Agricultural giant since 1983

Chapter 190 White Feather Chicken

"Leader, I have a small suggestion, I don't know if it's appropriate or not?" It's not enough just to win the copyright. As far as the Asian Organizing Committee's publicity ability and mascot have been confirmed for more than two years, ordinary people don't know yet. If things go on like this, at least until the torch is relayed, the image of panda Panpan will spread across the country. Wouldn't the time before that be wasted?Of course Li Lei didn't agree.

"Tell me! We very much welcome people from all walks of life to contribute ideas for the Asian Games!" Just as the 20 yuan was received, the leader was too embarrassed to directly say no.

"We have a total of 29 major events and 310 minor events in this Asian Games. Common events such as table tennis, volleyball, football, and basketball are well understood by the general public; but there are also some less popular events, such as field hockey. , judo, cricket, golf and even kabaddi, not many people know about it!"

This year is no better than in the future, you can find a bunch of information and videos on the Internet for any unorthodox project, and many project people really don't know what's going on.

For example, Kabaddi, let alone the present, even in later generations, if you don’t know Baidu, don’t you know what the project is?In fact, this is a group fighting event similar to eagles catching chickens.

The Kabaddi movement originated in ancient West Asia. At first it was just an ancient folk game, used for personal offensive and defensive exercises; later it gradually spread eastward and took root in Pakistan, Sri Lanka, Nepal, Myanmar and other countries.

The general rule is to choose a flat field, each side of the game sends seven players to play, both sides stand in their own half, the attacking side sends an athlete, continuously shouting "Kabaddi-Kabaddi" into the opponent's half, touching the opponent , return to score; caught by the opponent, the opponent scores.

The two teams attack and defend alternately, and the side with the highest score wins. They must shout Kabaddi when attacking. If they don’t shout or shout clearly, they will be sent off.

This sport was listed as a performance event in 82, and the BJ Asian Games became an official event. India is the overlord of this sport and has won all the gold medals after the BJ Asian Games.

"What you're talking about, let alone ordinary people, even I, if I don't need to look through a lot of materials for work, I don't know what's going on with Kabaddi!" The leader nodded in approval.

"So I think we can make a cartoon, with Panda Panpan as the protagonist, to introduce the origin, development and rules of various sports, and then broadcast it on TV. On the one hand, it can warm up the Asian Games. What do you think of taking this opportunity to popularize sports knowledge to the people of the whole country?" The Asian Organizing Committee had no publicity plan, so Li Lei thought of one for them.

"The method is a good method. Is it feasible to do this? Where will the funds and manpower come from?" After hearing this, the leader was very moved. Talents from all over the country can be selected, and the only consideration is funding.

"This is easy to handle. I have a good relationship with Shangmei Factory. I have consulted them before. This job is actually not difficult. They can take it. As for the funding, it is even easier! Since it is my idea, it must be me. I will be responsible to the end, and I will bear all the staff salaries and material consumption!" Li Lei assured, patted his chest.

Now the cost of making cartoons is much lower than that of later generations. You only need to bear a little salary and material expenses; this is equivalent to making a promotional cartoon for yourself, and you don’t have to pay the TV station for advertising. Such a good thing Where can I find it!
Of course, this cartoon definitely cannot directly advertise for Panpan Food, but the cartoon "Haier Brothers" did not directly advertise for Haier Electric, but as long as you have watched the cartoon, you will see Haier Electric in the mall. Refrigerators and washing machines are instinctively intimate.

Advertisements are divided into soft advertisements and hard advertisements. The hard advertisements are straightforward, while the soft advertisements are subtly subtle. Li Lei is tantamount to helping his own food company make soft advertisements in the name of thinking about the Asian Games.

After this cartoon is broadcast, children across the country will see the image of panda Panpan on food packaging bags, and they will definitely have the desire to buy it, which is much more direct than "Haier Brothers".

"How dare you keep bothering me! Is there anything we can support?" The leader thought he was taking advantage of it, so he felt embarrassed.

