Agricultural giant since 1983

Chapter 327

"Dong Li, I know Guo Kongfeng, isn't he the person in charge of Arowana before? Why is he now the boss of Wilmar International?" Because of Li Lei's interference, Sun Mengquan didn't have the opportunity to know Guo Kongfeng, so he was very concerned about the internal affairs of the Guo family. He didn't understand, he was very surprised by such a change.

"This starts with the history of the Guo family! The Guo family first started because of Guo Henian's father, Guo Qinjian. He went to Nanyang to work hard at the age of 15, and accumulated millions of fortunes from scratch. When Guo Henian was born, their family had already become a local. The famous rich man, Kuok Henian was also able to study at Raffles College, which was a famous aristocratic school in Nanyang at that time. During his time at school, Kuok Henian met many future political figures, such as Tun Abdul, the second Prime Minister of Malaysia. - Razak, who later became Prime Minister of Singapore ***."

Li Lei popularized the history of the Guo family to Sun Mengquan, "After Guo Qinjian passed away, he left 150 million ringgit assets and eight children. The government’s rice dealers in Singapore, and then they switched their business center from rice to sugar, engaging in sugar trading.”

"Among his classmates are big figures like the Prime Minister of Malaysia and Singapore, and Guo Henian has a good business vision, so the assets of Kuok Brothers Co., Ltd. have expanded rapidly; and he has used the opportunity of Malaysia's independence from the United Kingdom to seize the market gap to establish Malaysia. The first sugar factory monopolized the sugar industry in Malaysia, and Kuok Henian was also known as the sugar king of Malaysia, and then continued to expand and became the sugar king of Asia.”

"Guo Henian's second brother is called Guo Heling, a member of the Malaysian underground party. He was killed in an ambush by the British army in the jungle in the 50s. Guo Henian was greatly influenced by him and has always had a good impression of us. COFCO and China Resources imported 70 tons of sugar through Xiangjiang, but the sugar reserves in the international market at that time were only 47 million tons, and such a large buyer suddenly appeared. Not to mention whether it will cause political risks, the price increase alone will Let's have a drink!"

"As a last resort, China Resources asked Guo Henian for help. Guo Henian used his influence in the international sugar industry to not only complete the purchase task at a lower price, but also helped the country earn several million dollars in foreign exchange reserves. friendship."

"After the reform and opening up, at the kind invitation of COFCO and China Resources, Guo Henian entered the mainland market and invested hundreds of millions in many large projects! At the same time, he did not forget his old business. In the 80s, he and COFCO We cooperated to open the first oil refinery in the special zone, and Arowana was born, and Guo Kongfeng is the person in charge of this project!"

"Even this project was promoted by Guo Kongfeng. When he was inspecting the mainland, he would look for grain and oil stores wherever he went. When he saw the scene of ordinary people queuing up to buy oil with small oil barrels, he felt that small packages Oil can definitely make money! After returning home, he persuaded Guo Henian to cooperate with COFCO to set up Nanhai Oil and Fat Company to produce Arowana blended oil in small packages!"

This cooperation is actually problematic. Although COFCO holds about 47% of the total shares indirectly held in Nanhai Oil & Fat, and is truly the largest shareholder in the name, due to the careful design of Kerry Grain and Oil, a complicated shareholding relationship has been established. , holds a controlling stake in the parent company of Nanhai Oil & Fat, so COFCO does not have a controlling stake in Nanhai Oil & Fat.

What's more terrible is that the Arowana brand belongs to the Guo Group, and has nothing to do with COFCO's dime, so the Guo family is using COFCO's funds and channels to help themselves promote the Arowana brand, but COFCO has nothing to do To share the benefits of the growth of the Arowana brand, COFCO has also thought about it this year and established its own brand Fulinmen, but there is still a long way to go to compete with Arowana and Luhua.

"Meng Quan, you also understand that it takes a process for consumers who are accustomed to eating bulk oil to accept small-package oil, so Guo Kongfeng was not in a hurry to pursue profits in the first few years, but cooperated with government agencies and state-owned enterprises to use hair The promotion of small-package cooking oil in the form of welfare! It took 2000 million in two years to let the people in the south get used to small-package cooking oil.”

"It is reasonable to say that although the 2000 million expenses make the year-end report of Nanhai Oils and Oils a little unsightly, in the long run, the money spent has cultivated a large number of sticky consumers, and it will not take long It can be doubled; Guo Kongfeng is of course a great credit to the Guo family! It should be more rewards at the end of the year, but Guo Henian doesn't think so."

