Agricultural giant since 1983

According to the speed in China, Hope and Huinong decided to build a new factory there. It only takes one month to build the factory, and then three months to realize production. However, the managers of the two factories in Vietnam can only do it in a hurry. Because the work efficiency of local workers is far from comparable to that in China, not only is the work slow, but there is no concept of overtime at all.

The reason is quite good, "I came to you to work for a few hours, and I will go home after work, and I don't need money!" This reason may be understood by everyone in later generations of China. Life cannot be just work, but it is not good for Huinong and Zhengda, because it will delay the progress of work.

Chen Guangjun and Huang Daiyun had no choice but to hire another manpower and divide them into several shifts. This saved some time, but the progress of the completion of the factory building was still much slower than that in China, and the next tasks such as worker training, machine installation and commissioning, etc. It didn't go well either.

If things go on like this, this factory in Vietnam will cost about 5000 million. If this money is used in China, it will be enough to build two similar factories, but Li Lei still insists on letting them do this, because it is related to Huinong Huinong will go abroad sooner or later to compete with feed giants such as Chia Tai, Cargill, Crane Brand and even Marubeni Trading Company. If it stays in the country, when will it become the world's number one?

The problem of progress is not too important. The most important thing is the problem of foreign exchange. Chen Guangjun and Zhang Tao, the person in charge of Hope Vietnam Branch, don’t bring much US dollars, and they will be spent soon. Renminbi cannot be used directly. It was embarrassing; the two of them could not ask for help from China when they encountered any problems, so they had to take risks and go north to the border to find those border residents and traitors engaged in border trade, and exchanged RMB into Vietnamese Dong through them, and then used it to pay workers' wages. Buy the raw materials you need to build your factory.

Later, when Li Lei found out about this matter, he did not blame Chen Guangjun, but comforted him, "It's good that you can take the initiative to solve the problem, and you don't have to worry too much about this matter. Vietnam still expects us to continue to expand with them." Investing, as long as they don't go too far, they won't make trouble."

Not to mention domestically, if RMB can be directly exchanged for Vietnamese Dong, who would want to spend another hand of US dollars?Haven't you seen that China has reached currency cooperation agreements with so many countries in the future? If the leaders know about it, they will definitely not object.

The problems of money and personnel have been solved. Although the progress of the training of workers and the installation of equipment is not fast, they are still in progress. It seems that the production can start in two months, but the problem of sales has not been solved, so Chen Guangjun began to look for a suitable marketing method again. After careful research, he called Li Lei, "Mr. Li, I have an idea, which may require the cooperation of the head office! According to our investigation and analysis, we found that the Vietnamese I like football very much. Regardless of the city or the country, as long as there is a football match, their enthusiasm is very high, so I was thinking, can I choose a popular player in Vietnam to join the Panpan team, and at the same time ask him to be the manager of the feed brand? Spokesperson, so as to make our products known to Vietnamese as soon as possible?"

"Coach Troussier is in charge of the team's employment, but it's okay to arrange a player! You pick a few candidates to report, and then let them come to Zhongzhou for training. Finally, Troussier The coach chooses a player to stay!" Li Lei recalled the operation of Chongqing Lifan in the future. In order to open up sales in Vietnam, Lifan introduced Li Xuande, the number one star in Vietnam at that time. Although Li Xuande only played ten games after joining Lifan, Having received strong attention from Vietnamese fans, the brand Lifan Motorcycle quickly spread in Vietnam.

Since there are successful cases, it is estimated that so many Panpans can achieve good results. Li Leixiang added, "We can find Vietnamese media for cooperation. Now our A-League still has a certain influence in East Asia. It is also a good gimmick for the local people that Vietnamese players can enter A-A to play football. I believe the news media will definitely pay attention to it. We can let them follow these players to Zhongzhou to film the whole process of the trial training. We will help with the cost and equipment. Make sure to get attention in Vietnam from the start!"

