Agricultural giant since 1983

Chapter 225
Li Lei was engaged in price cuts and promotions in eastern Sichuan, and the Liu brothers were doing the same thing in other parts of Sichuan with hope. The two companies worked together, and Zhengda suddenly couldn't stand it.

The quality of their feed is really good, and they have been operating in Sichuan for five or six years, and their reputation is also good. Many ordinary people recognize this brand; Under the lure of pigs being able to reduce the cost by more than ten yuan and prizes such as tractors, they abandoned Zhengda without hesitation and instead bought products from Hope and Huinong.

In addition, Hope and Huinong have also adopted a policy of paying for goods first for large customers with good reputation. You don’t need to pay immediately when you take the feed back, just keep it in the account, and pay after the pigs are slaughtered at the end of the year, of course. If it is dry, the price of feed will definitely be higher, but correspondingly, it will also reduce the financial pressure of the farmers, allowing them to spend more money to buy piglets and expand the farm. The overall profit will increase instead, so many farmers Hudu signed a supply contract with Huinong and Hope, and chose to buy feed from them.

In addition, Hope and Huinong secretly set up sales outlets throughout the southwestern provinces in the past few months. Zhengda rushed to the challenge and was caught off guard. For a while, the sales volume in the southwestern area, especially SC province, was huge. decline in magnitude.

Xie Liren couldn't sit still for a while, and immediately flew to Chengdu to sit in charge in person. The current situation is that the Chengdu branch alone cannot withstand the joint attack of Hope and Huinong. To counterattack, more powerful means must be adopted. The branch management does not have this authority, he must make the decision.

If they stayed in the special zone, the time it took to communicate back and forth would be enough for them to drink a pot, so in order to better command the battle, Xie Liren brought the capable people of the special zone to the front line.

"What do you think?" Xie Liren got off the plane, and without taking a break, he urgently called a meeting with his staff to discuss a solution.

Bai Qingping, the person in charge of Zhengda Chengdu Branch, frowned and said, "The current situation is not optimistic. Hope and Huinong have cut prices too much. If we continue to maintain the previous prices, we will definitely not be able to convince customers, so the only way is to follow suit! Like them, they also cut the price by 60 yuan per ton, so as to save customers!"

"60 yuan is not enough!" Kang Yufei, who is in charge of marketing next to Xie Liren, said decisively, "We are already one step behind Hope and Huinong. It’s better to be bigger than them, I suggest to drop another 60 yuan on the basis of [-] yuan per ton! And there must be a promotion with prizes, and the prizes must be more generous than theirs!”

Kang Yufei didn't say anything about setting up points everywhere. It's already April, and the annual piglet sales season is only four to five months away. They didn't prepare in advance, and they couldn't get so many marketing personnel who can go deep into the grassroots, so they arranged rashly. If unqualified people go down, they will only tarnish Zhengda's reputation.

So he changed a solution, "Invite dealers from various counties and cities to come to Chengdu for a meeting, the meeting address is set at Jinjiang Hotel, reimburse the round-trip fee, and then give them a profit, and leave them an extra 20 yuan per ton of profit, so that They came to help us sell!"

Jin Jiang Hotel is a high-end reception hotel in SC Province. It is definitely inconvenient for ordinary people to use Jin Jiang Hotel for business activities, but the Xie family has a lot of face, and Xie Liren will definitely make it happen; if Jin Jiang Hotel is used as a gimmick, those dealers who receive the news Will definitely be coming.

And the extra profit of 20 yuan per ton will also tempt the dealers. They are local snakes everywhere. With their help, they can also resist the sales network that Huinong hopes to establish to a certain extent.

"The cost will be too high if you do this! The profit in the feed industry is already very thin, but now you have to cut the price, give up the profit, and hold activities at the Jinjiang Hotel. It's a bit too much money!" Bai Qingping felt distressed.

"Don't be afraid to spend money. The core of this feed war is to spend money. Whoever spends more money will win!" Xie Liren saw clearly, "Even if they lose money this year, they will hurt Hope and Huinong. They are afraid The market is ours, as long as we control the market, are we afraid that there will be no chance to make money?"

