China Entertainment: Indulge in Vanity Fair

Chapter 302 Is it for the privilege to win the prize?

On December 12nd, He Fang boarded the plane to New York. The 2-hour flight was really tiring. The main reason was that the space was blocked. There was only such a big place to sit all the time. There was no way to do it, except to watch movies Reading seems to be the only way to sleep.

So... He only watched a movie for half an hour, and he can't do it anymore, he'd better go to sleep.

why?For a smoker, the biggest fear is to take such a non-smoking plane or high-speed train for more than three hours, which is too uncomfortable.

It would be great if you could smoke on a plane, how free it would be.

"Old boy, when I arrived in the United States, I was reminded to buy a plane. I can't take it anymore, so I'll go to bed first."

He Fang confessed, fell down and fell asleep, Tong Weidong was taken aback for a moment, are all the bosses so arrogant?Do you want to buy a plane at every turn?

Anyway, as the boss explained, he just remembers it.

He Fang woke up and fell asleep in a daze, and was forced to suffer from cigarette addiction several times.

Do you want to quit smoking?
Forget it, it's difficult.

After the plane finally landed, He Fang rushed out of the plane immediately, then went straight to the smoking room, sat in it and smoked two cigarettes in a row, ah, so comfortable.

When I got out of the airport, someone picked me up, who was it?

Of course it was Du Chunsheng, he had to guard the boss all the way when he came to America, he didn't want to lose his job.

In addition to Du Chunsheng, there is also Locke, the New York head of Warner's public relations department, talking about this public relations...

Forget it, let's not talk about it, or someone will say that it is carrying private goods.

In a word, as early as around 2000, the top [-] public relations companies in the United States started their business in China, so it goes without saying what their main public relations are.

After a few people came out of the airport, they went straight to the hotel. He Fang had specially confessed to the special reliable hotel. He liked to live in this kind of cheap hotel. It was tacky and luxurious.

"How is it? Can we win the award for the four outposts? Aren't there two awards tomorrow? Can we win the award?" He Fang asked after getting into the car.

"Boss, I don't know about the National Critics Awards yet, but the New York Film Critics Association Awards should win the Best Actor and Best Supporting Actor." Du Chunsheng said.

"?? Huh? No more?" He Fang asked back.

"Oh, that, for the time being, these two are relatively clear, and the rest depends on the situation." Du Chunsheng shrugged.

"Is it because we didn't manage it well, or was it too much given by others?" He Fang asked.

"What can be given to us is that we have taken care of it. What can't be given to us is that others have given too much." Du Chunsheng understands Chinese culture, so his words are very philosophical, commonly known as nonsense literature.

A few people chatted on the road for a while and then arrived at the hotel. After He Fang checked into the hotel, Tong Weidong reminded him of buying a plane, and he remembered it. Then he asked Du Chunsheng to contact Gulfstream Aerospace Corporation and arrange to buy a plane. thing.

He was not a luxury person, but he really couldn't stand not being able to smoke for twenty hours.This greatly affects his work and study.Therefore, the problem that affects him must be solved.

As soon as Gulfstream heard that He Fang, an international director, wanted to buy the plane and specified the G650, they knew that it was likely to be close.

This is their newest and fastest business jet, with a speed of Mach 0.925 and a range of [-] kilometers.

The 650 kilometers from New York to the capital, and the [-] kilometers from Los Angeles to the capital, are all within the range of the Gulfstream G[-], so you don’t need to stop for refueling halfway, which is great.

So once this distance is taken into consideration, the people of Gulfstream understand that their products fit He Fang's needs very well.

The two parties made an appointment to have a detailed chat in Los Angeles on December 12th.

Once this matter is settled, then concentrate on dealing with a few movie awards.

"There is a party to attend tonight, boss, why don't you take a rest first, and I'll call you when it's time?" Du Chunsheng's service is very considerate.

"alright."

……

The evening party was specially prepared by Warner for "Dallas Buyers Club". The purpose was to invite several leading judges from the New York area to listen to the director and the leading actors introduce their strengths, and have a good time by the way.

