Agricultural giant since 1983

When he came to the Special Economic Zone again, Brother Xiao Ma contacted Li Lei as soon as he got the news, and warmly invited him to visit the company. Li Lei readily agreed. Today’s Penguin is very different from when it first started its business. The company’s The market value has reached tens of billions, and Brother Xiao Ma's net worth has skyrocketed. He will definitely enter the Hurun Report this year, and he will definitely be among the best. If nothing else, he will also become the richest man in the Internet field. These Internet billionaires are left behind.

"It took me 20 years in agriculture to make Huinong reach a market value of tens of billions. You can do it in just a few years in the Internet. This speed is really enviable!" Li Lei did not shout today, but now his status It's different, and there are so many people around, so I have to show some face.

"Things in the stock market are still a little fake, and you are in business, that's the real thing." Brother Ma also said politely.

At the end of the visit, Brother Ma didn't take Li Lei to any big hotel, but went directly to his house, "My parents miss you very much. When I heard that you came to Shenzhen, I hurriedly prepared meals at home and said that I would like to meet with you." You have a good drink."

When I arrived at Brother Xiaoma’s house, apart from his parents, there were also his wife and children. Brother Xiaoma got married in 04. He didn’t do anything special when he got married. He just checked out some close relatives and friends, and the hotel was relatively ordinary. But no one can miss Li Lei, they are the friendship of two generations, and Brother Xiaoma started his business thanks to Li Lei's continuous spending of money, so Li Lei also served as a witness.

"Yo, the child has grown up in a blink of an eye! What a cute little girl, just like my Jiayue when I was a child!" The older I get, the more I like children. After meeting Xiao Ma's daughter, Li Lei hurriedly hugged her and teased her. After a while, I gave her some gifts.

Brother Xiao Ma's daughter is very good. Although she liked the gift from Li Lei very much, she didn't accept it right away. Instead, she looked at her parents. Brother Xiao Ma took the opportunity and said, "If uncle wants to give it, you can accept it!"

"Isn't that right? Our seniority is not calculated in this way!" Li Lei was determined not to let Xiao Ma's scheme succeed, just give you some face in front of outsiders, it's all at home, it's better to be called Teng Teng!

After a while of commotion, everyone sat down to eat together, saying that they wanted to have a few drinks with Li Lei, but after all, Lao Ma was too old to drink too much, but Brother Xiao Ma would not let go of this good opportunity, just now he let his daughter If you fail to call Uncle Li Lei, you have poured Li Lei several times more.

Don't look at Xiao Ma who is polite and reticent, but he has a good capacity for drinking. He can not only drink, but also understands wine and is good at tasting wine. While telling everyone the benefits of this wine, he took out various Li Lei almost couldn't cope with the routine of pouring wine.

The old horse is still interesting enough. Seeing that Li Lei is getting better, he stopped his son and asked Li Lei's purpose of coming to the special zone, "What business are you going to discuss in the special zone this time?"

"Just like investing in Teng Teng back then, this company doesn't seem very eye-catching now, but if it develops smoothly, it may develop into a large company with tens of billions or hundreds of billions in a few years at most ten years Teng Teng, if you are interested, you can also invest in it!" Li Lei said, I can't tell you so much Teng Teng for nothing, now the opportunity to make a lot of money is in front of you, it depends on whether you are interested or not.

"Oh? What kind of company? It's also in the Internet industry?" Brother Xiao Ma's mind was spinning rapidly. I am basically familiar with the Internet companies in the Special Economic Zone. I didn't see that company with such great potential?

"It's not an Internet company, but it can be regarded as an IT-related company in a broad sense!" Li Lei introduced, "My venture capital company sent me a document introducing a drone company in the special zone. A very good flight control software has been produced. I thought about it and felt that if this project can be done well, the future prospect is very broad, and it can also be combined with agriculture. It happens that there is no major event recently, so I will stop by and have a look. If the deal is good, give them some money!"

