Rekindle 2003

Chapter 689 Let’s call it iPhone

Jiang Shangzhou knew very well that the boy in front of him looked sunny and handsome, but he had one set of evil ideas in his belly.

Qingyun, who is really not sure, will use the power of PHS to drag down the entire market and take advantage of it.

Jiang Shangzhou deals with entrepreneurs every day, and he knows very well that their words and deeds are always based on their interests.

But Qing Yun waved his hand, "This junk technology like PHS should be eliminated, there is no doubt about it.

However, Mr. Jiang, people’s need for closer communication will not diminish. "

Seeing that Jiang Shangzhou was still a little stunned, Qing Yun stood up and walked to the whiteboard. He tapped the marker he had been playing with on the whiteboard and said lightly,
"My solution is cheap enough."

Jiang Shangzhou rolled his eyes at him and said angrily, "Your mobile phone is cheap, but the mobile phone tariff is not cheap!"

Qing Yun blinked his eyes, "Do you think that China Telecom and China Unicom will just sit around and watch the show if China Telecom is promoting PHS in such a big way?
Will their annual assessment of state-owned assets still be completed? What do you think the mobile M-Zone was for when it was launched in March this year? "

Without waiting for Jiang Shangzhou to answer, Qing Yun spread his hands and said, "Isn't the price so low just to compete with PHS? And..."

Of course, more people are required to read such books and read such papers.

He pointed at himself, "I should be the one who understands college students best in this industry. I can guarantee that as long as the price of a mobile phone is less than 500 yuan, which is the monthly living expenses of an ordinary college student, college students will definitely choose a mobile phone instead of a small phone. Well-informed.

This allowed him to jump out of the book and look directly at the core supply-consumption issue of economics from a God's perspective.

For mobile phones, the country has always adopted a license approval system. By 2003, there were only 48 licenses (a total of 36 manufacturers were licensed, and GSM and CDMA licenses were issued separately. 12 companies such as Kejian, Konka, Bird, and Motorola had dual licenses) was issued. In fact, the country has not issued a license since 2000.

After all, at this stage, the existence of PHS is reasonable.

Qing Yun turned around and shrugged, "We can't change things like this overnight. We should let consumers make their own choices."

Qingyun's MTK solution turns mobile phone manufacturing into a pure assembly activity, which will inevitably see an influx of new manufacturers into the market.

Jiang Shangzhou looked at him doubtfully, "What market rules?"

Everyone just votes with their feet.

If other manufacturers want to make mobile phones, they must find licensed manufacturers for authorized OEM.

Qing Yun shook her finger when she heard this and looked out the window with a playful look on her face. "I know you are considering the problem from a technical perspective. But in this matter, you still have to respect the market rules."

He knew very well that Jiang Shangzhou was a very pure scholar-type official, but he did not understand economics.

Because of human nature, college students' consumption concepts are immature, and they will not think too much about the monthly usage fee.

Obviously, this will allow licensed manufacturers to make a lot of money just by collecting the 'license authorization fee' every year.

Hearing what Qing Yun said, Jiang Shangzhou was helpless and kept smiling bitterly, "According to what you said, this PHS... can be turned off in advance."

Although he was used to such a life in his previous life, it was obviously impossible for him to pursue an academic path in this life. Therefore, more often than not, when he saw an interesting sentence, he would combine it with his own reality and ask Shi Guangyong, who was acting as his teacher.

In his view, China at this moment is a consumption-driven economic system. In this case, giving the choice to consumers is the best solution.

During this period, although he did not go to see his mentor, Priscilla Tseng, in order to keep it secret, he still received a lot of guidance from Priscilla Tseng through his cheap senior brother Shi Guangyong.

When most of the people around him are using mobile phones, even if his family conditions are not that good, he will buy a mobile phone as a necessary thing in his life. "

PHS is where the interests of telecommunications lie, and there is an industrial chain behind it. If administrative measures are forcefully used to intervene, social resources can be saved, but consumption will actually be hindered.

When Jiang Shangzhou heard this, he didn't dwell on this issue. Instead, he turned his mind back to why Qing Yun wanted more manufacturers to enter the mobile phone market, which was obviously a red ocean.

"Are you going to let those licensed manufacturers... make money by just lying down?"

Jiang Shangzhou didn't think Qing Yun was mentally retarded, but as to why this kid did what he did, he really couldn't figure it out.

Qing Yun smiled when he heard this, "You don't think that there is no need to borrow a license now, do you?"

After saying that, he spread his hands and said, "That's too much, okay? I can tell you clearly that TOP's license plates are being borrowed by 47 manufacturers.

The annual borrowing fee for each family is 500 million yuan, and TOP's annual income from this alone is 2.35 million yuan.

And for every mobile phone they produce, they have to pay TOP a network access OEM fee of 50 yuan. "

Without checking the accounts, he wouldn't even know about it.

When Jiang Shangzhou heard this, he was stunned and pulled out a few of his beards, "How many?"

Just by borrowing licenses, you have a net income of more than 200 million a year?
Jiang Shangzhou thought to himself, no wonder TOP didn't make mobile phones anymore, and he wouldn't make it either.

What's wrong with sitting and collecting money?
Qing Yun shrugged, "This is the sequelae of the licensing system established in Document No. 5 to protect the domestic mobile phone industry.

There are many companies that want to get involved in mobile phone production, but few units have obtained mobile phone licenses. This situation is doomed to the existence of OEM problems.

Some powerful manufacturers are blocked from the threshold, and some manufacturers with licenses are keen to make profits by reselling licenses to manufacturers without licenses, and there are countless attempts to borrow licenses.

The biggest reason why I haven't started the mobile phone business is because I have to wait until all the authorizations for this year are over, otherwise I will lose money. "

He even reacted to the male pigeon and asked the country to simply terminate TOP's license and he reapplied.

