China Entertainment: Indulge in Vanity Fair

Chapter 356 is concise and direct
He Fang walked onto the stage and nodded to the applauding people in the audience.

"Dear Director Cai, all leaders, colleagues, guests, and friends from the media, good afternoon. It is a great honor to stand here today to discuss the future of China's film and television industry with all my colleagues, and to participate in this grand event of the film and television industry.

I am a director first and a businessman in the film and television industry second.From these two perspectives, this is how I view the situation of the global film and television industry.

“我跟大家说一个简单的数字。全球每人每天看电视3小时，每人每年看电影2.1部，发达的美欧等国年均看4.7-5.8部。至2011年截止，全球共有70亿人口，其中只有不到三分之一的人口达到了每年2.1部电影及每天3小时电视的娱乐时间。

Among them, the market with a population of 40 billion has not yet been developed, and the only mature markets are markets with a population of less than 30 billion in developed countries such as the United States and Europe. The markets that are growing include a market with a population of about 30 billion in Asia, while those that need to be developed or have not yet grown are There is a market of about [-] billion people.

而从产值来看，2013年全球电影总票房约360亿美元，只覆盖了不到30亿人口。2013年全球电视剧产业规模大约超过了1000亿美元，覆盖了全球70亿人口的约三分之二。

The US$360 billion in movie box office plus the US$1000 billion in TV series production value actually only fully meets the screen needs of one billion people, meets the basic needs of another 30 billion people, and also provides basic guarantees for the film and television needs of 30 billion people. No.

This is the current basic situation of the international film and television industry. So what will be the future development trend of the international film and television industry?
I'm not talking about traditional movie box office growth, nor are I discussing traditional TV production value growth. I'm only talking about one thing.

截止到2013年，全球智能手机用户数约为30亿，而这30亿的智能手机用户每天花在手上的娱乐时间约为4小时。这4小时当中观看电影或电视剧的时间约为两小时。

According to predictions by smartphone and tablet experts, the annual growth in smartphones and tablets continues to grow at a double-digit rate.Therefore, in the next ten years, or even 20 years, the film and television entertainment time that mobile users alone will increase every day will reach 188 billion hours. How much film and television content will be needed to fill this?
Therefore, leaders and peers, think about the broad prospects for the future. The market is big enough and the time is long enough.If someone falls behind in the future wave of great growth, fails to make money, fails to develop well, or even fails to accumulate wealth for your children and grandchildren, that can only be your problem, and it is definitely not the industry’s problem. "

When He Fang said this, everyone in the audience suddenly became excited and clapped excitedly.

Because the data mentioned by He Fang is far from the data analyzed by others. Although He Fang's data is very general, it is not comprehensive.

But it is inspiring enough. He Fang means two things. One is the traditional film and television market. There is only a mature market with a population of 10 billion in the world, a developing market with a population of 30 billion, and an untapped market with a population of 30 billion.Think about it, how much room for development this traditional market still has.

Second, in addition to the traditional market, the real new track is the mobile entertainment market. This is the real big market and the fastest growing market.

Just two data is enough to excite film and television colleagues. There is a sense of a promising and promising future.

"Where is this? In just a few words, you can explain the scene and trends clearly, as well as the bright blueprint for the future. These two mouths are really eloquent." Director Cai joked with those around him.

"Yes, yes, otherwise everyone would be looking forward to his speech. His vision and thinking are unique."

"The most important thing is that the new track he gave is very obvious. In the mobile network track, it depends on whether some people can understand it. If they can't catch it, they can only blame themselves."

……

After the warm applause from the audience stopped, He Fang continued his speech.

"With such a big market and such a bright future, how do we seize the opportunity and develop ourselves? I only have two words to say: quality. Yes, it is excellent film and television works that win with quality.