The company that Li Lei is interested in is DJI. DJI will be valued at more than [-] billion in the future, but now it is just a small workshop. When Xiao Ma followed Li Lei to their company, he still couldn’t believe himself. In the eyes of such a small broken company, is it worth the richest man in the country to do it himself?But thinking about the situation at the beginning of Penguin's business, he was relieved again. We were not much better than him at the beginning.

Brother Xiao Ma was surprised. Wang Tao, the founder of DJI, was stunned. He had received a call from a venture capital company before, saying that someone would come to interview him in the near future, but he never expected that the people from all over the country would come. The richest man, and the richest man in the country alone is not enough, and now the most popular man in the SAR, Xiao Ma, is also here.

Wocao Wocao Wocao!I'm not dazzled, how can our company be able to alarm these two bosses!The employees of DJI are going crazy, and after waking up, they are ecstatic. Mixing up a position in the entrepreneurial team, when the company grows bigger and stronger in the future, wouldn't I be able to achieve financial freedom as easily as Penguin's founding employees?How lucky is this?

"Hello, Mr. Wang, I happened to be in the Special Economic Zone to discuss something with Mr. Ma recently. I heard from the venture capital department that your company has good development potential, so I came over to take a look!" Li Lei stretched out his right hand and shook Wang Tao. Only then did he wake up from the shock.

"Hello, Mr. Li. Hello, Mr. Ma. Everyone, you are here today, you are really flourishing!" After reacting, Wang Tao hurriedly invited them to sit in the conference room, and then apologized repeatedly, "I'm really sorry, the company just started. To start, there is not enough space, so I can only wrong a few people."

"It's okay, my company was like this when it first started!" Xiao Ma looked at Wang Tao curiously, didn't he feel that there was anything outstanding about this person?

When the assistant came over to pour the tea, her hands were trembling. She had already selected the best tea in the company, but thinking about the identities of these two, she felt that the tea was too low-grade.

"I have read some information about your DJI, and Mr. Ma is not very clear about it, so I would like to trouble you to introduce it first. How did you think about doing this project? Now, compared with companies in the same industry , What advantages does your DJI have? How do you judge the future development prospects of this field?" Li Lei asked when there were only a few of them left in the conference room.

Wang Tao nodded and talked about his entrepreneurial history. At the beginning, he was a little stumbling, but he gradually became more proficient, especially when it came to drone technology, his eyes were shining, and he could tell , he loves this project from the bottom of his heart.

Wang Tao and Lao Ma are fellow villagers. They were born in Hangzhou. His father is a senior engineer and his mother is a teacher. Both of them are intellectuals. This kind of growth environment makes it easy for him to get in touch with many books. In order to learn about helicopters, I became obsessed with popular science comics and model airplane books.

When he was in high school, his academic performance was not bad. His father saw that he was obsessed with helicopters, so he made cakes for him and said that if he made progress in his studies, he would buy him a remote control helicopter. Xiao Wang immediately became motivated to study. The results quickly rushed to the forefront of the class and successfully won the award.

But in an accident, the helicopter suddenly fell from the sky because the power was exhausted, and the whole helicopter fell apart. He found many repair shops near his home, but they couldn't fix his helicopter; he could only call the manufacturer. Let them send the parts, and then fix it yourself when it arrives.

In this process, Xiao Wang carefully studied the structure of the remote control helicopter and discovered the mystery of the helicopter, so he made up his mind to make a helicopter that can automatically control the flight; for this reason, he took the electronic major of East China Normal University in the college entrance examination times .

But after entering school, he found that the things taught in the school were of little help to his dream of developing an automatically controlled flying helicopter. After some painful suffering, Xiao Wang chose to drop out in his junior year, and then began to apply outside the mainland. University, and was finally admitted to the Electronic Engineering Department of Hong Kong University of Science and Technology.

