African Entrepreneurship Records 2

Chapter 5 The Hot Manufacturing Industry
The 19th century has to be said to be a paradise for entrepreneurs. In this era of increasing industrialization, the income from investing in industry is very considerable.

Although the risk is also high, it is basically nothing for Ernst, after a year of tug-of-war.

"Gillette" razors are at least well known, and customers who have already purchased are firmly held, and repeat customers can be seen.

"Gillette" has embarked on the road of profit, of course, Ernst will not stop here. In the previous life, "Gillette" really became bigger and stronger, relying on the opportunity period of the world war, the US army brought Gillette to worldwide.

And Ernst also caught up with the good times. Bismarck, as the iron-blooded prime minister, paid great attention to the army, and proposed the famous "iron-blood policy" after taking office.

That is to increase industrial construction to serve the army, and at the same time increase the combination of military forces of the states in Germany.

According to the history that Ernst is familiar with, next year will be the harbinger of Prussia's unification of Germany. It will unite with Austria to declare war on Denmark and take back the two northern duchies of Schleswig-Holstein.

So when the Prussian army was integrated, Ernst personally went to the Prussian royal palace to sell "Gillette" razors to William I.

Ernst mainly focused on the urgency of time when a war broke out. Traditional razors are not only unsafe, but also difficult to operate. The blades also need separate time for maintenance, while "Gillette" only needs to replace the blades, and it can Save that time.

Of course, in order to dispel William I's concerns, Ernst offered to provide [-] sets of "Gillette" razors at a loss to support the construction of the Kingdom's army.

It doesn't matter whether you lose money or not, the important thing is to let these Prussian soldiers feel the convenience of "Gillette".

People are inert, never stand when they can sit, and never sit when they can lie down.Ernst had a deep understanding during his college life in his previous life. When it comes to buying cigarettes, he basically didn't even bother to go down the stairs.

……

Thinking of this, Ernst suddenly froze, um, "smoke".Ernst felt like his brain was about to explode!
However, Ernst was still in the palace at the moment, and Ernst was trying to calm down. After discussing the military trial of "Gillette" with William I, Ernst's mind was no longer only on the order.

After leaving the Prussian palace, Ernst sat in the carriage and began to imagine why he hadn't thought of the almost costless business of cigarettes.No, I still have to squeeze my brain well.

Write down some things from the previous life, and if you produce these things in the future, won’t you be rich?

Of course, there are cigarettes in this era, but the hand-made and mass-produced cigarette machines have not yet been developed and popularized.

For Ernst, he only needs to find some experts to overcome the technology of mass production of cigarettes, and then he will be the first person to eat crabs.

Moreover, cigarettes, which meet the needs of human beings on the spiritual level, are too marketable. Although there are competitors, they rely on relatively expensive and inefficient labor to compete with machine mass production.

Ernst decided to find someone to cooperate with when he went back, and he had to write down many things that were convenient for life in his previous life, but with low technical content, and figure them out in advance.

Well, it's time to set up a new company. At present, "Gillette" is actually a factory that only produces razors.

If I make a lot of things in the future, there must be more than one factory. How to control these factories by then, I still need to hire some professional people to help take care of them.

Then, the Prussian army began to equip the "Gillette" razors produced by Ernst's factory. Sure enough, as Ernst expected, these big soldiers liked this time-saving and labor-saving razor very much. There are restrictions on use, but the low price and convenience and practicality cover up this shortcoming, and orders for blades follow.

In this way, the follow-up Prussian army can increase the equipment of new razors and order blades simultaneously, and Ernst is not idle.

In addition to Prussia, there are other states in Germany!Naturally, Ernst would not let it go, and began to increase the promotion of his razors in the armies of various countries.

what you don't needThe Prussian army agreed to use it, why are you so embarrassed?The successful use of the Prussian army has also become a classic case of Ernst's product promotion.

If you don't believe it, you can go to the Prussian military camp to see for yourself, so that Ernst successfully promoted these razors in many small countries.

Good things always come in a steady stream. The razor promoted in the army quickly attracted the attention of interested people, and some factory owners who produced precision instruments also began to introduce it.

Hair is a big nuisance for precision instrument factories, and it is necessary to require workers to shave. These factories now require workers to use Ernst's "Gillette" razors directly.

The new razor industry has entered the fast lane of rapid development, and Ernst, who is full of ambitions, has started a bigger plan.

The newly formed Hechingen Development Company began sending sales teams to other countries, with the Austrian Empire and Russia being important markets.

In a more conservative country like Russia, Ernst emphasized that members of the sales team should focus on the progressive nature of the new razor.This is the crystallization of industrialization, the representative of hygiene and safety.

At this moment, Russia is still in the era of Tsarist Russia. It is well known that Russians yearn for the West, especially during the Tsarist Russia period.

As for the Austrian Empire, the sales team mainly used the advantages of Prussia equipped with this razor to convince the Austrian official.

At the same time, Ernst is also actively developing markets in other countries, its main business is the whole of Europe, and at the same time it is looking for agents in North America.

North America was the headquarters of "Gillette" in his previous life, and it was impossible for Ernst to go to the United States to direct the construction of the factory himself.

Patents alone are a big problem. The United States is a complete copycat country at the moment. Ernst doesn't want to test the conscience of the Americans.

Simply set up an office in North America to cooperate with those big capitalists in the United States.

The Hexingen Development Company, which has a background of aristocratic status in the European continent, still has some influence in the Americas. At least no one makes things difficult for this small company with a background of aristocratic background in the old continent.

Moreover, the "Gillette" razor has not yet been promoted, and the capital will not end it in person. Through communication with a US capital group, Ernst successfully equipped the "Gillette" razor in the US military. Of course, this is the future. thing.

It's just an authorized patent, but the factory and construction funds are handled by the Americans, and Ernst can get [-]% of the US dollars every year for nothing.

This is already a good result. As for the outbreak of "Gillette" in the future, Ernst will not have to focus solely on this single seedling.According to Ernst's vision, the Hechingen Development Company should already be a large company with diversified operations.

Now Ernst has received good news that his large-scale production line of cigarettes has been completed.

In a short time, the cigarettes of the previous life (of course, there are no filters yet.) will appear in convenience stores and factories all over Germany, and of course the military needs it.

In this day and age, no one pays attention to the dangers of cigarettes. Ernst doesn't even have to put the words that smoking is harmful to health on the packaging.

Of course, industrialization has led to large cities in Europe being filled with black chimneys, and thick smoke and dust are not necessarily less harmful to the body than smoking.

While selling "Gillette" razors, Ernst has begun to focus on the production of various small commodities.

For example, for flush toilets that have not yet been popularized on a large scale, Ernst is also planning to set up a separate factory. The UK already has mature products. Ernst is mainly responsible for increasing the promotion of this product. It is not too much to set up a foundry. Can get OEM.

With cigarettes, there must be lighters. Ernst decided to make kerosene lighters first. This is also Hexingen's flagship product.

There are still many ideas that Ernst wants to come up with, but the current ability is not up to the mark, and the funds alone are somewhat risky.

Ernst has passed the start-up stage, and now it is enough to expand steadily. As the war is approaching, good days are yet to come!

(End of this chapter)