Anyway, TOP only has a GSM license, and he also has to apply for a CDMA license. It’s a one-step process, so it’s not troublesome.

"Mr. Jiang, in fact, among the 36 licensed manufacturers, 10 foreign-funded factories are operating normally except for Yizhoudao Daba. However, of our 26 domestic factories, only 11 are making mobile phones honestly. , the others are all doing license business like TOP.”

Jiang Shangzhou frowned and pondered for a long time, then pressed the call button on the table, "Xiao Hu, come in." Qing Yun turned around and smiled at Secretary Hu who had just come in, and followed the old man's arrangements. "Get ready, we will have a discussion with licensed mobile phone companies recently."

After Secretary Hu went out, the old man threw the mouse on his seat in frustration and said, "Play the piano randomly!"

As the leader of a major project team, the matters Jiang Shangzhou has to deal with are naturally very complicated, which means he can always only look at each industry from the top.

Before mobile phones entered the era of smart phones, they were not considered a high-tech industry. Naturally, Jiang Shangzhou did not understand the under-the-table operations in this industry.

However, after what Qing Yun said, Jiang Shangzhou suddenly understood what this kid was planning.

Pointing to the whiteboard opposite, the old man smiled, "I understand, because your plan makes it very simple to produce mobile phones, so after a large number of manufacturers flood in, MTK's system will be spread over a large area, cultivating consumer demand." user’s usage habits.

At the same time, the presence of a large number of mid- to low-end mobile phones has also greatly diluted the market share of foreign investment.

Therefore, in the future, when your technology is iterated by African countries and matures, and then returns to the domestic market, those manufacturers that have adopted your "turnkey" solution will naturally be eliminated by you because they have no cost advantage over you. ;
As for foreign manufacturers, because of the previous melee, each company's market share is not high. With a large user base accustomed to your system, you can become the domestic overlord in a short period of time. "

Qing Yun also smiled when he heard this, and gave the old man two thumbs up.

Jiang Shangzhou laughed loudly, with a happy expression on his face.

Not only because he guessed the plan of this guy who was privately called by the senior management as a "bad guy", but also because he saw a technical path.

He frowned at Qing Yun and said, "Xiao Qing, do you think it is feasible to cancel the mobile phone license system?"

These words played right into Qing Yun's intentions.

In the previous life, in July 2004, the country relaxed the approval of mobile phone licenses, but the excessively high threshold still caused frequent chaos in the market, and OEM moves still existed in large numbers.

The threshold of 200 million paid-in registered capital has discouraged many small and medium-sized manufacturers, and they have turned around and started selling illegal mobile phones and copycat phones.

If the threshold were lower, there would be no history of Huaqiangbei copycats, let alone fee-absorbing chaos.

If you can do business formally, everyone is willing to do it formally.

When more people do formal business, Huaqiangbei...

Wen Chuchu's statement is that the historical mission has ended.

To put it more realistically, when there are enough manufacturers on the market, how dare you try to reproduce black mobile phones?

In order to ensure their own profit margins, those small and medium-sized businesses will not kill you.

But for a moment, Jiang Shangzhou frowned again, "But how to solve your brand positioning issue? You have always been a low-end brand abroad. If this past is dug out by others, your brand's reputation will still be affected.

Even Chinese people may think this way, why is it so cheap when you buy it abroad, but it is so expensive when you return home? "

Qing Yun smiled when he heard this, "Isn't it enough to have a foreign brand and a domestic brand?
Moreover, I can also have a foreign company and a domestic company, each operating their own brands, so that no one can see the connection. "

This kind of thing needs to be hidden from the general public for the first few years. When his high-end brand image is deeply rooted, it will be dug out later, and it may become a legend and anecdote.

Thinking of this, Qing Yun's bad taste came over, "From now on, those in China will use the name Yanhuang, and those abroad, let's call it iPhone."

When Jiang Shangzhou, who was drinking water, heard this, he immediately sprayed out a mist of water.

Fortunately, the old man had strong self-control and sprayed aside, so Qing Yun escaped the disaster of washing her face.

However, Jiang Shangzhou also coughed violently, and all the uncomfortable snot and tears came down.

Qing Yun, knowing that he had upset someone, quickly ran over and patted him on the back.

It took a long time before Jiang Shangzhou regained his composure and cursed, "Nonsense!" '

It’s not like he doesn’t know Apple’s naming rules, “You’re not afraid of lawsuits either!”

Qing Yun wiped the table with a paper towel and chuckled, "They don't produce mobile phones, so this is just malicious preemption!"

As long as my phone comes out earlier than them, they can't do anything to me. "

Moreover, Apple applied for the 'iphone' trademark worldwide very early, in 2001, but the approval time was generally very late. It was only approved in 2007 when Apple first launched its mobile phone.

In China, it was not approved until the end of 2013.

Qingyun only needs to apply for the Chinese brand 'i mobile phone' in China, and then by virtue of the time advantage of the mobile phone being released first, he can reverse Apple's application all over the world.

After all, he is a jerk.

After being explained by Qing Yun, Jiang Shangzhou suddenly felt that it was very reasonable.

That’s right. If you don’t produce mobile phones, you can register a der!
"Xiao Qing, sometimes you have to seize the time! You have to take a long-term view..."

Seeing Qing Yun stunned there, Jiang Shangzhou, who wanted to cover it up, glared at him angrily.
"Don't just see one mobile phone trademark. Be aware of diversification. Chinese trademarks are also acceptable. Don't let your 'Apple Phone' trademark be registered by Apple."

These words...

Let Yundi suddenly realize that he has to say that ginger is still spicy when he is old!
But after talking about the mobile phone, both of them fell silent.

……

(End of this chapter)