"Guo Kongfeng wanted to discuss the distribution of bonuses with Guo Henian, but Guo Henian said, 'Kong Feng, it's a pity that you have misread the market all year, and you haven't adjusted your strategy, so you have nothing in your pocket. You should know that our company distributes according to profits. It’s a bonus, so I don’t know how to tell you, this situation is very embarrassing.” Li Lei spread his hands, “I still heard about this matter from Mr. Huang from Zhongce, and I couldn’t believe my ears at the time. This is Guo Henian's nephew, and he is also a nephew who has just made great achievements!"

"Guo Kongfeng was cold-hearted at the time. How much effort did he put in to promote Arowana in the past two years? How much has he achieved? Even if there is a small loss in the short term, in the long run, these losses are for greater future The benefits are the same as we are now giving benefits to those units at a loss. Not only is there nothing wrong, but also a good reward! So Guo Kongfeng returned to Singapore in a fit of anger, and wanted to establish his own family! Guo Henian tried to persuade him several times, but the core problem has not been resolved. So let him go."

"Before Guo Kongfeng left, he still wanted to take away the Arowana brand, because Arowana was created by him alone, but Guo Henian firmly disagreed, thinking that it was a brand created by Guo Kongfeng when he was working in Guo's company, and it should belong to the company. It wasn't him alone! The uncle and nephew got into a lawsuit because of this matter, and Guo Henian won in the end, and Guo Kongfeng also completely broke up with Guo Henian!"

"After leaving the Guo family, Guo Kongfeng founded Wilmar International. The earliest company only had [-] funds and five employees! But those who are capable naturally have no shortage of funds. Just like I appreciate Meng Quan, Guo Kongfeng also got the Indonesian oil palm. With the help of King Wu Shengfu, he provided him with sufficient funds and the supply of oil palm fruit, allowing Wilmar to set up a palm oil factory in Indonesia. The palm oil of Wilmar is really good. Our instant noodle factory bought it from Wilmar International A lot of palm oil!" Li Lei did not forget to praise Sun Mengquan when telling the story.

"This sounds like the grievances and grievances of the wealthy families in the Xiangjiang TV series!" Sun Mengquan listened with gusto. He has been busy in Shandong, and at most followed Li Lei to the capital for a meeting. He still doesn't know much about the internal gossip of these multinational giants. , but I really can't figure it out, "Guo Henian can make such a big business, logically he shouldn't be such a stingy person, right? For a little money, he forced his nephew with such outstanding ability to leave?"

"I don't know much about the deeper things! It's definitely not as simple as the surface, maybe it also involves some internal contradictions in the Guo family!" Li Lei also thought of Xiangjiang's wealthy TV series, such as "Giant", "Genesis" and so on Yes, brothers and sisters in the wealthy family are fighting for the right to inherit. It's a lively battle. If you kiss your nephew again, can you still have a son?Maybe it's because of this.

However, many years later, Guo Henian and Guo Kongfeng’s uncle and nephew reunited. Guo Henian gave strong support at the critical moment of Wilmar International’s listing, and sold Kerry Grain and Oil, which owns the Arowana brand, to Guo Kongfeng, allowing Guo Kongfeng to create Arowana After returning to his hands, Kerry Grain and Oil and Yihai, a subsidiary of Wilmar International, merged to form Yihai Kerry, and the uncle and nephew entered the Forbes Global Rich List together.

"Then why did he come to see us?" Although he heard a lot of gossip, Sun Mengquan still didn't understand the reason why Guo Kongfeng came to them. Maybe he had already guessed something, but it was inconvenient to say.

"What else could it be? I lost the brand of Arowana, so I naturally have to find a new one! Now there are Luhua in the north, Arowana in the south, and COFCO has newly launched Fulinmen. There are no competitors. If Wilmar International wants to make achievements in this area, it would be too costly to rebuild a brand from scratch. In such a situation, cooperation with other companies is the only choice! And Guo Kongfeng’s For vision, there are not many companies that can be fancy, just us, Arowana and Fulinmen!"

Li Lei slowly analyzed, "Among the three, Arowana is the opponent he wants to beat the most. He definitely won't consider it, and Guo Henian will not agree! COFCO is too strong to control, so aren't we the rest? Compared with Jiajia and COFCO, our strength is still too weak! It is much easier to talk about buying shares! Meng Quan, if Guo Kongfeng really wants to buy shares, what do you think?"

