Agricultural giant since 1983

Chapter 226 Shaking hands and making peace

"If we drop another [-]%, we will only have [-]% of the profit left. This is not leaving any way out for ourselves!" Liu Yongyan was terrified when he heard it.

"Fourth, if we are rich and powerful, we can't compare to Zhengda. Why don't we drop 100 yuan like them first? Leave 40 yuan to see their reaction?" Liu Yongxing was also a little imaginary.

"Don't be afraid. Although Zhengda is rich and powerful, their money mainly depends on bank loans. Although there are various loan discounts, the interest is still quite a lot; moreover, they have a large number of staff, and their labor expenditure is higher than both of us, especially those foreign managers. Staff, the wages of one person is worth the wages of a bunch of our workers! Overall, their total cost is much higher than ours, and if they continue to fight like this, they will not be able to bear it sooner or later!" Li Lei analyzed.

"We wanted to get a loan, but the bank didn't give us a loan. I used to feel aggrieved, but now it's a good thing!" Liu Yonghao's expression was a bit tangled, and he really didn't know whether to sigh or laugh. Nowadays, the state treats foreign companies and local companies alike. The attitude gap between enterprises is too great.

"Besides, since this battle has begun, stop taking chances. Either Zhengda admits defeat, or we admit defeat. There is no third way to go! We are uncomfortable, and Zhengda is even more uncomfortable. Now it depends on who can endure it. As long as After passing this test, the future is bright. If we can’t, then there is nothing to say. Anyway, the money we earn now is enough to spend for several lifetimes. When the time comes, we can sell the factory and enjoy it at home with peace of mind! But this I’m not reconciled to that!” Li Lei looked at the Liu family brothers, “Could it be that you are reconciled?”

"Let's go, the room is too stuffy, let's go out and have a look!" Liu Yonghao seemed to think of something suddenly, and led them to the gate of Hope Feed Factory. Several people squatted on the side of the road, looking at their watches and counting the trucks pulling goods. .

In less than a minute, a large truck loaded with feed drove out. They counted for 1 minutes, and a total of 10 large trucks drove out from here. Although they all read the sales report, the cold figure was far less than what they saw in front of them. The scene comes intuitively.

Liu Yongyan silently calculated, "Based on this rate, at least [-] tons can be sold this month, and we only sold [-] tons last year! This sales volume is not so fast!"

"The sales volume of Chia Tai in Chengdu last year was [-] tons. After this battle, at least in Chengdu and even the entire Sichuan market, both of us have surpassed Chia Tai!" Li Lei said with a smile. According to the figures reported to him by Wang Feng, The sales volume of Huinong Chongqing Feed Factory is actually not worse than hoped.

"Farmers have inertia in buying feed. As long as there are no special circumstances, whichever feed they are used to, they will continue to buy it in the next year! Although the net profit per ton of feed for our two companies has dropped a lot, the market The share is increasing! Moreover, the workers have also been trained, and the production cost is constantly falling. By next year, even if it is sold at the same price as this year, the net profit per ton of feed will still increase a lot!"

Li Lei helped them analyze, "So don't say that there are still profits to be made, even if you lose money, you have to grit your teeth and stick to it. As long as you occupy the market, the profits will come back sooner or later. It will be difficult to grab it!"

"Big brother, second brother, third brother, I think what Li Lei said is right! We caught Zhengda by surprise this year, if we don't take advantage of this opportunity to win more markets! When Zhengda is ready next year, they will be It’s not so easy to stop! So even if we spend all the 1000 million or so, we have to subdue Zhengda and let them see our strength, so that they have to think about it if they want to fight us!” Liu Yonghao is mainly responsible for hope As for marketing work, he is the most aware of the importance of the market among the four brothers.

"Boss Li and the fourth brother are right. If we are cowardly in this battle, even if we can make money this year, it will definitely be difficult next year and the year after. , From now on, they will not dare to provoke us easily! Isn’t it just 1000 million, so what if it’s all smashed? No matter how difficult it is, can it be as difficult as when we were raising quail together?” Liu Yongxing stood up abruptly and made a gesture. decided the same.

