Rekindle 2003

Chapter 997 Is it just the difference in appearance design?
Emperor Yun's gaze was as sharp as an eagle's. While talking, he was always observing and capturing everyone's subtle facial expressions and eye changes.

When Wu Yihang showed a puzzled look, Qing Yun knew that his thoughts were racing, looking for the answer to the question.

He smiled slightly, stopped talking about the plan, and signaled Wu Yihang not to be restrained and just speak his mind.

He knew that Wu Yihang was a quick thinker, and the fact that he could ask such a question showed that he had begun to think deeply about the feasibility of this plan.

As to whether it is right or not, it is hard to say, but at least it is good enough to be willing to think about it.

This group of old classmates are all freshmen who are still taking general education courses. Except for a few who have some prior knowledge, it is nonsense to talk about professional skills.

Frankly speaking, they didn't even have the qualifications to doubt him.

However, human beings are the most complex individuals in the world, and people have to admit that talents are sometimes completely unreasonable.

To be reasonable, those who can see the trajectory are not geniuses.

In the business world, intuition and sense of smell are sometimes more important than knowledge in books. They can often guide the direction at critical moments and determine success or failure.

At this moment, when everything is a blank slate, it is easier to see who is talented and who is Zhao Kuo.

"My Lord, I have a question." Wu Yihang licked his lips, his eyes gleaming with a gleam of curiosity.
"The eight brands you mentioned just now, are there any overlaps between them? For example, computers for young people and low-end home computers, educational computers and low-end home computers..."

Wu Yihang spoke faster and faster, "And... Lao Qing, I personally think that the main thing is, what do you mean by low-end? And what group do you mean by young people?
We are all young people, but because of our family conditions and our own needs, our choices of computers are different.

What I mean is, you have eight brands, it's easy to be confused, and after you launched them, we had no idea which brand to buy.

I am now a freshman in college, and the choice before me is between three brands: mid-range and low-end brands for home use and brands for young people.

But if I am a junior or senior now, your brand must have both desktops and laptops, right?
At that time, I might also take business into consideration. After all, a computer will be used for at least three to five years, and it spans the stages of my growth.

I mean, where are the boundaries? Will it create cognitive barriers for consumers when making choices? "

"Old Wu, that's a very good question you raised." Qing Yun nodded approvingly.

“This is indeed something we need to consider when positioning our brands. The overlap and differentiation between brands is something we must handle well.

Our strategy is to avoid this through internal coordination mechanisms.

Each brand will have its own market positioning and target customers, and we will conduct market research to ensure that the boundaries between these brands are clear.

At the same time, we will encourage healthy competition among brands to promote innovation and improve product quality.”

The KTV song-ordering machine is essentially a computer, so just unplug the cable and plug it into a laptop, and the large screen will become a natural display.

It just looks a bit weird due to the resolution and can't be full screen, but it doesn't affect the viewing experience.

After Chen Yue finished debugging, he opened a PPT and handed him the infrared remote control.

The positioning and characteristics of the eight brands are clearly displayed above.

"First, let's talk about the 'low-end' problem." Qing Yun pointed to a chart on the PPT.
"Low-end does not mean poor quality. It is more about meeting basic usage needs, such as surfing the Internet, editing documents, watching videos, etc. Our goal is to make computers affordable for everyone, not to make everyone use high-end computers."

He pointed to another chart and said, "As for the young group, we define it as 18 to 25 years old. People in this age group usually pursue fashion and individuality, and also have certain economic pressures.

Therefore, our 'young people' brand will focus on design and cost-effectiveness.

In other words, the young people this youth brand targets are those who love to pursue fashion, so I will focus on fashion in design.”

“Now, let’s look at the differentiation between brands.”

Qingyun switched to another PPT, “Every brand has its own core values ​​and target customers.

For example, the 'Business' brand emphasizes stability and professionalism, and is suitable for people who need to use computers for long periods of time;
The 'education' brand focuses more on the compatibility of learning software and the integration of educational resources, and does not consider the demand for games at all. It is more about ease of deployment. For example, the computers in our high school multimedia classrooms cannot even be used to play games. Do you understand?"

Qing Yun looked around at the students sitting around him and noticed the complex expressions of confusion and interest on their faces.

He knew that for these freshmen who had just entered university, the various segmentations and positioning of the computer market were still quite unfamiliar areas.

