Agricultural giant since 1983

Towards the end of the year, the two families finally made preparations and made an appointment to go to Guangxi together, and then from Guangxi to Vietnam for investigation, because Liu Yonghao sent two groups of people to Vietnam and Mandalay in Cambodia to conduct inspections. The inspection results It shows that Cambodia is a relatively small country and the consumption level is very low. Chia Tai's feed mills there are almost out of business, and it is not suitable for investment for the time being.

The situation in Vietnam is slightly better. Thailand’s Chia Tai, America’s Cargill, and France’s Crane Brand all have branches here, and their business conditions are relatively good. Liu Yonghao immediately realized that Vietnam is a good investment after reading these materials. Actually, the Vietnamese market is not a question of whether to do it or not, but a question of how big it will be.

Li Lei made more detailed preparations. He also felt that it would be more appropriate to use Vietnam as the first stop for Hui Nong to go to sea. Therefore, with this trip to Vietnam, Liu Yonghao introduced him to him when they met in Nanning. Partner, "Dr. Li, this is Huang Daiyun, the talent I have spent a lot of effort to recruit. Old Huang used to be the president of the 'Western Sichuan No. [-]' Golden Road Group. Now come to our New Hope to be the general manager!"

"Mr. Li, I have long admired him!" Huang Daiyun is in his forties this year, the golden age of an entrepreneur. He had been working in a state-owned enterprise before, first as the leader of a pesticide factory in Guangyuan, and later this factory was acquired by the Golden Road Group. After the merger, he joined Golden Road as a director and vice president. He was mainly responsible for the preparations for the listing of Golden Road Group. He has experienced the entire process of Golden Road Group's listing and is very familiar with agriculture, corporate management and listing operations.

Liu Yonghao was looking for help when he hoped to go public, and met Huang Daiyun through a friend's introduction. At first, he just wanted to ask him to help solve some problems encountered in the listing process, but in the process of contact, he found that this is indeed a problem. A rare talent, so he was invited to join, but Huang Daiyun refused at first.

Unable to bear Liu Yonghao's sincere invitation, Liu Yonghao thought of a lot of ways, needless to say, the salary is much higher than that of Jinlu Group, and even the shares. , the Liu family brothers and their family went out to entertain Huang Daiyun. He gave up his position as the president of a state-owned enterprise and came to New Hope to take up the post of general manager. coming.

Liu Yonghao brought capable generals, and Li Lei was not alone. New Hope recruited talents from state-owned enterprises, and Li Lei recruited Chen Guangjun from Zhengda Group who had worked in Vietnam. Work, when Zhengda started to enter the mainland, he was transferred to work in China because he was proficient in Chinese. Since then, he has been continuously promoted because of his outstanding performance in the past ten years. Unfortunately, his surname is not Xie after all, and he is not Thai. Chi couldn't go any further, so Li Lei seized the opportunity to dig him over.

The two parties had completed the formalities in advance, took the train to the south for inspection after a night's rest in Nanning, and entered Vietnam. Chen Guangjun pointed to the rice fields on both sides of the railway and introduced to them, "These fields are all hybrids cultivated by Yuan Lao. Rice, since 1992, hybrid rice has been introduced to Vietnam, and because of its high yield, it is loved by Vietnamese people, and the planting area has been increasing in recent years!"

After the introduction of hybrid rice into Vietnam, Vietnam’s rice yield increased to 3.25 tons per hectare in the second year, and the total output increased from 1900 million tons to 2186 million tons. Last year, Vietnam became the second largest rice exporter in the world after Thailand. Since then, Mr. Yuan has also come to Vietnam many times to promote hybrid rice. By 2019, the yield of rice in Vietnam has increased to 5.82 tons per hectare, which is almost double that of now.

"Our Huinong chemical fertilizers have just started, and we can't even meet the domestic demand! There is no way to export them to the outside world at the moment, but we can make some preparations first, and when the production capacity expands in the future, we can directly export them to Vietnam!" Li Lei said. Looking at the rice field outside the window, he said that he has been cooperating with Mr. Yuan to develop the most suitable chemical fertilizer for hybrid rice. In the future, this chemical fertilizer can not only meet domestic use, but also be exported to Vietnam.