Xie Liren made a final decision on the plan of price reduction and promotion, and profit sharing to dealers, and then Chia Tai Chengdu Branch began intensive preparations.

"Haha, Li Lei, you guessed it right, Zhengda really plans to lower the price. We lowered it by [-], and they lowered it by [-]! And they also found a bunch of dealers to hold a meeting to grab business. What do you think?" Liu Yonghao asked. Li Lei, he had hidden clues inside Zhengda, and he knew about it not long after Xie Liren came over, and he also figured out some other discussions in their meetings.

Xie Liren has come to Chengdu, and Li Lei will definitely come. In fact, he came earlier than Xie Liren. He came to Chengdu to sit with the Liu family brothers after seeing that Wang Feng and others did not make any major mistakes in their work in Chongqing. I hope that the headquarters will jointly command this war.

"What else can we do? Let's lower the price! They dropped [-] more, and we also dropped [-]! They invited the dealers to dinner, and we gave the first bonus to the salesmen first! They have the fighting spirit when they get the money! In addition , I contacted the local supply and marketing cooperative system in eastern Sichuan, and partnered with them to set up a tertiary production company, which is responsible for selling feed, can you do it too!" Li Lei took out the countermeasures that he had thought about a long time ago.

"Cooperating with supply and marketing cooperatives is a great way!" I hope to have a branch in Chongqing. Li Lei cooperates with the supply and marketing cooperative system in Chongqing. Liu Yonghao has known it for a long time, but he didn't expect Li Lei to use such a good method. Take it out and share it with him.

Li Lei also knew that this matter could not be hidden from others, and he also knew very well that he hoped that he was already preparing manpower to do the same in other regions, so he simply acted as a good person to the end and said this method.

"A lot of dealers are local snakes. They don't have to follow the rules. We are not locals, so it is not easy to deal with it. It is much more convenient to cooperate with the supply and marketing cooperatives! Those dealers dare to play tricks in front of the supply and marketing cooperatives? I think Boss Li’s method is good, so hurry up and find someone to cooperate with the supply and marketing cooperative!” The boss Liu Yongyan saw another advantage of this method, that is, it can resist unfair competition.

If facing other people, those dealers can not only attack Hope and Huinong from the official side, but also use inappropriate methods such as framing. Although Hope and Huinong are not afraid, it is troublesome to deal with them. The supply and marketing cooperative system has become a community of interests, so there is no need to worry about these problems.

These dealers are just individuals. Even if they have some ability, they can’t compare with the whole supply and marketing cooperative system. The official influence can be ignored; Convince the Public Security Bureau to arrest them.

If it was the interests of the supply and marketing cooperatives, these people would definitely not be so concerned, but the tertiary production company made money, and it was for their sister-in-law and brother-in-law. Whoever dares to snatch food from their mouths will make things difficult for them. Can you do it without your hands?
Which side of Zhengda announced a price cut, Huinong and Hope will follow suit!They not only lowered the price, but also promised to refund the customers who bought the feed when the price was reduced by 60 yuan. These customers can either exchange the receipt for cash, or offset it when they re-purchase the feed.

Of course, Hope and Huinong can deny this account, and those ordinary people can understand that when doing business, when the price is fixed, it is normal to increase or decrease the price.

However, the price reduction of 80 yuan is far from the end. In the next big battle, Chia Tai, Huinong and Hope will definitely lower their prices. Consumers may not be able to react for the first or second time. I will wait and see, oops, several feed companies are rushing to cut prices, so should I wait a little longer?Buy it when they drop the price to the bottom!This will also affect sales.

Now that we promise to reduce the price and pay for compensation, consumers will not worry anymore. Anyway, they will have to buy feed sooner or later. Buy it early and feed it to the baby pigs. The baby pigs can grow a few catties of meat. If the price is reduced in the future, I will go to them with the receipt to refund Just pay!Never lose money.

Although the price cuts are the same, Huinong and Hope have more advertisements, much higher activities, and sales are still ahead of Zhengda by a large margin.

Zhengda actually has no shortage of money for advertisements and events, but Hope and Huinong have preemptively booked the prime-time advertising time of TV stations in various cities as early as last year. Both are relatively limited, and the two companies are basically rounded up.

