Agricultural giant since 1983

Chapter 191 KFC Supplier
The owner of China's first KFC is Wang Dadong. He was born in Neijiang, Sichuan in the 40s. Before liberation, he followed his parents to Baodao, and then went to the United States to study and work.

At the beginning, he worked in a pharmaceutical group, and then met a KFC manager by chance, and then switched to KFC, where he has been developing very well.

After working in KFC for a period of time, he made a suggestion. The headquarters hired and trained a group of people to pretend to be customers and sneak into the store to check and score. This is the famous mystery shopping system. The quality improved dramatically, and he was promoted to management as a result.

In 1982, the Tianjin government delegation went to San Francisco to inspect and saw the hot fast food market in the United States, and then came up with the idea of ​​introducing American fast food to China. Because of his Chinese identity, Wang Dadong was invited by Mayor Li. By the end of the year, China and the United States The joint venture Aoqi fast food officially opened.

This store is located in Quanyechang, a prime location in Tianjin. The kitchen is upstairs, and the store is downstairs. The restaurant has 80 seats. Customers need to line up at the counter downstairs to order food, and then return to their seats to eat. Hamburgers and sandwiches.

On the first day of its opening, "Aoqi" was full of customers, causing a sensation in Tianjin. After the ordering line was able to line up for more than 300 meters... Not long after, Wang Dadong opened the second "Aoqi" store, and the business was also booming.

The news of Wang Dadong’s fortune in China spread back to the United States, and soon he got the attention of his old club, KFC. So one day in 1986, KFC’s headquarters called, “Tony-Wang, we would like to invite you back to KFC as the president of the Far East region. , and open up the entire Chinese market with us.”

After some consideration, Wang Dadong agreed to KFC's invitation and began planning to open the first KFC in mainland China in Beijing.

The first thing he did when he took office was to move the KFC Far East headquarters from Xiangjiang to Singapore. Some people in the headquarters questioned, now that we are going to enter the mainland market, why did you move the headquarters away?
Wang Dadong gave two reasons. First, KFC has been in Xiangjiang for more than ten years, but has only opened three stores. This shows that the headquarters of Xiangjiang is inefficient and not capable enough; Human resources, but Singaporeans speak Mandarin, on the surface it seems that they have moved far away, but in fact it is more conducive to the selection of talents.

After conducting a rigorous business inspection, Wang Dadong chose the location of the store outside the front door, with a rent of 1000 yuan and a ten-year lease term. The owner asked Wang Dadong to pay the ten-year rent in one lump sum. It turns out that Wang Dadong is actually taking advantage of it.

Although KFC has been successful since its opening, there are still many problems, such as personnel training, material procurement, etc., all kinds of problems have to be handled by Wang Dadong himself, so he is also in the store.

When Li Lei walked into Wang Dadong's office, he was receiving a special guest. This guest was planning to get married soon, and the hotel for the wedding had not yet been determined. When I entered KFC, I was attracted.

So the idea of ​​contracting KFC to hold a wedding here came up. Ordinary employees would definitely not dare to make decisions about this kind of thing, so they reported it to Wang Dadong.

Wang Dadong was stupefied when he heard this. There is no such thing in the United States. Who would choose to get married at KFC?But he worked his brains, and immediately realized that this was a business opportunity. If it was handled well, it might be able to improve the performance of the store.

After inquiring about the client's needs in detail, he agreed to rent the third floor to the client for the wedding on the wedding day, but the rental period must be calculated by the hour, even if it exceeds 1 minute, he will pay an extra hour.

The customer readily agreed, fearing that Wang Dadong would regret it, he had to pay the deposit on the spot. Wang Dadong also quickly drafted the contract, signed by both parties, and the matter was settled.

Li Lei watched the excitement with great interest. These days, those who rent out a floor of KFC are definitely rich people. According to the number agreed in the contract, it is not a problem to go to a big hotel to book a restaurant, but nowadays there are not many people going to a big hotel to get married. , but there are not many, who got married at KFC, this one is definitely No.1.

Li Lei wrote down the time of the wedding. If he was still in the capital, he would have to come over to see the excitement. He had attended many weddings, and he had never seen a KFC wedding before.

