China Entertainment: Indulge in Vanity Fair

Chapter 357 A lot of traps
"Director He, how do some small-scale movies or TV series go overseas?" Fu Ruoqing asked He Fang.

"I believe this is not a problem. In fact, movies or TV series do not care about the size of the production, but the quality and whether it meets the taste of international audiences. As long as there are no big special effects, no big scenes, and no international stars, in the international In the eyes of the audience, there is no difference between a movie with an investment of 1000 million and a movie with an investment of [-] million.

The difference lies in whose production is better and whose type they like more.Therefore, small and medium-sized movies or TV series should pay more attention to the quality and creativity of the works than large-scale movies or TV series.Because, except for quality and creativity, you are not competitive at all.It’s all like this, why haven’t you worked hard on these two items? "

He Fang's answer made the audience nod frequently. What he said was indeed correct.

Medium and low-production film and television works can only win by quality and creativity. Otherwise, what are they competing for?

Unfortunately, many domestic mid- to low-cost film and television productions are often shoddy. Many people don’t understand that they know that there are not many that can compete with big productions, but they still don’t improve the quality and creativity that are most likely to be small and big. In the end, Make a mess and lose everything.

"Then if the creativity and quality are perfected, and the type is more popular internationally, how can we find channels to go overseas?" Fu Ruoqing continued to ask.

"This is a good question. I believe that there are many small companies or thoughtful producers who have produced some low- to medium-cost film and television works that are of reliable quality and are popular types, but they just suffer from no outlet.

In fact, this is because the producers of small and medium-sized productions have complicated the problem and have many channels to get out.Let’s talk about China first. You can cooperate with large companies before establishing a project, or cooperate with large companies after the finished product is produced. This is one way.

The second is to participate in the trading markets of some film festivals. The cost of going abroad is not expensive. If you go to a few film festivals with good trading markets, I believe you can find some suitable trading parties.

The third way is that Tuanhuo Culture and Huying Group will formally establish an international service consulting center in October to integrate domestic and foreign publicity, production, performing arts cooperation and other businesses, and then provide consulting services to domestic and foreign counterparts. .Don't worry, the service fee is very low, so you won't waste money at both ends.

The fourth way is to go to Hong Kong or Hollywood to set up a film project. These places are relatively easier to go international than the mainland. Of course, you have to have the resources. If you don’t have the resources, it would be useless to go there alone. "

As soon as He Fang finished answering, Fu Ruoqing took the lead in applauding.

"My colleagues, what Director He Fang said is all practical information. I believe you all heard it. If you still want to know something, you can raise your hands and ask questions or write a note and ask the staff to hand it over and I will ask it for you. There is still time. Fu Ruoqing smiled.

"Director He Fang, what should we do if a foreign distributor refuses to accept our films of good quality and genre?" Fu Ruoqing continued to ask.

He Fang spread his hands and said: "Why not take it? There may be many reasons, but I believe one of the most direct reasons is that there is no market for Chinese movies in their country, and no one is willing to go to the cinema to watch Chinese movies.

A market like this needs to be cultivated slowly. I think we can start with action movies or martial arts movies.Because Hong Kong action movies and martial arts movies were very popular around the world at that time, many people would still watch such movies.

Some small and medium-sized film and television production companies should promote Hong Kong's action and martial arts films, which are a powerful tool for exporting film and television works overseas.

In addition to choosing the right type, you can also be less demanding in terms of cooperation, and you can implement a share-sharing system to give the other party some profits.After all, you are testing the waters with a movie that may not have much market for them, so it is normal for the other party to take the lion's share of the profits.

As mentioned just now, the biggest reason is that some countries do not have a market for Chinese films. Another reason may be political or cultural reasons.This is a big problem, and there are some things I can’t give you specific advice on. "

He Fang nodded after answering this question, which meant that he had finished the answer.

The audience in the audience applauded again. They were really grateful to He Fang for his informative answer.

"Director He Fang, what if we face a country where there is no market for Chinese films? For example, India." Fu Ruoqing asked.

"..." He Fang looked at Fu Ruoqing in shock. Fu Ruoqing was stunned for a moment. Did he say something wrong?

"Mr. Fu, there are some things that cannot be done by human beings. I can't answer you when you give the example of India. Because not only Chinese film and television works cannot enter this country, even Hollywood ones cannot enter.

Moreover, due to historical reasons, India is very indifferent to us, and it is impossible for us to enter.Of course, in addition to India, we still have opportunities in South Asian countries such as Sri Lanka, Bangladesh, and Pakistan.

That is to slowly cultivate the market. As for how to cultivate the market specifically, this belongs to the technical category and I will not go into details one by one. "It's impossible for He Fang to say everything clearly.

It is impossible for him to say 'use free, low-priced or pirated ones' to first cultivate users' habits, then spend a lot of money to promote Chinese movies and stars, and finally test the water on a small scale to promote... something like this Doesn't stating the method mean telling everyone what method they will use?
"Okay, someone here has handed over a question. This colleague wants to ask Director He Fang: 'How can we determine that a certain type of film will be suitable for the market in the next one or two years?', okay, this should be A producer asked. Director He Fang, please answer this question."

He Fang had just finished a sip of water, put down the cup, and touched his pocket unnaturally. He wanted to smoke.

"In fact, no one can accurately predict what types of movies audiences will like to watch in the next one or two years. The market is changing. Therefore, many times, we can only use the curve cycle of a certain type of movie to make basic judgments.

