Rekindle 2003

Chapter 996: Actually, he wanted to build a car at first...

Qing Yun originally planned to find a coffee shop or teahouse to discuss things.

But when everyone heard that the hotel they were staying in was the Afang Palace Hotel (PS: now the New Great Wall Maternity Hospital), they immediately became unhappy. Their eyes lit up and they clamored for him to take them around to broaden their horizons.

There is no way, the name "Afang Palace", as long as you have studied history, you will understand that it is 90% attractive.

What's more, this is a five-star hotel located within the city walls, which is a great significance.

Daqiao City, where the Afang Palace Hotel is located, is the intersection of the Dongda Street business district and the Jiefang Road business district. It was also the most fashionable area in the entire Chang'an at that time.

At that time, the Afang Palace Hotel occupied a prosperous area and was known to everyone in Chang'an.

King Akihito of Sakura and Chief Americak both stayed here when they visited Chang'an.

If one could have a meal in Apang Palace or chat in a bar, those would be the most memorable things for the people of Chang'an at that time.

Under the guidance of Qing Yun, the group passed through the bustling streets and finally arrived at the eye-catching Afang Palace Hotel.

Yang Bingnan, who arrived earlier, had already opened a luxuriously decorated KTV box where people could sing karaoke and other things.

Everyone sat together, ordered various drinks and snacks, and prepared to enjoy this rare gathering.

No wine was ordered.

It’s not that good students don’t drink, but because alcohol, as a thing, has social attributes.

Qing Yun's action of taking them to McDonald's today shows that he values ​​the friendship between them very much. If he serves wine full of command and obedience culture, it will only spoil the friendship between them.

Because once the wine is served, only the rich can be served first.

In a few years, maybe everyone will raise their glasses, but at this moment, they have just entered university and still have a strong scholarly air.

pretty good.

Just ...

The performance of these students made Yun Di, a country bumpkin, want to curse them as country bumpkins.

When Shi Guangyi and Gou Danyi stepped into the luxuriously decorated KTV box, it was as if Granny Liu had entered the Grand View Garden, and they couldn't even take their eyes off.

The two of them looked around, full of curiosity about every decoration, their fingers unconsciously stroking the smooth table top and soft sofa, their faces full of admiration and novelty for this luxurious world.

Huang Yingbin leaned on the sofa, looking at their country bumpkin appearance, and couldn't help curling his lips and teasing: "I say, is this your first time in the city? You act like you've never seen the world before."

Shi Guangyi scratched his head, chuckled, and responded: "Well, we don't usually have the opportunity to come to a place like this, so of course we have to open our eyes."

Gou Dan also agreed, "That's right, the decoration of this place is more luxurious than the Houpu Hotel where we stayed last time."

Zuo Wangdao looked at Huang Yingbin's disdainful expression and laughed twice.
"Huang Yingbin, stop being so hypocritical. I saw everything when you went to the bathroom just now. Look at that crystal chandelier, it almost made your eyes pop out."

Huang Yingbin rolled his eyes, but couldn't help but join in the discussion.
"But to be honest, I think it's a bit out of place to use American-style decoration in Chang'an."

He felt that it was a bit of a waste of Han culture.

Zuo Wangdao shook his head disapprovingly, "That makes sense, but who cares? We are here to enjoy ourselves today, so don't think too much."

There were too many of them, and they all came by taxi, so naturally they did not arrive at the same time. However, the time interval between them was not long, and soon, the atmosphere in the box gradually became lively.

The microphone masters naturally took the opportunity to start singing songs.

As the waiter placed the last snack, Qing Yun tapped the table lightly, signaling everyone to be quiet.

He looked around, making sure everyone's eyes were on him.

"Actually, my card issuance plan is a three-step plan." Qing Yun's voice echoed in the box, and the atmosphere instantly became serious.

Li Yali covered her mouth and cried out, "Three steps?"

Everyone was stunned when they heard this.

In fact, except for Huluwa, all the students only knew that this was Qingyun's way of accumulating initial capital.

They were willing to help because they wanted to make the youngest child rich quickly.

But Qin Manyan, Tang Qianying and Chen Yue were all stunned.

Whether it was Qin Manyan who knew about it at the beginning, or Chen Yue and Tang Qianying who were actually responsible later, they only knew that the card issuance plan had two steps.

Qin Manyan suddenly realized. No wonder her father and her three uncles said they couldn't see clearly. They didn't know what other plans Qingyun had.

Damn, it turns out this guy never finished speaking.

"The first step, as you all know, is that we distribute cards at the entrances of colleges and cinemas, collect deposits to achieve pre-sales and quickly recover funds."

