China Entertainment: Indulge in Vanity Fair

Chapter 301 The new movie award is very ambitious

"Oh, Mr. He, go exercise with me. Although I don't have acting skills, I have strength." Du Haitao said.

"Pfft, haha..." Xie Na smiled happily.

"Hey, I have to go to exercise." He Jiu let out a few breaths, then rolled up his sleeves, indicating that he could continue.

"Okay, let's continue..."

……

"Crack, stop, I told you to run with someone in your arms and not let you run around blindly. When you run, you also need to perform. Write and direct and play the original film." He Fang once again shouted to stop at the scene.

He Jiu was dumbfounded. Running with someone in his arms was already tiring, and he still needed to perform?

"Okay, stop, see? The first run is full of joy and runs towards the road of happiness, and it is very light and fast. Come on, keep playing." He Fang directed.

"Okay, stop, the second run, after being thrown out, they encountered wind and snow on the road, avoiding all kinds of ice thorns, and it was difficult to walk. At this time, you have to walk staggeringly, which is extremely dangerous.

Okay, keep playing, stop, see, this section is after Xu Xuan finds the door of life, he continues to hold Xiaobai and walks forward with every step as if using all his strength.Finally, the two came to the boulder, and there was no way ahead. They stopped here and waited for rescue.

Do you see it?Three steps ahead, three performance states, Mr. He, do you have any questions for me?If not, get ready, come on. "

After He Fang finished speaking, he looked at He Jiu, looking like he was watching a good show.

He Jiu was about to cry, it's very difficult to carry someone like this and run away, and it's really difficult to have different performances.

"I, is there still time to give up?" He Jiu asked.

"Ah, no, no, I haven't acted yet." Xie Na quit.

The hard-working He Jiu finally finished this part after correcting mistakes again and again, and then his whole body was exhausted and paralyzed, but he couldn't, he had to finish the last part.

"Okay, Nana, it's up to you next." He Jiu finally breathed a sigh of relief.

Xie Na took a deep breath, and finally reached the stage of her performance, and she must perform in a perfect state.

"Okay, you two are ready, aren't you? Come on. 1, 2, 3, go."

Following He Fang's instructions, He Jiu and Xie Na's performance began.

"Ah Xuan..." Xie Na just said a word.

"Crack", He Fang's 'click' sound came immediately, Xie Na was stunned, this is not enough?

"Teacher Xie Na, you should be weak and weak now, but you want to say something to encourage Xu Xuan, expressing that Xu Xuan will remember every bit of her in her heart."

……

Next, He Fang almost mentioned every sentence of their dialogue, what tone to use, the strength of speaking, and how to arouse emotional resonance...

In the end, let them perform it fluently twice, and correct it...

It took them more than half an hour to cast this scene.

"Okay, come on, director, is the backstage clip out? Come on, show it again for everyone to see." He Fang shouted to the backstage.

At this time, the clip of He Jiu and Xie Na's performance was immediately released on the big screen. Not to mention, after He Fang cut out every sentence on the spot, the cut effect was still decent, and some audience members were moved.

"Wow, I didn't expect this to be played by me. I was devastated when I acted just now, but the effect is really different. International directors are different." Xie Na sighed.

"Tsk tsk, yes, yes, it's enjoyable, the acting is enjoyable. Director He, I'm so excited by what you've done, and I want to change my career to be an actor in the future." He Jiu sighed.

"Don't, don't. You looked at this paragraph and I cut it like this for you. It's because you have references. This is because I forced you to follow the gourd. It's not that simple to be an actor. It is not enough to lay the groundwork for the basic skills of the year."

He Fang persuaded.

"Haha... Director He is afraid that I will harm the performance. Alas, what a pity. If I were ten years younger, I would really like to be an actor."

"It's okay, Mr. He, you are only eighteen now..."

"Ha ha……"

……

That's about it, "Quick Book" is recorded here. Of course, there will be some interviews with He Fang later, such as asking him to talk about his recent situation, future plans and plans, the future development and views of Chinese films, etc. .

In short, this time it is enough to give He Fang to the variety show once. If there is an interview content, there is an interview content, if there is a performance program, there is a performance program, and if there is a need to show the director's talent, there is a talent show.

