Agricultural giant since 1983

Chapter 407 The Iron Maiden of the Dairy Industry

At this time, Professor Lin was teaching the local people how to grow mushrooms at the Diaozhuang immigration site near Yinchuan. He couldn’t leave. After receiving the call, he had no choice but to decline. Li Lei was not discouraged, and immediately asked someone to book a ticket to invite him in person. It stands to reason that this kind of trivial matter can be done by the subordinates, but this is not just a matter of helping Tiannan Province control the desert and expand the number of cattle and sheep breeding. Li Lei knows exactly what the place where Professor Lin is now means. If it can help the local rapid development, it will be very beneficial to the future of Huinong.

After the plane landed, Zhao Wanfu, the person in charge of the Yinchuan branch, personally brought a car to pick up Li Lei. They didn't stop in the urban area, but went directly to the Diaozhuang site in Yuquanying, which is Minning Village in "Mountain and Sea Love". On the way, Zhao Wanfu introduced the origin of this village to Li Lei, "When the cooperation between the east and the west began, the leader of Hu Jian came to Xihaigu for inspection and found that the natural conditions of this place were too harsh. It would be extremely difficult to get rid of poverty if we stayed there. In addition, with reference to the previous resettlement policy in the district, the first resettlement site for Fujian-Ningxia cooperative immigrants was delineated in Yuquanying, and the principle of 'let immigrants move out, live stably, and get rich' was put forward. "

"It's located on a plain and close to the Yellow River. Its development potential is much greater than that of Xihaigu. As long as the problem of wind and sand can be solved, the wasteland can be turned into fertile land!" Li Lei nodded slightly after listening to Zhao Wanfu's introduction. Who is the first leader, and who knows more about what Minning Village will develop in the future. Investing here may take a little longer in the economic cycle, but if you count other benefits, Huinong will definitely make a profit without losing money.

While talking, the wind and sand came, and there was a piece of yellow whistling everywhere, drowning everything in the world, as if encountering the yellow wind monster in "Journey to the West", the driver immediately reduced the speed, because the only visibility left was A few meters in front of him, if the speed is too fast, there will be accidents.

There is only more than 50 kilometers from the airport to Minning Village. Originally, an hour was enough, but when they encountered wind and sand, they tossed and waited for more than three hours to wait for the wind and sand to dissipate before arriving. By the time they arrived, the car was already dirty It was in a bad shape, and the people in the car were also suffocated, so they got out of the car to breathe fresh air.

At this time, Minning Village had just been established for more than a year. Most of the people still lived in the ground. Only a few buildings such as schools stood on the ground. Most of the villagers were busy in the field with dusty heads. They are now planting windbreak forests. Every time the sandstorm passes, they have to check whether the saplings have any problems.

Li Lei went over to have a look and found that poplars were planted here, but everything cannot be generalized. Planting poplars in some places that lack water in the Three North Shelter Forest will increase the consumption of groundwater, but this is located in the Yellow River Basin, and the groundwater resources It is relatively rich, so it is just right to plant poplar trees.

"Are you the leaders who came to check?" It was so eye-catching that they appeared in such a village, and a village cadre came over and asked immediately.

"No, we are here to find Professor Lin's investor, may I ask who you are?" Li Lei shook hands with him and asked, it seems that he is quite young, and he does not know who is the prototype in the TV series.

"Oh, hello, hello, I'm Ran Jiang, the secretary of the Minning Village. Welcome to visit our Minning Village. Come in and drink water!" chat.

"Wait a minute, we have an appointment with Professor Lin, where is Professor Lin now?" Oh, it turned out to be the prototype of Ma Defu, and Li Lei has even started to think about whether to let Yu Jingshu come here for investigation, and then write a This "Mountain and Sea Love" came out, but on second thought, I decided to forget it. It is enough to invest by myself, and doing these things seems deliberate and redundant. At worst, I can just invest some money when the TV series starts filming.

"Uh, let's take you there!" Ran Jiang spoke Mandarin with a strong local accent. After getting in the car, he guided the way, and after a while, he arrived at a beach covered with fungus grass. Professor Lin was busy working outside the tent. He not only It is really hard to be responsible for teaching the locals to plant Juncao for sand control and to teach them to grow mushrooms.