"Hey, isn't it good to do business in peace? Why is there such a big fuss? But since the second brother and the fourth brother have said so, then I will listen to you!" Maybe the previous tax inspection was cancelled. After Chen Yuxin's mood was blown, he now has some thoughts of getting rich and being safe.

"The three of you all agree, I have nothing to say as the big brother, so let's do it! Boss Li is right, even if we lose, we don't have to worry about the rest of our lives!" Although Liu Yongyan agreed, but from his face But there is not much confidence in him, he is still full of worries about Zhengda, a behemoth.

A trace of helplessness flashed in Liu Yonghao's eyes. He has been learning and improving all these years, hoping to make his company bigger and stronger, but now it seems that the brothers may have different ideas from his own!Is it time to split up?

But after thinking about it, the old mother is so old, what would she think if she saw her brothers divide the family?Hey, forget it these few years, and think about it in the future!
Li Lei can see all this. In the future, the four brothers of the Liu family will indeed split up, and their development momentum will also be different. Liu Yongxing and Liu Yonghao are much higher on the rich list than Liu Yongyan and Chen Yuxin. Perhaps all of this is happening now. Is it already doomed?
Zhengda soon published an advertisement to reduce the price by 100 yuan per ton. Originally, Xie Liren was ambitious and thought that he could quickly recover the market by this means. Unexpectedly, as soon as their advertisement was published, Huinong and Hope came back. The price was directly reduced by [-], and the farmers who were crowded at the entrance of the Zhengda sales point ran away in an instant, and all went to Huinong or Hope to buy feed there.

There are even some who have already bought it, and they come to ask them to return it with feed. The big price reduction of 100 yuan has become a joke.

"Mr. Xie, we can't lower the price anymore. If we lower the price by another [-], we will sell it at a loss! Also, I heard people say that the Liu brothers and Li Lei have let go. As long as Zhengda continues to lower the price, they will follow suit. Then I'm afraid I'm going to sell the pot and sell the iron, so I have to fight this battle!" Bai Qingping was discouraged, and Huinonghe hoped that the price could be reduced by [-] points and still retain a profit of one or two points. If the price was reduced by [-] points, it would be a pure loss. The more thanks the more.

"Mr. Xie, judging from the sales volume during this period, our share in the Sichuan market has indeed improved a lot, so we still won this battle! In this case, why don't we sit down with Hope and Huinong now and talk about it?" Let’s talk, let’s shake hands and make peace, let’s digest the market share we’ve captured first!” Kang Yufei also felt that this battle could not be fought any longer.

Xie Liren kept a sullen face and didn't speak. He actually knew that continuing the fight would be bad for Zhengda, but he really couldn't accept it if he had to put down his face and take the initiative to find two juniors, especially because Li Lei started his family thanks to them.

Kang Yufei knew the boss's thoughts very well, so he thought of a way, "Actually, after this battle broke out, what worried us most was not Zhengda, Hope and Huinong, but those state-owned feed factories whose product quality is not as good as ours. The marketing level of the three companies can’t keep up, and the price is much more expensive! Recently, very little feed has been sold! So these companies hope to stop the war earlier than we do!”

"We can ask them to talk to the government, and then let the government get our family together to discuss it, and then the matter will be resolved! I think Hope and Huinong are not willing to continue fighting like this!"

"The government's face must be given to you! This matter is up to you!" After finding the steps to step down, Xie Liren secretly heaved a sigh of relief. If the face can pass, he also hopes to stop the war early, just like Li Lei As said, although Chia Tai's financial strength is stronger, but the relative cost is also high, they can't afford to keep reducing the price like this!

"I'll do it right away!" Kang Yufei immediately took action after the meeting. He didn't go directly to the leaders of those state-owned feed factories, but spent a little money to persuade the people around them, and then these people around him would give The leader made an idea, and then the factory leader went to the government to complain, and the government called a meeting of people from related industries.

So the three protagonists of this battle finally got together, Xie Liren looked at Li Lei with some emotion for a moment, only a few years of work, the young man who tried every means to find opportunities from him back then has come to this point!

