China Entertainment: Indulge in Vanity Fair

Chapter 31 Formal Standardization

The negotiation plan between He Fang and the advertisers is very simple, that is, the ladder advertising fee is bundled with the ratings.

It can't be done otherwise. He is skeptical about an advertiser for a new program. As the organizer, He Fang knows how effective it is.

Therefore, if he charges less for advertising, he will not be able to make it worthwhile, but if he charges too much for advertising, the advertiser will definitely shake his head and refuse to cooperate.

Why should a new show receive the same advertising fee as "Supergirl"?This is what advertisers think.

He Fang had no choice but to compromise, you think the advertising fee is expensive, I think the advertising fee is cheap, then let’s bundle the ratings, if the ratings are low, we will be completely cheap, if the ratings are high, don’t think it is expensive.

After Guo Zhaosheng returned to the company, he discussed He Fang's advertising plan with the senior executives of the group, and asked people to confirm the authenticity.

As a result, the marketing department got the result that this is true, Zhejiang TV and Changsha Xingyao really want to hold such a program, and all the old advertisers of Zhejiang TV have been notified.

"Ah, so Director He really wants to send me warmth for free?" Guo Zhaosheng felt relieved a lot.

"Mr. Guo, in fact, this is not cheap at all. If it is really a program of Zhejiang TV, the ratings will definitely reach the charging standard, and the highest charging standard may be possible."

"It doesn't matter, as long as Director He didn't lie to me, and he gave me the lowest discount, this matter can be done. He is right, it is time for us to build a brand, and there is no future for us to be a small brand." In the past, it was because the cost of TV commercials was too expensive, and I was reluctant to spend the money, fearing that the effect would not be achieved after spending the money. Now Director He uses this method to let people see the effect before giving money. I think he is very honest. Alright, since we want to advertise, let the company do some research, which product to advertise and how to advertise? Come up with a plan.”

Guo Zhaosheng is a smart person, he was deceived by Wu Lai not because he was not smart, but because Wu Lai used his feelings of secondary school to deceive him.A man is a young man until he dies, no one has any feelings and dreams, so when Wu Lai told him that he could help him realize his feelings, he lost his rationality.

But He Fang was different. Although he was talkative and said one thing after another, what he did was never ambiguous.

……

He Fang took the advertising contract from Guo Zhaosheng, and then flew directly to Guangzhou.

The next negotiation couldn't be said to be difficult. After all, Zhejiang TV's contract was guaranteed, at least no one would think they were liars.

Moreover, the program format of "The Voice" also convinced the advertisers, but it was doubtful whether it could compete with "Fast Girl", but He Fang's proposal to tie the advertising fee to the ratings also dispelled many of their doubts.

However, for the main title sponsor, He Fang asked for a guaranteed advertising fee of 1500 million yuan, which means that the ratings were lower than 0.5%, so the dozen or so episodes of the first season of "The Voice" only need 1500 million yuan to complete.This is a good deal for the title sponsor. After all, what is the guaranteed advertising fee for more than a dozen weekends during the prime time of a satellite TV?Jiaduobao donated 08 million in [-].

There is no such thing as free for the main title sponsor, after all, he needs to collect a sum of money from the main title sponsor to start the program production.

I stayed in Guangzhou for three days, talking about things and eating delicious food.

Next, He Fang and Zhang Qian tacitly went to Dongguan next door to Shenzhen. Dongguan in 09 hadn’t been destroyed. He Fang had heard about it in his previous life but had never experienced it, so...he was just curious... …

OPPO and VIVO in Shenzhen, as well as Gionee, BBK, Coolpad, Huawei, ZTE and other mobile phone manufacturers are all their opponents in Shenzhen for negotiation. This is to attract investment as a second-level sponsor.

In the end, I stayed in Shenzhen for four days and reached an agreement with OPPO. Their family is willing to guarantee the advertising fee, and other companies hope to pay directly according to the ratings.

In addition to the second-level advertising title, He Fang originally wanted to find a beauty brand in Shenzhen, but Zhejiang TV told them that Shanghai L'Oreal was willing to name it.

In this case, it will be easy to handle.

One first-level title sponsor and two second-level title sponsors have all been implemented.As for the third-tier advertisers, they have signed with Desheng Group now, and He Fang doesn't want to do more.

However, those commercials that can be used in the first episode of the program to show speakers, pianos, and guitar brand shots also need to be pulled. Where are these small commercials going to let Zhang Qian talk about them.

He Fang took Zhang Qian around for the purpose of letting him learn along with him, and he should stand alone when he has almost learned.

As for the growth period?Sorry, no, letting him go around is the best learning and growth period.

"Zhang Qian, you can continue to run the advertisement for "The Voice" next, which is the products we have designated before. As for me, I have to go to Hangzhou to talk to the program team about the direction of the next production. After making arrangements , I went to BJ. The post period of "Far Cry" will be a critical period. You, after running the advertiser, you will return to Changsha. The publicity and distribution department hastened to do things, and our "Far Cry" promotion is increasing. strength."

"Okay, don't worry, now I have sorted out the direction of work, and I have figured out the routine of cooperation and negotiation. Don't worry, I will definitely do it well." Zhang Qian is also gearing up. He Fang's back is like a student, frantically learning He Fang's skills.

He also wanted to flex his muscles a long time ago, after all, who wants to be a younger brother all the time.

The key is that even if he wants to be a younger brother, He Fang won't allow it. He tells him every day that he wants to grow up quickly and stand alone as soon as possible.

"Okay, I'll go to Hangzhou, you go to Shanghai. Go to the airport now. I heard that there are a few Dongguan-style restaurants at Bao'an Airport..."

"hey-hey……"

Men's affairs, tacit understanding.After you feel the 'regular' and 'standardized' service of this thing, there is no man who does not miss it, and those roadside picnics that are not formal or standard will not be noticed.

Really... I understand what is meant by emperor-like enjoyment, who in this life will serve you like an emperor?Now you only need to spend 688, 888, or 988 to enjoy the service like an emperor. Who can stand this temptation.

Don't be greedy, don't have accidents, and don't make trouble for everyone to know...

When He Fang went to Hangzhou, Marco drove the car of the program team to pick up the plane. He is very excited now, he didn't expect it to happen so soon.

"Director He, it's been hard work. From the north to the south, I finished talking about the TV station and the sponsor so quickly." Brother Ma shook He Fang's hand and smiled.

"What's the trouble for me? You two talented people have worked hard. There are many chores in program production, and you are constantly busy. By the way, is the mentor confirmed now?" The two chatted as they walked from the exit to the parking lot.

"Preliminary negotiations have been made. According to the list you provided, the ones that have been negotiated now are: Harlem, Na Ying, Wang Feng, and Jay Chou. They will come to Hangzhou this Friday and they will sign a contract together."

"Okay, you and Zhejiang TV have decided on this matter, I won't participate..."

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(End of this chapter)