"There must be. The people in the Shanghai American Factory lack information on the origin, development, and rules of various sports. These have to be provided by the Asian Organizing Committee. At that time, let them write the script first, one episode for each sport, and finally the Asian Games. A few more episodes of history, and thirty or so episodes will be enough."

"After the script is written, our sub-organizing committee will review it first, and we must ensure that the knowledge is accurate and the content is positive!" Li Lei knew what they were most concerned about.

"It's easy, we have a lot of relevant information here! I don't think it's better than this, just ask Shangmei Factory to set up a special production team and let them come to work in the capital. , and Shanghai, the efficiency is too low, maybe the Asian Games will start before the animation is finished!" The leader is now more active than Li Lei.

It would be a pity to miss such a good thing that is easy to get good grades and brilliant results. Besides, the money is paid by others, and the things are done by others.

"No problem, can you free up some offices, dormitories, etc. here? I will pay the rent!" Li Lei naturally hopes that this animation will be released soon. In fact, the original history has also filmed animations with the theme of panda Panpan. The effect of the movie was not good, and it didn't cause much repercussions. Now his idea is much better than the original animation.

"With so many units in Beijing, it's not easy to find a few houses? You can discuss with the comrades at Shangmei Factory to see what their needs are, write them down and hand them over to me, and I'll take care of the rest!" It's a lack of housing, but that depends on who it is. It's easy for the Asian Organizing Committee to come forward and ask for a few offices and dormitories.

"Okay, by the way, I have another idea. Aren't we going to discuss the broadcast rights of the Asian Games with foreign TV broadcasters in the future? Can we also recommend this cartoon to them? Do you want to carry out cultural propaganda to the outside world and show the style of New China?" Li Lei even has his eyes on foreign markets. If these cartoons can be broadcast in Japan, South Korea, Southeast Asia and other places, then his own snacks will be able to sell there.

"Our main task is to let as many countries as possible see the grand occasion of the Asian Games, but you can also mention what you said!" Once it involves dealing with foreign countries, the leader is very cautious, but as far as he is concerned As far as I am concerned, I am still very happy to see this cartoon can be played in more countries.

That's all right. Li Lei believes in the charm of pandas. The technical level of Shangmei Factory is not low. As long as they can show their own level, this cartoon will definitely be loved by children in many countries.

Because of this incident, Li Lei stayed in the capital for a while longer, waiting for the Shangmei factory to arrange people to come over to help them solve the office and dormitory matters, and wait for the outline of the previous episodes and the main characters to be determined. , can be regarded as the end, and then just wait for them to make cartoons episode by episode.

Just when Li Lei was about to leave, another incident delayed his return home. On November 1987, 11, the first KFC in mainland China opened in Qianmen, Beijing. Join in the fun and see if you can find business opportunities by the way.

Going out, he waved for a taxi, "Master, please go to Qianmen KFC!"

"Hey, you're also going to open the meat? To tell you the truth, today I went to the front door eight times! But I have to tell you in advance, there is a long line outside the chicken! If you go , I couldn’t get in within three or two hours! I wondered, is this chicken really so delicious?” The taxi driver opened his mouth and made a bunch of chicken.

KFC's first store in mainland China, the name of the store is not the same as that of later generations. It is called American KFC Hometown Chicken. Since the term "KFC" is a foreign transliteration, and the main food KFC provides is fried chicken, so The folks directly call it "the chicken that gnaws".

"It's okay, let's go and have a look first, I'm sure we can find someone to help people line up!" Li Lei got into the car with his camera on his shoulder, and had to take a few more photos today.

Along the way, the driver babbled about the gossip he had heard from other people, "It is said that the best-selling set meal is seven yuan and three yuan, including a mashed potato with chicken sauce, and a cole slaw. It’s chopped up and served to you without frying, and there are two pieces of fried chicken and a small bread.”

"This stuff is really too expensive. Seven dollars and three is enough for me to ask a few buddies to have a drink! From my point of view, this group of people are all burned. Hey, look at my mouth, I can't Not about you!"

Wages have risen rapidly in recent years. BJ’s average salary last year was 1488 yuan, which is nearly 120 yuan a month, more than [-] yuan a day. It’s not unbearable to spend more than [-] yuan for a fresh meal. .

