Agricultural giant since 1983

Chapter 485 The richest man in the world
This kind of thing that involves the company's future technological development direction is not suitable to be discussed at the dinner, so everyone held back their curiosity, and only after returning to work did they compare the concept map drawn by Li Lei in the conference room to understand Wu How man-machines are applied in the field of agriculture.

"UAVs have a wide range of applications in the agricultural field. Let's take a look at them one by one. The first is the drones used to monitor the growth of crops." Li Lei released the first concept map, in which you can clearly see This quadrotor drone has a camera on it.

"This agricultural drone should be equipped with an automatic cruise GPS navigation system and a standard camera automatically controlled by the cruise system; the ground software allows the drone to take high-resolution ground pictures, and the specially designed flight path control software can Cover the area of ​​the farm to the greatest extent, control the camera to facilitate subsequent image processing, and allow farmers to see images that they have not seen before. Compared with images taken by satellites, images taken by drones are cheaper and have higher resolution. higher."

"This drone can provide farmers with three types of detailed information: the first is to observe crops from the air, helping farmers find irrigation problems, soil problems, and even pests and fungus that cannot be seen by the naked eye; the second , Aerial cameras can provide multi-level pictures, which can not only collect ordinary visual spectrum photos, but also take infrared photos to help farmers find crop health problems that cannot be seen by the naked eye; Flying every hour can provide time-sequenced animations that demonstrate changes in crop growth, provide opportunities for better crop management or identify problems, which is part of the growing trend of data-driven agriculture."

"Similarly, this kind of drone can also be used on pastures to monitor the growth of economic animals such as pastures and cattle and sheep, so as to detect problems in time and solve them in time." Li Lei changed the picture, and there is a herdsman in the picture Lying in his tent, holding the drone controller in his hand, watching the picture on the monitor.

In the next picture, switch to the outside of the tent, and you can see that the drone is monitoring the movement of cattle and sheep in the air. If any cattle and sheep leave the team and are about to run out of their pasture, the drone will fly over like a shepherd dog, and take this The naughty little guy continued to rush back.

The grass here is almost eaten, and the drone can find the most fertile pasture area in this pasture by turning around, and then drive the cattle and sheep to graze there, so that the labor time of the herdsmen can be greatly saved. Reduce the cost of grazing.

Brother Xiao Ma was refreshed when he saw it. He knew that the price of this kind of drone must not be cheap, and ordinary farmers might not be able to afford it, but he had visited the modern farms and ranches under Huinong before. For large-scale farms, a few drones are nothing at all, and even large-scale farms and pastures are not needed. Compared with the benefits that drones can bring, slightly larger growers and farmers can afford it this cost.

"Hey, if Magistrate Niu sees this thing, he will be happy!" Xiao Ma interjected, finally understanding the future of this project.

The Niu county magistrate he was talking about is actually Niu Qun, a famous cross talk actor. Niu Qun had advertised Huinong’s products before, and he knew Li Lei well. In 2000, he went to Mengcheng, a famous cattle-raising county. As soon as the deputy county magistrate took office, he invited Li Lei to visit to see if he could bring investment to the local area.

Li Lei is really optimistic about the beef resources in Mengcheng, so he invested in the construction of modern pastures, modern slaughterhouses, and modern beef food processing plants here, which brought a lot of benefits to the local area. At the same time, he continued to help the local industry upgrade. Raise cattle and process beef products in a more scientific way.

Niu Qun was also able to change the unfortunate fate in the original history, and did not get into any trouble during the job placement process. After completing his term, he left Mengcheng with the reluctant welcome of the people in Mengcheng, and continued to go back to talk to Feng Gong. I took this experience out and compiled a special cross talk, which was well received by the audience; and it was because of this experience that everyone would call him the county magistrate Niu when they saw the cattle in the future, and he also liked this title very much.

Xiao Wang frowned and thought for a moment, and the light in his eyes became brighter and brighter, "Technically speaking, this kind of drone is achievable, but it only takes several years of research to develop software, propellers, brackets, and balance." Ring and remote control and other supporting facilities, while gradually reducing the cost.”

