Agricultural giant since 1983

Chapter 328 The Beginning of the Legend

As usual, Guo Kongfeng first praised the dishes, and then praised Li Lei and Sun Mengquan's business achievements, "Li Dong became the richest man in mainland China before he was 30 years old, and he still relies on agriculture. The traditional industry with low profit margin and slow turnover is really amazing. Compared with you, I am living like a dog at my age. When I saw Luhua’s peanut oil in Southeast Asia, I wanted to visit Mr. Sun. I know, Mr. Sun has already started to cooperate with Li Dong.”

"Mr. Guo is too polite. You are the senior in the edible oil industry. Our Luhua small-package oil was inspired by Arowana. You can calm down in the south. You only spent 2000 million yuan to make so many people We have developed the habit of eating edible oil in small packages and cultivated such a large market. This kind of business operation method is really worth learning!" Li Lei also praised him, and he also paid attention to the changes in Guo Kongfeng's expression when he was speaking. It was found that when he mentioned Arowana, Guo Kongfeng's eyes were obviously darker.

"This is all in the past, so don't mention it again!" Guo Kongfeng waved his hand, even outsiders can understand things, don't Guo Henian understand?He is so old and has been in business all his life, doesn't he not understand the importance of market cultivation?Guo Kongfeng remembered some messages from inside the Guo family, and his mood became even more depressed. At first, he thought he would be the heir of the Guo Group, but later realized that he was thinking too much.

"Come on, let's have another drink! Mr. Guo hasn't drunk the Confucian wine bar yet? In Shandong, this kind of wine is very famous! Last year, I went to the Zhuanertai to compete for the bid king, and I met the Confucian family wine They are very courageous in bidding, and they almost snatched it away!" Li Lei picked up the wine glass again, at this stage, the taste of the Confucian family wine is still very good, and the advertisements will become popular in the future, and the sales will skyrocket , but the quality of the wine has gone down, and in the end it can only be a flash in the pan.

"Mr. Guo, you're here at the right time. We Huinong are planning to communicate with Fengyi recently. We want to increase the purchase of palm oil, so we don't need to make a special contact! How about it, is Fengyi willing to do business with us? Li Lei put down his wine glass and asked, he reckoned that Guo Kongfeng was here for Luhua this time, even if it was just to make a good impression on himself, he would offer a preferential price.

"No problem, no matter how much Huinong wants, we will try our best to meet it, and the price is definitely more cost-effective than other companies!" Guo Kongfeng really agreed. Now Wilmar International is only a medium-sized company, and it can tie up Huinong. A big buyer is definitely a good thing, and he has absolutely no reason to refuse.

"Did Li increase the purchase of palm oil because Huafeng is going to expand its production scale again? When I was working in the south, I met Huafeng's Mr. Xiong. At that time, I thought he was very capable, but Huafeng's platform is relatively restricted by the superiors. Seriously, Mr. Xiong may not be able to use his full ability! Now Mr. Xiong meets a master like Li Dong, just like Zhuge Wuhou met Uncle Liu Huang, the time has finally come to show his skills!" It seems that Guo Kongfeng really longs for Lu Hua The ground is tight, and whenever there is a chance, he starts to praise Li Lei.

At the same time, he thought of his own situation. Li Lei can delegate power to outsiders. Why is Guo Henian so indifferent to his nephew?Maybe it's because I'm his own nephew, and my house still has a lot of influence within the Guo Group!Guo Henian definitely doesn't like that his nephews are useless, but he also fears that his nephews are too promising.

"It's true. Since getting the title, Huafeng's sales have been soaring all the way. The two factories in Zhuhai and Heyang alone can no longer meet the needs of consumers, so new factories must be built! Now Xi'an, Several factories in Langfang, Wuhan, Chengdu, and Shenyang have been successfully built and will be put into production soon, so we must buy more palm oil!" Li Lei introduced the expansion progress of Huafeng.

At this time, the benefits of relying on a large group company are reflected. If Huafeng is to do it by itself, it will have to be negotiated from place to place, and the local supply channels will have to be reorganized; Farmers have branches in these cities, and the relationship with the local area is very good. It is much more convenient for Xiong Yiwu to discuss important land policies than Xiong Yiwu himself. The supply of raw materials is not a problem. Flour, eggs, pork, chicken, and food additives are all beneficial. Farmers have it themselves, and except for food additives, other products are produced locally. The supply to Huafeng is not only convenient and fast, the quality is guaranteed, and the shipping cost is also low.

