China Entertainment: Indulge in Vanity Fair

Chapter 111 Where's movie return rate is so high?
Since they were talking about cooperation intentions, the two talked about many cooperation details.

He Fang even recommended to Wang Changtian the filming consulting service jointly created by Changsha Tuanhuo and Huying Group. He felt that Guangguang needs this now.

"What is the main service of the consulting service you mentioned?" Wang Changtian asked.

He Fang became interested in talking about this, he took a big sip of tea and prepared to speak more attractively.

"As you said before, you can't find a good script, you don't know how to control the cost and quality of the film, and you don't know how to choose a good director. You don't know how to restrain the director in the contract with the director. Even, you I don’t even know what kind of distribution movies the market needs.”

"Our consulting service is to help you solve these problems." He Fang took a puff of cigarette after speaking, and then continued: "Our consulting service is divided into three parts, pre-production consultation, production consultation, publicity consultation."

Wang Changtian asked curiously, "Can you tell me in detail?"

"Of course, I won't talk about the announcement, you guys have done a good job. I'll just talk about the first two, and I'll talk about the pre-production consultation first."

"In fact, what we use is to Chineseize some Hollywood practices. For example, if you want to make a film, you are not sure about the quality of the script, how to choose the main creator, and how to make the budget. At this time, we found us, and we will solve it. question."

"First of all, for the script, we will have a script green light system similar to Hollywood, that is, we will conduct two evaluations on the script. One is to evaluate the quality of the script, such as whether the story logic is reasonable, whether the characterization is in place, and the plot setting. Whether it is delicate, whether the emotional rendering can resonate with the audience, whether the script is feasible to shoot within the specific budget, etc. This is purely to judge whether the script is good or bad, and whether it is qualified."

"The other is to evaluate whether the theme of the script and the selling points of the story meet the market demand. Regarding this, we will have a special market research department, and will conduct research on movie fans in theaters in major cities. For example, the script you handed over It is "The Whole City on Alert". Then through research, through the trend of Hong Kong films in the mainland market over the years, to analyze the audience of action films... After a series of data collection is completed, we will give an analysis suggestion, such as the market's response to such themes and How high is the acceptance of the selling point of the story, what is the expected box office, and in which range should the production cost be best controlled, and so on.”

"These are two kinds of evaluation of the script. Of course, some companies may fail the script after the evaluation, but they still want to shoot this story for some reason. Then we can also take over the script revision business and change the unqualified script to qualified."

"Of course, these are all specific operations, so I won't talk about them here."

That's all about the script, and He Fang took another sip of tea.

Wang Changtian nodded after listening, "This major, if you have already had your business, then I won't lose money if I cast so many movies."

"Actually, the poor quality of the script is the root cause, but it's not entirely true. It's also fake if you have a good script but not a good production. This is our next consulting service to give advice to the main creator."

"For example, which photographers are capable of working? What is the price? What is the style? What is the art style? How is the technology... Including directors, actors, etc., in the one-person evaluation system between our company and Lake Film Group. There is a comprehensive evaluation, and an evaluation and scoring is carried out for some main creators in the film and television circle."

"In this way, when encountering different film projects, we can recommend what kind of main creator. Of course, this can also be inquired and selected by customers themselves."

"In addition to the main creative, we also have professional production consultants who will give specific budget suggestions and filming cycle suggestions, so that we can invest reasonably, control the cycle reasonably and save costs."

"Finally, we also have an investment and financing service. If the producer of a good script and project has insufficient funds, after our comprehensive evaluation, we will participate if we feel that we can participate in the investment."

"If some investors have money, but they don't know how to invest in movies, they can entrust the money to our investment and financing service, and we will help them invest. Guo Zhaosheng, the boss of Fujian Desheng Group, who worked with me on the first movie before, Mr. Guo Put his money in it now."

... After He Fang further introduced their consulting services, Wang Changtian became more and more shocked.

"No, according to what you said, if a layman comes to you with a script, then he can make a movie?"

"The theory is this, we just want to make most of the investors make money, and at the same time protect most of the film creators to make money."

He Fang nodded.