He even regretted a little. If he hadn't given him the 2 yuan at the beginning, he wondered if it would have been better; He also helped Zhengda make money, and he didn't owe Zhengda anything at all.

"Xiao Li, long time no see. Every time I see you, I feel awe-inspiring!" Xie Liren took the initiative to shake hands, feeling quite emotional in his heart, am I getting old?

After everyone was seated, the leader announced the start of the meeting, "Now that everyone is here, let's start! The main purpose of calling everyone together today is to solve some problems that have occurred in the feed industry recently. Everyone can speak freely if they have any ideas!"

A director of a state-owned feed factory was the first to speak. He directly aimed his spearhead at Hope. Chia Tai is not easy to criticize foreign companies. Li Lei is mainly in the eastern Sichuan market and has little impact on Chengdu, so he vented all his grievances. On Liu Yonghao, "Do you want to be messed with? The price has been reduced so much all of a sudden. You are disrupting the market order and you must be severely punished!"

"I don't understand it. I respond to the call of the country and help farmers get rid of poverty and become rich. Is it a crime?" Liu Yonghao looks down on these guys who eat vegetarian food, and he is now a director of the National Association of Township Entrepreneurs, so he can't speak. A little bit stiffer, he turned back unceremoniously.

This time it was a hornet's nest, and the leaders of many state-owned feed factories rallied to attack, "I made a mistake and still don't admit it! What kind of attitude do you have!"

"If you want me to say that these irresponsible private companies should not be allowed to enter the feed industry! Leader, look at him, he looks like he is here for a meeting!"

"Do you still know that this is a meeting? Do you think I'm here to criticize?" Naturally, Li Lei couldn't let Liu Yonghao fight alone, and stood up to speak for him. "As for the sense of responsibility, let alone, your production Is that also called feed? According to me, it is not much better than pigweed, no, at least pigweed will not make the pigs eat badly, and your feed has accidents not once or twice!"

"The quality is not as good as others, the cost is higher than others, and you don't like to talk to farmers when they come to buy feed! You are called responsible? Why? Still not convinced? It's okay if you are not convinced, then let's compare, every family Divide a hundred piglets and feed them with their own feed, and see whose feed is of better quality!"

Li Lei looked at Liu Yonghao and Xie Liren, "Fourth brother, Mr. Xie, do you hope that Zhengda will accept this challenge?"

"I'm fine!" Liu Yonghao agreed, and looked at the leaders of the state-owned factories provocatively after speaking. He never liked to offend people, but not liking it didn't mean he was afraid. Anyway, this price cut had already offended these guys severely. It's okay to offend a little more.

What's more, after this war, the shares of Hope, Huinong and Zhengda in the Sichuan market have been greatly increased. The products of these state-owned feed factories cannot be sold. It is not clear how long they can be the factory directors. It's just a howl before dying, what's so scary?

Xie Liren scolded his mother in his heart, why did you two groups quarrel and drag me in?But he couldn't answer. If he didn't, it was guaranteed that the news would spread the next day, saying that Huinong wanted to challenge Zhengda, but Zhengda didn't dare to accept it. Then Zhengda's reputation would be ruined!

"This kind of competition is quite interesting. If it is really held, we must count us as grand!" Xie Liren scolded his mother in his heart, but kept a smile on his face.

The leaders of those state-owned factories dare not agree. They know their own affairs well. If they are really compared, their feed will be hanged and beaten. So they looked at the leaders above pitifully, "Leader, we are here for a meeting. , Why are you talking about these irrelevant things?"

Funny, didn't you start it first?Why are you just like a child, go to your parents when you lose in a quarrel?

"Okay, everyone, stop arguing, let's get down to business now! It's a bit outrageous for you to take turns to cut prices like this, why don't you just let it go?"

Under the coordination of the leaders, Li Lei, Liu Yonghao and Xie Liren held hands together, ending this tragic feed war. Of course, this tragedy is for other feed factories. Zhengda, Huinong and Hope all started from this In World War II, other feed mills became cannon fodder.

The armistice agreement was reached, and the three of them chatted with laughter again, as if nothing had happened, but they all knew that such wars would only become more frequent and more intense in the future.

(End of this chapter)