Chapter 30 Seeing Mr. Guo always wants to catch a hand
With the endorsement of the TV station, then talk about the mentor, the main creator, and the placement of advertisements, and everything will go smoothly.
At least He Fang is not worried about the separation of production and broadcasting and advertising placement that only accepts one season as the director said. They are gambling but they have to see the benefits. Zhejiang TV will help you make the show, and it is impossible for He Fang to make a lot of money all the time.
Director Lian means that you can make a lot of money this season, because Zhejiang TV does not take much risk, so the income is less.But if the show becomes popular and it comes to the next season, then this has to be discussed again.
In the end, He Fang talked for two days in Hangzhou, and finally the two parties reached an agreement. He Fang could give Zhejiang Taiwan any future profits, but it couldn't end up being He Fang's wedding dress.
There are at least a few points that cannot be changed:
One is that the copyright of "The Voice" belongs to Changsha Xingyao, and Zhejiang TV's "The Voice of China" only has the right to produce regional programs in China (including mainland China, Hong Kong, Taiwan, and overseas Chinese).
The second is that Zhejiang TV side-by-side owns the permanent copyright of "The Voice of China", and each time the copyright is renewed every ten years (He Fang originally wanted to talk for five years, but Zhejiang TV killed him for ten years).
The third is that starting from the second year, any changes to the mentor, host, and production team need the consent of Shining Star.
Fourth, from the second year onwards, all commercial income will be jointly owned by both parties, and the sharing ratio will be [-] to [-] points, Zhejiang Tailiu and Xingyao [-]th.
Fifth, the recording must be at the recording location designated by Zhejiang TV, but Zhejiang TV must ensure that the recording site meets the requirements of the program group.
After achieving these points, basically the two parties have a solid foundation for cooperation, and the next step is for both parties to work together.
The current Changsha Xingyao is short of manpower, such as the audition of students.So Zhejiang Taiwan sent a team to assist.
"Director He, which general title sponsor are you going to talk about next? We also have some advertisers in our station, so let's take it as a free recommendation for you, how about it?"
After signing the contract, both parties were very happy, and even the director even waved his hand to help He Fang send the client off.However, He Fang didn't lose money after thinking about it. Although He Fang earned the money from the first season of Qian, the reputation belongs to Zhejiang TV, and the future belongs to him, the deputy director.
"That's great, thank you, Director Lian. Once I'm done here, I'm going to go south to Guangzhou. My target sponsor is Jiaduobao." He Fang didn't hide anything.
Moreover, the first season of Good Voice was named by Jiaduobao. Jiaduobao has the strength and advertising budget.
"Oh? This is beyond my expectation. It seems that you are very sure?" Director Lian said unexpectedly.
"Actually, I'm not sure. I just said that this product meets the requirements of our program. Beverage brands are not easy to get negative news. It covers a large consumer group and it is easy to achieve mutual success with us. Of course, in addition to talking about Jiaduobao, we may also go to Advertisers who talk about mobile phones, after all, have gone to Guangdong, so they should get more implants.”
"Hey, I have an idea. Okay, now we are a cooperative relationship. If you need our help, director He, you can mention it. Although you said that the popularity will not be worse than "Quick Girl". However, in my heart, the first season must be You have to be steady, and you have to make your own characteristics, just like you said, use professionalism to impress the audience and the market.”
Director Lian told He Fang a lot, anyway, he was telling He Fang that Zhejiang TV was dedicated, dedicated, and betting on its great future.
This company director is not simple, but has courage.
After leaving Hangzhou, they did not fly directly to Guangzhou, but went to Fujian to find Guo Zhaosheng.
Guo Zhaosheng also misses him very much. Every time he calls, he always says that when the next film will be filmed, he still needs to invest. It feels so good to be with the crew.
This time Guo Zhaosheng has tasted the fun of filming, so this time, in order to allow Guo Zhaosheng to have more funds to invest in movies in the future, he deliberately went there to send warmth.
"What? You want to do a talent show variety show? No, Brother He, you...are really good at it." When Guo Zhaosheng heard that He Fang was going to do a variety show, he still didn't turn the corner.
"Ha, I'm just here to make more money. Mr. Guo, do you want to sell your tea, shoes and clothes better?" He Fang felt that it would be easier to fool Guo Zhaosheng, unconsciously...wrong , This time it's not fooling around, it's really sending warmth.
"Ah, why does my brother have any business tips?" Guo Zhaosheng asked unexpectedly.
"I've never made a product and opened a factory, so what's the best way to manage it? I'm here to help you promote the brand Desheng. If the brand marketing is done, won't the product sell well? Don’t you earn more money? Don’t you have more money to invest in movies?”
"Haha, Director He, okay, then I'll hear your opinion." Guo Zhaosheng said with a smile.
"Actually, I don't have any good ideas. It's just that the variety show I'm doing this time has just reached a cooperation with Zhejiang TV. The summer program has started to be launched on Zhejiang Satellite TV. This is a program that faces audiences across the country, and it's young people's attention. Just like " It’s the same with Supergirl. Think about it, if your product was advertised on the program of “Supergirl”, wouldn’t your product have already been sold out?” He Fang raised his glass and clinked it with Guo Zhaosheng.