Now Huafeng is able to defeat Master Kong and Uni-President, not only because they have won the title of "Taiwan Standard". The support from within the group also makes their production costs lower than that of Master Kong and Uni-President. Pay more money for marketing and maintain the sales system. This is the so-called leaning against a big tree to enjoy the shade.

Although Guo Kongfeng was tired from the journey, he still explained the purpose of his trip immediately, "Mr. Li, we have cooperated with Fengyi and Huinong for a while, and I believe that Fengyi's performance has not let you down; then, I am here Here I would venture to ask, can Fengyi and Huinong cooperate more closely?"

"Huinong also likes to make friends very much. I have cooperated with Mr. Xie from Zhengda, Mr. Liu from Hope, and many business colleagues in many projects. Mr. Guo, who has an international perspective, is willing to cooperate with me. Of course I I can't wish for it! I just don't know what project Mr. Guo wants to cooperate with?" To be honest, Li Lei is still a little bit regretful, after all, Guo Kongfeng came from a big family, unlike Sun Mengquan and Xiong Yiwu who have no roots, so it is impossible for him to work for himself Otherwise, when he left the Guo family, Li Lei would have taken him down.

"I don't know anything else, except that I have been a director of Guo's Group since 80, in charge of the group's grain and oil business. After more than ten years, I have accumulated some experience, so I want to have some discussions with Li Dong on edible oil. Cooperation!" Guo Kongfeng looked at Li Lei without blinking, for fear of missing any subtle expressions, "Whether Li Dong and Mr. Sun accept Fengyi as a shareholder of Luhua?"

"Participation?" Li Lei and Sun Mengquan showed surprised expressions at the same time, as if they had never thought that Guo Kongfeng would make such a request.

"Luhua is not short of funds now, and technically has its own 5S oil extraction technology, and in terms of raw materials, what we make is peanut oil, and the local peanuts in Shandong alone can meet the production needs, and there is no need to import them from outside! It seems that there is no need for Luhua to introduce new shareholders, right?" Li Lei asked rhetorically, if you want to buy shares, then come up with a reason that we cannot refuse!

In terms of peanut cultivation, China is well-deserved No. [-] in the world. The annual peanut production can not only meet the needs of the country, but also provide hundreds of thousands of tons of exports. The production of peanut oil in Luhua does not need to be imported; but this does not mean that peanut oil is It can replace soybean oil, because peanuts are more difficult to plant mechanized on a large scale than soybeans, the cost of planting is high, and harvesting is more labor-intensive. In addition, soybeans can also fix nitrogen and fertilize the field. The remaining soybean meal after oil extraction is also an important strategic resource, which peanuts do not have Therefore, on the whole, peanut oil can only be used as a supplement, and soybean oil is more suitable for large-scale promotion and consumption.

"Indeed, we have heard about Huinong's financial strength and Luhua's technological advantages. Although Kerry Grain and Oil has entered Shandong and is preparing to produce peanut oil, their technical level is still far behind that of Luhua!" Guo Kongfeng He did not deny this, and before he decided to invest in Luhua, he had already thought that Li Lei would ask these questions, and he had already prepared the answers.

"However, if Luhua relaxes its vigilance because of this, Kerry Grain & Oil will still dominate the small-package edible oil market in mainland China in the future! As far as I know, Kerry Grain & Oil's establishment of the orchid brand in Shandong is just a small means under the grand strategy! They have also established 1 brands in other places, such as Carp, Qiaochu, and Xiangmanyuan. These brands and Arowana form a '16+[-]' brand matrix. These brands can cater for different consumption levels and different eating habits. Or, compared with such a large group of troops attacking, whether it is Huinong's Luhua or COFCO's Fulinmen, they are just fighting alone! Once the layout of Liliang Oil is completed, Huinong and COFCO will be in big trouble!"

"And no matter from a global perspective or just looking at the internal situation of the mainland, the total output of soybeans is far from that of peanuts! Luhua is still relatively small in scale, and even the local peanuts in Shandong can only consume a part of it. But if you want to compete with Kerry Grain and Oil, peanuts alone are not enough! You must get involved in the soybean oil field. I still have some experience in this area, and I can help Lu Hua avoid many detours! And I am very familiar with the situation of Kerry Grain and Oil. Familiar with me, with me in Luhua, I will have a certain advantage in the competition with Kerry Grain and Oil!"