As long as it is a high-quality work, there is always a chance that it will be sought after by a global audience.Let’s use our neighboring country South Korea as an example. In order to catch the attention of global audiences, they desperately strive to make a fuss about the quality of their films and televisions. Therefore, their films and televisions have formed a certain reputation among global audiences, and Hallyu has become a hot term for a time.

In the same island country, they have found a new way to work hard on animation works and persisted for a long time.Animation works from island countries are popular all over the world. Even we Chinese have been influenced by anime from island countries since we were born. Who hasn’t watched a few anime from island countries when they were young?Haven’t read a few island country comics? "

When He Fang said this, the audience in the audience nodded and whispered, and He Fang also took a drink of water.

“In the traditional film and television market, Europe and the United States made the first pot of gold. They made a lot of money, and as a result, Hollywood and European art films were born, and they controlled the rules of world film and television.

The next mobile Internet entertainment industry is the last blue ocean for the development of the film and television industry. If we do not seize it, we will always lag behind others.Therefore, paying close attention to quality is our basic strategy for building a Chinese film and television drama brand.

Many people are envious that Tuanhuo Culture’s film and television works can go abroad and earn US dollars and create foreign exchange.That's because Tuanhuo Culture has paid close attention to the quality of film and television works since the beginning. This has allowed international audiences to recognize and like our works.

In addition to quality, the second way we want to open up the international market is 'enrichment'. Yes, it is a rich product line.Why are Hollywood movies so popular all over the world?Because their film and television works are rich and diverse, they can give audiences different film and television experiences and perceptions.

Therefore, don’t just focus on the major categories of international blockbusters such as science fiction and action. Other genres can also become our signature.

In addition to quality and richness, I think there is a third aspect that we need to dig deeper into, and that is boldness and creativity.Why are boldness and creativity connected?Because some people have ideas, but they always feel that it is unrealistic to realize their ideas because of many technology and investment restrictions.Therefore, some people cannot express their creativity.

But what I want to say is that Cameron had the idea for "Avatar" and then boldly spent nearly ten years to realize it. Only then did he have the epoch-making work "Avatar". In 2009, because I had the idea of ​​"Pacific Rim", I was bold enough to create the conditions to realize it without any conditions, so I made my first blockbuster "Pacific Rim".

Film special effects technology, 3D technology, etc. are all new film technologies developed by bold film directors in order to realize their creativity. If you dare not think about it, let alone do it, then there will be no creativity that attracts global attention. . "

As soon as He Fang finished speaking, the audience burst into warm applause, because the filmmakers in the audience had already been moved by He Fang's second wave of chicken blood.

The first wave is to tell everyone that the future is very bright and they should all come to me.The second wave is to tell everyone, be braver, or be braver, how can you make a fortune if you don’t have the courage?

"Why can Wall Street control the global financial market? Because their capital bosses do not only want to get rich themselves, but get rich together with the Wall Street people. In this way, they have formed a huge financial system, which allows others to compete. Undefeat them.

Similarly, why is Hollywood the largest film and television production base in the world?Because they are not just a giant film and television company, once they have formed a film and television empire led by several major film and television companies and with countless excellent film and television companies as the backbone, no one in the world can defeat them.

So, I believe you all understand what I want to say.Maintaining a good development environment in the domestic industry is the basis for our internationalization.Only one Tuanhuo Culture in the whole of China can never become a powerful country in film and television. Only when there are dozens of companies like Tuanhuo Culture in the whole of China and hundreds of medium and competitive companies like Lionsgate Pictures in the United States, that is The real rise of China's film and television industry.

If anyone dares to undermine the development trend of the domestic film and television industry for their own personal interests, then I hope that all film and television colleagues will stand up and resolutely crack down on such selfish behavior.

Finally, what I want to say is that the development of China's film and television industry has reached a critical period. How to proceed and what to do next is something worthy of our group's deep thought.I have finished my speech, thank you all. "

After He Fang finished speaking, he bowed to the audience, and then the audience burst into thunderous applause.