For example, the market for youth films is actually very strong.However, when we also want to make this type of film, we must understand how many classic youth films there are?How many more departments are under development?After our movie is produced, how many will be released in the market?
How much of this overlaps with our campus youth?How many memories are based on pure youth, how many are based on love, and how many are based on friendship and career?There is another very important indicator, that is, when there are more and more films of a certain type, the audience will have higher and higher requirements for the quality of newly released films.

So, does your upcoming film surpass most of the previous youth films?What's the difference?Wait, these are the indicators we need to refer to. When you sort out all these indicators, you will find out whether your new project can be filmed.

For example, the most versatile film types currently on the market are action films and comedies. These two types of films are basically in demand every year. Action films can go international, but comedies must focus all their energy on domestic production.

After all, it is difficult to internationalize comedy. It is very difficult for any country to internationalize comedy.Of course, it’s not that there aren’t any, but there are many international comedy films.I’m just saying that it’s difficult to internationalize comedy in general. You’ll understand when you play comedy. I won’t talk about each type of practice in detail today. "

After He Fang finished speaking, the audience burst into warm applause. "Okay, here comes a new question. This question is...how to make movies attract global audiences? Oh, this question...Director He, please answer it." Fu Ruoqing originally wanted to say that this question was very general, but he I didn’t say anything anymore. After all, he was just a host and couldn’t laugh at the questioner.

"This question... let me think about it, because I want to tell you succinctly, and the president needs to talk about it." He Fang pondered for a moment, then raised the microphone: "Do two things. The first point is that your story must be It needs to be understandable to the global audience, regardless of whether he is an Easterner, a Westerner, or a third-world person from Asia, Africa, and Latin America.

If the audience cannot understand a movie, the audience will not like it.Therefore, how to make the global audience understand is the first point to consider. Don’t underestimate this point. Often some audiences will never watch your movie again just because they don’t understand the movie.

The second point is how to tell a wonderful story. This wonderfulness is general and mainly refers to two aspects. One is the wonderful plot, and the other is emotional resonance.

This will test the level of the director, the level of the play, and whether the overall production is excellent.If the audience can understand it and the story is well told, it can basically attract a global audience.

One more thing, if you happen to shoot the type they like to see, it will be even more points. "

He Fang's answer was no nonsense, precise and capable, and the audience liked it very much.

It's not like other people who ramble in answering questions and then miss the point.

"Okay, the question is this: Director He Fang, you are cooperating with Hollywood, but you also advocate competition with Hollywood at home. How do you clarify these two relationships? Oh, this question is very sharp. Director He Fang is challenging ." Fu Ruoqing joked.

He Fang made a bitter expression and tilted his head.

"I can tell that this question is sarcastic to me. However, it doesn't matter. Let me give you the most inappropriate example, like Samsung and Apple. They have a relationship of cooperation and competition. This is very contradictory, but This makes sense.

Because our positions are different, I need to cooperate with Hollywood because I want to expand the global market, and they also need to cooperate with me, so this is a cooperative relationship.From the perspective of Tuanhuo Culture, if our works want to enter the international market, we must face competition with Hollywood works, so at this time we are in a competitive relationship.

In fact, this is a healthy competition relationship under market rules. The so-called marketization is to let everyone compete in a healthy way, and then achieve better works under mutual competition and have a market for development. "

Bang bang bang... Fu Ruoqing took the lead in applauding and really admired He Fang's answer.

"I thought your answer to this question would be difficult, but I didn't expect your answer to be so high-level, reasonable and convincing. I believe no one will ever question this method of cooperation and competition in the future, right?"

After Fu Ruoqing asked the audience, he looked at the note in his hand: "This question is... Director He Fang, you have been emphasizing internationalization and win-win cooperation with other countries, but there are rumors that you require restrictions on Korean artists. How do you explain the cooperation between film and television productions and China... Well, is there such a thing? I haven't heard of it, and I haven't heard it said by my colleagues..."

He Fang also smiled: "This is a ridiculous rumor. We are very happy to cooperate with South Korea. Every year, Korean movies and TV series are screened in China, and every year, an equal number of Chinese movies and TV series are screened in South Korea. If If there are really restrictions, then you won’t be able to see those Korean movies and TV series.”

Of course He Fang would not admit such a thing. This would cause public opinion between the two countries to turn against each other. How could he admit it?

Fu Ruoqing also pretended to wipe his sweat: "To be honest, I have never been a star, so I don't know how much pressure a star has. However, just for a while, I felt that there were many overt and covert traps thrown at me.

It is conceivable that Director He is usually very cautious to avoid these traps. It is really difficult to be a star. Fortunately, I am not.I would like to ask Director He another question privately. Director He, do celebrities like you usually not appear in public?So where do you usually go to have fun? "

He Fang smiled and said, "It's not that serious. I'm okay. After all, I'm just a director. Not many people can recognize me. And I'm thick-skinned. I'll still buy cigarettes, eat, and go to the toilet in person."

"Ha ha……"

He Fang's little joke made the audience laugh.

……

The exchange on the spot is still continuing, but the discussion has already started online.

Because this forum is broadcast live by Toutiao and Xigua Video, netizens can see He Fang’s speeches and exchanges through the Internet.

"Damn it, if I had exploded a long time ago, who could bear all kinds of false accusations and satires?" a netizen commented.

"Is this unbearable? Think about me, Fei. What did people say when people slandered me? I have survived gender reassignment, abortion, and incest. I was just a young woman at that time."

"I'll give you Fei back. Think about it, wasn't Bingbing like this back then..."

"Go away, I'm just discriminating against you, what's wrong?"

……

(End of this chapter)