"And once the research and development is successful, the use is definitely not limited to monitoring the growth of crops. It can be used to replace helicopters for aerial photography, for emergency rescue and disaster relief, power maintenance, news reports, etc., and even." It's easy to say, but the above-mentioned uses alone are enough to open up a very large market, and this market is at least calculated in billions.

"Let's look at the second type of drone." Li Lei pressed the page-turning button on the laser pointer and changed the concept drawing on the PPT. This time there are a few more nozzles in the middle of the drone. The drone also has a camera, but the more important thing is the storage space in the middle, where seeds can be used for sowing, fertilizers can be fertilized, and pesticides can be turned into pesticide spraying drones.”

"Through intelligent software and flight control system, we can precisely control the density and distance of sowing, as well as the spraying amount and location of pesticides and fertilizers, complete agricultural operations quickly and accurately, and improve the efficiency and quality of agricultural production." Through several pictures, Li Lei introduced to you the usage of this drone.

Now everyone thinks more, since drones can carry fertilizers and pesticides for flight, surely it can also carry other things, right?After the capacity, accuracy, and cost are all reduced, can drones be used to deliver express?Everyone here knows how big the express delivery market is now.

Even if there is no way to deliver express on a large scale for the time being, in some special fields, this kind of carrier drone is also very useful, such as delivering supplies to the staff on the mountain in the wild. In the past, if manpower was used, it might take a few hours to climb the mountain. , Now with drones, it can be delivered in minutes; another example is to deliver a small amount of supplies to islands or ships from the water's edge, which can also be solved by drones.

They immediately thought of several uses of this drone in other fields. The addition of these fields alone can digest a large number of drones. At least it will not be a problem to support DJI.

"The above is about the application of drones in planting and animal husbandry. Next, let's see how drones can be used in forestry!" Forestry is also an important branch of agriculture, and Huinong is now involved in this field There are large forest farms in many parts of the country.

In the field of forestry, UAVs can be used in many fields such as forest resource investigation, forest resource monitoring, forest fire monitoring, forest disease and pest monitoring and control, wild animal monitoring, etc. This can be done, but those monoplanes need an airport to take off and land, and are not suitable for small-scale fine operations, so drones are still very useful.

"Similarly, drones can also be used in fishery production to monitor the growth of aquatic animals, feed them, etc. In the field of tea industry, drones can help pick tea, build tea trees, and spray fertilizers and pesticides." Li Lei According to the memory in my mind, I have shown a variety of application scenarios of drones in the agricultural field, and most of these applications can be extended to fields other than agriculture.

"Mr. Li, I regret it a little. If I had realized that drones have such a wide range of applications earlier, I would not be willing to take out so many shares, and I would not only value DJI at such a small value!" Classmate Xiao Wang said Li Zexiang, the teacher and currently the most important investor in DJI, said half-jokingly and half-seriously.

"The prospect of the drone market is very bright, but the road will definitely be very tortuous. If your quotation is too high, then I can only find other companies for cooperation!" Li Lei also replied half-jokingly and half-seriously. Classmate Wang's ability, but it doesn't necessarily have to be him.

"Compared with traditional single-rotor helicopters, quad-rotor UAVs do have many advantages. Then we will turn our research direction to quad-rotor UAVs. The first thing we need to do is to show us the first A concept machine, a drone with aerial photography as its main function!" Xiao Wang realized that the market prospect of an aerial photography all-in-one machine is the greatest.

Nowadays, most of the aerial photography uses real helicopters, and the cost is very high. As long as a low-priced, functional aerial photography integrated drone can be developed, among other things, film and television companies will definitely rush to buy it. This is definitely better than hiring a helicopter. Aerial photography is much cheaper.

If it is cheaper, photo studios and advertising companies will also buy it. The aerial wedding photos and aerial commercials are great, and customers will definitely like them.

