Rekindle 2003

Chapter 661: Making money with tears and blood

Facing the shirtless chairman who was bidding in person, Lu Zhenyu next to him couldn't help but give a thumbs up.

The chairman is also bragging about not drafting.

If Xingtianxia produces this kind of motherboard itself, and the cost is less than $80, his head can be taken off and used as a ball.

Others in Tongde charge $100 for takeout, but Wu Junjun just charges $20. No wonder they are so anxious.

But Wu Junjun's words are correct. If he doesn't sell it to Xingtianxia, ​​Tongde might as well just throw the motherboard into the sea.

Yang Xu also said that these 30 pieces were the ones that Intel stopped producing in the middle of the year. There were only these 30 pieces in the world. The production lines were all shut down and they were out of print.

The CPU and the motherboard cost 27 US dollars and the motherboard costs only 20 US dollars in total, which is only 47 yuan in Chinese currency...

Lu Zhenyu thought for a while and changed the original barebones plan of US$280 to one of US$180.

But after looking at it, he still felt that he was at a loss because this little pony was pulling a big cart.

If it is too low, consumers will get used to the price of that range and think that your product should be priced that way. A slight increase in price will cause criticism from netizens.

Netizens... are exactly such a group.

Wu Junjun, who smiled and narrowed his eyes, turned his head and looked at the configuration, and felt that his balls hurt.

At this time, Lu Zhenyu had no choice but to ask this seemingly inexplicable question.

There is no way around it. Without being able to enter the business jet market, its customer base is just ordinary people, and they are still people who pursue the best value for money.

emmm... No need for infrared interface either! Nowadays it’s all Bluetooth, who still uses infrared? "

The only slight difference is that at this time, they are looking at the appropriate profit margin from the merchant's perspective.

There is no way. In February this year, their first notebook Shenzhou Tianyun 2C was priced at 170 yuan. The chip used was a 5999-pin Celeron 478. Now the new machine half a year later is still the old 4-pin one. This pricing must be consistent with Old models widen the price difference.

Just like building a computer in a computer city, you must first determine the budget and then make arrangements based on the budget.

I think we should produce specially customized laptops for our Chinese people. "

Wu Junjun high-fived his fists and said excitedly, "We thought about it together. I am very accustomed to using 14-inch and 13.3-inch ones. I think they are quite suitable and a lot lighter."

After that, he simply took out his laptop, pointed to the interface next to it and said, "Look, the 1394 interface, PCMCI card, and dial-up modem. These are popular interfaces in Europe and the United States, but they are not available in our country at all." It’s just a useless configuration. Why should consumers pay for it?

But it should not be too low, as too low will have a negative impact on the sales of new machines with new generation technologies released in the future.

The main reason was that he had to calculate the exchange rate between US dollars and Chinese currency. It was too troublesome to multiply three digits by three digits, and he didn't have the ability to do mental arithmetic.

Pricing is calculated in US dollars.

The pricing was determined. At this time, Wu Junjun and Lu Zhenyu looked back at the cost, and a sense of greed arose spontaneously.

Shenzhou Computer of Xingtianxia Group pays more attention to the evaluation of netizens than any other brand.

Lu Zhenyu swallowed his saliva and couldn't help but nodded, "The chairman is right! I think everyone in Europe and the United States has big hands and a 15.4-inch screen is suitable, but we think it's too big. And it’s bulky!”

This CPU...

Well, he already has a son and is not afraid anymore.

The total cost of this machine is US$47 for the motherboard and CPU. According to Lu Zhenyu’s estimate, the barebone system is US$180, plus the display cost of US$140, plus the mouse and bag gift accessories. No matter how you scrape it together, the final cost... …

So... Xingtianxia, ​​which couldn't lower the price, could only make a tearful profit of 1800 yuan per unit.

Wu Junjun cursed and picked up the calculator and began to calculate.

Lu Zhenyu nodded when he heard this, "This price... is quite suitable."

But there is nothing we can do. Who said these accessories are all from abroad?

But no matter how you calculate it, the cost will not exceed 3200 yuan.

Wu Junjun was also speechless. It was his business principle to do the market backwards, but on this machine...

The main reason is that as long as this low-priced notebook can be sold, it will definitely make huge profits.

Facing Lu Zhenyu's question, Wu Junjun looked at the list on the table and thought about it in his mind.

After thinking again and again, he gritted his teeth and shouted, "The price will be set at 4999 yuan."

Seeing this number, Wu Junjun looked at Lu Zhenyu helplessly.

Since I no longer have a conscience, why not...

Wu Junjun looked at the configuration list, licked his lips, and then said, "Lao Lu, all the notebooks on the market now are actually produced for foreigners. Many designs are based on European and American habits and are not used in our country. superior.

It doesn't deserve such a good barebones solution!
"Chairman, how much do you think this notebook should cost?"

Otherwise, his undergraduate degree would not have gone to a second-tier institution, and he would not have been admitted to Tokyo University until his graduate studies.

His undergraduate degree was in mathematics, but he could only rely on calculators.

Lu Zhenyu was stunned for a while after hearing this, then blinked his eyes and said cautiously, "Chairman, I'm afraid it's not possible. I think the others are okay, but at least the modem is still needed.

Moreover, a 4999 yuan laptop is enough to open many people’s wallets.

This motherboard...

The current problem is to earn more and earn less. We can only work backwards from the final pricing to determine the appropriate configuration.

There is obviously room for this configuration...

The concept of many consumers is 'I can do without it, but you can't live without it'. "

Wu Junjun sneered, "Think about it, what is the profile of the user group who buys our laptop?"