When Sun Jihai, Fan Zhiyi and other Chinese players went to Europe, "Football Night" reported their latest situation every week. Every ball will be capitalized and close-up. Li Lei wants to trigger such a craze in Vietnam, and then ask them to mention Huinong when they report, and take some pictures of Huinong's feed factory, and the publicity effect will be achieved.

"No problem, they will definitely care about this news. I have studied it before. Most of the good players in Vietnam are concentrated in the BEA team. All the players in this team have a lot of influence in Vietnam. Many large-scale farming The factories have cooperative relations with them, if we can introduce their players and establish a good relationship with them, then we can use them to contact large breeding factories in the future! Take these customers away from Chia Tai, Crane Brand, and Cargill!" Chen Guangjun has a big goal, not just advertising.

"This plan can be prepared in advance, but don't rush to grab customers at the beginning! When I was in Vietnam before, I found that those large-scale farms have cooperated with Zhengda, Cargill, and Crane for a long time. If there are no special circumstances , Breeding companies generally don’t like to change feed suppliers.” Li Lei reminded that the most important thing for farms is seedlings and feed, and what they value when buying feed is not only price, but also quality, supply stability, and payment methods. Due to various factors, choosing a supplier will lead to long-term cooperation, because it means stability.

"Understood, we didn't expect to snatch these customers from Chia Tai, Cargill, and Hepai anytime soon; during this period of time, I traveled a lot and found that Vietnam's breeding industry was several years behind China's. Although There are already some medium and large farms, but there are also a large number of scattered farmers and small farms in rural areas, and Zhengda and the others do not pay enough attention to these customers. They often only buy products from small and medium-sized feed factories. The quality of these products is not high. The supply is not stable enough, so I initially plan to take the road of encircling the cities from the countryside, and focus on marketing in the countryside first to attract these customers!"

"Compared with those small and medium-sized feed factories, regardless of price, quality, supply stability or convenience of payment, our Huinong has great advantages, and we can easily win customers from them , When we have a firm foothold, let the Bank of East Asia lead the way and invite the owners of medium and large farms to visit the village and our factory. With more intuitive things in front of us, it will be much easier to convince them!"

"Well, there is also the price. What kind of price plan do you plan to make?" Li Lei was very satisfied with Chen Guangjun's performance. His plan coincided with his own ideas and was very suitable for the current situation in Vietnam. The last question is pricing.

"Among the big factories in Vietnam, the price of Crane is the highest, because Vietnam used to be a French colony, Crane was deployed here very early, and the public recognition is relatively high; next is Cargill, they were during the Vietnam War Those who entered the Vietnam market were affected to a certain extent when Vietnam was reunified, but they soon made a comeback and moved northward. Their price is second only to Crane Brand; Zhengda entered Vietnam at the latest time. In order to compete with these two companies, their Lowest price too!"

Chen Guangjun first introduced the pricing of other feed brands, and then he talked about his plan, "Considering that we have just entered the Vietnamese market, and the financial strength of rural scattered farmers and small and medium-sized farms is relatively weak, so I plan to refer to CP’s plan to enter the Vietnamese market, using low prices to attract customers.”

"This plan is indeed feasible, but you have overlooked one point, that is, Vietnam's understanding of Chinese products. Most of the Chinese products in the Vietnamese market are imported from Guangxi through border trade. The products are cheap but of poor quality. So Vietnamese people don’t have a good impression of Chinese products! If we continue to adopt the low-price strategy at this time, it will definitely deepen their impression.” Li Lei reminded.

