Rekindle 2003

Chapter 659 Price Butcher (1)

Shi Guangyong coughed and said "I understand" expressionlessly.

While Shi Guangyong was talking, Zeng Tao, who had been silent next to her, was holding the mobile phone she took out at some point and quickly editing text messages.

Although the phone was hung up, Momono Mukanai still covered her mouth tightly, as if she was afraid that she would spoil her husband's important event by making a sound.

At this moment, her heart was also filled with turmoil.

This is……

Momono Mukanai quickly clarified the context in her mind.

It seems right.

At this moment, the door of the house was opened with a key from outside.

A loli with twin ponytails entered the house minding her own business. She changed into slippers skillfully at the entrance, and then shouted at the door,
"Mom Zeng, I'm here~! What's something delicious to eat today?"

Many unnecessary entertainments can be left to others.

……

How many products have been sold, how many products have not been sold, how many products are on the way... It is he, the chairman, who has the first-hand information.

Every day before 8 p.m., the sales, inventory, and production status of more than 30 branches across the country must be reported to Wu Jun.

The Army even established a '5-hour rapid response system'.

Pengcheng, Xingtianxia Industrial Park.

This improves efficiency, saves time, and allows Xingtianxia Group to respond quickly and implement changes in response to market changes.

Not all bosses can enjoy the night.

Wu Junjun, the chairman of Xingtianxia Group, has also passed the stage of pursuing sensuality.

In fact, the larger the company, the less entertainment the leader has, especially in emerging industries with the IT industry as its core.

At eight o'clock at night, in addition to the brightly lit assembly workshops in the park, the rooms on the top floors of the office buildings were still lit.

Compared with the financial, in-depth and scientific supply chain of Fantasy Group, Xingtianxia Group is limited by its financial strength. Chairman Wu Lujun personally controls the supply chain links to increase the turnover speed.

However, this system not only makes leaders at all levels miserable, but also makes grassroots employees’ lives worse than death every day.

Of course, the bigger reason is that IT companies in the destocking cycle are actually struggling, and Xingtianxia Group, which adheres to the 'parity strategy', is particularly struggling.

The biggest secret to Xingtianxia Group's ability to break out in the red ocean IT market and become a thorn in the side of Fantasy Group is its 'cost leadership' strategy.

From channel sales, product development, manufacturing to parts supply, etc., Wu Junjun does everything himself.

Therefore, they can always launch products that consumers generally need quickly and on a large scale without worrying about slow sales caused by technical upgrades.

That is, when a certain piece of information in the market changes, this information must be fed back from the terminal to the chairman of Xingtianxia Group as quickly as possible, and then the senior management will judge and analyze the information and make a decision, and then the corresponding decision will be made in the form of It is conveyed to the terminal and disclosed to the market at the same speed, and the round-trip time of the entire information chain shall not exceed 5 hours.

The arbitrary nature of private enterprises plays a huge advantage in this link.

The cost is easy to say, the key is the turnover speed.

Every penny of profit is saved from costs and turnover speed.

His decision-making speed determines the office efficiency of Xingtianxia Group.

Of course, it also determines the upper limit of Xingtianxia Group.

However, this is also in line with its strategy of targeting mid- to low-end customers. It is not to provide the most leading technology, but to differentiate itself from the high-end market.

At this time, Wu Junjun hung up the phone, threw the phone on the table casually, and cursed, "Niang Xipi's old Zhiliu bastard, why doesn't he die!" '

Lu Zhenyu, the general manager of the company sitting opposite him, wanted to laugh but didn't dare.

Wu Junjun threw a cigarette and lit it while holding it in his mouth. Then he leaned back in the boss's chair, put his hands behind his head, and raised his feet on the table, slumped sideways.

After a while, he spit out a circle, "You also heard Xiaoban just now, Lao Lu, what do you think?"

When he was answering Zhiliu's call, Lu Zhenyu happened to come to him, so he turned on the speakerphone so that he could listen roughly.