U.S. agricultural companies have firmly controlled the agriculture of South American countries through channels such as chemical fertilizers, seeds, and pesticides. Li Lei’s ambitions are not that big, but if domestically produced fertilizers, seeds, and pesticides occupy a major share of Southeast Asian countries, I believe these When a country considers its relationship with China, it also has scruples, right?
"You Huinong are taking the lead every step of the way. We hope and have thought about making chemical fertilizers, but the conditions have not been ripe for the past two years. Now that the policy is relaxed, we are still preparing. Your factories have already been built!" When they talked about this, Liu Yonghao was also very envious.

"Don't worry, take your time! I hope to keep going steadily and steadily, and the pace is much more solid than most domestic companies. Now that there are talents like Mr. Huang who are familiar with the chemical industry, it will be a matter of time before they become a chemical fertilizer giant!" Li Lei knew that Liu Yonghao would be good in the future. In order to make chemical fertilizers, what a battle.

"Let me borrow your auspicious words!" The group chatted all the way, and they arrived in Ho Chi Minh City without knowing it. They did not disturb the local government, because they both felt that the first inspection should look at more intuitive things. If the local government intervenes , it is estimated that many things will be covered up.

After arriving in Ho Chi Minh City, they divided into two groups to conduct investigations, and then came back at night to exchange and share useful news. Unexpectedly, Liu Yonghao and his party encountered trouble as soon as they came up. They first went to the local Chinese chamber of commerce to understand the situation, but the local Chinese businessmen engaged in There are very few people in the feed industry, and they don't know much about this information. If you ask the people in the embassy, ​​they are mostly concerned with politics and culture, and they don't know much about it.

Language is also a problem. Liu Yonghao and Huang Daiyun hired travel translators who specialize in receiving tourists. They talked about the humanities and scenery in Vietnam well, but they couldn’t understand all kinds of professional vocabulary about feed. The two sides may have talked for a long time. speak.

Li Lei’s side is not going well either. Although Chen Guangjun is Vietnamese and has worked in the feed industry for so many years, there is no problem of incomprehension, but he has been away from Vietnam for more than ten years. At this time, the environment in Vietnam has left him. Great changes have taken place at that time. Most of the feed factories he was familiar with at the beginning have closed down, and the colleagues he knew back then could not be contacted for a while.

Therefore, it has been several days since the two teams arrived in Vietnam. They only found a few large international manufacturers such as Chia Tai, Cargill, and Crane Brand. The local small and medium-sized feed factories in Vietnam they planned to inspect could not be found. Everyone frowned.

"It doesn't matter, at least one thing is certain, that is, in addition to these large factories, there must be small and medium-sized feed factories in Vietnam, but we can't find them for the time being! And this problem is actually not difficult to solve, we can Following the context, most of the feed from the feed factory is sold to the farms, and most of the meat and eggs from the farms are sold to wholesalers, and most of these wholesalers are concentrated in the farmers' markets, so tomorrow we will find the largest local Just pretend to be a big customer and ask those wholesalers!" Li Lei made a suggestion.

"This method is really good. At worst, let's buy some meat and eggs first." Liu Yonghao nodded in agreement. As for how to solve the meat and eggs, it would be simpler. If you can't finish eating, you can give it to the embassy, ​​and you can also take the opportunity to bring the two sides closer. After the factory lands in Vietnam, it is inevitable to deal with the embassy frequently. Now, make some emotional investment first, and it will be convenient to do things in the future.

The next day they merged into a team and went to the largest farmer's market in Ho Chi Minh City. After going in and observing it, Chen Guangjun quickly found a wholesaler who specializes in selling farmed chickens, and then began to say, "Your chickens are good. From that farm?"

The wholesaler didn't think too much about it. He thought he had met a big customer, and immediately started selling his products vigorously. At the same time, he also leaked the name and location of the farm. He was not afraid that Chen Guangjun would go directly to the farm to buy, because he If you go there, you will definitely not be able to get your own price, plus shipping costs, it may be more expensive than buying from him.

"What kind of feed do these chickens eat? If the Zhengda chickens are okay, I don't worry about those from other small feed factories!" Seeing that the chickens were in good condition, Chen Guangjun simply asked about the feed situation.