When he was about to graduate, he chose the flight control system of helicopters as his graduation project. He decided to study the flight control system of remote-controlled helicopters. He also found two classmates to persuade the teacher to agree with their research direction. hover.

After more than half a year of hard work, their demonstration failed. Li Zexiang, a professor of robotics at Xiangjiang University of Science and Technology, discovered Wang Tao's leadership skills and understanding of technology; so, under his recommendation, Xiao Wang stayed at HKUST for graduate studies Continue to engage in research in this area.

In a few years, Wang Tao solved many problems, which fell into the eyes of Li Zexiang, so after he graduated from graduate school, Li Zexiang provided him and his team with 200 million start-up funds to start a business in the Special Economic Zone. DJI was born.

Why is it in the special zone instead of Xiangjiang?The reason is actually very simple. Xiangjiang is not suitable for entrepreneurship in the electronics industry. The cost of rent and manpower in Xiangjiang is very high, and there is also a lack of relevant supporting facilities and talents; the special zone is much better, and you can basically find any accessories you want in Huaqiangbei. , the rent and wages are much lower than those in Xiangjiang, it is also convenient to recruit talents, and there are various preferential policies.

Now the helicopter flight control system XP3.1 developed by DJI is relatively mature. After being put into the market, it has been well received by many consumers at home and abroad. Li Zexiang's funding is far from enough. They must introduce stronger and more influential partners, but the previous contact was not smooth. Most venture capital companies are not optimistic about this project, thinking that this is just a project. It's just a gadget, and there won't be a big market.

"I think this project is good and I can vote for it! Mr. Ma, what do you think?" After listening to the gossip with relish, Li Lei said something that made Xiao Wang very happy.

"Since Mr. Li is planning to invest, let me follow suit!" Xiao Ma also thinks that the market seems small, but he believes in Li Lei's vision. Anyway, based on the current valuation of DJI, he will invest in them. It doesn't cost much, and it doesn't matter if it's all in vain.

The two of them don’t need to deal with the specific details. They called Xiao Wang to go out for a meal with the backbone of the company. The professionals they sent started bargaining with Wang Tao the next day. After rushing over, several parties finally signed the contract after a fierce confrontation, DJI got the funds that the company urgently needed for development, and Li Lei and Xiao Ma got the shares.

The routine at the celebration banquet was relatively relaxed. Li Lei talked about the situation of another similar company in the world. There is a company in Germany called MikroKopter. It used to mainly produce battery-powered radio-controlled drones. They developed it two years ago. Li Lei suggested that Xiao Wang should pay more attention to the products of this company.

Without Li Lei, Xiao Wang would not have come into contact with this company until two years later. MikroKopter's product strategy is DIY, and users must find their own components and download the code, so the experience is not very good, and the reliability of the product is also low. No, but nonetheless, the company has achieved decent sales.

Xiao Wang was keenly aware that DJI might be the first manufacturer to provide finished flight controls for commercial use, so he quickly changed the track, applied the technology accumulated on the helicopter flight control system to the multi-rotor aircraft, and successively conquered After overcoming many difficulties in software, propellers, brackets, gimbals, and remote controls, it finally released the simple, easy-to-use, and highly mature DJI Phantom, which has occupied more than [-]% of the global market share in one fell swoop, and DJI has also become a Soar into the sky.

Classmate Xiao Wang flipped through the information of MikroKopter and found it interesting, but he and his team still have a doubt that has not been resolved.

"Mr. Li, I still don't understand even now. You are mainly engaged in agriculture. Why did you think of investing in our helicopter company?" Can't sleep, isn't that too weird?
The same is true for Pony, DJI's products look really interesting, but it seems that the scope of application is not wide, right?Relying on this can reach tens of billions?
"In fact, I think that the products developed by DJI can have a very close relationship with agriculture. When your products are mature and the cost is reduced, you may be able to develop special agricultural drones! This market is definitely promising!" Li Lei replied.

He has played with this thing in later generations, and there is more than one model. The market for this piece is definitely not small.