Agricultural giant since 1983

Chapter 189
Li Lei and Liu Yongxing smiled at each other and said nothing. The purpose of their trip has been achieved. Donating more and donating less has no effect. The same is true for Lu Guanqiu. He is more cautious than anyone else, and he has not increased his donation. The amount overwhelms the meaning of Mou.

Among the remaining people, some had the same thoughts as them, and some wanted to compete with Lao Mouzi, but it was really impossible to ask them to take out 50 yuan all at once.

The only one who has both ideas and strength is the owner of Yu Zhuang, but Yu Zhuang mainly cares about face. A few days ago, Lao Mouzi had a good conversation with him, and he was a little embarrassed if you asked him to stand up.

So, Lao Mouzi's fame really came out, and when the newspaper reported it the next day, Lao Mouzi's name spread all over the country.

Everyone subconsciously felt that this must be a powerful and rich man, who would have thought that this donation almost wiped out Lao Mouzi's family fortune!He has been running around doing business all these years, making a lot of money and losing a lot of money. In terms of net assets, he is far behind Li Lei and Liu Yonghao. In order to make up the 50 yuan, Lao Mouzi is also very anxious. It took a lot of effort.

But the money is definitely worth the money. Lao Mouzi immediately built up his reputation. Wherever he goes out to introduce to others, everyone will immediately think, oh, which Asian Games donated the most money to you?A lot of things are easy to talk about now.

Sometimes there are even people who are willing to give him goods on credit. Everyone thinks that they are so rich that they will definitely not rely on me for the money.

Of course, Lao Mouzi is definitely not the one who donated the most in the Asian Games. Among other things, Mr. Huo donated 50 million yuan. This is only for the Asian Games venues. If you include the Asian Games Village and other supporting facilities, there will be even more , Other wealthy people in Xiangjiang also donated a lot, and Lao Mouzi's [-] is nothing at all.

But Xiangjiang is different from the mainland. Everyone knows the gap between the rich and the poor, and Xiangjiang has not officially returned to China, so everyone subconsciously regards Lao Mouzi as the person who made the most donations to the Asian Games, and he will be looked at wherever he goes.

Lao Mouzi also made a lot of money by using this name. Of course, these are all things to talk about. Now that the meeting is over, everyone is going back to their respective homes, ready to go back to busy with their own affairs. Some are particularly enthusiastic and plan to go back to persuade Local township entrepreneurs continue to provide donations for the Asian Games.

But Li Lei stayed. He had another matter to discuss with the Asian Organizing Committee. Although his reputation is not as popular as that of Lao Mouzi, it is still in the hearts of the leaders of the Asian Organizing Committee. The reputation of an initiator , plus a donation of 15, it was easy for him to meet the leaders of the Asian Organizing Committee.

"The leader must be very busy with work recently, so I'll get straight to the point! I came here this time to ask if our Asian Games mascot has been decided? And how does the Asian Games Organizing Committee consider the trademark copyright of the mascot? I want to get What kind of price will be paid for the authorization?" After exchanging pleasantries, Li Lei directly explained his intention.

The mascot of this Asian Games, the panda Panpan, can be said to be the most impressive and popular mascot among all the large-scale sports events held in China. It cannot be compared with Panda Panpan.

As for Bingdundun and Xuerongrong, they were really popular when they first came out, but the gusts came and went quickly. Not long after the end of the Winter Olympics, the heat dropped significantly.

Panda Panpan is different. Even after the Asian Games ended, it still maintained its popularity for a long time, and many companies that were chasing the popularity took advantage of it.

A little-known small anti-theft door factory in Yingkou chose the image and words of the panda "Panpan" to register as a trademark. In just 4 years, Panpan anti-theft doors were sold all over the country, and Panpan Group, the largest anti-theft door enterprise in Asia, was born. , "Panpan arrives home, live and work in peace and contentment" can still be said to be a household name today.

In 1996, six years had passed since the BJ Asian Games ended. When the Cai family brothers in Fujian set up a food factory, they thought of the name Panpan at the first time. The products of Panpan Potato Chips are really good, and Panpan Potato Chips will soon sell well all over the country.

Even Li Lei was unwilling to let gourd baby and Shu Kebeta go, so it was even more impossible to let go of Panda Panpan, the top IP, so he came to find him as soon as the donation conference was over.

