Agricultural giant since 1983

Chapter 227 Keeping pace with the times
Those state-owned factories still want the three of them to adjust the price before the price reduction. , Hope, and Huinong all have certain profits, and these state-owned factories will not work.

The production equipment and production technology of the state-owned factory are very backward, and the production scale is not as good as these three big factories, let alone the formula, which has not been updated for many years.

The only advantage may be that the wages of workers are lower than those of Zhengda, Hope, and Huinong, but if labor efficiency is counted, the value created by each worker per unit time of Zhengda, Huinong, and Hope is much higher than them. It is said that compared with these three enterprises, those state-owned factories are at a disadvantage overall.

The state-owned factory will definitely not agree to this price, but Zhengda, Huinong and Hope, who have reached an agreement this time, are unwilling to back down anyway. If they get entangled too much, the leader will be annoyed, so they simply let them go and coordinate. The state-run factories had no choice but to go back listlessly.

After this campaign, Hope, Huinong, and Chia Tai's market shares in Sichuan have all increased considerably, forming a three-point situation in which Huinong is dominant in eastern Sichuan, and Hope is dominant in Chengdu, western Sichuan and other regions. Excellent, although Zhengda is not as good as the two of them, the share is not low.

As for other feed brands, it is miserable. Small and medium-sized private feed factories have closed down one after another, and the losses of state-owned feed factories have further increased. They can only ask their superiors for help, otherwise they will not even be able to pay their wages.

In fact, the advantages of Zhengda, Huinong, and Hope are not firm now. If they can innovate processes, introduce new equipment, adjust formulas, and strengthen workshop management capabilities, they may not be able to fight a beautiful turnaround. However, due to the habits formed over the years , very few state-run feed mills will do this.

After the meeting, Liu Yonghao invited Xie Liren and Li Lei to have a meal together. Xie Liren politely refused in low spirits. This was just right. Li Lei and the Liu family brothers could celebrate better without worrying about other people's moods, and had a family. An old-fashioned hotpot restaurant, with the steaming hotpot and the local Shuijingfang, several people laughed heartily.

"Hahaha, it's not easy, we have won this battle! Come on, there are a lot of extra words, let's finish this one first!" I was holding back in the venue just now, and now I can finally laugh without any scruples .

"Do it!" Both the Liu family brothers and Li Lei drank it down, and the employees of the two companies also drank happily. Their benefits are indispensable after winning the battle. Li Lei and the Liu family brothers both promised A huge amount of bonuses, and when they thought of the bonuses they were about to receive, their faces also burst into smiles.

"This battle cannot be won without the full support of all brothers and sisters. Are you all exhausted during this time? Let me offer you a toast here first! Everyone has done it!" Li Lei and the Liu family brothers got up together , Toast to all the staff present.

"As long as there is money to be made, is it a waste of time to be tired? Bosses are generous, and we can do it comfortably!" The employees responded enthusiastically.

Isn't it just to make money when you come out to work?As long as they can make money, they are not afraid of hard work; of course, this kind of hard work can only be short-term. If it is [-] all year round, ordinary people can’t bear it. The feed factory works during the peak sales period in May and June. The intensity will be greater, but at other times I can still get off work on time.

"I can't treat everyone badly, but now is not the time to relax. Now that the battle has been won, it is time to consolidate the results. There is still a period of time when the feed is hot. We must make good use of this opportunity to continue to fight hard. Completely kill those small feed factories, the fewer competitors in the market, the better our life will be! Come on, let's have another drink!" Li Lei and the Liu family brothers raised their glasses again.

Reaching an agreement does not mean the end of the war. The agreement only stipulates that they can no longer cut prices casually, and cannot increase the amount of prize sales, but it does not stipulate that they cannot continue to advertise or continue to sell in the countryside. These methods must still be used.

Many feed factories have been unable to withstand their repeated attacks, and they must not be given a chance to breathe. The market competition is so cruel. If they are soft-hearted and let them go now, they will never be grateful to them when they recover. kindness, but will bite back.

Neither Li Lei nor the Liu family brothers want to be a farmer who can beat snakes to death. They have even begun to discuss how to cooperate with Zhengda to launch a more violent attack on these small and medium-sized feed factories. I believe that Zhengda is also willing to cooperate with them. The shopping mall is like this , the roles of allies and enemies may change at any time.