"Oh, Mr. Li, why did you come in person! It's not that I can't go, but I have to wait until the work here is over first, right?" Professor Lin felt a little embarrassed when he saw Li Lei.

His student winked a bit, and hurried into the tent to pour water for Li Lei and others to drink. Everyone sat outside the tent and chatted. Li Lei studied Juncao, which looks a bit like Huanong Brothers feeding bamboo rats The elephant grass has many advantages such as fast growth and strong adaptability. It can be used as animal feed and edible fungi, and has high economic value.

Professor Lin has also helped many people get rid of poverty and become rich by relying on research in this area, and his contribution is not only domestic, but also left his footprints in Southeast Asia and many countries in Africa. He has also become a third world leader. He was the honored guest of the country and was awarded the Medal of Honor by several countries.

"Mr. Li, it's not that I don't want to go quickly. You didn't know it when you came here for the first time. The people here are really poor, and the land consolidation work has not been done well now. The reclaimed land can't support people. We Although Hu Jian’s temporary cadres have organized a group of people to go to work in Hu Jian, there are still many people who have no livelihood, so you have to wait until I teach them how to grow mushrooms and let them have a way to make a living before leaving, right?” Lin the professor explained.

"Professor Lin, please don't misunderstand me. I didn't come here to urge you, but I heard you talking about the matter on the phone. I want to come over and see if there is anything I can do to help!" Li Lei said with a smile, Although the situation in the TV series has elements of artistic processing and is not necessarily the same as reality, but based on his understanding of Professor Lin, it is almost certain that he has not considered the mushroom sales, and Huinong's role is reflected at this time.

So he asked about the professor's situation, which is similar to that in the TV series. The folks in Xihaigu have never grown mushrooms before, and they have a lot of concerns about this project, so not many people learn from it, "Professor Lin, Don't be discouraged, after all, mushroom farming requires investment, and these people's ability to resist risks is almost the worst! They don't dare to take any risks!"

"But don't worry, I can help solve this problem! Agaricus bisporus has high nutritional value and has certain economic benefits. Huinong can invest in a bisporus cultivation base here and sign contracts with local farmers. They only need to pay a small part money, you can get the raw materials for building mushroom greenhouses first, and the rest will be repaid when the mushrooms are harvested and delivered to our purchase point! Then we will set up a mushroom processing factory here to process the mushrooms into dried goods or canned goods Sell ​​to other places!" With Huinong's sales ability, it is absolutely possible to sell these products to all parts of the country and even abroad.

"Mr. Li, your family is so big that you don't need to worry about this little money, why don't you just send them the raw materials?" Professor Lin was a little puzzled.

"Professor Lin, don't blame Li Dong for this, it makes sense for Li Dong to do this! If you send them the raw materials directly, someone will definitely take them to build a house or simply sell them directly! Only let them pay some price first They know how to cherish it!" Before Li Lei could speak, Ran Jiang helped to explain that he had worked at the grassroots level for many years, but he had seen many cases of directly eating the breeder chickens and sheep sent by his superiors.

"This is the main reason. In addition, if they do this, their dedication to growing mushrooms will be different. If you don't need money, you can grow them casually, but if you spend money, you have to be very careful!" So since the establishment of Huinong, as long as It is a project in cooperation with farmers. Even if Huinong is not short of money, the farmers should take some out, in order to let them pay more attention and work harder.

"Thank you, Mr. Li. It would be great if you are willing to invest and build a factory here. I will notify the county leaders immediately." Ran Jiang kept glancing at Professor Lin as he spoke, and said he wanted to build a factory as soon as he came. Are people bragging?
"Xiao Ran, hurry up and report. This is the richest man in the country. If you hear that he is coming, let alone the leaders of the county, all the leaders of the district will come!" Professor Lin wanted to win more projects for the local area.

After returning to the village, Ran Jiang immediately called to report. In the afternoon, the leaders of the county and the district came over one after another. Ningxia's economy is very underdeveloped. Now that the richest man in the country is here, he should be treated well and let him invest more money. project?
Li Lei tasted the Tan sheep in Ningxia, rested for one night and continued his investigation the next day. After seeing that some local people had learned Professor Lin’s Juncao mushroom planting technology, Li Lei decisively finalized the contract. A large area of ​​land has been designated, and we plan to use the local advantages to build a vineyard and a wolfberry planting base. These two bases require a lot of investment in the early stage, and also need a lot of labor. There is no need to go to the city to try your luck.