He discovered this when he and Liu Yonghao visited together earlier, and some local overseas Chinese suggested that they register a new company in Vietnam under the name of Xiangjiang Company to avoid this problem, but both Li Lei and Liu Yonghao firmly refused. What's the point of trying to compete with Cargill, Crane Brand, and Chia Tai if they don't even dare to compete with their own brands?
"We don't set the highest price, and don't set the price of our products to the lowest. It is higher than Zhengda, and a little cheaper than Cargill is almost the same!" Li Lei gave a plan. In the minds of ordinary consumers, price is often compared with quality. Equal sign, if you lower your price, it will give people an impression of poor quality, and it is easy to lower the price, but it is difficult to raise it, so you must not take the route of low-price competition at the beginning.

Chen Guangjun accepted Li Lei's plan after thinking about it, and then immediately started to do it. First, he took the invitation letter of the Central Plains Panpan team to contact the Vietnam Football Association. Although they have never won the championship, they have never been relegated. They are considered a strong team in A-A. The level of football in Vietnam is still relatively low at this time. When they heard that there was a chance to enter the A-League, the Vietnam Football Association and the players were very excited.

They immediately listed the list of the best players in Vietnam for Chen Guangjun to choose. After hearing the news, the major media also came to interview. Chen Guangjun followed the original plan and selected a few players from the Bank of East Asia and sent them to Zhongzhou for trial training. Reimbursed the media reporter's interview expenses to Zhongzhou.

The most famous of these players is Li Xuande, who scored a wonderful goal past Fan Zhiyi and Zhang Enhua in this year's World Cup qualifiers. He also performed the best during the training process, and was finally retained by Troussier. After signing the contract, Li Xuande officially joined the Central Plains Panpan team. Although this will occupy a foreign aid quota for the Panpan team, it will affect the performance of the Panpan team. After all, the level of foreign aid in Vietnam is definitely not as good as that of South America and Europe. Panpan didn't have any requirements for the results of the team. He was very clear about the depth of the League A. There were too many things involved in winning the championship and it was not worthwhile. big impact.

This marketing activity made the name of Huinong Company widely known. When Chen Guangjun took people to the countryside of Vietnam for promotion, the local dealers would immediately ask, "Which football team does Li Xuande play for?" The team belongs to you, right? When will he be able to play? We must watch the live broadcast then."

Just like Yang Chen's outstanding performance in Frankfurt, the TV station immediately increased the number of live broadcasts of the Frankfurt team. The Vietnamese TV station also reached an agreement with the domestic TV station to broadcast Li Xuande's game.

Hearing their question, Chen Guangjun immediately had a new idea, "We brought in Li Xuande just to let him play, and he will be able to appear on the field as soon as he adapts to the environment in Zhongzhou and forms a tacit understanding with his teammates; the company knows your love for Li Xuande." I like it, so I decided to hold an event, plan to select some outstanding representatives from agents and consumers to give back, and invite them to Zhongzhou to visit our headquarters and watch Li Xuande's game!"

"Oh? How can I go? Is it based on the sales volume?" The dealer's eyes lit up when he heard it. Whether it's going to China or watching Li Xuande's game, they are all very attractive.

"Sales must be an important reference factor. If you want to go, try to sell it for us! Our products are selling well. You will not only earn money, but also go to the stadium!" Chen Guangjun decided to talk to the company's staff Discuss with others to see how to do a good job in the details of this activity.

"I definitely want to go, but we have never used your feed, so we don't know if it's good or bad!" After all, this is a matter closely related to one's own income, and the dealer has not yet made up his mind.

"It's easy to handle, we can give you some feed first, you take it for trial use, and then compare it with the brand you represent now to see which one is better! If you have time, you can also visit Ho Chi Minh City with us, we There are also farms there, and all the feed we use is our own!" Chen Guangjun had thought of these things a long time ago, and made a detailed plan.

"Okay! Then I'll use it first!" Who doesn't like free things?The dealer happily accepted it.

After the talk, Chen Guangjun got on the truck to go to the next village, but when he arrived at the gate of the village, he saw that Zhang Tao, who was hopeful, had already come one step ahead. It seemed that he hoped to adopt the strategy of encircling the city from the countryside.