Therefore, this KFC became popular all over the city as soon as it opened. People like Li Lei came here to have a meal in an endless stream. On the first day of opening, it created a turnover of more than 30. With a flow of 700 million people, it won the championship of the annual number of customers served by a single KFC restaurant in the world.

When you arrive at the front door, you can see the signboard of KFC from a long distance away, with white characters on a red background, one side says American KFC chicken, and the other side says American fast food. The signboard on the second floor is in English, and the signboard on the third floor is changed to Chinese. The store occupies three floors, with an area of ​​more than 500 square meters, enough to accommodate more than [-] people dining at the same time.

After getting out of the car, I saw a long line outside, and the police were helping to maintain order. Li Lei walked for several minutes before finding the end of the line. With this length, even if it was KFC’s delivery speed, it would take two or three Hours to get to the front.

Fortunately, these days, wherever there is a long queue, there are always scalpers. As soon as Li Lei stopped, a young man with long hair came over and asked, "Hey, buddy, do you want to get in quickly? I have an acquaintance queue." In the front, if you want, I will give you the seat!"

"How much?" Li Lei was also willing to spend some money to save time.

"That depends on whether you are in a hurry? If you want to get in within 10 minutes, then you can get [-], if you get in within half an hour, you can get [-], and if you get in within half an hour, it's [-] yuan per hour." Seeing Chang Mao's posture, there are quite a lot of people queuing up with them. many.

Li Lei was too lazy to bargain with him, so he spent two tickets to get to the front seat. When he got there, he found a foreigner dressed as a KFC colonel. As long as someone came out with a meal, he could take a photo with him. Li Lei Lei hurriedly took off the camera and took a few pictures.

After entering, the layout inside is very similar to what he saw in KFC in the United States. There are counters with cash registers and long rows of small tables. Customers crowded the small tables to the brim, and some people searched for empty seats with dinner plates. .

"Have a glass of Coke, add ice to a large glass, and have a finger-licking original chicken set meal!" When he arrived, Li Lei's familiar ordering method attracted everyone's attention. Nowadays, few people are familiar with KFC's ordering method.

The cashier slapped on the cash register and handed over a receipt, "Please come here to pick up the meal, it will be ready soon!"

A few minutes later, Li Lei got his set meal, inserted the straw into the Coca-Cola cup and took a sip. This is the taste, authentic!

He went straight up to the third floor, and sure enough, as he expected, the first and second floors were full, and there were still a few empty seats in the corner of the third floor.

He quickly sat down and drank a few sips of coke, but he was not in a hurry to eat plain chicken. He already knew what it tasted like, but he took out his camera and continued to take pictures of everyone eating.

Many people brought their children to eat. They ordered a set meal and were reluctant to eat it. The children tried to eat a few bites when they couldn't finish it, and then they kept praising that American chicken is delicious.

For a long time in the future, fast food such as KFC and McDonald's will be synonymous with high-end and fashion. It is not until everyone's economic level improves that these foreign fast food will go down the altar.

However, Japanese food and French food have become synonymous with high-end and fashion. As long as you rent a store in a prime location in the downtown area and choose a name like kaiseki cuisine, you dare to ask for a price several thousand more per capita. As for this stuff Whether it is authentic or not, only the store owner will know.

After taking the photo, Li Lei chewed the finger-licking plain chicken carefully. The meat was tender, but it was too dry, so it would be good to wrap it up and deep-fry, but it would be tasteless if it was stewed or cooked.

The standard taste of white-feather chicken, KFC’s white-feather chicken must be imported now, but in the future as foreign fast food spreads in the mainland, sooner or later the white-feather chicken will be supplied locally.

This is an opportunity for Li Lei. The entry of foreign fast food into the Chinese market is unstoppable, so it is better to earn the money himself than to let others earn it.

After wiping his mouth after eating, Li Lei waved to a waiter, "Hi, I want to find your manager."

　Thanks to book friends 160426074754097, book friends 20211028183113489, Wenhua Liuxiang, Xiaomanbao, the cutest on the whole network, and Jin Dabei for their rewards

　　
　
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