Gou Dan interrupted at this time and said, "I understand, just like when we go to the supermarket to buy shampoo, there are anti-dandruff, nourishing, and color-protecting shampoos. Although they are all shampoos, they target different needs." Qing Yun smiled and nodded, "Yes, that's the reason.

Brand duplication is something we really need to avoid. Our strategy is to set a clear market positioning for each brand.

We hope that through clear brand positioning, consumers can quickly find suitable products based on their needs.”

“Look here,” Qingyun pointed to the diagram on the PPT. “We can differentiate these overlapping parts through specific product features and market strategies. For example, youth brands may launch more colorful, thin and portable laptops, while home brands may focus more on durability and family sharing functions.”

Gou Dan frowned and thought about it, then asked doubtfully, "So, low-end means the worst combination? Just to meet basic needs?"

His mind was a little confused. "But those low-priced computers... I mean, for example, Shenzhou computers, their prices are much lower than other products. They have the best configuration at the same price, and they are the cheapest at the same configuration. So what's going on?"

Although Gou Dan's question was somewhat confusing, it hit the core issue that Qing Yun wanted to explain.

Qing Yun gave him a thumbs up and said frankly, "Godan, you are right. There are indeed only a few basic components of a computer, but just like the same ingredients can be used to make dishes with different flavors, the configuration and design of a computer can also be adjusted according to different needs."

Qing Yun used a metaphor to try to make the concept easier to understand. "My definition of low-end is the worst configuration combination that can only meet basic needs. But the market is not like this. The market is diverse."

Gou Dan bit his lip and asked doubtfully, "Lao Qing, I really don't understand. A computer is just a few large parts and some accessories put together. Logically speaking, it is nothing more than the arrangement and combination of these accessories.

What you were just talking about is design sense, positioning, and needs. I can understand some of them. For example, if you don’t play large-scale games and just do office work, you naturally don’t need a very good graphics card.

But are there really so many different groups of people? For example, what is the difference between business and home use? Is it just the difference in appearance design? "

Gou Dan's words resonated with the students.

In fact, in the eyes of many people, computers are divided into two categories, one that can play mainstream games and the other that cannot.

As for the so-called commercial, office, education and even ladies, in their opinion, they can naturally be classified into the category of 'no need to play games'.

In this category, there is actually no difference between the five major components: CPU, motherboard, hard drive, graphics card, and memory.

In fact, there is no difference in appearance originally, but this classmate of theirs came up with a "sense of design", adding a new concept to the market.

As long as you don't play games and don't care about the appearance, the computer you bring home can be used just as well at home, and vice versa.

Qing Yun smiled slightly, picked up the remote control and switched to the next PPT, which showed charts of different computer usage scenarios.

“For business computers, we pay more attention to stability, security and professionalism.

For example, we will use more stable hardware components, provide more data protection measures, and even consider the needs of business people who often carry computers in their designs, making the computers lighter and more durable. "

Qing Yun pointed to the image of business people on the chart and said.

"For home computers, we may pay more attention to entertainment features, such as better sound systems, larger displays, and richer multimedia functions."

Yundi went on to explain, "In addition, home computers may have more diverse designs to suit the decoration styles of different families."

"So it's just the appearance." Zuo Wangdao's sneer attracted everyone's attention.

Qing Yun rubbed his nose when he heard this and smiled helplessly, "You may not know that there are actually differences in hardware."

Zuo Wangdao chuckled twice, "Of course, different brands of hardware, such as motherboards, the same model, such as 845 motherboards, the materials used by Asus, Gigabyte, and MSI are better than other brands.

Even if they are the same Sakura Sanyo, Ruby, or Nichicon tantalum capacitors, the tantalum capacitors from ASUS's three brands have higher microfarads, accuracy, and withstand voltage than second-tier brands.

Their motherboards are resistant to high temperatures, have high stability, low inductance, high precision, and excellent high-frequency harmonic filtering, so they are a little more expensive. "

Unlike many male college students twenty years later who could only reboot, at the beginning of the century, DIY was very popular and the boys at that time were well versed in computer hardware and software.

When it comes to what function each CPU pin has and which motherboard capacitor controls which functional area, I know them by heart.

Qing Yun nodded and looked at him with a smile, "But what about the same brand? Why does ASUS have at least 845 different categories of motherboards for the same 6 series motherboard?"

……

(End of this chapter)