Without waiting for Lu Zhenyu to answer anything, he muttered to himself, "They must be a bunch of poor people! Since they want to pursue cost-effectiveness, they have to accept functional castration.

Otherwise, they will pay high prices to buy other laptops, and I won’t stop them.

Anyway, I only provide these mainstream functions. Additional needs are solved by external docking stations just like ThinkPad. "

Having said this, Wu Junjun shook his head, "Old road, let me tell you, when many companies are doing product design now, they often put technological leadership first, so they are doing addition.

To realize this function, they add a component, and to realize that function, they add another component. This is how the cost piles up, and then it becomes a common practice in the industry. But for many functions, to be honest, consumers will never use them in their lifetime, but they have to pay for them.

I feel this is inappropriate. Anyway, our product positioning is mid-to-low-end. We make reductions, focusing on meeting basic needs first, and then cutting out what we can. "

Lu Zhenyu hummed in agreement while quickly checking the price to see how much money he could save after subtracting these modules.

He knew that Wu Junjun did not need him to discuss the feasibility at this time, but as the chairman, he needed to justify himself and make his logic self-consistent to form a closed loop, so that he could respond to interviews and questions.

It is also very necessary. This kind of question will definitely be asked, so a high-level reason is needed to get rid of it.

Whether it is correct or not is obvious.

He can guarantee that after Wu Junjun makes this change, it will be difficult for foreign manufacturers to say, but domestic manufacturers will definitely follow suit.

What is subtracted is indeed useless modules.

They are all decent people, and we need a knife blocker to be the first to reduce the allocation.

The Xingtianxia Group, or Wu Junjun personally, who was welded to death in the mid-to-low-end field by the Fantasy Group's public opinion war and cognitive war, is more shameless, so it is more suitable to do this kind of thing.

And Wu Junjun over there was still brainstorming, "In that case... Lao Lu, it seems that it doesn't matter if you want this battery or not. So, it's not a problem if the battery capacity is smaller.

As long as it can last for a few hours, they usually just deal with the situation of power outage. "

After that, Wu Junjun clicked on Lu Zhenyu's list with his chin twitching, "Hard drive, change it to 30G."

Lu Zhenyu turned his head when he heard this, "Chairman, I'm afraid this won't work. The mainstream now is 40G hard drives. Moreover, young people have a huge demand for hard drives."

After all, if you want to watch movies, the hard drive is too small.

Wu Junjun smiled, "Isn't there a CD-ROM drive? And..."

He pointed at the list, "After all, we are a barebones system. If they think the hard drive is not enough, they can just spend their own money to replace it."

After saying that, he sneered, "What's the difference between 30G and 40G? Look at the forums now, they generally say that 40G is not enough.

In this case, if they think it is not enough, they can switch to 80G or 160G themselves. "

Lu Zhenyu thought about the same reason, it was not enough anyway.

Wu Junjun pondered for a moment, then raised his eyebrows, "Lao Lu, tell me...why are all laptops silver now?"

Lu Zhenyu gave him a strange look, pointed to the company's first laptop on his desk and said, "Chairman, didn't we compare it at that time? Silver looks the best."

When the appearance was finalized, the young college students in the factory were asked to vote on the color appearance, and more than 70% of the young people chose silver.

Moreover, this voting result is consistent with their research on consumer notebooks in the market. The luster of this bright metal is most in line with the preferences of young people.

It was Wu Junjun who made the final decision at the beginning, saying that no one would buy their computers except for young people pursuing cost-effectiveness, so they might as well just produce silver ones.

Now let’s talk about this?

He deeply doubted whether Wu Junjun had lost his memory...

Wu Junjun shook his head, "Lao Lu, let me ask you, objectively speaking, which company has sold the best notebooks in the world over the years?"

Lu Zhenyu blurted out this question without even thinking about it, "Abby's ThinkPad."

From a global perspective, this is absolutely unquestionable.

"What color is the ThinkPad?" Wu Junjun continued to ask.

"black."

Lu Zhenyu paused, then frowned and said, "But, Chairman, our target group prefers silver."

Wu Junjun nodded, turned around and sat next to Lu Zhenyu, "You are right! However, this is the past view, and the aesthetics and interests of the target group will also change."

Lu Zhenyu could barely resist the urge to roll his eyes.

Half a year...

Change?

The big joke of slipping the world.

Wu Junjun looked at Lu Zhenyu's expression and knew what he wanted to say. He thought about it and then explained,

"My statement is unclear. The aesthetic taste of young people has not changed, but as time goes by, they will discover some disadvantages and make compromises."

Seeing Lu Zhenyu's confused eyes, Wu Junjun took the first Shenzhou notebook numbered 001 from his desk, closed the screen, pointed to the outer shell and said,

"Look, in half a year, the outer shell of my machine has deteriorated."

Lu Zhenyu took a closer look and his neck twitched.

The originally shiny piano paint was now mottled, revealing the black base material inside.

Now it seems that it is indeed an ugly one.

He seemed to understand something.

This guy...doesn't he want to save money on painting?

Sure enough, Wu Junjun's words rang in his ears, "The so-called 'piano baking' process now actually means spraying paint on all four sides.

If you use it for a long time, the paint will definitely peel off if it is worn every day. "

After that, he took his mobile phone and scratched it on the front cover of the laptop.

In an instant, the front cover of the computer became horribly mottled.

"Lao Lu, what if we let barebones suppliers directly use black injection molding particles?"

how about it?
Lu Zhenyu could only say that the chairman's move was truly a genius idea!

I just don’t know if consumers will scold me if they find out.

……

(End of this chapter)