Guo Kongfeng first revealed some internal information about Kerry Grain and Oil, and then showed his greatest advantage. He was the former head of Kerry Grain and Oil, and he brought over the former head of his biggest opponent, and then used him to control Kerry Grain and Oil. Familiar with them, it must be better than now!
"And I also have some contacts in Southeast Asia, which can help Luhua to go to sea better; even if Luhua wants to get involved in the palm oil industry, I can also provide some help to contact Luhua to acquire local plantations and build new mills. Oil factory!" Guo Kongfeng looked at Li Lei, how about it, am I still useful?
"What Mr. Guo said makes sense! But I still have doubts. Mr. Guo is a direct descendant of the Guo family. I have to wonder if this is a Kerry grain and oil conspiracy. If we agree to your shareholding, it will not become an open door. Are you a thief?" Sun Mengquan asked, Li Lei knew very well that the conflict between Guo Kongfeng and Guo Henian had lasted for more than ten years, but Sun Mengquan didn't know, he had to doubt it.

Li Lei is thinking about the "1+16" strategy of Kerry Grain & Oils. In fact, he and Sun Mengquan already know about this plan and have made targeted arrangements, such as cooperating with Li Denghai to develop corn germ oil and building a factory in XJ for development. Sunflower oil, set up a factory in Northeast China to produce soybean oil, etc., and then launched its own series of brands to compete with Kerry Grain and Oil in an all-round way. It can't be compared with Kerry Grain and Oil, so Guo Kongfeng's visit this time is like sending charcoal in a timely manner, which can just solve this problem.

As for entering the palm oil market, the acquisition of plantations and the construction of oil mills in Southeast Asia are also in Li Lei's plan, but not now; the economy in Southeast Asia is now in a flashy state, and the acquisition cost is too high at this time, so we should wait for Soros. Let's go after the disaster is over. At that time, not only will you be able to pick up cheap money, but you will even have the money to pick up cheap money. Li Lei plans to follow Soros to harvest a wave first, and then counter-kill Soros in Xiangjiang, earning a lot of money at both ends , after these years of training, the people of New Century Company are fully capable of completing this task.

Although Guo Kongfeng was very reluctant, he also knew that Sun Mengquan's concerns were completely reasonable, so he could only explain the conflict between himself and Guo Henian in detail, and then asked Li Lei to verify, "Dong Li, you and the Xie family of Zhengda Group Mr. Huang and Mr. Huang of Zhongce are very familiar with it, and it is entirely possible to know whether what I said is true through them."

"No need! Even if you want to use tricks, sending Jiang Gan is enough. There is no reason to let a general like Cao Ren go out!" Li Lei said generously, "I need to discuss such a big matter with Mr. Sun, Mr. Guo Let’s spend a few more days in Laiyang first, let’s talk slowly!”

Li Lei and Sun Mengquan have already decided to let Guo Kongfeng take a stake, but from the perspective of negotiation, they should not agree too early, so that it will be difficult to bargain!

After a few more days, Guo Kongfeng had to chat with them almost every day, and the terms he offered were getting better and better. Li Lei and Sun Mengquan finally agreed to his shareholding, and then it took some time to discuss the shareholding ratio and amount. Under the double pressure of Kerry Grain and Oils and COFCO, the two parties formally signed the contract.

Before Li Lei crossed over, the domestic edible oil market was a situation of one superpower and many strong ones. Wilmar International, with brands such as Arowana, Orchid Flower, and Xiangmanyuan, accounted for more than 15.00% of the market share, and then COFCO used brands such as Fulinmen Accounted for about [-]%, Luhua won [-]%, and the remaining brands are basically not worth mentioning.

Now, Li Lei first teamed up with Lu Hua to stop Arowana from quickly conquering the country, and then tied Guo Kongfeng to his chariot. It would be difficult for Wilmar International to achieve such results.

After signing the contract, Li Lei stayed in Laiyang for a few more days, and only left after Guo Kongfeng and Sun Mengquan got along.

On the way home, he received an unexpected phone call, "Mr. Li, I'm Ding Lei. We met at a party in Guangzhou before. I don't want to work in the unit now. I plan to start a business overseas. What do you think?"

Suddenly, Li Lei seemed to see that a legend about the Internet was kicking off.

　there will be another chapter

　　
　
(End of this chapter)