Lao Mouzi's title of No. 1 Asian Games donation can at most be popular until the end of the Asian Games, and Panda Panpan's popularity will not be a problem until the new century.

"It's been decided a long time ago! As soon as we got the right to host the Asian Games, we issued a call for emblems and mascots at home and abroad through the media. At that time, we received a lot of submissions. During the primary selection, the art design of Changchun Film Studio The panda Panpan designed by Liu Zhongren based on the panda 'Bass' in Fuzhou Panda Pavilion entered the top three!" The leader of the sub-organization committee quickly introduced.

"The implication of the name 'Panpan' is to look forward to peace, friendship, and to usher in excellent results; the first draft was a panda holding a torch, but later he felt that this image had not broken through, and thought of the appearance of athletes holding up gold medals after the competition, so he decided Changing the image of the giant panda to holding a gold medal is intended to encourage competition and highlight the hard work and competitive spirit of the athletes. This change was approved by most of the jury, and the mascot was quickly determined."

Li Lei was ashamed for a while, he only knew that the mascot of the BJ Asian Games was panda Panpan, but it was really unclear when it was decided.

It’s not entirely his fault. If it’s put in future generations, after the mascot image is determined, materials printed with the mascot image will definitely be flying all over the sky, but if you visit the office of the Asian Organizing Committee now, you can hardly find the image of panda Panpan there. , and the news media rarely mentioned it after the results were announced.

No way, this is the first time that the country has held a large-scale comprehensive sports event, and now the country does not know much about the commercial operation of sports events, so no one has noticed this gold mine.

"Oh, boss, we missed a good opportunity to raise funds! When I went to the United States last year, I saw that the Los Angeles Olympics had been over for two years, and there were still many products with the mascot of the Los Angeles Olympics on the market, and It sold pretty well."

"I asked those merchants, and they all said that their company paid the copyright fee to the Los Angeles Olympic Organizing Committee to get this qualification! It seems that we don't use mascots at all now!" Li Lei quickly talked about Los Angeles The successful experience of the Olympic Games.

If you talk about this in other units, they probably still have a lot of concerns, but the Asian Organizing Committee is now worried about the billions in funding gap. Now when they heard that there is a chance to make money, they quickly asked Li Lei to ask He said, "Comrade Xiao Li, tell me how the Los Angeles Olympic Committee operates? How much did those companies spend to print the Olympic mascot on their products?"

In fact, the commercial income of this Asian Games is not small. Jianlibao spent 600 million in order to obtain the status of sponsor!

They also offered a price tag of 300 million yuan for the sportswear sponsorship of the Chinese team. Unfortunately, Nike and Adidas at that time were not very interested in the domestic market, so this cheap price was picked up by Li Ning, and Li Ning became popular because of this. Successfully completed the gorgeous turn from athlete to entrepreneur.

By the way, the money for Li Ning to start the Li Ning Sports Company was given by Li Jingwei of Jianlibao. At that time, Jianlibao sponsored the Los Angeles Olympics. Li Ning won six gold medals in Los Angeles and entered Li Jingwei's vision.

Four years later, Li Ning was defeated in Seoul. At that time, the spurning he received was much more severe than that of Liu Xiang, who retired from the Olympics. Only Li Jingwei went to the airport to greet him with flowers in his hand.

After that, Li Ning joined Jianlibao Company as Li Jingwei's assistant, where he learned how to manage a company, and Li Jingwei reminded him, "In fact, you yourself are a huge business opportunity, but you don't know it."

Li Jingwei persuaded Li Ning to register the brand with his own name, and appeared to help him set up Jianlibao Sportswear Company as the general manager. This company mainly produces "Li Ning" brand sportswear.

After that, Li Jingwei led Li Ning to do sports marketing at various sports events. When Li Ning was short of money, Li Jingwei borrowed money; when Li Ning lacked resources, Li Jingwei introduced his network resources to Li Ning. He agreed without saying a word, and transferred the Li Ning shares held by Jianlibao to him at cost price.

It can be said that Li Ning was pulled together by Li Jingwei. Without Li Jingwei, there would be no Li Ning in the future. Li Ning also treated Li Jingwei as his father. When Li Jingwei passed away, Li Ning personally carried the coffin for him.