"Chairman, if we want to break the contract with Yanhuang Group... our liquidated damages... will be difficult to handle."

The 20% liquidated damages is not a small number, more than 1.4 million.

Fortunately, Wu Junjun was trying to export the evil spirit. He basically provided it to the Yanhuang Group at a friendly price of 5 yuan at a cost price plus a 2399% gross profit, so the Yanhuang Group was embarrassed to set too high a liquidated damages.

The 20% liquidated damages are actually too high.

But the Yanhuang Group has set such a high level, and everyone can understand.

After hearing that Qingyun was cheated out of SPARKLE graphics cards, he was so angry that he would rather raise prices and set 10 times liquidated damages on all suppliers, just for fear of being cheated out of orders again.

At this moment, Lu Zhenyu knew exactly what Wu Junjun meant.

He also understands Wu Junjun’s desire to reshape the brand’s reputation.

But he felt that doing so was too short-sighted.

And the risks are huge.

Qing Yun is not scary, but the Qin family is scary.

but……

After getting along with each other for many years, Lu Zhenyu knew very well what kind of person he was in front of.

You say you want him to be short-sighted, but others built a business from scratch in just eight years, and established a new IT force with assets worth billions in the field of IT, where hundreds of rivals compete for success. From running computer training classes to selling computer accessories as an agent, to creating your own brand of computer boards and realizing independent R&D and production of boards, from creating your own brand of complete computers to realizing independent R&D and production of high-performance desktop computers and laptops And its peripheral equipment, the development of Wujun Army is quite stable.

He is the one who truly took the path of integrating trade, industry, and technology, and successfully applied the "Panasonic model" of Konosuke Matsushita of Sakura Country to the reality of China, which is called the phenomenon of "reviving the world" by the industry.

What's more, when he first entered this market, faced with the joint strangulation and channel blockade by the Fantasy Group and other stakeholders, Wu Junjun's magical strokes when he broke through the game made everyone's jaws drop.

All the former board and card sellers were integrated into the company, and their computer sales channels were completely operated as a chain. More than 2000 franchise chain stores sprung up in markets at all levels across the country overnight. In this way, Xingtianxia Group broke through the channel encirclement.

Moreover, this move not only bypasses all channels, but also greatly reduces channel operating costs by facing customers directly.

Top Ten Outstanding Young Entrepreneurs in Pengcheng, Top Ten Outstanding Young People in Eastern Guangdong Province, Director of Dongda University, Visiting Professor...

No matter what you say, such a person cannot be short-sighted.

Xingtianxia Group's Shenzhou Computer has no distributors. By June 2003, it had 6 branches and 35 offices across the country, directly controlling and managing more than 34 specialty stores, almost completely eliminating the need for middlemen to make profit.

The Shenzhou Computer store is rented by Shenzhou and decorated in a unified style similar to McDonald's. Then it recruits dealers. This dealer does not need any inventory, the cost is extremely low, and the channel does not require a lot of capital.

Then each model of Shenzhou's models was stipulated to have a unified national selling price, and dealers were only responsible for shipping. Therefore, despite adopting an asset-heavy quasi-direct operation model, Xingtianxia Group not only did not increase costs, but actually saved at least less than its competitors. The profit consumption is about 5%, and the speed is more controllable and efficient.

But if you want to say that Wu Junjun is the father of the affordable price revolution of Chinese computers, and that he is a hero who should be recorded in the history of Chinese computer development, this is too much of a compliment to him.

Wu Junjun's fortune was due to Li Kui and Li Gui's stupid and incomprehensible gangster attack. He took advantage of the loopholes in China's patent review and used his own registered copycat brand Xiaoyingba graphics card to successfully deprive him of the genuine Xiaoyingba graphics card. The copycat Panying motherboard defeated the genuine Panying motherboard, thus putting its development on the fast track.

