Chapter 84 84. Qing Zhiyuan is an old picture cake (read more)

Three days later, Qing Zhiyuan reorganized the new proposal, and took Nao Tsuda to visit Sony headquarters again.

Seeing the content of the proposal, the current president of Sony, Akio Morita, 70, was taken aback.

"Sega?!"

"Yes, Sega." Qing Zhiyuan nodded, "We will work with Sega to develop new handhelds, Sega can be said to be the most influential game developer in the world besides Rentiantang so far.

If we can cooperate with Sega, Sony will definitely be able to enter the game market smoothly. "

Akio Morita swallowed silently.

To be honest, Qing Zhiyuan's proposal this time is very attractive.

He spoke directly to his heart.

[I don't want to enter the game market. 】

[Because Ren Tiantian's betrayal was deeply hit...]

These are fake.

Otherwise, Sony would not have planned for such a long time.

It's just that there is no accumulation in the game field before, and if you want to break in, you don't even have a grasp.

The last pokeni proposal was actually not bad, and it directly hit Sony's pain points.

The only problem is-

Pokeni's energy is not enough, the company is too small and not well-known, and Sony's board of directors believes that they cannot support Sony's ambition to enter the game market.

So it was put on hold.

Originally, Sony was going to contact Namco, but now Qing Zhiyuan approached him again with such a tempting proposal.

As Qing Zhiyuan said, Sega can be said to be the most influential game developer in the world so far besides Rentiantang.

Since Ren Tiantian established its game hegemony, countless game manufacturers have attacked it.

But only Sega can really shake the foundation of the empire and pose a threat to Ren Tiantang.

Whether it is in the development of game consoles or in the production of game content, Sega is Rentiantang's biggest enemy.

Especially when "Sonic the Hedgehog" was born, this game can directly compete with "Super Mario", allowing people to compare Sega and Ren Tiantian on the same platform.

Relatively speaking, Sony is now a younger brother in the game field.

It would be a lie to say that I am not moved.

As the president of Sony, Akio Morita has no reason to refuse.

……

"But, does Sega really agree?" Akio Morita asked suspiciously, "You must know that Sega is also a developer of game consoles, and it has never cooperated with a third party so far."

The president of Sega, Hayao Nakayama, is simply another Hiroshi Yamauchi.

Two people carved out of the same mold.

Not only is he very strong in his behavior, but he is also very petty.

When the MD was first launched in full swing, Sega did not allow others to get involved, and even the request of a third party to develop games on the MD was rejected by Nakayama Hayao.

If it weren't for the release of Rentendo SFC later, many game manufacturers switched to Rententang, causing Sega to suffer a great setback in the game market, it would be almost impossible for Nakayama Hayao to let a third party get involved in MD.

Even the release of the game is so cautious.

It is even more impossible for others to intervene in the development of game consoles.

"No problem." Qing Zhiyuan said with a smile, "Without Sega's consent, I dare not come to Sony."

Ok?
So, pokeni has two brushes!

Akio Morita couldn't help but look at the young man in front of him with admiration.

In this world, it can be said that it is a very difficult task to make Sega bow its head and make that old stubborn Zhongshan change his previous business philosophy.

This young president can actually do this...

It has to be shocking.

Akio Morita raised his head, glanced at Ken Kutaragi at the end of the table, and frowned slightly.

Why doesn't Sony have such talents?
……

"Ok, I see."

Akio Morita stood up, holding Qing Zhiyuan's proposal in his hand, and said seriously:
"President Qing, please give us some time, we need to discuss internally before we can make a decision."

Although the words were similar, when Qing Zhiyuan shook hands with Morita Akio this time, he could feel the trembling from the fingertips of the other party.

Trembling with excitement and excitement.

"Then, please make a decision as soon as possible," Qing Zhiyuan smiled, "Because I can't guarantee that Sega will change its mind temporarily."

Uh……

Morita Akio frowned severely.

"Okay, President Qing."

……

"nice."

When going out, Tsuda Nao gave Qing Zhiyuan an approving look.

"Ah~ I'm so scared that my back is sweating." Qing Zhiyuan sighed.

Nao Tsuda looked at the man with some anger and amused expression.

To be honest, Qing Zhiyuan is really courageous.

Lies don't change face or heartbeat.

