Agricultural giant since 1983

Chapter 408
"Isn't this signed yet? Since everyone wants it, let's talk about the price. Our Guangming will add 5.00% to the previous quotation!" Although she is the general manager of Guangming, there is also a mother-in-law in Guangming. The controlling party of Guangming is the Shanghai State-owned Assets Supervision and Administration Commission. Any expenditure involving a large amount of money must be reported to the State-owned Assets Supervision and Administration Commission. It can only be carried out after approval. The price increase of 5.00% is already hers. The maximum authority of the authority, if Li Lei adds more, then she has nothing to do.

Li Lei's situation is much better. Although Wandashan is a joint venture between COFCO, Beidahuang and Huinong, he has a lot of say, so after hearing Wang Jiafen's price increase, Li Lei decisively increased the price. Wang Jiafen's offer was 50 more.

The person in charge of this milk factory naturally hoped that the two of them would compete as fiercely as possible, because in this way they could sell at a higher price, but after waiting for a while, Wang Jiafen did not continue to bid, so he could only talk to her Sorry, I'm about to sign a contract with Li Lei.

If it were another company, he could give Wang Jiafen more time, but Li Lei is different, not to mention the relationship between him and Xing Shuwang, because Huinong has gained so much limelight in the flood relief, he has to give it to him Some face, after all, he was interviewed in Haizi, and after all, this factory is not his own, so there is no need to offend private people for public affairs.

Seeing this, Wang Jiafen turned around and wanted to leave. Since she had already lost, it wouldn't make much sense to stay here. Li Lei hurriedly stopped her, "Mr. Let's talk more, don't you? Maybe there will be opportunities for cooperation in the future!"

"Dr. Li said that. If I leave again, I'll be a little petty. Well, I'll ask Li Dong for advice later!" Wang Jiafen was quite generous, and quickly adjusted her mood.

After signing the contract, the person in charge of Wandashan was asked to have a dinner with the leadership of the milk factory, while Li Lei hosted a banquet for Wang Jiafen alone. When he saw Wang Jiafen, Li Lei realized that this was someone who made up for the shortcomings of Wandashan. A good opportunity. Wandashan is now backed by COFCO and Huinong, and has both capital and political background. However, there is still one biggest problem, that is, Wang Desheng, the person in charge of Wandashan, is not capable enough.

Wang Desheng is an old employee of the Great Northern Wilderness. He is down-to-earth and hard-working, but lacks pioneering spirit. If Wandashan was still a regional dairy company before, he might still be able to hold onto the door. His ability is not enough, and he can't compare with Zheng Junhuai of Yili and Niu Gensheng of Mengniu in the future. Therefore, Li Lei and several leaders of COFCO have been looking for suitable talents.

However, there are very few people who can shoulder this responsibility, and there are only a few of them. It is impossible for Zheng Junhuai to leave Yili. Niu Gensheng said that Li Lei is a bit grumpy, and COFCO also has concerns. Niu Gensheng and Zheng Junhuai will not deal with it. If Niu Gensheng becomes the person in charge, will he be too persistent to compete with Yili, which will affect the strategic layout of Wandashan?Moreover, he was able to evade Zheng Junhuai in Yili. Will he repeat his tricks and evade himself when he arrives at Wanda Mountain?
Seeing Wang Jiafen now, Li Lei suddenly realized that this is a very suitable candidate. In terms of ability, after Wang Jiafen took charge of Guangming, he quickly led Guangming to develop from a regional dairy company entrenched in Shanghai to a national dairy brand. In the past few years, the market share has been rising continuously, and there is a posture of wrestling with Yili.

In terms of other aspects, Wang Jiafen does not have as many negative news as Niu Gensheng. Both Huinong and COFCO are very relieved to let her take charge of Dashan. The only question now is whether she is willing to come. After all, he is currently the second largest in China. The person in charge of the dairy company, fortunately, Li Lei is very clear about the development trajectory of several large domestic dairy companies. He knows that Wang Jiafen and the Shanghai State-owned Assets Supervision and Administration Commission have a big difference in the development strategy of Guangming, and this difference will continue in the future. It got bigger and bigger, and finally Wang Jiafen left the light sadly.