Are all the Oscar judges in New York invited?Of course not, the US lobbying law stipulates that this kind of canvassing cannot exceed a certain number of people.Therefore, except for some important people, it is impossible to call all of them.

Although the lobbying law stipulates that the number of people cannot exceed a certain number, many companies can also play side-by-side.

For example, the theme of the party is not to canvass votes for a certain movie to hit the Oscars, but it would be fine to make the theme of the party the Warner Bros. Annual Appreciation Reception. Then it's a coincidence that the main creators of "Dallas Buyers Club" are all there, even more so. Coincidentally, some important judges were also there.

Of course, this kind of behavior can't be done too many times, or it will be reported by colleagues.

But in canvassing votes in some important cities or regions, everyone is playing side-by-side in this way, and often colleagues in the same industry turn a blind eye to it.

He Fang rested in the hotel for a while, checked the relevant parameters and pictures of the plane, then went to take a shower, cleaned himself up, and everyone went out when the time came.

It's just that when he just walked out of the hotel, a man with weird hair who was about to get on the elevator on the other side saw He Fang and his party going out.

"Hey, I seem to have seen that person somewhere?" said the man with weird hair.

"Oh, boss, this is a very popular director in the target film industry, where is he from in China?" The hotel staff immediately replied behind him.

"Him? Oh, I've heard of it..." The man with the weird hairstyle had eyes flickering.

"I heard that he has a very high status in the hearts of movie fans. Do you want to get to know the boss? Maybe the general election in a few years' time..."

"Huh? Think about it again. Our strategy is to oppose their country to solicit votes. Now we find a person from this country to help solicit votes. What is this called? Besides, he is not a Chinese-American, he is an authentic Chinese." People." The man with the weird hair shook his head.

"..."

……

He Fang arrived at the meeting place, Leonardo and Jared Leto have already arrived, and now it has been confirmed, the actor awards will focus on Best Actor and Best Supporting Actor, and others will focus on Best Director and Best Supporting Actor The best film is mainly for these four awards.

other?Forget it, some creators don't want to pay for awards.

That's right, if a main creator wants to win an award, he needs to pay extra.For example, Leonardo wanted to hit the best actor, but he paid for it personally.

The producer told the main creators that they want to compete for the award, mainly for the best film award, and other individuals want to win the award, so you have to share part of the public relations costs for the award. For example, you have to participate in every public relations event organized?Some expenses can be paid by the team, and some expenses have to be paid by yourself.

For example, if you want to compete for the Photography Award, you have to hold a special party for the judges of the Photography Association. This is an extra public relations party. Can you figure out the cost?

Another thing is to advertise in the media, bragging about how good the cinematography of this movie is, you can afford the media fee, right?
……

Maybe someone will say, in that case, who would go to public relations to compete for awards?There's no point in paying for it yourself.

Wrong, that's because you didn't calculate the income.

研究公司IBISWorld发现在2008年至2012年间获得最佳影片提名的电影平均预算为5690万美元，平均票房收入为1.277亿美元，利润率为55.7%。

That compares with an average profit of just 7.5 percent for the film and video production industry as a whole, even including post-box DVD and streaming sales.

The study found that the Oscars prolong the "theatre life" of films, with 76.1% of nominated films still in theaters or re-released after being nominated, compared to only 22.3% of non-nominated films, and only 6.2% of non-nominated films. Films are "alive" and more than half of the nominated films survive.

The number of films nominated for Best Picture increased by 41%, and the number of films nominated for Best Actor/Actress increased by 34.95%.

On the revenue side, the box-office boost that the Oscars have for nominated but non-winning films tends to end with the show, while the financial impact for those that win typically lasts an average of four weeks after the show.

By analyzing the data from 2006 to 2010, it can be found that the average box office receipts of Oscar winners increased by 22.2% to 2030 million US dollars after being nominated.

Post-Oscar wins, those films had a 15.3 percent jump, or about $1400 million.

Of course, in addition to the increase in direct box office revenue in North America, the global copyright and box office revenue will increase by more than 25%.

These are only direct calculations of benefits, and the long-term brand growth benefits of companies or individuals brought about by honors are even greater.