"Although the feed from Ruan's Feed Factory is not as famous as Zhengda, the factory has been in operation for five or six years, and there has never been an accident!" The wholesaler immediately named the feed factory.

"I plan to buy these chickens and raise them for a few days before killing. The company has a big event recently, so we need to prepare in advance!" Chen Guangjun first made up a reason, and then asked, "The Ruan's Feed Factory you mentioned is in Where? Where can I sell their feed?"

"It's just in the town in the north of the city. It takes more than an hour to drive there. If you want to buy feed, you don't have to travel that far! There is a special agricultural materials market in the north of the city, and many feed factories have stores there. You can go wherever you want. !” The wholesaler who made the business was very happy, and even drew him the location of the agricultural materials market on the map.

Walking around the market, I bought half a car of chicken, pork, eggs, and duck eggs. At the same time, I also collected the information I wanted. Several people wrote down the addresses of the feed factory and the agricultural materials market in their notebooks. When I go back, I will detour to the embassy and give them the extra meat and eggs.

Back at the hotel, I quickly stuffed my stomach, and then immediately started to work, took out the big map, marked the feed mills and agricultural materials markets that I inquired about today, and then divided the personnel into several groups according to the distribution of these places. Going to investigate tomorrow morning.

After waking up, they set off immediately. Yesterday they pretended to be buying meat and eggs, but today they turned into foreign businessmen who were coming to Vietnam to invest in a breeding farm. When they arrived at the feed factory to explain their intentions, the boss of the factory immediately welcomed them warmly and asked Running a breeding farm must be inseparable from feed, am I going to get rich?
Both Liu Yonghao and Li Lei have done farming, so when they talk about this matter, they are straightforward. The bosses of the feed factory have no doubts after hearing this, and told them everything they can tell, and even took them to the workshop. A visit was made.

After running for several days, the information collected by each group was collected together, and the whole pile was as high as a meal. Finally, the analysis concluded that the market potential in Vietnam is huge, and the demand for feed is also increasing; In some feed factories, CP, Cargill, Crane Brand and other large factories are reducing their production scale due to the financial crisis in Southeast Asia, while local feed factories are still far behind in terms of technology and scale. At this time, they are entering the Vietnam market and building feed The factory is just in time.

Next, you can contact the local government. Li Lei showed his identity as the vice chairman of the Federation of Industry and Commerce and was immediately warmly welcomed by the local government. Vietnam has learned from China for a long time in history, and it is no exception now. Reform and opening up, they also formulated a plan for reform and opening up in 70.

From 86 to 91 was the first stage, which determined the general line of reform and development of "commodity economy with multiple components operated in accordance with the market mechanism, managed by the state, adhered to the direction of socialism"; from 91 to 96 entered the second stage , began to carry out drastic reforms in the fields of industry, agriculture, commerce and finance; now it is in a period of steady development, and this stage will continue until 2006. During this decade, Vietnam's economic growth is very impressive, and the speed is second only to China.

Like China, Vietnam also faces the problem of shortage of capital and technology during innovation and development, so they also attach great importance to foreign investment. Now they are very happy to meet a big boss who wants to invest, and they have given land, taxes, etc. discounts.

The local leaders also took them to see the site in person, "This is the planned industrial zone in Ho Chi Minh City. It is very convenient to use water near the Mekong River, and it is convenient for the transportation of raw materials and products. If you want to transport equipment from your country, as long as the size is not particularly large, you can It can be directly transported upstream from the Mekong River estuary! Very convenient!"

"As for the place, we will give you as much as you want! And we guarantee that the road will be repaired to the gate of the factory!" The local leaders tried their best to persuade them.

Li Lei didn't dare to believe it all. Although Vietnam has been learning from China, many problems have not been solved. If everything is taken seriously, it will suffer a big loss.

But on the whole, the investment environment here is relatively good, at least much better than in Africa, so after some inspections, both Li Lei and Liu Yonghao signed an investment agreement with the local government and decided to invest in a feed factory in Ho Chi Minh City. There are two feed factories next to each other. Although there is competition among them, they mostly cooperate at the beginning. The two companies are placed closer to each other, which is also convenient for mutual help.

After the agreement was signed, the local government allocated the land to them as promised, and the construction of the feed factory began. But not long after the construction started, the two factories encountered trouble at the same time.