"What do you mean... let me put in an advertisement? But we all know that TV advertisements can be tens of millions, so we can't afford it." Guo Zhaosheng shook his head.
"If you couldn't afford it before, it doesn't mean you can't afford it now. Now that you have a background, you still can't afford it?" He Fang enlightened Guo Zhaosheng.
Guo Zhaosheng looked confused, looked at He Fang and then at Zhang Qian, "I, now I have a background? I, why don't I know?"
Zhang Qian cleared his throat with a 'cough', and poured wine for Guo Zhaosheng.
"Mr. Guo, your current background is our director He. In the past, you couldn't get on TV commercials because they asked you to spend so much money to advertise for you, but now this show is made by Mr. He. , it’s my brother’s business, do you think you’ll be so inflexible?”
Guo Zhaosheng understood now, and then looked at He Fang: "He Fang, are you going to advertise for me for free, or are you going to give me a super low price?"
"Haha..." Then all three of them laughed.
"It's impossible to be free, but a free trial at an ultra-low price is possible." He Fang said with a smile.
"What, what is a free trial?" Guo Zhaosheng asked.
At this time, Zhang Qian immediately took over the topic: "It is to sign a gambling contract. If the ratings of the program do not meet certain standards, it will be free, and then the advertising fee will be calculated in stages. This is equivalent to you going to Zhejiang Satellite TV for free. Advertisement, this thing is specially given to you. Who is Mr. Guo, you are the first investor who invested in Director He after he returned to China, and Director He wants a big discount to give back."
Zhang Qian's words made Guo Zhaosheng unable to hold on for a while, he always felt that things were not that simple.
"Well, Director He, Producer Zhang, I don't know much about advertising, why don't you come up with a specific text, and I'll take it back to the company for them to study later?" What did he promise? He didn't believe that it would be so easy to take advantage of it.
"That's for sure. We want to engage in formal cooperation, and we won't do that kind of head-slapping thing." He Fang waved his hand and said seriously.
"Okay, that's all it takes to work with Director He. The formal means are obvious. I like it."
(Dear veterans, during the new book period, the author asks for various things: those who have a monthly ticket, vote for a monthly ticket, those who have a recommendation ticket, vote for a recommendation ticket, as well as favorites, comments, and rewards... what is most needed is follow-up! Thank you, old Iron!)
(End of this chapter)
With the endorsement of the TV station, then talk about the mentor, the main creator, and the placement of advertisements, and everything will go smoothly.
At least He Fang is not worried about the separation of production and broadcasting and advertising placement that only accepts one season as the director said. They are gambling but they have to see the benefits. Zhejiang TV will help you make the show, and it is impossible for He Fang to make a lot of money all the time.
Director Lian means that you can make a lot of money this season, because Zhejiang TV does not take much risk, so the income is less.But if the show becomes popular and it comes to the next season, then this has to be discussed again.
In the end, He Fang talked for two days in Hangzhou, and finally the two parties reached an agreement. He Fang could give Zhejiang Taiwan any future profits, but it couldn't end up being He Fang's wedding dress.
There are at least a few points that cannot be changed:
One is that the copyright of "The Voice" belongs to Changsha Xingyao, and Zhejiang TV's "The Voice of China" only has the right to produce regional programs in China (including mainland China, Hong Kong, Taiwan, and overseas Chinese).
The second is that Zhejiang TV side-by-side owns the permanent copyright of "The Voice of China", and each time the copyright is renewed every ten years (He Fang originally wanted to talk for five years, but Zhejiang TV killed him for ten years).
The third is that starting from the second year, any changes to the mentor, host, and production team need the consent of Shining Star.
Fourth, from the second year onwards, all commercial income will be jointly owned by both parties, and the sharing ratio will be [-] to [-] points, Zhejiang Tailiu and Xingyao [-]th.
Fifth, the recording must be at the recording location designated by Zhejiang TV, but Zhejiang TV must ensure that the recording site meets the requirements of the program group.
After achieving these points, basically the two parties have a solid foundation for cooperation, and the next step is for both parties to work together.
The current Changsha Xingyao is short of manpower, such as the audition of students.So Zhejiang Taiwan sent a team to assist.
"Director He, which general title sponsor are you going to talk about next? We also have some advertisers in our station, so let's take it as a free recommendation for you, how about it?"
After signing the contract, both parties were very happy, and even the director even waved his hand to help He Fang send the client off.However, He Fang didn't lose money after thinking about it. Although He Fang earned the money from the first season of Qian, the reputation belongs to Zhejiang TV, and the future belongs to him, the deputy director.
"That's great, thank you, Director Lian. Once I'm done here, I'm going to go south to Guangzhou. My target sponsor is Jiaduobao." He Fang didn't hide anything.
Moreover, the first season of Good Voice was named by Jiaduobao. Jiaduobao has the strength and advertising budget.