He didn't even meet the president of Sega before, so he dared to say the words "Get Sega done".

"Sony is done, now only Sega is left, come on." Tsuda slapped him on the back.

"His..."

Qing Zhiyuan groaned in pain, and turned his head to look at Tsuda Nao with a happy face.

"Would you please take it easy?"

……

In the afternoon of the same day, Sony held a high-level decision-making meeting regarding the pokeni proposal.

Compared with the dictatorship of Rentian and Sega, Sony relies more on such meeting decisions.

At the meeting, Ken Kutaragi gave a detailed explanation and report to the board members and senior managers on the four-party cooperative research and development proposed by Pokeni.

After everyone listened, they were extremely excited.

"Aside from pokeni, it is really attractive to cooperate with Sega."

"If we can really reach a cooperation agreement with Sega, then this will be a good opportunity to reopen the door of the game field."

"We tried to get in touch with Sega before, but unfortunately, President Zhongshan's attitude is very firm. He just doesn't want to share the development rights of the game console with third parties. I don't know how the president of Pokeni did it."

"What a wonderful young man."

If you have achieved something that others cannot accomplish, then you have unique cooperation value.

Without this point, Sony can completely abandon pokeni and reach an agreement with Sega.

But it is precisely because they have communicated with President Zhongshan before, and Sega is very stubborn, so Qing Zhiyuan's proposal now appears to be commendable.

Pokeni's four-party joint research and development proposal is like a golden key to Sony.

Holding it, you can open the door to the extremely longing game market.

"I think it doesn't matter how Pokeni convinces Sega, as long as the result is that we can cooperate with Sega."

"Yes, this proposal can be said to be of great benefit to Sony, and if it can be negotiated, then we can enter the game market.

If it fails to sign in the end, Sony has no loss. "

"Then, regarding the pokeni proposal, please show your hands to vote." Akio Morita said.

"Yes."

"Yes."

"Yes."

……

——————————————————————————————

Ps:

In marketing, there is a widely circulated story.

At a party, a young man of ordinary background wanted to marry Bill Gates' daughter.

So a man named Jack told him, I can help you realize this wish.

But obviously, with this young man's worth, it was impossible for Bill to make him his son-in-law.

Then Jack said to Bill Gates: "Let me introduce you to a good husband for your daughter."

Bill said, "My daughter doesn't want to marry yet!"

Jack said again: "But the young man I'm talking about is the vice president of the World Bank!"

Bill was taken aback: "Wow! That's...acceptable."

Then, Jack went to the president of the World Bank, and Jack shouted: "I want to introduce a young man to become the vice president of your bank."

The president said: "We already have dozens of vice presidents, enough!"

Jack said, "But the young man I'm talking about is Bill Gates' son-in-law!"

The president shouted: "Wow! Then such a case... is acceptable."

In the end, this ordinary young man married Bill Gates' daughter and became the vice president of the World Bank.

……

Although this story is false, it actually has a prototype.

A world famous ship king.At first, the ship tycoon only had a broken ship.

He was wondering how to own a boat charter company?
He tried to get a loan from a bank, but because he only had a worthless wreck, the bank always refused his loan request.

So he went home and had his wreck painted and patched up, and he rented it to one of the biggest boat charter companies in the area.

So he took this lease contract to the bank for a loan.

So the bank brought him a sum of money.

Then used the money to buy another boat, which I then leased to that charter company.

He used the money from the rented boat to pay off the loan.

In this way, he implemented the same routine over and over again, and finally when the loans for these ships were repaid, all these ships belonged to the ship tycoon.

……

The author borrows this case here.

What is the essence behind it?

called [Cross Endorsement]

When your strength is not enough, finding a stronger person to help you [endorse] is a very good marketing tool.

Then through continuous cross-endorsement, so as to allow yourself to obtain higher value, exchange small for big.

Then you may not be able to negotiate a successful business, because with [Cross-endorsement], you may be able to succeed.

……

I didn't write the protagonist at one time to talk about Sony, mainly to highlight the authenticity.

Looking for DUN's endorsement, Tsuda and pokeni are old acquaintances, and they have a basis of trust with each other.

And DUN is many levels larger than pokeni.

So I think it's reasonable.

……

(End of this chapter)

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