According to the research company IBISWorld's statistics on previous winners, it is found that the director who won the Oscar for Best Director directly increased his director's salary by 2-50 times after winning the award.

The actor who won the Oscar for Best Actor/Actress will directly increase his remuneration by 200-400 million yuan after winning the award, while the minimum remuneration for the best supporting actor/actress award will increase by 50 yuan, and the highest will be 200 million yuan.

……

These are tangible and tangible benefits, so why are you willing to go to public relations.

Of course, it does not mean that there is a film that is going to compete for awards, and then all the main creators of this film will have a chance to compete for awards. It also depends on your competitors and your personal performance.

For example, Jennifer Garner, the heroine of "Dallas Buyers Club", her performance in this movie is mediocre. If you ask her to pay for the awards, isn't that a waste of money? Her performance won't even be nominated. Why? Possibly award winning.

Therefore, for these benefits, all the filmmakers who are chasing awards are crazy.

"Shakespeare in Love" spent $1998 million on publicity for the 1500 Oscar for Best Picture — beating out "Saving Private Ryan" and "Life is Beautiful."

In 2011, "The Social Network" spent $2500 million to please Academy members, but ultimately lost out to "The King's Speech" for Best Picture...

Like He Fang, in fact, he has already received the maximum salary of a director in Hollywood, even if he wins an Oscar, it will not add much to him, and he is now a rich man, so he doesn't care about the director's salary.

Even in terms of popularity, he is top notch.

So, does he really need to hit the Oscar for Best Director?
Nonsense, of course it is necessary.

Regardless of whether He Fang likes Oscars or not, if he can win an award, why not?
How do you understand this?This has to be understood in this way, because the awards of the three major film festivals and the Oscars are not what Fang Fang personally likes, but how the society perceives them.

When He Fang has this award and does not have this award, he has different resistance when promoting what he wants to do.

Now that he has this award, he wants to do something and enjoy some privileges wherever he goes.For example, when you go to the airport to board the plane, if you say that an Oscar-winning director wants to use the VIP channel, they will open it for you for free.

You said that you went to any country in the world, and you said that you inspected the scene, and then the main government officials from one area came to interview you and offered you subsidies with a smile.

If you go to any country or region, if you want to say that you are a global celebrity, you will hesitate even when the gangsters try to move you.Because this is a major national and national image event, if the local underworld dares to touch you, their country's army will come over and wipe out the underworld.

Wait, there are many unseen perks.

This is the invisible harvest of winning three major film festivals and Oscars. Why not?He has been in the system since he was a child, so he doesn't know how much the convenience brought by power can allow him to do?

Why did He Fang want to make an award-winning film for his second film after returning to China?If you win the prize, you will have this layer of protection.

Chief Jia won the award, no matter how reactionary his thoughts are, as long as he does not take any real actions, who would dare to touch him under normal circumstances?If it moves, it will cause an uproar among filmmakers all over the world, and it will bear a huge international public opinion.

This is simply a privilege.

……

Therefore, at the party at night, He Fang is also good at dancing, as long as he does not violate the standpoint and moral principles, he should be flattered.

He is not a pedantic person. In some situations that do not involve the position of the country and the nation and do not violate moral principles, he can not only say some things, but also do some things.

Although it is difficult for a Chinese to integrate into white society, everyone understands the exchange of jokes on the spot. After all, people take money, and taking other people's money can't help them eliminate disasters.

This circle is big or not, if you take people’s money and don’t do things for them, then everyone in the circle will reject you in the future, and you will lose your status in the circle to make money.

So, tonight... Hey, you know what...

When he woke up the next day, he felt that his arm was numb and was being pressed. He opened his eyes and looked around. His left hand was numb, and his right hand was also numb. It was really crazy.

Alas, depravity, depravity, but in order to win an award, I believe everyone will understand him, right?

hey-hey……

On December 12, the three main creators of "Dallas Buyers Club" participated in the 3th New York Film Critics Association Awards. In the words of Warner's public relations director, we must learn to concentrate our firepower to win an outpost. Impossible to win.

And the New York Film Critics Circle Awards are their focus...

(End of this chapter)