Sun Mengquan fell into hesitation. From the perspective of Luhua's development, the introduction of Guo Kongfeng must be beneficial. His understanding of Kerry Foods and Oils can help Luhua better defeat opponents, and his years of experience in the industry can also bring great benefits to Luhua. Great improvement, and Guo Kongfeng also has extensive connections in Southeast Asia, and it will be more conducive to helping Lu Hua go overseas and strive for a larger market in Southeast Asia.

But now that Luhua is controlled by Huinong, and Sun Mengquan, as a minority shareholder, took the initiative to introduce a third party, would this cause Li Lei to misunderstand and suspect that he wanted to collude with Guo Kongfeng to regain the controlling stake in Luhua?So he hesitated for a long time, and finally said, "Cooperating with Guo Kongfeng has advantages and disadvantages. I'm not sure. Let's listen to the chairman!"

"Sometimes don't think too much. As the person in charge of Luhua, everything should be based on the interests of Luhua. From this perspective, it is still beneficial to Luhua to cooperate with Guo Kongfeng now!" Li Lei saw He was worried, so he said in relief, "It is true that Guo Kongfeng is capable and well-connected, but he has just left the Guo family to start a business not long ago. Although there is a big financial backer like Wu Shengfu, in order to ensure his control of Wilmar International, It is impossible for him to get too much money from Wu Shengfu, so even if he wants to buy shares in Luhua, he can't get too much money, and it won't affect Huinong's controlling position. When the time comes, your old brothers will take part of the shares, and I will I guess some more will be enough! If you are interested, you can also sell some, but I think if you don’t have any urgent money, it’s better to keep it.”

Sun Mengquan heard the string song and knew the elegance, "Follow Li Dong, the development of Luhua will definitely get better and better in the future, and the shares in my hand will become more and more valuable, so I am reluctant to sell! But other people are not young, they After a lifetime of hard work, it’s time to rest and enjoy yourself, and it’s good to sell some shares!”

Since Huinong became a shareholder, Luhua has developed rapidly. Sun Mengquan has been studying hard and can keep up, but some of his old buddies have begun to fall behind, but they are senior and have shares, which is not easy to deal with. Now is a good opportunity to let them sell some shares, and let them give up their seats in the name of company structure adjustment by the way, so as not to hurt the peace, but also to solve Luhua's hidden dangers.

"If we reach a cooperation with Guo Kongfeng, there will definitely be adjustments in personnel and personnel. You have to handle this matter yourself. You can neither make Guo Kongfeng feel that we are insincere, nor let him take over the nest. This is not easy to grasp, but I I believe you can do it well!" Li Lei also reciprocated, releasing some personnel rights to Sun Mengquan, so that he would not feel that he was taking the opportunity to suppress.

"I will do it well!" Sun Mengquan also understands that this measure is not only aimed at Guo Kongfeng, but also for him to coordinate the relationship between Luhua's old employees and the group of people brought in after Huinong became a shareholder. Fortunately, when Huinong became a shareholder, there were not many employees in Luhua. Most of the current employees are recruited again, and the problem of factions is not too serious. Most of the time, everyone is a whole.

The two discussed the details for a while, and then called Wilmar International, and made an appointment to meet Guo Kongfeng. Guo Kongfeng seemed very eager, and offered to come to Laiyang Luhua Oil Factory to meet them.

That afternoon, Guo Kongfeng rushed from Qingdao to Laiyang. Li Lei and Sun Mengquan entertained Guo Kongfeng at a restaurant in Jiaodong, "Mr. Guo, I'm really sorry. Laiyang is too small and there is no Cantonese chef. It's too late to hire someone from other places. Can I invite you to taste our Jiaodong cuisine!"

"You're too polite, there's no need to be like this. Since I'm here in Jiaodong, I must eat local dishes! I used to eat Shandong cuisine when I was in the Special Economic Zone, and I liked it very much! This time I came here, just to try the authentic Shandong cuisine and the special Shandong cuisine. What a difference the dishes!"

After speaking, the two sides laughed, walked into the private room side by side politely!When they met for the first time, both sides had a good impression of each other.

　Tomorrow's update will be in the afternoon, or two more.

　　
　
(End of this chapter)