"Hiss... this is good..." Wang Changtian is very smart. After thinking for a while, he realized that this consulting service is done well. If it becomes the industry standard in the future, it will determine the level and income of the main creators. high and low...

Doesn't this belong to mastering and formulating the right to speak in the industry?
Then, in the future, whoever has the highest level and who will set the fee will not be controlled by Changsha Tuanhuo and Huying Group?

"However, Director He, isn't the evaluation system you mentioned afraid of resistance from artists? This..."

"Haha, Mr. Wang, we have also thought of what you said, so we will work with the Film Association, Actors Association, Directors Association, Photography Association, Producers Association... and other associations, plus major film and television companies It is not up to our family to make a comprehensive score on practitioners."

"Then I understand when you say that, so can we join the study in this preliminary work?"

He Fang looked at Wang Changtian with a mysterious smile, it seemed that the bosses were not fools, they were shrewd.

"Of course you can. Not only you, Ray, can join, but also big film companies and studios. We hope to make this evaluation serve the whole industry."

Wang Changtian narrowed his eyes, and then gave a thumbs up: "Director He, you are brilliant, you are really clever, you are not a director, I didn't expect you to play business rules so slippery."

"Haha, Mr. Wang has won the prize..."

The two of them talked a lot that night. The more they talked, the more confident Wang Changtian was in the development of the film, and the more he recognized He Fang's set of industrialization rules.

Wang Changtian lamented that before, everyone was blindly fighting on their own, casting and filming indiscriminately, and there was no set of rules. If there were such a set of rules, then Chinese films might really have a lot to do.

……

In the next few days, He Fang and Wang Baoqiang will continue to run the road show, and he will not relax just because the box office has been occupying the top spot these days.

This is the case with film and television, as much sincerity as you have for the audience, the sincerity of the audience will be for you.

If you keep trying to fool the audience, the audience won't support you.

Some filmmakers are always fooling the audience, being self-centered, and filming what they think are good film and television works.In the end, if the box office or ratings are not good, and they scold the audience in turn, this kind of person has no sincerity in film and television.

The audience goes to the movie theater to support you, because they want to watch some good content, and then if they have the opportunity, they can meet real people in an offline theater.

If you are not satisfied with this requirement of the audience, why should the audience support you with real money?
As of August 8, "Single Zoo" has been in theaters for a full month, exactly five and three days, and the weekly box office will be: 16 million for the first three days, 4126 million for the second week, 7302 million for the third week, and 4176 million for the fourth week 2188 million, 1589 million in the fifth week.

The total box office has reached 19381 million, which is 1.9381 million, which is less than 700 million away from [-] million. I applied for a one-month extension, and it is safe to exceed [-] million without any problem.

The media also paid high attention to:
"[Single Zoo] has a total box office of nearly [-] million in the past month, the highest-grossing literary film in history"

"How does [Single Zoo] take into account both artistic and commercial aspects?"Worthy of our thinking"

"The success of [Single Zoo] marks the rise of young director He Fang"

……

Of course, in addition to the success of "Single Zoo", the box office of "People on Journey" is not bad, and the ten days of its release are not bad.

8月6日首日就1654万，7日1778万，8日1896万，9日1125万，10日1251万，11日1034万，12日997万，13日1017万，14日1288万，15日1356万，16日865万。

The total box office in ten days of release was 14261 million, which is 1.4261 million. Tsk, this trend is going to hit another [-] million box office?

"Where is the light of this summer vacation overshadowing Feng Xiaogang, the two movies have become popular in succession"

"Audience prefers to watch newcomers flicker, Feng Xiaogang is getting old"

"Feng Xiaogang: "Tangshan Earthquake" has a box office of over 5 million, and some people say I am old"

……

"Hey, Director Feng Xiaogang, don't be convinced. The audience loves the new and dislikes the old. With He Fang, who cares about the three old directors? Now He Fang not only brings us good movies, but also brings new ones to the audience. Weather, new dreams. Because he wants to industrialize, because he wants to make sci-fi blockbusters... Young audiences like this kind of people who break the existing order and rules."

"Yes, we want to watch the Chinese people's own sci-fi blockbusters. We don't want to watch comedies, tragic movies, and historical movies anymore. We want to watch sci-fi blockbusters..."

