Rekindle 2003

Chapter 660 Price Butcher (2)

Facing the army army's empty-handed white wolf reward, with a grateful expression on his face, Lu Zhenyu got down to business,

"Chairman, Intel CEO Yang Xu called and said that there are about 30 Celeron CPUs in stock for sale at a discount. Do we want them?"

When Wu Junjun heard this, he sat up straight and frowned, "Stock CPU?"

As soon as he finished speaking, he raised his eyebrows and asked, "What's the price? What's the discount?"

This expression...

Lu Zhenyu could guess everything.

When it comes to inventory, other companies avoid it.

But the person in front of me had a different thinking than the others.

When Yang Xu called, he sounded like he was treating a dead horse like a living horse, and it was more about fulfilling his duties.

A cluster of high-quality cores can be used to make an 8-core i9 processor. If the Die above has flaws, it will be downgraded to an 8-core i7 processor without hyper-threading. If the Die above does not have 8 cores, Then shield two cores to make a 6-core i5 processor. If there are more defects, shield more cores to make a 4-core i3 or dual-core Pentium processor. If the core display is defective, make an F version without core display CPU.

only……

Willamette's core Ben 4 is worse than Tulatin's Ben 3!

It is estimated that the reputation of Shenzhou Computer will further decline.

Wu Junjun rolled his eyes when he heard this, "Willamette's core? Why didn't he use Ben San's chip to process it?"

Currently, the retail price of Celeron 4 based on Pentium 4 Northwood architecture is 680 yuan per piece, and the manufacturer's price is lower, 610 yuan per piece.

The operating efficiency of the P4-2.0G frequency CPU produced using this manufacturing process is lower than that of the previous generation P3 Tualatin core manufacturing process 1.3G frequency CPU.

He frowned and continued with an irritated look, "Is it defective? Laolu, if you fart, hurry up! I have to go home early today."

Wu Junjun's curses were automatically filtered out after Lu Zhenyu turned them around in his ears.

In 2002, Intel finally made a wise move and directly cut off the Willamette core process. It launched the new generation of Northwood core process Socket18 architecture pins Pentium 478 and Celeron 4 4 months ahead of schedule. The decline was restored.

The Pentium and Celeron, which are capable of carrying the Tualatin core, will be urgently removed from the shelves, leaving only the Willamette P4 on the market, in the hope that this part of the CPU inventory can be quickly digested.

He specifically asked about this, and Yang Xu assured that it was definitely of good grade or above.

"Yang Xu is just unreasonable sometimes! He always brings out those rubbish!"

He said he had seen it enough and was used to it.

Before Lu Zhenyu could finish his words, he was interrupted by Wu Junjun, "What the hell? Why is it so cheap?"

Seeing Lu Zhenyu nodding to confirm his idea, Wu Junjun also looked constipated, "Whoever wants this garbage is... cutie!"

Compared with the leaders of other competitors, he is personally involved in the supply chain and should know the market conditions best.

But if it is a defective product, it will explode once it is overclocked, and the frequency must be locked.

i3, i5, i7, and i9 are actually just differences in core yield.

Faced with this situation, Intel's management team, with an average age of 83, made a jaw-dropping move.

Like the glass from which camera lenses are made, the best image-forming parts tend to be in the middle of the wafer, while the edges of the lens produce poorer images. The same is true for wafers. A complete wafer will always have various defects during the manufacturing process.

However, he was certain that Wu Junjun would be interested.

But it’s not unusable.

What a shitty price.

And now that he is relaying it to Wu Jun, he is also fulfilling his duty.

There was nothing he could do, the two had been getting along for several years, and he had long been used to the leadership style in front of him.

Suddenly, Wu Junjun's face changed.

Whether it is Pentium dual-core, i3 quad-core or i9 eight-core, they are essentially 'twin brothers' on the same wafer (same carbon crystal vein).

For example, Celeron 300A can generally maintain overclocking to 450Mhz, good quality can overclock to 504Mhz, and top quality can overclock to over 600Mhz.

If the Celeron, which is famous for its overclocking, encounters the phenomenon of being unable to overclock, this is it.

However, it happened at this time that AMD began its first strong rise. The "Double Dragon Ascension" of Athlon and Duron under the classic K7 platform defeated Intel, and its market share in the European and American local markets fell below 40% for the first time.

Therefore, there is a certain chance that a Celeron made from leftover materials will have major defects.

During a break in Wu Junjun's words, he added, "It's a good product, but it's made with Socket 423 pins..."

However, the toothpaste factory's too-fast iteration process resulted in a backlog of chips that were already in the destocking cycle. In fact, the Celeron 423 with a socket architecture of 4 pins was not even launched on the market.

On the contrary, in China and major emerging markets, due to the successful marketing of Intel's new generation headed by Yang Xu, Intel managed to maintain its overall advantageous position. However, due to the loss of the local market, the situation was in danger.

Lu Zhenyu is not surprised at all by this kind of split personality.

The Willamette core manufacturing process is the core manufacturing process originally used by Pentium 4. It is also one of the most failed manufacturing processes in Intel's history.

Are Intel products defective?
This is perfectly normal.

But no matter how low it is, it is still not as low as the cabbage price of 220 yuan.

He shrugged, "220 yuan, that's..."

But Wu Junjun didn't give him a chance to speak at all, so Lu Zhenyu could only wait for him to finish complaining.

It’s just that he really doesn’t know what the use of this two-year-old CPU is.

The biggest pain point is not the performance of the backward era.

But I can't find a motherboard suitable for this CPU.

Nowadays, the market is full of Socket478 architecture pins and 423 pins. How can I install it?