Since there are conflicts and problems, it will be easier to deal with. First establish a good relationship, and then slowly dig out the corners. As long as the hoe dances well, there are corners that cannot be dug out?
"Actually, I have heard of Mr. Wang's name a long time ago. Mr. Wang is a well-known iron lady in the domestic dairy industry! Reorganize the pastures and factories under Guangming, promote the Guangming brand, and use real estate companies to solve the urgently needed funds for the development of the dairy industry." Question, this series of moves can be described as fast and hateful, and the moves hit the nail on the head! Now they are starting to buy grasslands all over the country. If this plan can be implemented smoothly, then Guangming can say that there are almost no shortcomings! In the future, regardless of the domestic How the competition in the dairy industry develops, there will always be a bright place in the market!" After taking his seat, Li Lei counted Wang Jiafen's success stories and sent a series of praises.

"Mr. Li has won the award!" Although the business was robbed by Li Lei just now, this is also a normal business competition. Now that he is being praised so much, Wang Jiafen's little lump in her heart disappeared, and then she also praised Li Lei, " Mr. Li, you are the leader of our domestic agricultural enterprises. I don’t know much about feed, breeding, chemical fertilizers, and food processing. A match made in heaven, Huinong has funds and channels, COFCO has policy advantages, and Wanda Mountain has brands, pastures, and talents. When I first heard that the three of you joined forces, I don’t know how Zheng Junhuai from Yili reacted. Anyway, I am a couple I haven't slept well all day, and there is another giant disrupting the situation in the domestic dairy market!"

Li Lei raised a finger, "You missed one thing, we Huinong still have technological advantages, now Guangming mainly produces fresh milk, but judging from the experience of European and American countries, consumers will definitely increase after their income level increases." For the consumption of dairy products, fresh milk can only radiate a short distance due to the shortcomings in storage and transportation. This is also an important reason why many local dairy companies cannot develop and grow! To solve this problem, it is necessary to introduce room temperature milk. However, the packaging requirements for room temperature milk are relatively high, and enterprises such as Yili that enter the field of room temperature milk can only cooperate with Tetra Pak to purchase their production lines and packaging."

"Although Tetra Pak offers them very cheap prices at the moment, it is just to occupy the market. When they gain an absolute advantage in China, they will inevitably increase their prices. At that time, perhaps every box of normal temperature sold by domestic dairy companies Milk, the money earned is not as much as Tetra Pak's profit from the packaging!"

In the future, Yili will need at least 0.45 yuan for the packaging cost of each box of milk, and this 0.45 yuan accounts for 75% of the profit of a box of milk. Yili can only get 25% of the profit, and the company that takes 75% of the profit is Sweden Tetra Pak, in the end, Yili became a part-time worker for Tetra Pak.

"Most of the domestic dairy companies are not aware of this, or even if they realize it, they can't take care of it for the time being, because instead of spending money to break through packaging technology, it is better to use the money to buy more pastures and buy more grasslands. Production line, but if we don’t do this now, it will be difficult to do it in the future. Packaging relies too much on the advantage of scale. If Tetra Pak has an absolute advantage, it will be difficult to defeat them! Therefore, we at Wandashan At the beginning, we used the milk packaging produced by ourselves. Even if the cost is higher than that of Yili now, we must persist. As long as we persist, as the scale expands, our cost will gradually decrease, and eventually reach the same level as Tetra Pak. Even lower than their level!"

"Dong Li's vision is indeed long-term. Although our Guangming is now focusing on milk and yogurt, we are also very clear that room temperature milk is indeed not as good as yogurt in terms of nutritional value, but due to the advantages in transportation and storage, it will definitely become a big product in the future. Trend! Our Guangming is also preparing to enter the field of room temperature milk." Wang Jiafen frowned slightly when she spoke.

In the field of fresh milk and yogurt, Bright has an advantage. They introduced the concept of milk preservation from France in 1992 and began to establish a complete cold storage logistics. In addition to the low-temperature production below 4 degrees Celsius, the entire transportation of milk also uses " The "door-to-door" design allows all production links to be carried out in a refrigerated environment (0°C~4°C) without interruption.

In addition to cold storage and refrigerated trucks, Bright has also designed a low-temperature porch. When the refrigerated truck receives the goods, it will pour into the porch to ensure continuous low temperature. A large number of three-wheeled distribution vehicles are equipped with insulation layers and ice packs, coupled with the user's insulated milk box, so that the milk that the user gets before going to work at 7 am is still cold.