After signing the contract, the young man left happily. Li Lei stepped forward to introduce himself, "Hello, President Wang, I am Li Lei, the owner of Huinong Company. Our company's business scope includes broiler breeding. Seeing that your store is so lively today, I wanted to come over and ask, do you need broiler suppliers?"

"Hui Nong Company? Oh, you are the boss Li who called for donations for the Asian Games. Hello, hello!" Wang Dadong quickly stood up and shook hands with Li Lei. KFC often sponsors various large-scale sports events, so Wang Dadong also pays attention to the Asian Games. Naturally, he knew Li Lei's name.

After seeking Li Lei's opinion, Wang Dadong asked his secretary to bring a glass of iced cola, and asked Li Lei to sit on the sofa and chat slowly. The white-feathered chickens used by KFC are indeed imported, and the transportation cost is relatively high. If you can find a local Suppliers can definitely reduce costs, but Wang Dadong has some doubts about Li Lei's strength.

"Where is Boss Li's farm? How big is it? What kind of chickens do you mainly raise?" Wang Dadong asked tentatively.

"My farm is headquartered in Central Plains, but I have branches in Chongqing, Wuhan, Hefei, Shaanxi and other places. The Hebei farm is under planning. If we can reach a cooperation, I can let the Hebei farm supply broilers exclusively for KFC! "Li Lei introduced the situation of his company.

"As for the breeds, what are raised now are mainly American Hailan hens and our domestic yellow-feather broilers, and there are also a small amount of Ross brown-shell hens and other varieties! In terms of scale, the total number of broiler hens in various farms , has already surpassed 50 pigeons!"

Wang Dadong couldn't help being a little surprised, this boss is very powerful! The breeding scale of 50 feathers is not a small number in the United States.

"Our fast food restaurants in the United States will also purchase a large number of Hailan eggs. If the quality and price of your eggs can satisfy me, then I can sign a long-term supply contract with you! Even if you have breeding eggs in Guangdong If you are here, I can also ask you to supply eggs to the Xiangjiang branch." Wang Dadong gave Li Lei an unexpected answer.

It was only at this time that Li Lei realized that KFC would consume a lot of white feather chickens, and he almost forgot that KFC also used eggs. Although the famous KFC egg tarts have not yet been launched, there are fried eggs in the burgers. In addition to the eggs used in other products, KFC consumes a lot of eggs every year.

"That's no problem. I'll have someone come over with samples tomorrow, and I can also invite you to visit our farm; as for Guangdong, we also have a plan to build a branch farm, and it's expected to be finalized soon!" For door-to-door business, when the time comes to ask Wang Shi for help, the procedures should be completed soon.

As for the personnel reserve, it is not a problem. After opening so many branches successively, the talents have been trained long ago; the only concern is Zhengda, the south is Zhengda's territory, if I go in, I am afraid it will arouse Xie Liren's vigilance.

However, today's Li Lei is no longer the boy who went to the special zone with only a few hundred yuan in his pocket. The New Century Company has gradually matured. Every company will bump into each other sooner or later, so the new field will be built as soon as it is built.

"That would be great. After I finish the samples, I will go to your place to visit and inspect if it is suitable!" KFC also has strict regulations when selecting long-term suppliers, and on-site inspections are also an essential link.

"I want to cooperate with KFC not only for eggs, but also for broiler chickens. Does President Wang have any concerns about this?" KFC consumes more chicken than eggs.

"Two aspects. First, I just heard you tell us about your company's situation. Your company's broiler chickens are yellow-feathered chickens, while our KFC uses white-feathered chickens. These two chickens are different; on the other hand, although We are now using imported frozen chickens, but we have communicated with the Beijing Animal Husbandry Bureau in the early stage, and they will become our broiler chicken suppliers! So I am afraid that we cannot cooperate with your company." Wang Dadong said.

When Wang Dadong opened the first KFC store, he wanted to cooperate with the Animal Husbandry Bureau. Unfortunately, the Animal Husbandry Bureau had no money to invest in it, so it had to be replaced by the Beijing Tourism Bureau, and the Animal Husbandry Bureau could only be a supplier.