Qing Yun continued, "This step is actually to accumulate original funds by betting that the number of people who 'return to return the card and refund the deposit' the next day will be less than the number of people who 'do not return the card', thus realizing a risk-free arbitrage model.

That is what you consider to be a meaningless step.”

He raised his finger and shook it, "And the second step is drainage. Not many people know about this step."

After saying that, he looked at Qin Manyan and others. After seeing this, everyone understood that this was indeed the truth.

Even when I explained the business model to them, they didn't understand.

Apart from anything else, Zuo Wangdao really wanted to say whether this "drainage" meant induced abortion... Qing Yun looked around at the people sitting around, knowing that they were not familiar with business terms, so he tried to explain it in simple language.

"You may have heard of the term 'website traffic', which refers to the number of visits to a website. This is what portals most often mention now."

Seeing that everyone understood, Qingyun began to say, "In the Internet age, traffic is like water, which can nourish our business. And 'drainage' is the process of directing water to our fields."

He paused to make sure everyone was listening, then continued, “By returning the card deposit, we are actually setting a hook.

This hook can attract those who refund and join the penguin group we set up in advance.

You may think, isn’t it just joining a group? What’s the big deal? "

Qing Yun smiled, raised his finger and shook it, "There is a lot of knowledge here.

Once they join the Penguin group, we can communicate with them directly through group messaging, share information, and even promote products.”

After hearing this, everyone felt it was impressive.

But I also gradually began to understand the importance of this drainage link.

Some people who have businesses at home soon realized that this traffic generation link is a carefully designed customer acquisition strategy.

"The third step is to filter out those refund recipients who are valid customers for us among those imported into the corporate group."

Gou Dan frowned upon hearing this, "What is an effective customer?"

He was a little confused.

Consumers who buy a hairpin for 5 yuan and return it after wearing it for one day all have some personality traits of taking advantage of small opportunities.

Are there any 'valid customers' among this group of people?
Qin Manyan understood, but what was the difference between this and the second step that Qingyun told her before?

The original plan was to target the personality traits of these people, send out some carefully selected products through Penguin accounts, and then realize long-term benefits.

She admitted that Qingyun's model selected customers from the very beginning, and sales through Penguin were much faster than going door to door to door.

But it has nothing to do with my current main business.

When it comes to the main business, the empress narrowed her eyes slightly, and then she reacted.

She understood, it was indeed related.

However, at this moment Qin Manyan was even more confused.

This stinky brother, could it be that he had planned this from the very beginning when he was in high school?

In fact, at the beginning of the summer vacation, she and he did not immediately choose to enter the computer assembly industry.

During the initial brainstorming session, that stinky brother even thought about building a car.

Because automobiles and traditional manufacturing are closely related, they can be continued from Hillhouse Holdings' product matrix and technology route.

Of course, we didn’t start building cars right away, but instead made bearings and the like.

Later, Qingyun rejected this idea and turned to computers.

At the beginning, this card issuance, after all, is just a tool to make money, both in the front end and the long tail.

Qing Yun caught a glimpse of her confused expression, knew what she was thinking, and smiled, "The plan cannot keep up with the changes, and it will be adjusted according to the situation later."

Qin Manyan gave him a subtle eye roll when she heard this.

Well, she quite enjoyed this kind of telepathic connection where he knew what she was thinking immediately.

As for what the card issuance plan is, she actually doesn't care at all.

Qing Yun turned around and continued to speak to the crowd, "Let's put it this way, the essence of the third step is to further refine the customer base formed in the second step.

Through a series of means, we can accurately screen out customers who pursue the ultimate cost-effectiveness, that is, those who are willing to sacrifice quality for price. "

Gou Dan blinked his eyes and interrupted with a confused look on his face: "Lao Qing, I still don't quite understand, can you explain it more simply?

How do you carry out this purification process? How do we determine which customers are looking for cost-effectiveness?

Qing Yun glared at him unhappily and said, "Don't interrupt me. Just listen to me."

He cleared his throat and continued, "Before I talk about this, let me first explain the brand strategy of Yanhuang Group. Don't be impatient. This is the background premise of why the card issuance plan is still effective now."

"My plan is that Yanhuang Group will only retain eight brands in the domestic computer market."

Qing Yun raised her finger and listed them one by one, "Business, public affairs, education, young people, women's fashion, we will have a dedicated brand in each field, and one each for the high, medium and low end of the home field, so that we can cover all consumer groups."

When everyone heard him say this, they felt that his ideas were quite clear.

Zuo Wangdao nodded and said, "That's great. Different brands correspond to different groups of people. This way, when people buy computers, they can choose according to their needs."

At this moment, Wu Yihang was suddenly stunned and said "Huh" in confusion.

He seemed to have thought of something, but he was not quite sure.

……

(End of this chapter)