’t have high-end gaming needs to buy it. The prices are about the same, so why not buy one with higher configuration?
Third, the current situation where you can make thousands of dollars by buying and reselling it determines that this computer is no longer a computer, but a financial product, which will cause huge variables in the circulation process.

These three variables that have a huge impact on sales are placed here. Although they are all factors that have a beneficial impact on sales, they cannot be estimated at all.

No one is sure whether there will be an inventory backlog in the end.

Guo Wei gritted his teeth and took the initiative to say, "Yes. And it is inevitable!"

However, teacher, you cannot hesitate, either retreat completely or go all out to hit it.

There is not much time left for us. We only have today's window period. After today, we will have no choice. "

Li Qin hissed when he heard this, and quickly intervened, "Xiaowei, what does 'only today's window period' mean? Please explain it to me clearly."

In his opinion, Guo Wei's words cannot withstand scrutiny.

With so many favorable factors, it is impossible for there to be inventory.

As for the saying 'time is running out', he can understand it. With the collection of sales, the scalpers will become stronger with each passing day.

But no matter how you put it, it's not a matter of 'today's window period'.

He felt that Guo Wei said this as if he was forcing his old partner to make a decision.

But Guo Wei's almost demonic performance in crisis situations for so many years made him dare not question Guo Wei's analysis rashly at this moment. He could only let him elaborate and listen attentively.

Guo Wei sighed, "Uncle Qin, Yanhuang Group and we are not the only two brands in the market!"

He spread his hands and sighed, "One million units is enough to occupy half of the household brand machines. Last year, our market share in this household brand machine was only 100%. Now one machine has to take the market share to 31%." %above……

If other models are included, are we prepared to eat up this market?
Do you think other manufacturers would sit back and wait for this to happen? ! "

There was a sudden silence in the conference room.

Li Qin also understood.

Selling a special machine at a discount of close to 3000 yuan below the cost price, and reaching the order of 30 units, there are really few companies in the entire market that dare to play like Fantasy Group.

In the past, almost every year, Fantasy Group would actively provoke one or two price wars to expand market share and strengthen market concentration.

Therefore, if there are only 30 special-price machines, other manufacturers can only hold their noses and recognize it. Anyway, they are used to it. You are the boss and you should be awesome.

However, this situation changed when Fantasy Group produced 100 million special-priced computers for sale on the market.

This is no longer the category of special offers.

This became mainstream computers.

Moreover, the original mainstream configuration on the market is directly upgraded and then sold at a reduced price, leaving no way for people to survive.

and so……

The situation was no longer a one-on-one attack on the Yanhuang Group, but an indiscriminate attack on all manufacturers on the market by the Fantasy Group.

……

(End of this chapter)