If the cost can be reduced, so low that ordinary consumers can buy it, then the market will be even worse. With the popularization and continuous improvement of mobile phone camera functions, more and more people like to take selfies, and they must be dissatisfied Yu only shoots on the ground, and when this market is captured, it is not a dream to make DJI a scale of tens of billions!Thinking of thanking him, Xiao Wang became even more excited.

"Having ideas and ideals is a good thing, but food needs to be eaten bite by bite, and the road must be taken step by step. In addition to increasing investment in research and development, the company's management and various systems must also be on the right track as soon as possible. Me and Ma will choose a group of people to join DJI, just like Cai Chongxin helped Alibaba establish a complete system, and help DJI complete this work as soon as possible! Of course, after these people arrive in DJI, they still have to listen to you Yes." Li Lei emphasized the things that had been agreed in the previous negotiations.

Although DJI has developed rapidly in the future, it has also exposed many problems. Among them, the corruption of the supply chain is particularly serious. In 2018 alone, due to the corruption of the supply chain, the average purchase price of DJI exceeded the reasonable level by more than 20%. At least 20%-50% more expensive, and many low-priced materials are sold to the company at 2-3 times the price. It is conservatively estimated that it has also caused a loss of more than 10 billion yuan.

Thanks to the fact that DJI is a high-tech enterprise with high profit margins, if it is replaced by a traditional industry with meager profits, such a purchase price will cause DJI to go bankrupt directly; DJI will also spend a lot of effort to solve these problems in the future, but instead of making up for it, It is better to start now and cut off the possibility of these phenomena from the system.

Fortunately, Li Lei's reputation has always been very good, so classmate Xiao Wang and Professor Li Zexiang readily agreed to his suggestion. If it were replaced by Mr. Fang, they probably wouldn't dare to say anything.

With the funds injected by Li Lei and Xiao Ma, DJI immediately started recruiting and recruiting senior talents to participate in the research and development of aerial photography integrated drones. With the professional management personnel sent by Huinong and Penguin, Xiao Wang can also Focus on research and development.

In just two years, DJI launched the world's first all-in-one aerial camera "DJI Phantom 1", which is ready to fly. This drone not only has a beautiful appearance, but also has a stable and simple control system. Consumers bought it back After that, there is almost no need to study, and you can play it when you get started.

The birth of this drone also marks that the drone market is officially divided into two categories: industrial drones and consumer drones. The relatively low price allows ordinary consumers to buy drones, plus Huinong and Penguin’s powerful marketing capabilities, DJI Phantom won the favor of aerial photography enthusiasts all over the world as soon as it was born, and sold all over the world in just a few months, accounting for more than [-]% of the non-professional drone market. share.

Hurun has a very keen sense of smell, and immediately rushed to Shenzhen for an interview after hearing the news. After visiting DJI and chatting with Xiao Wang, Hurun released the list of China's top ten unicorn companies this year.

The so-called unicorn company is a term in the investment world. It generally refers to companies that have been established for less than 10 years and have a valuation of more than US$10 billion. A small number of companies have a valuation of more than US$100 billion. Patterns are difficult to replicate.

DJI is at the top of this list, and Hurun also boldly predicted that if it develops smoothly, DJI will definitely become a [-] billion-level enterprise within ten years.

When he finished the calculation, he became more and more frightened. Huinong under the leadership of Li Lei brought him tens of billions of assets, and it will continue to increase; at the same time, he invested in Sohu, Netease, Penguin, Ali Waiting for the company to also get rich returns, and now there is a unicorn company like DJI. If this continues, maybe in a few years, he will become the richest man in the world.

If Li Lei knew what he was thinking, he would definitely laugh. He only knows that he has Huinong, Penguin, and Ali, but he doesn’t know that he also has investments overseas. If he added these, he would already be the richest man in the world. After a few years, after the market value of Huinong, Ali, and Penguin rises, he will still be the richest man in the world.

　The book will be finished tomorrow, and the new book "I'm Practicing Magic in the United States" has been recommended, please support.

　　


(End of this chapter)