"Oh? This is beyond my expectation. It seems that you are very sure?" Director Lian said unexpectedly.
"Actually, I'm not sure. I just said that this product meets the requirements of our program. Beverage brands are not easy to get negative news. It covers a large consumer group and it is easy to achieve mutual success with us. Of course, in addition to talking about Jiaduobao, we may also go to Advertisers who talk about mobile phones, after all, have gone to Guangdong, so they should get more implants.”
"Hey, I have an idea. Okay, now we are a cooperative relationship. If you need our help, director He, you can mention it. Although you said that the popularity will not be worse than "Quick Girl". However, in my heart, the first season must be You have to be steady, and you have to make your own characteristics, just like you said, use professionalism to impress the audience and the market.”
Director Lian told He Fang a lot, anyway, he was telling He Fang that Zhejiang TV was dedicated, dedicated, and betting on its great future.
This company director is not simple, but has courage.
After leaving Hangzhou, they did not fly directly to Guangzhou, but went to Fujian to find Guo Zhaosheng.
Guo Zhaosheng also misses him very much. Every time he calls, he always says that when the next film will be filmed, he still needs to invest. It feels so good to be with the crew.
This time Guo Zhaosheng has tasted the fun of filming, so this time, in order to allow Guo Zhaosheng to have more funds to invest in movies in the future, he deliberately went there to send warmth.
"What? You want to do a talent show variety show? No, Brother He, you...are really good at it." When Guo Zhaosheng heard that He Fang was going to do a variety show, he still didn't turn the corner.
"Ha, I'm just here to make more money. Mr. Guo, do you want to sell your tea, shoes and clothes better?" He Fang felt that it would be easier to fool Guo Zhaosheng, unconsciously...wrong , This time it's not fooling around, it's really sending warmth.
"Ah, why does my brother have any business tips?" Guo Zhaosheng asked unexpectedly.
"I've never made a product and opened a factory, so what's the best way to manage it? I'm here to help you promote the brand Desheng. If the brand marketing is done, won't the product sell well? Don’t you earn more money? Don’t you have more money to invest in movies?”
"Haha, Director He, okay, then I'll hear your opinion." Guo Zhaosheng said with a smile.
"Actually, I don't have any good ideas. It's just that the variety show I'm doing this time has just reached a cooperation with Zhejiang TV. The summer program has started to be launched on Zhejiang Satellite TV. This is a program that faces audiences across the country, and it's young people's attention. Just like " It’s the same with Supergirl. Think about it, if your product was advertised on the program of “Supergirl”, wouldn’t your product have already been sold out?” He Fang raised his glass and clinked it with Guo Zhaosheng.
"What do you mean... let me put in an advertisement? But we all know that TV advertisements can be tens of millions, so we can't afford it." Guo Zhaosheng shook his head.
"If you couldn't afford it before, it doesn't mean you can't afford it now. Now that you have a background, you still can't afford it?" He Fang enlightened Guo Zhaosheng.
Guo Zhaosheng looked confused, looked at He Fang and then at Zhang Qian, "I, now I have a background? I, why don't I know?"
Zhang Qian cleared his throat with a 'cough', and poured wine for Guo Zhaosheng.
"Mr. Guo, your current background is our director He. In the past, you couldn't get on TV commercials because they asked you to spend so much money to advertise for you, but now this show is made by Mr. He. , it’s my brother’s business, do you think you’ll be so inflexible?”
Guo Zhaosheng understood now, and then looked at He Fang: "He Fang, are you going to advertise for me for free, or are you going to give me a super low price?"
"Haha..." Then all three of them laughed.
"It's impossible to be free, but a free trial at an ultra-low price is possible." He Fang said with a smile.
"What, what is a free trial?" Guo Zhaosheng asked.
At this time, Zhang Qian immediately took over the topic: "It is to sign a gambling contract. If the ratings of the program do not meet certain standards, it will be free, and then the advertising fee will be calculated in stages. This is equivalent to you going to Zhejiang Satellite TV for free. Advertisement, this thing is specially given to you. Who is Mr. Guo, you are the first investor who invested in Director He after he returned to China, and Director He wants a big discount to give back."
Zhang Qian's words made Guo Zhaosheng unable to hold on for a while, he always felt that things were not that simple.
"Well, Director He, Producer Zhang, I don't know much about advertising, why don't you come up with a specific text, and I'll take it back to the company for them to study later?" What did he promise? He didn't believe that it would be so easy to take advantage of it.
"That's for sure. We want to engage in formal cooperation, and we won't do that kind of head-slapping thing." He Fang waved his hand and said seriously.
"Okay, that's all it takes to work with Director He. The formal means are obvious. I like it."
(Dear veterans, during the new book period, the author asks for various things: those who have a monthly ticket, vote for a monthly ticket, those who have a recommendation ticket, vote for a recommendation ticket, as well as favorites, comments, and rewards... what is most needed is follow-up! Thank you, old Iron!)
(End of this chapter)
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