The previous attack on Zhengda was because they were the biggest competitors, but now that the competition between them has come to an end, the opponents have been replaced by those small and medium-sized feed factories.

After the discussion, Li Lei and the Liu family brothers reviewed the gains and losses of the battle while cooking hot pot. When they mentioned this Chen Yuxin, they still had lingering fears. In turn, Zhengda lowered the price by one hundred and sixteen."

"We are afraid, and Zhengda is also afraid, but the more we get to this time, the less we can be afraid. When we meet on a narrow road, the brave wins. The more confident we are, the less we dare to make big moves. They will mistakenly think that they dare to drop one hundred and sixty. We dared to lower the price by one hundred and eight, but now we dare not lower the price!"

"If we show fear, they will think that maybe it will drop to 100, and they will not dare to follow. If they don't have the courage to fight, they will definitely not win this battle!" Liu Yonghao's face flushed, which was different from Chen Yuxin's. , at this time, he can only feel lucky about the decisive price reduction of [-] yuan at the beginning, without a trace of fear.

But when Liu Yonghao saw the expressions of the eldest brother and the third brother, it was as if a scoop of cold water had been poured on him, and the passion in his heart dissipated immediately. He couldn't help but think that although he won this time, Zhengda was still not hurt. , In fact, Zhengda did not lose at all, and their market share was also rising, but the rate of increase was not as large as Hope and Huinong.

When Zhengda recovers next year or the next year, the war will definitely start, and when they get out of SC province and start to enter other identities, they will inevitably turn against Hui Nong and start a war with Huinong. Liu Yong is so unwilling to keep going Nestled in Sichuan, he is not even satisfied with monopolizing the Southwest, he wants to become the number one feed company in the country.

But to achieve this goal, it is necessary to start a series of tragic wars with Huinong and Hope. Compared with future wars, this time is just a small scene.

The eldest brother and the third brother can't even handle this small scene. In the future, they will encounter more intense wars. Will they be able to persevere?It would be too sad if the hope fell short at the critical moment of the war because of their retreat at that time.

Therefore, the family must be separated, and it is impossible not to separate the family!Liu Yonghao once again strengthened this belief, because Hope's share division is very rough, and the four brothers share it equally. This is a big taboo for large companies, because power cannot be concentrated, and it is easy to miss opportunities due to endless disputes.

Thinking of this, Liu Yonghao envied Li Lei even more. Huinong is almost his voice, and all the shares are in his hands. As long as he makes up his mind, no one can interfere with his decision-making, and he has to do whatever he wants to do. Convince a few older brothers first that Xie Liren is not as good as him. Not only are there other decision makers in the Greater China region, but there is also the Chia Tai headquarters above them. It is even more difficult for him to let his hands and feet go.

This matter has to be considered in the long run, and the mother cannot be sad, so let's stick to it for a few more years, and hope that nothing major will happen in these few years.

The biggest victor in this war is Hope, because Hope has the largest increase in market share in SC Province, but if you think about it carefully, Li Lei's gains are no less than them, and even surpass them, because Li Lei Not only a feed factory, but also a food factory, an agricultural machinery factory, and a breeding center.

Taking advantage of prize promotion activities, he brought his Shifeng brand tractors, Panpan brand ham sausages, and his own breeding pigs into the Sichuan market, and established his brand in Sichuan.

Especially for tractors, he specially arranged it when formulating the lottery strategy. The prizes must be evenly distributed, and each county must have at least one tractor. That is to say, there are lucky people like Lan Yonggui in almost every county. Stories will also be circulated locally for a long time.

As long as they talk about the story of Lan Yonggui, Shifeng tractors are always indispensable, so when someone wants to buy a tractor, they will naturally think of their own Shifeng brand subconsciously.

Moreover, word-of-mouth is very important for rural people to buy large-scale commodities. Lan Yonggui drives Shifeng brand tractors and thinks it is good, so he will tell his experience to those who want to buy tractors around him. After they buy Shifeng brand tractors, they will tell themselves. The people around us, one pass two, two pass three, and the influence of Shifeng brand tractors has been expanded silently.