He Fang made three points in his speech: First, the international market is huge and the future is bright.Second, if you want to enter the international market, you must use quality, rich product lines, creativity, and boldness to win.Third, to achieve international victory, we need the strength of the team and the strength of the industry. Therefore, no one is allowed to destroy the ecology and development of the industry, and everyone must have an overall view.

These are all conspiracy, and they will lead to confrontation with Hollywood in the international arena in the future.

He Fang made it very clear before. At this time, when we meet in a narrow road, the brave will win. We must be strong when we need to be strong. There is no way out for dependence.

The host Fu Ruo asked He Fang to sit on the sofa chair in the center of the stage. Then, when everyone's applause fell, the formal interaction began.

"Director He Fang, his speech just now was very exciting and shocking. He analyzed the current international situation of the film and television industry clearly in a few words, and also stated the future development direction of the film and television industry in a few words. This made us think about the current and future prospects after listening to it. The understanding is very clear. How do you achieve such a simple summary and judgment of the future? "

This is Fu Ruoqing's question. Simply put, it is what the basis is.

"I won't go into summary. There are a lot of data for our reference. Let me give you the simplest analogy. If 70 billion people in the world watch 4.7 movies a year like in the West, they watch 3 hours or more of TV a day. , then the global movie box office and TV series production value will exceed US$1000 billion and US$5000 billion respectively.

Therefore, this space is at least three to five times, or even more. "He Fang explained.

"But this is just an ideal data. In fact, to achieve such ideal data, the world must reach the level of developed countries like Europe and the United States. But this is impossible because the world's resources cannot support 70 billion people to live up to the level of developed countries. life." Fu Ruoqing's rhetorical question was sharp.

His question made the leaders in the audience frown. How could there be such a host who would specifically argue with the guests?

However, He Fang didn't panic at all, but responded with a smile.

"What you said is absolutely correct. These are all theoretical data. However, if we only need to double the increase, we can create another Hollywood. With the current market of 14 billion people in China and the market of 6 million people in Southeast Asia, , and the market of 15 billion people in South Asia, I believe no one will doubt that it will double the increase, right?

Judging whether a region's market will grow mainly depends on the region's population, policies and economic development trends. This is easy to judge.A market with a population of one billion in Europe and the United States can support a Hollywood. We have a market with a population of more than 30 billion in Asia. Although we cannot say that all of them have developed to the level of developed countries in Europe and the United States, if they are half developed, they can create a Hollywood and a half. "

He Fang's words made Fu Ruoqing nodded in approval, and then he turned to look at the audience.

"My colleagues, I have already questioned He Fang for you. Obviously He Fang's answer has convinced me of my doubts. I also think that the future film and television industry will still have a lot of room for development in traditional fields alone."

Bang bang bang, the audience applauded.

"Director He Fang, just now you talked about the development of the mobile Internet film and television industry outside the traditional field. How did you make this judgment?" Fu Ruoqing continued to ask.

“Because of data, because of general trends, and because of changes in people’s habits. The data is talking about the sales of smartphones and tablets, which has made more people accustomed to socializing, information, learning, entertainment and consumption on mobile phones and tablets.

This is a general trend that no one can stop. You may not feel much about it now. In a few years, if anyone can stay away from their mobile phone for three days without going crazy, then I really admire him.

When people's use of mobile phones becomes a habit, apart from real work and offline social interactions, people will spend most of their time checking messages with their hands in hand.

At this time, people's needs on mobile networks will be increasing, so satisfying everyone's need to watch movies and TV series on their mobile phones will become a big demand. This is absolutely irreversible.

In this era of mobile Internet entertainment with data, trends and habits, we are actually on the same starting line as Hollywood.Because they have not yet mastered the rules of this track and their absolute monopoly of resources, this is also an opportunity for us to catch up with them in the form of overtaking in corners. "

Fu Ruoqing immediately took the lead in applauding.

(End of this chapter)