At the same time, Li Lei also cooperates with the local agricultural science research department, subsidizing them to carry out research on grape and wolfberry breeding, wine brewing, and wolfberry deep processing technology. Just like what Li Lei said to Xing Shuwang before, the foundation of agriculture is science and technology. To obtain more profits, it is necessary to strengthen the investment in this area.

After finishing all this work, Li Lei continued to persuade Professor Lin, "Professor Lin, you see that the problem in the village has been solved now, and you don't need to do the rest of the work yourself. It is enough to keep two students here. Can you come with me now?" Went to Tiannan Province?"

Although the local leaders are reluctant to let Professor Lin go, but Li Lei has just invested so much in them, how can he stop him?He could only help Li Lei to persuade him. Professor Lin also felt that it would be no problem to hand over the rest of the work to his students, so he followed Li Lei to Tiannan Province.

On the second day after arriving at the place, Professor Lin proposed to go to the edge of the desert for investigation. Li Lei arranged for people and vehicles, and Xing Shuwang also sent relevant researchers from the province to go together.

This kind of thing is useless for Li Lei to go, so he will not trouble them. Huinong also inspected several large projects in Tiannan Province before, and now the preliminary work has almost been completed. Li Lei is going to have a look. If there is no problem, sign immediately.

The first project is a milk factory with pastures. Although the equipment of this factory is very outdated, their pastures are very good. If they can be acquired, it will definitely be a great supplement to enhance the strength of Wandashan , after the transformation is completed, Wanda Mountain can quickly occupy the Tiannan market, and even have spare power to radiate to surrounding provinces.

Therefore, Li Lei paid more attention to this project. He was the first one to choose to come here for investigation. As soon as he arrived, he found that he had met a competitor. Shanghai Guangming Dairy also took a fancy to this place. The leader of the team was the famous iron lady in the dairy industry. , Wang Jiafen, general manager of Bright Dairy.

"Mr. Li, I didn't expect to see you here. I heard that Wan Dashan was going to cooperate with this factory, but I didn't hear anything about it after waiting for so long. I thought you gave up." After the two sides met, Li Lei first Immediately, I got a taste of the demeanor of the Iron Lady. She said she was polite, but she didn't mean to give in at all. The implication is that since you react so slowly, don't blame us for grabbing it.

"Basically, it's already settled. This time, I'm here to sign the contract. I guess Mr. Wang will have to make a trip for nothing!" Li Lei also refused to give up.

The history of Guangming can be traced back to 1911. It was formerly a milk company founded by the British. It was nationalized after liberation and was later renamed Shanghai Yimin Food Factory. After that, Yimin Food Factory developed a milk-flavored ice cube. He was the deputy director of the factory at the time, and he proposed that after the founding of New China, China's cold drinks should also have their own national brand, so the ice brick was named "Guangming", implying dawn and liberation. memory of generations.

Entering the 90s, business competition became more and more fierce. Domestic and foreign brands continued to pour into Shanghai, and Guangming’s position was seriously impacted. It was in such an environment that Wang Jiafen began to take charge of Guangming. After taking office, she immediately carried out drastic reforms. Ten pastures and seven or eight factories were re-planned, and the brands of all products were unified as bright.

At the same time, taking advantage of the opportunity of relocation of factories and ranches under Guangming, they set up their own real estate development company, develop their own land and sell it, and then use the money to feed back the dairy industry, introducing French milk preservation technology, and regained the situation. .

Now Guangming and Yili are the two largest dairy companies in China, but compared with Yili, Bright has one of the biggest shortcomings, that is, the issue of milk sources. Bright in Shanghai wants to obtain milk, which is comparable to Yili in NMG. It was much more difficult, so Wang Jiafen started to go out of Shanghai to buy companies in places rich in milk sources, hoping to make up for this shortcoming.

But unexpectedly, he encountered competition from Wanda Mountain in Tiannan Province.

(End of this chapter)