Zhengda wants to advertise, but it can only be advertised at a later time, and the effect is natural; for events, if there is no equipment in the local area, we can only go to other places to find it. The extra freight is a trivial matter, but the equipment takes too much time on the road. Often when they hold one event, Huinong and Chia Tai can hold two, or even three.

Even so, advertisements and activities still have to be held, because without advertisements and activities, sales will only be worse.

So during this period of time, TV viewers in Sichuan discovered a strange phenomenon. No matter in which city, as long as the TV is turned on, there are basically feed advertisements.

"Farmers want to be rich, Huinong is here to help!" This is the feed advertisement of Huinong Company.

"Add two taels of Hope Essence, and you can grow one or two catties a day!" This is the advertisement of Hope Feed Factory.

"Zhengda Zhengda, super powerful!" Needless to say, this is an advertisement for Zhengda.

The advertisements of these three companies are played in turn, all day and night, so that when TV viewers in Sichuan turn on the TV, they can see the picture of the chubby pig snorting and eating the feed, and the sound of the magic sound. Ear-like advertising words.

It’s broadcast on TV every day, so that the elementary school students have learned it, and when they fight on the street, they will follow and shout, and even use it to scold people, "Your mother will give you hope essence every day? Otherwise, why are you so fat?"

Or "You are too thin, go back and ask your mother to add some Huinong feed when cooking."

When these words reached the ears of Li Lei and Liu Yonghao, they couldn't laugh or cry, they didn't know what to say.

Fortunately, there is no emoticon package now, otherwise Li Lei would dare to conclude that someone on the Internet would use this as an emoji package, and then spread it wildly in the WeChat group.

A week later, Xie Liren continued to gather people for a meeting in the Chengdu branch, and Bai Qingping's dark circles became thicker. These days, he couldn't sleep well every day, and when he got the sales data for this week, he couldn't sleep even more Well, "Now that the price reduction policy has been implemented for a week, our sales volume has indeed increased, but there is still a big gap with Huinong's hopeful sales growth rate!"

"I will continue to lower the price. Don't be so petty as 100 or [-] at a time. Since we want to lower the price, we will lower the price a little bit. This time, we will directly drop another [-] yuan per ton! Isn't it just a waste of money? I think these two small companies What kind of capital is bigger than ours?" Xie Liren was ruthless!
"100 yuan!" Bai Qingping was stunned. It had been reduced by 180 yuan before, and now it will be reduced by 60 yuan. The sum is equivalent to 300 yuan cheaper per ton of feed than last year. You can earn an extra 60 yuan!They only sell a pig for [-] yuan, and [-] yuan is almost equal to double the profit or even more. Those farmers are so happy!

But Bai Qingping couldn't accept it, because the price was already very close to their production cost, "Mr. Xie, if we drop another 100 yuan, our company will basically lose its profit. We may still lose money!"

"Don't be afraid of losing money. I will revise the assessment indicators of the head office this year. Instead of taking profit as the most important criterion, I will replace it with market share. Even if we lose money, as long as our market share in Sichuan increases, you There are still high bonuses to be won!" Xie Liren cheered them on.

"It's the same sentence, don't care about temporary profits, market share is the most important thing, as long as we control the market, the money burned now can be earned back in the future; but if there is no market, the little money saved now It's useless!"

After confirming that the conventional means were useless, Xie Liren directly omitted those bells and whistles, and picked up the most powerful weapon in business competition - hurting people with his own.

"Just drop 100 yuan at once! Isn't Zhengda too rich? Is their technology so advanced? The cost is so much lower than mine? Impossible?" When the news came, the Liu brothers couldn't sit still, Liu Yongyan even doubted This news is false.

"This news is very reliable. The advertising company told me that Zhengda has already started printing leaflets with a price reduction of 100 yuan; I have seen Zhengda's workshop, and their cost is higher than ours. Another 100 yuan reduction is already the cost price." Liu Yonghao confirmed the reliability of the news.

"Isn't it just a waste of money, we also dropped it, they dropped it by 1000, we directly dropped another 1000, we still have [-] million in our account, even if we spend the [-] million, we must win this battle!"

(End of this chapter)