It was only later that He Fang found out that Mango Channel actually cut his recording into a separate issue...

On the 29th I recorded "Quick Book", and on the 30th I went to record "Everyday Upward".

Originally, it was only a few days since I came back, and it took two days to record the program, but there was no way to do it, because they were in the same city and the same radio and television system, so it was impossible not to give face.This is the fact that people in the Jianghu are all sophisticated, and some things are beyond your control.

Next, he talked a lot with the Huying Group in the company about some arrangements for the end of the year and next year. He Fang felt that it was time to make some big noises.

Industrialization 1.0 of Huying Group is infrastructure, 2.0 is to expand the scale and lay out the entire industrial chain, then 3.0 should be to build an honor platform for the industry.

That's right, it's time to come up with an awards platform similar to the Oscars.

Just how should this platform come about?The most important thing is what is the positioning?What is the form?
The positioning is easy to understand, is it based on film art, or is it based on 'correct values'?Or is it technology-based?Or is it based on the box office chosen by the audience?
The positioning is easy to understand, so what is the form?

Form to put it bluntly, what form is it from the audition to the award?Who are the judges?Is it a seven-member or nine-member jury system, or is it a combination of professionals like Oscars?Whether to use a minority majority voting method of seven or nine people, or to use an Oscar-style two-round sorting re-election system.Or is Tuanhuo culture innovating a form to attract people?
Obviously, the seven- or nine-member voting method is simple and fast, and can produce results within a few days.

The two-round sorting and re-selection system takes a long time and is complicated to calculate. The key point is that it cannot be completely fair and just. It just means that the voting base is large and the counting method is more scientific and reasonable.In fact, even if this is the case, it will still be subject to public relations and behind-the-scenes transactions.

Moreover, the so-called large base, there are more than 7000 judges around the world.

But the real core that can determine who wins the award is the judges in the United States, of whom 90% are male, [-]% are white, and American judges account for more than [-]%.

In other words, this is actually just a game of fake democracy. No matter how the judges outside the United States vote, it will not affect the issue of Oscar ownership.Of course, this Oscar is originally an American award, and it is normal that it favors American films with American judges.

But their so-called international judges are just a joke, because international judges don't really have any influence.Therefore, for many years, many international judges actually did not vote, because it was meaningless to vote.

Therefore, Oscar's mechanism is still unreasonable, and it has a heavy ideological tendency.

So, what kind of form is the most fair and attractive to international filmmakers?

He Fang had a few days of meetings with Tuanhuo Culture and the middle and high-level executives of Huying Group, and finally came up with a basic framework. He felt that this form might be the most attractive to international filmmakers.

First, the judges are still from all over the world, but the number of judges in each country draws up a comprehensive coefficient based on the country’s domestic film box office, the film’s international influence (international box office, international award coefficient), and the number of film practitioners. Finally, the number of judges for this country will be determined.

The second is that voting is open, transparent and checkable. Online viewing and online voting can be viewed on several international video sites such as Maoyan, Netflix, Youtube, and Xigua Video, and then voted. The double-entry two-round voting system is also adopted.As long as you are a professional judge, you can nominate movies that have been registered on these websites.

The third is to set the audience voting coefficient, which means that the audience can also vote, but the coefficient is small.

Fourth, the coefficient is determined. Film awards are divided into professional awards and grand awards. What is a professional award?Such as performance awards, photography awards, music awards... and other awards that specifically classify movies are called professional awards.What is the grand prize?The grand prize is the best picture award, that's the grand prize.

So what is the voting method for these two awards?
The preliminary definition is as follows: For professional awards, the same professional judges account for 50%, professional film judges account for 25%, film critics and media personnel account for 20%, and audiences account for 5%.

For the award, professional judges in the film industry accounted for 75%, film critics and media people accounted for 20%, and audiences accounted for 5%.

Of course, after the form of the awards has been roughly determined, how can filmmakers be attracted to participate?How to attract film judges to vote?
Everyone discussed and discussed, and after referring to Hollywood's practice, they came up with a good way, which is to lure them with profit.