This story sounds like a good story at first glance, but there is a problem that cannot withstand further scrutiny, that is, Jianlibao is actually a state-owned enterprise, and Li Jingwei is only the manager of the enterprise, not the owner. He lent Li Ning with Jianlibao's money, Using Jianlibao's resources to support Li Ning, and finally transferring the shares to Li Ning at a cost price, if these issues are investigated in depth, the problems of financial system chaos and loss of state-owned assets will not be cleared up.

Or to put it another way, there is a large state-owned factory in your hometown, and the factory manager lent the money from the factory to his godson to start the company, and then used the resources of the factory to help him grow bigger and stronger. When it was 600 million yuan, the factory manager sold half of the factory's shares in the company to his godson for 600 million yuan. What do you think?Must not scold him to death?

From the relationship between Li Jingwei and Li Ning, we can also see a trace of Jianlibao’s desolation in the future. Li Jingwei has long regarded the factory as his own private property, but he is completely unaware of the issue of property rights. Compared with Qiu and Wang Shi, Li Jingwei is still too slow.

Far away, Li Lei's thoughts returned to the conversation, "I don't know the detailed figures, but from what they said, it seems to be related to the size of the company and the scope of application of the trademark. The less tens of thousands of dollars, the more There are hundreds of thousands or even millions of them!"

"I want to win the permanent right to use the exclusive trademark of Panda Panpan in the food field. I wonder how much it will cost?" Li Lei just wanted to win this. As for the security door, let the security door factory in Yingkou do it.

"Xiao Li, you are willing to contribute to the Asian Games, and we are very supportive! However, we have never thought about the question you mentioned before, so I can't give you an answer right now. We need to wait until we understand the relevant international practices. Have a meeting to discuss!"

Thinking of Li Lei's previous contribution to the Asian Games, the leader gave him a reassurance, "But don't worry, as long as the plan to sell the right to use the trademark is approved, the right to use the trademark will definitely give priority to you!"

He didn’t even mention money. From the point of view of the leaders, American companies can only spend tens of thousands or hundreds of thousands of dollars to buy trademarks if they have money. Domestic companies will definitely not be able to give much. They all donated 15 for the Asian Games. We will return it. It should also be the right to use a trademark.

"Then I will ask some American friends to collect more information on this!" Hearing this, Li Lei knew that the matter was basically settled.

After coming down, he asked people from New Century America to collect a lot of information about the Los Angeles Olympics through the business intelligence company, and picked some useful ones to send to the leaders.

"Lead me look at these data. The audience who came to watch the Olympic Games are very interested in mascot dolls and souvenirs printed with mascot images. The total sales of these dolls and souvenirs is not a small number. Should we also learn and prepare more A little bit of similar products can be used as souvenirs for audiences from all over the world, and by the way, they can earn more foreign exchange!" Li Lei gave them advice.

"This little gadget can be sold so expensive." The leader was also eye-opening when he saw these data. The cost of making a doll is only a few dollars, and the price can be bought for a few dollars. The profit margin is too high!We have to learn.

Li Lei was not in a hurry to talk about the trademark, and continued to introduce the successful business experience of the Los Angeles Olympics based on actual cases one by one, helping the Asian Organizing Committee to find a lot of ways to make money.

The amount of the Los Angeles Olympic Organizing Committee’s sale of the right to use the mascot image has also been found out. The mascot of the Los Angeles Olympic Games is called Sam. It is an anthropomorphic eagle. The flavor is deeply loved by consumers.

Therefore, the price of the right to use the license is also very high. One of the food companies paid hundreds of thousands of dollars to print the image of Sam the Eagle on its own packaging.

Li Lei certainly couldn't afford such a high price, so he exchanged the US dollar into RMB, and then discounted it in half, "Leader, how about I offer another 20 to buy the right to use the trademark of Panda Panpan in the food field?" ?”

This price exceeded the expectations of the leaders, coupled with the good impression Li Lei had left on them, and there was no one to compete with Li Lei, so it didn't take much effort to agree.

Li Lei only spent 20 yuan to buy this trademark that can be popular for at least ten years. This time he came to BJ and earned all the money he spent, and he is rich.

(End of this chapter)