Intel didn't design a converter card for this. Although Xingtianxia Group has board production capabilities, it is not cost-effective to simply redesign and produce separate slots and wires for this CPU.

Lu Zhenyu said, "Chairman, the motherboard is a big problem. There is no matching motherboard. We have to do the work ourselves, and Yang Xu requires us to pick up the goods at once."

Wu Junjun was obviously aware of this situation and scratched his hair, "I know, but in my impression, other manufacturers seem to have it.

It's the old way, as long as you can figure out the accounting, you can do it, and low-priced models will sell quickly. "

The production of products is linked upstream and downstream.

Intel's product path is very clear. Before releasing new products, it will notify downstream board card manufacturers to adapt production.

The time for notification depends on the relationship between the board vendor and Intel.

Otherwise, there will be a result that the CPU is on the market, but no motherboard of the compatible model is available.

Therefore, although this Celeron 4 has never been launched, there are still manufacturers that have stocks.

It can only be said that the board and card vendors that have a closer relationship with Intel have been more deceived by Intel in the past two years.

As for the one-time delivery of 30 CPUs...

It's a small thing.

Xingtianxia Group has 10 billion lying on its account at any time.

"It's only 6600 million. The focus is on other accessories. We'll have to check the prices carefully later."

As he spoke, he was frantically rummaging through the folder on his left, mumbling something.
"I remembered that there was a product exhibition list in the first half of the year, and the Tongde factory in Yizhou Island still had 423 pins in stock.

This little cutie will definitely not sell if you put it on a desktop computer.

However, if we put it on a laptop, it will be no problem. When the price is low enough, the market will naturally come out. "

When Lu Zhenyu heard this, he was stunned, "Laptop?"

He thought Wu Jun was crazy.

It’s not that Xingtianxia Group doesn’t have a notebook business. In February this year, Xingtianxia released the first Shenzhou Tianyun notebook.

But this CPU is from a desktop computer!

"It's not impossible. Wouldn't it be enough to use a barebones approach to make a mobile PC? The only difference between a mobile PC and a laptop is whether it has a battery. Wouldn't it be solved if we built the external battery in?
It's just that the weight of the machine has increased from a few hundred grams to 1 kilogram. As long as the price is cheap, it will not fail to sell.

Moreover, not everyone needs to run around with a laptop every day. What we do is very in line with the current national conditions. "

When Lu Zhenyu heard this, he understood and helped to look for it.

Nowadays, many people's mobile office needs are actually fixed at a few fixed points. It is not like business people traveling around the country on business trips who have weight requirements.

And this low-priced notebook...

I am afraid that the largest user group is the main market of young people. They only need to move around the classroom, library and dormitory.

At this time, Wu Junjun's chatter sounded in the office again,
“There’s not much difference between a 5-pound laptop and a 7-pound laptop. The worst we can do is change the bag from a handbag to a backpack.

Besides...how many people in this world can tell the difference between a laptop computer and a mobile PC? "

When Lu Zhenyu heard this, he could only give a thumbs up.

It has to be this guy, no one else can think of such a shameless trick.

Ji Liu would cry when he saw this approach, Steve Jobs would be heartbroken after seeing it, and Bill Gates would break down after seeing it.

Well, this is a laptop, after all, with a battery!
He was sure that if this was technically feasible, it would be no problem for them to build a low-price laptop using this desktop CPU as the core.

Not long after, Wu Junjun laughed and flicked a list in his hand, "Hey! I'll just say it!"

After that, he picked up the list and kissed it, then quickly took out his business card album and started looking through it.

Seeing this, Lu Zhenyu over there also sat down, pulled out a piece of paper, and started making gestures.

Different from Fantasy Group's "production to order" which determines production based on sales, and different from many companies' pure "production determines sales", Xingtianxia Group is unique in its production-to-supply style.

Producing to order can reduce costs by reducing inventory and warehouse capacity.

However, production according to supply has brought huge cost reductions to it due to the advantage of large-scale single transactions, allowing it to reduce costs by 15-20% in the face of other competitors.

This is also known as 'market backward' and is based on the supply of core components.

At this time, the core component is the CPU.

Laptop molds are all ready-made, and the barebone model of public molds is very mature.

Barebone is a computer system solution.

It includes a computer motherboard with basic functions and integrates some price-insensitive but necessary computer components, such as power supply, CPU fan, optical drive, various interfaces, and network cards, but does not include CPU, memory, and hard disk. and other major accessories.

The original intention of its design is to reduce the cost risk of computer manufacturers and provide manufacturers with a flexible customization model to facilitate their production and sales, because it reduces the risk of price fluctuations of accessories and damage during transportation.

Of course, the original barebone motherboard was obviously no longer needed. They solved the motherboard problem themselves and all they needed was the mold.

What Lu Zhenyu has to do now is to quickly match parts and then purchase other accessories.

Wu Junjun over there was also bargaining fiercely, "Old Zhu, listen to me! For you, the 423-pin motherboard is a waste product. Now I am the only one who has the CPU. If you don't sell the motherboard to me, in the end you will It can only be scrapped! I advise you to throw it into the sea as soon as possible to save some storage fees. "

"I'm not in a hurry, I'm not in a hurry at all. You also know that I can produce the motherboard myself. If you don't give it to me, why can't I do it myself? It's just that the cost is a little higher. I can't add the cost to the selling price. That’s it?”

"Look at you, look at me, I'm helping you! What's wrong with me buying the motherboard at this price that you couldn't sell? A small loss is a profit."

"Don't be too little. They are all technical people. I can make it myself for 40 US dollars. It's just rubbish for you to leave it here. You and I each have half, and you sell it to me for 20 US dollars. It's very fair."

……

(End of this chapter)