The same is true for breeding pigs. Just like buying feed, farmers also have inertia in raising pigs. If they are used to raising that breed of pigs, they will continue to raise them. Now Li Lei is taking the opportunity of a lottery to sell his own breeding pigs to Sichuan. When I go back to raise them, I will find that this kind of pig grows faster than other breeds, and then when I catch baby pigs in April and May next year, I will naturally continue to buy them.

At the same time, it will also drive other pig farmers in the village to buy. The pig farmers in the village are very clear about which pigs grow faster. When they see that they buy the same feed, feed the same pig food, and spend the same time, they end up killing pigs. , Other people's pigs can grow 260 catties, but their own pigs are only 220 catties, who would have thought that?Next year, I will definitely buy a baby pig of the same breed as him.

After staying in Chengdu for another two days, after arranging other things, Li Lei returned to Heyang, and then went to Shifeng Agricultural Machinery Factory immediately, and called the main leaders of the factory together for a meeting.

"Let me tell you a good news first. Our tractors are very popular in Sichuan, and now we are very famous. When people mention tractors, the first thing that comes to mind is our Shifeng brand! Many people come to ask, where can we buy us? tractors! So our next job is to seize this opportunity and let our tractors gain a firm foothold in Sichuan!"

"If you want to do this, the first thing is the sales channel, Shang Mingyi, and your next task is to establish a good relationship with the local distributors in Sichuan as soon as possible. Every city and some large counties with relatively developed economy and large population have You need a partner!"

Of course, the power of the supply and marketing cooperative system can also be used. It is too wasteful for the tertiary production company of the supply and marketing cooperative to only sell feed, and it is quite appropriate to sell tractors.

"Understood, I also know a lot of people in Sichuan, this time I will contact them one by one, and I will definitely be able to complete the task!" Shang Mingyi used to work in the government office, and he went to Shifeng Factory after Chaosheng was fired. He has been in charge of maintaining government relations and contacts before. As a dealer, he has done a very good job in this job, and his income has far exceeded that when he worked in the government.

During the Chinese New Year last year, he went back to his hometown with big bags and small bags of gifts. He let out a sigh of relief for being ridiculed after being fired by the unit, and now he is particularly motivated to work.

"Chunsheng, the next production task will be very heavy. In addition to producing tractors as usual, we also need to recruit people and expand the production line. The factory manager Gerich is getting old, and these tasks will be on your shoulders. Do you need support? Yes, you can come to me anytime!” After winning the Sichuan market, the tractor factory will expand.

"In addition, you have to arrange people to go to Sichuan with Shang Mingyi to collect first-hand customer feedback. The situation in Sichuan and our Central Plains is still somewhat different. We have a lot of flat land in the Central Plains and a lot of mountainous areas in Sichuan. The customers there are very interested in tractors. There must be a difference in the requirements of customers, we must do a good job of investigation, and then make targeted improvements, so that customers in Sichuan can also feel satisfied!"

"I will arrange the production plan first, and then I will go to Sichuan to chat with the local people." After the first finalization of the small tractor, Zou Chunsheng also pays more and more attention to customer feedback. As long as he has time, he will go back The sales department chats with customers to understand their needs.

"Kou Bin, I will leave the procurement task to you. By the way, we will increase our procurement efforts this year. No matter whether it is steel or rubber, we will buy more. In addition, we must establish a good relationship with suppliers to ensure that even if we turn over If you buy more, they can supply it!" It has been 90 years now, and another year and a half will usher in a sharp rise in raw material prices, and Li Lei plans to take advantage of this wave of market prices.

"Understood, I promise to complete the task!" Kou Bin didn't ask the reason now, he made so much money by hoarding goods last time, he had already seen the boss's eyes.

After the meeting, Li Lei walked around the factory again, and finally ran to the sales department, intending to chat with some customers and listen to their ideas.

Unexpectedly, I met an acquaintance here. Wu Shunchang, who came to cut wheat for their family every harvest season, said, "Are you Shunchang? Oh, I haven't seen you for two years. You also come to buy a tractor? You are no longer a wheat customer. ?”

"I'm still working, but we also need to keep pace with the times as a wheat maker. I plan to buy a tractor to help people cut wheat!"

　Tomorrow, I will strive for one more chapter to repay the debt. Thanks to the book friends 20221006112741819 and the rewards of lying drunk and eating wine
　　
　
(End of this chapter)