"So that's the case! The first point is actually not a problem. Although we mainly raise yellow-feathered chickens, we have also introduced some Aviagen's Albany Plus white-feathered chickens. If I remember correctly, KFC uses them in the United States. It should be this kind of chicken, right?" Of course Li Lei refused to give up.

"It's just because white feather chicken is relatively cheap, and it's not delicious when cooked in the traditional Chinese way, so we didn't carry out large-scale breeding! However, we have prepared the corresponding talent reserve and breeding skills. As long as your company has needs, we will immediately We can add a chicken coop dedicated to raising white-feathered chickens in Xinchang, Hebei!"

"In addition, I understand the working method of the Animal Husbandry Bureau. They do not directly raise broilers, but purchase chickens from farms and private farmers, process them and then sell them to you! In this case, the uniform quality of broilers cannot be guaranteed. , so I don't think it's a good partner!"

If in the past, Li Lei didn't dare to confront the Animal Husbandry Bureau, because this is one of the bureaus most feared by breeding companies, he is not so afraid now. The name of No. 1 Asian Games donation is still useful, and his Since the farm is not located in the capital, the level of fear is reduced.

"Mr. Li knows the fast food industry very well! Could it be that you have studied in the United States? Which university?" Wang Dadong couldn't help being surprised. It is not easy to tell that KFC uses Alba Yijia White Feather Chicken. It is definitely an expert who can pay attention to the uniformity of product quality required by fast food restaurant procurement!

"That's not true. When I got married, I went to the United States for my honeymoon with my lover. I learned all these things in the United States! I heard that KFC not only requires the eggs to be of the same size, but even the potatoes for French fries are the same size. Both the length and the length must be within a limited range!" This kind of knowledge can be easily found by searching in later generations, but at present, few Chinese people know it.

"Yes, only when potatoes are the same size can we cut French fries with the same length and thickness. Unfortunately, too few people understand this truth, so we have to re-screen every time we receive potatoes, and the suppliers are still full of resentment and complaints. We can eat potatoes big and small, why do we have to pick and choose!" Wang Dadong smiled wryly, it seems that he has suffered from this torment.

"If you choose to cooperate with the Animal Husbandry Bureau, such things will definitely happen again! Besides, dealing with state agencies is not as convenient as dealing with private companies!" Li Lei took the opportunity to light another fire.

"." Wang Dadong has been working in China for five years, so he naturally knows that what Li Lei said is correct, but the contract with the Animal Husbandry Bureau has already been signed, and it may not be appropriate to go back on his word now.

Li Lei also knows this, the most important thing is that his own white-feather chicken farm has not been built yet, so he didn't force him too much, "It's too early to talk about it, wait until you come to my farm to see it before we talk about it." !"

The next day, Li Xinwang came over with egg samples. Wang Dadong was very satisfied with the inspection. These Hailan eggs are not only of good quality and reasonable price, but the most important thing is that the size and weight are very uniform, and the error range is very small. They can just bring them. Use it directly, no need to re-select at all.

Then he went to Heyang County for an inspection, and the results of the inspection were completely beyond his expectations. The farm was comparable to the farms he had seen in the United States in terms of scale, advanced equipment, and personnel quality.

"You don't have to worry about the transportation. In the near future, we can deliver goods to the capital every day by railway, and then deliver them directly to your store! After the Hebei farm is completed, it can be transported directly by car. You can send the goods you need the day before. The quantity will be sent, and it will be delivered to the door of the store early the next morning."

Li Lei directly took care of the transportation. Anyway, with Yu Jingshu's uncle around, ordering wagons was a matter of one sentence. How many wagons could a KFC store use for eggs?
"I believe you can do it!" This inspection dispelled Wang Dadong's last worries, and he directly signed his name on the contract.

From this day on, Li Lei has become a supplier of KFC, but this is not enough for him. Besides eggs, he also wants to win the supply contract of broiler chicken.

So he took Wang Dadong to another place, "This is our experimental white-feather chicken farm. You can see that the chickens we raise don't meet your requirements."

(End of this chapter)