Then, it took advantage of some ignorant thinking patterns from the era of ignorance at the beginning of the century to make ordinary people think that the Shenzhou computer it produced and the Shenzhou spacecraft N of China Aerospace were inexplicably related, and endorse its products. It became an instant hit.

It's very simple. When people were used to the weird existence of the era like Bayi Army Cooking School and 504 Ice Cream, Wujun Army took advantage of this in the opposite direction.

On the day after the launch of Shenzhou, Wu Junjun distributed free advertisements for his new computer in the form of newspapers on the streets.

The headline on the front page is a huge spacecraft with the words 'Warmly celebrating the successful launch of Shenzhou

All I can say is, this is an out-and-out bastard.

When Wu Junjun heard this, he looked deeply at Lu Zhenyu, thinking that sooner or later he would have to replace this old boy.

He knew that Lu Zhenyu had great talent, but it was a pity that he didn't have the same mind.

As a chairman, he doesn't care about reputation, but this old boy cherishes his feathers very much.

Why, keep a good reputation so that you can find your next job in the future?

He sighed, and now he could only hold Lu Zhenyu steady.

After all, it is not easy to find a suitable person for the position of general manager.

"Zhiliu said that they will pay for this money."

The dissatisfaction contained in Wu Junjun's light tone made Lu Zhenyu feel quite unhappy.

He admitted that Wu Jun was a hero, but he was still far from a hero... in terms of structure.

Although Zhiliu is the godfather of business, how could Qingyun, a dragon crossing the river, be any worse?
Compared with other companies in the current IT industry, other people's gameplay can be regarded as a dimensionality reduction attack.

He didn't believe that Wu Junjun couldn't see clearly, otherwise Wu Junjun wouldn't be worthy of creating such a big family business.

But Wu Junjun is a person who is dissatisfied with everyone. He has always been resentful that Qing Yun almost criticized Xingtianxia Group's flesh and blood factory by name when he was interviewed by Phoenix TV.

Of course it's more jealousy.

Before Qing Yun appeared, Wu Jun was the grassroots hero of this era.

But this does not affect Wu Junjun's original willingness to join forces with Qing Yun, nor does it affect him and Zhi Liu Yixiao to set aside their grudges and go to kill the Yanhuang Group.

This is not a split personality, because Wu Junjun's code of conduct is to put interests first.

Lu Zhenyu, who was well aware of Wu Junjun's temperament, didn't say much when he heard this. He just reminded him tactfully, "That's good, Chairman. The main reason is that the construction of the second phase of the industrial park is too expensive."

After hearing this, Wu Junjun understood what Lu Zhenyu meant, "Don't worry, I don't let go of the eagle when I see the rabbit. Zhiliu's talk is very colorful, but as long as you don't pay, it's all nonsense."

Even though he said this, Wu Junjun's heart still jumped. Lu Zhenyu's words were so timely.

Just now, Zhiliu did say that Fantasy Group would pay the liquidated damages, but he didn't say when they would be paid.

"Lao Lu, the A6 assigned to you is also old. I will make arrangements and replace it with an A8 for you in a few days."

Wu Junjun said that he is a person who understands rewards and punishments.

Besides, the car is five years old and the depreciation has been taken out in accounting, so now is just the right time to deal with it.

From the financial perspective, the car has a residual value of 3%, but if it is sold on the second-hand market, it can be sold for 45%-50% of the original price. The difference in price can be repurchased almost without loss. In your own hands, why not do it?
As for buying a new car for Lu Zhenyu, it's a good deal because it's tax deductible if you're registered with a company.

Moreover, Lu Zhenyu didn’t lose anything as he drove the car for free.

But to Lu Zhenyu's ears, these words were very tasteless.

It’s not like he can’t afford a car!

It's better to give bonuses more cheaply.

Besides, he doesn’t like Audi either!
The smell of that Audi car is really pungent.

However, over the years, he has become accustomed to Wu Junjun's stinginess.

It's better than the praise and spiritual praise given in the previous two years.

……

(End of this chapter)