"He Fang is the only one in China who dares to do this, and we believe he can do it, because he studied under Cameron, and because he has been in Hollywood for eight years..."

... Many netizens on the Internet are blindly supporting He Fang, because He Fang has brought them a ray of light, and they think that if they catch this ray of light, they can see heaven.

"Dear netizens, don't support me blindly like this. I'm under a lot of pressure. If I fail..."

He Fang spoke on Weibo.

"Don't worry, as long as you dare to do it, we will support you if you fail. If you have no money, everyone will donate money. Chinese films now need people who dare to do it, people who dare to break through."

"Come on, He Fang!"

"He Fang: [People are on the way] After the publicity is over, I will go to Hollywood to audition for the actors of "Pacific Rim""

"On August 8, representatives of He Fang and Huying Group signed a strategic cooperation agreement with Enlight Media in Beijing. The three companies will carry out in-depth cooperation in film and television production"

"Huying Group: We hope to cooperate with companies and organizations in the whole industry in the process of industrialization"

"China Film Group, Huayi Company officially signed the "Pacific Rim" investment cooperation agreement with Huying Group and Changsha Tuanhuo Culture"

"The return rate of three consecutive films exceeds 300%, where is the return rate of the film so high?" "

"Not only won the award, but also earned envy at the box office, He Fang's movie return rate is released"

"One year, only one year, the three movies made hundreds of millions, how much money did the three movies make?"

"He Fang uses the profits of the three movies to tell everyone how much money the movies make when they are played well"

……

Before He Fang went to the United States, a series of big actions really excited the public opinion for a while. At the end of this summer vacation, he did not expect that there would be such a sudden. Enlight Media, China Film Group and Huayi Brothers are supporting Lake with practical actions. The film's industrialization reformed.

"Director He Fang, which actors did you go to Hollywood to talk about this time? I heard that "Pacific Rim" will be launched in October. Is it too late to talk about actors now?"

"Director He Fang, can you disclose the details of your cooperation with Enlight Media?"

"Director He Fang, it is rumored that what you are talking about this time is to invite Cameron as the producer and Leonardo as the starring role?"

When He Fang arrived at the Capital Airport, he was blocked by a group of reporters. Don't think too much, this is what he and Huayi did together.

""Pacific Rim" needs big names to support the scene. As for whether it is a combination of Cameron and Leonardo, I can't disclose." Leonardo, but he didn't seem to say anything.

After He Fang answered this question, he entered the security checkpoint and ignored the reporters.

……

"Mr. Wu, did you see that? Obviously He Fang is really talking about Cameron and Leonardo. Mr. Wu, if you think about it, the current annual return rate of stocks is about 20%, even if it is the world's most powerful operator The annualized rate of disk companies is only 40%.”

"The current annual return rate of real estate is only 10%, but do you know what the return rate of He Fang's movies is? The return rate of "Far Cry" is 379%, and the return rate of "Single Zoo" is currently 300%, but there are still Overseas box office has not been released, and the return rate of "On the Journey" is 310%."

"Have you seen that? Hefang's films generally have a rate of return of more than 300%, and his film production cycle is usually less than a year. In less than a year, he invested 100 million and earned 300 million. Where do you make this money? It’s not so fast to steal money.”

""Pacific Rim" said that it invested [-] million yuan, but that is the global box office it is facing, so this premium is worth betting. Three for one, even if it is a loss, it is impossible to lose completely, right? But three for one Chances are you are not moved?"

Mr. Wu became more and more excited when he heard it, but he stopped after thinking about it: "Mr. Shi, what you said makes sense, but Huayi wants to pay a premium of 12 billion, which..."

"Mr. Wu, if it were you, would you pay a premium? You wouldn't dare to buy the shares if you don't transfer the shares at a premium for the project that is clearly profitable." The broker surnamed Shi quickly replied.

"Hiss... makes sense, I'll think about it, think about it again."

"Okay, Mr. Wu, think about it slowly, I have to go to Mr. Fang's, he is very interested, don't you have no chance to buy it if you want to buy it..."

(End of this chapter)