What interest temptation?
Of course it is a high bonus. This bonus is divided into two parts, one part is for award-winning movies, and the other part is for voters.

The prize money for award-winning movies accounts for 70% of the total prize money, and the prize money for voters is divided according to the voting coefficient.

For example, if a movie wins the Best Picture Award, assuming that this year’s Best Picture Award is worth 100 million yuan, then the award-winning film will get 60 yuan, and the remaining 40 yuan. Professional judges in the film industry account for 75% or 30 yuan. Film critics Media people account for 20% or 8, and audiences account for 5% or 2.

This is equivalent to replacing the public relations fees earned by the judges when Hollywood films participate in the awards. Why are there so many judges keen to participate in the Oscars?It is because they can get a lot of public relations fees during the awards season.Now that there is a new award, you don't need to beat around the bush to earn public relations fees, and you can share it directly from the prize money of the award-winning film. Isn't that simple and clear?

Where does the bonus come from?
It's simple, it comes from the copyright income and advertising income that the registered movies are uploaded to various websites.Sign an agreement with these websites, for all registered movies, the copyright party will take 50% of all income from the film registration to the awards period, the website will take 30%, and the awards party will take 20% as the operating funds of the awards and the award-winning films bonus.

After the awards are over, 20% of the film's income from the awards on several platforms will permanently belong to the copyright owner.

This is part of the composition of the bonus, and the other two parts are the TV broadcast income of the awards and the title income of the awards show. 80% of the income from these two pieces is included in the bonus of the award-winning film.

In this way, a closed loop is formed, and everyone benefits from holding such an award.Whether it is a few video website platforms, or a TV broadcaster, or an advertising title provider, or an award-winning movie, or an award judge.

Who doesn't profit?All profited.

Therefore, this form is feasible.

"Director He, this form is almost the same, so tell me, what is our position?" Tian Liang, the vice president of Lake Shadow, asked.

"Of course it is based on technology, supplemented by audience love. Of course, there must be a prerequisite, that is, to formulate an internationally accepted value standard. That is, which movies we do not select, such as pornographic, bloody violence, racial Discriminatory, politically biased, religiously extreme, challenging the bottom line of global morality, etc. A set of such standards must be formulated.

We are not choosing literary films, but we are not entirely based on commercial and box office theories, as long as they meet the value standard, have technological breakthroughs in the film, are loved by the audience, and are thought about actively exploring the progress of all mankind.

Uh, by the way, those who engage in gender politics and excessive environmental protection politics must be eliminated.Homosexuality can be respected in movies, but homosexuality cannot be promoted, nor can it promote those transgender gender politics. It must conform to the universal gender values ​​of human beings around the world, that is, gender theory. "

The reason why He Fang said this is the root cause of the decline of Oscar and Hollywood. They fell into gender politics, race politics, and extreme environmental protection politics.

In short, what should be prevented in advance must be prevented. Isn’t this film award to distinguish Oscars and let those filmmakers who really love movies and only focus on film technology participate?

"What's the name of the movie award?" Zhang Qian asked again. Of course, he didn't just ask He Fang, but also looked at everyone.

Now everyone is stumped.

"How about this, don't worry about the names, we can solicit, first solicit from the group and Tuanhuo company, everyone wants to submit ten names, then remove the names with the same name, and use two or three rounds of voting to finally select a few candidates Participate and discuss."

"Well, this method is good, democratic and easy."

Everyone agreed.

In this case, the next step is the division of labor, who will go through the application procedures, who will pull the cooperation platform, who will organize the judges, who will build the voting algorithm and the background development of the platform, etc.

He Fang has two jobs, one is to recruit international judges, and the other is to file an application with the International Producers Association, and it is best to apply for a category A film festival.

Of course, this is not mandatory, Oscar is not a category A film festival, but it is globally recognized as the world's number one film award.

For this matter, everyone discussed for several days, and the discussion was almost done. He Fang held a one-day meeting with the middle and high-level managers of Tuanhuo Company, and after arranging the work for the end of the year and the preliminary work for next year, he flew to the United States.

Had to go.

(Dear readers, help me think of the name of the film award, I can't think of it!)

(End of this chapter)