Relying on its advanced cold chain logistics, Yili was only a regional brand in border towns when delivering milk to homes in East China; at the same time, as an urban dairy company, Bright also covered hypermarkets, chain stores and Supermarkets and convenience stores have more than 1 outlets throughout East China, covering more than 20 cities. In addition to their own core fleet of more than 200 refrigerated vehicles, they have also integrated quite a lot of social refrigerated vehicle resources to serve them services, but these advantages have become shackles restricting the development of Guangming.

Bright's fresh milk business is really outstanding, so the superior department does not support them to enter the room temperature milk field on a large scale, because it will inevitably impact Bright's original fresh milk market.

However, if it does not set foot in normal temperature milk, Guangming can only be a regional dairy company, because fresh milk has a short shelf life and cannot be transported to other cities, and every city is surrounded by pastures, milk factories, and cold chain logistics. system, the cost is too high.

Normal temperature milk has been heated at a high temperature of more than 100 degrees. Although the nutrition is reduced and the taste is deteriorated, the shelf life can be as long as 6 to 12 months, which is suitable for long-distance transportation. This is the current strategy of Yili and Wandashan.

Wang Jiafen also plans to take this path, but the Shanghai State-owned Assets Supervision and Administration Commission is not very supportive, because they only regard Guangming as a cow that turns over profits, and have no plans to make this company bigger and stronger. After the approval for the establishment of a real estate company was obtained, the money earned from the development of real estate projects was used to integrate Guangming's pastures and factories, and the rest was prepared to be used to purchase pastures and milk factories. Unexpectedly, it was a bad start. The first project met Li lei.

Seeing that Li Lei and COFCO are continuously acquiring pastures and milk factories all over the country to strengthen Wandashan’s strength, Wang Jiafen said that it is impossible not to be envious. Now that she has heard so many things about milk packaging from Li Lei, she is more and more excited. Be vigilant, even if Guangming enters room temperature milk, it has to use Tetra Pak packaging. They have no ability to develop their own research and development. If the development continues, the gap between Guangming and Wandashan will only become wider and wider.

"Is Guangming still using Tetra Pak's packaging now? From a business perspective, it's really inappropriate to entrust such an important business to only one supplier. Why don't you also consider our Xinfeng packaging? We can cooperate with Guangming to build a factory in Shanghai, and guarantee that the product quality will not be inferior to Tetra Pak, and the price will not be higher than them!" Li Lei is not in a hurry to poach people immediately, and the relationship between Wang Jiafen and Shanghai State-owned Assets Supervision and Administration Commission has not broken down , She said directly that she would definitely not come.

So we need to get in touch with her from many aspects first, so that she can gradually feel her sincerity and strength. In this way, after the relationship between her and Shanghai SASAC changes in the future, it will be much easier to recruit people.

"Is Xinfeng Packaging a subsidiary of Wandashan?" Wang Jiafen asked. If so, she would definitely not agree. Even using Tetra Pak's products is better than directly using competitors' products.

"No, Xinfeng Packaging is Huinong's strategic partner in the packaging field. Wei Kang, the person in charge, has been engaged in the packaging industry since the 80s. From egg packaging to food packaging to today's milk packaging, he has both financial strength and technical reserves. It is very strong, and although we, Huinong, have invested in this company, they are still an independent company, and Wandashan is just a purely cooperative relationship!" Li Lei quickly explained.

"I'll find out later, and then send them an invitation, asking them to bring samples to Shanghai for a talk!" Wang Jiafen nodded and said, if this is the case, there will be no problem!
This was a good start, but it wasn't enough, so after eating and drinking for a while, Li Lei chatted about another topic, "Does Mr. Wang have any plans for tomorrow? If it's convenient, I'd like to invite you to visit a place!" "

"Where?" Wang Jiafen asked.

"Our Huinong dairy cow breeding center in Tiannan Province! If you want to do a good job in the dairy industry, the milk source is very important, and the milk source is determined by the breed of the cow! We Huinong also spent a lot of money in this field The equipment is the best in the country, and experts have been hired from abroad, and cattle breeds have been introduced.” In order to recruit people, Li Lei even took out the breeding center he valued the most.

　Push this friend's book, "The Days of Retiring with the Queen of the Music World", and you can tell what it's about just by reading the title.

　　
　
(End of this chapter)