Agricultural giant since 1983

Chapter 54
"You want to advertise in the newspaper?" Xing Shuwang frowned slightly. This matter is really difficult to handle. It's not that he doesn't know the people in the newspaper. Otherwise, where did Yu Jingshu's internship opportunity come from?

The key is that there is no unified understanding of newspaper advertisements. When Sichuan Ningjiang Machine Tool Factory published advertisements in "People's Daily", the factory director was already prepared to go to jail.

Moreover, it was a state-owned enterprise, and the risk of advertising to a private enterprise was even greater. Xing Shuwang didn't want Li Lei to get into trouble because of this.

"No, my advertisement is aimed at the common people in our county. How many ordinary people read newspapers? Isn't it a waste of effort to advertise in newspapers!" Li Lei quickly denied.

"Oh? Then how do you plan to advertise?" Xing Shuwang became interested.

"I have thought of three ways in total. Isn't it the New Year? Every household has to post New Year pictures. I want to cooperate with our county's printing factory to add a line under the New Year pictures. Liushu Township Erdaowan Breeding Farm American laying hen chicks are sold, and the egg packs are recycled." Li Lei raised a finger.

This method was used by Liu Yonghao. When he raised red polo chickens in Xinjin, he advertised his farm on New Year pictures. This extremely down-to-earth method quickly achieved results. During the Spring Festival, Yuxin breeding The field becomes unknown to everyone.

The second method is also Liu Yonghao's idea. Li Lei plans to paint wall advertisements on the most conspicuous walls at the entrances of each village, and write the same content.

This method was later learned by the health care product company, and it was spread everywhere, and it became a hard-to-treat cowhide.

Liu Yonghao was so angry that he yelled, "It's an insult to my creation. When will we post it? The more we post it, the happier people will be. They feel festive. Look at it, it pollutes the environment, even posting it on the toilet. There is no principle!"

"The printing factory is easy to talk about, so I'll just tell you! If you go to the village to paint wall advertisements, you have to run away by yourself. If you give the farmers some money, they will definitely agree! If someone reports it, I will help explain it!" This is not a big deal. Son, Xing Shuwang fully agreed.

"Didn't you say that there are three ways? There are only two, what is the third way?" Xing Shuwang thought for a while, these two ways are indeed easy to use, and he is more interested in the third way.

"Leader, the third method requires help from the Cultural Bureau, and it will take some effort!" Li Lei chuckled. The first two methods were copied from Liu Yonghao, but this was his own idea.

He spoke slowly, and Xing Shuwang's eyes became brighter the more he listened, and finally he slapped his thigh, "You have a good idea, now even those who can't read will know where you have good-quality laying hens for sale!"

"I'm going to tell the Cultural Affairs Bureau that you have prepared money over there, so you can't let them help you for nothing!" Xing Shuwang was amazed, "What is your brain like? Can you come up with such a good idea?"

"Should be, should be, I will not only pay for the labor costs and film costs for shooting advertisements, but I will pay for them every time they put up advertisements!" Li Lei has no opinion at all about advertising .

Early the next morning, Xing Shuwang told the Cultural Affairs Bureau, and then Li Lei went to find someone, and if he had money, he could curry favor with the leader. Of course, the Cultural Bureau would not refuse such a good thing.

They immediately arranged for someone to go to Zhongzhou City to borrow equipment, and invited a cameraman to follow Li Lei to the Erdaowan Farm to take a few shots, focusing on the energetic Hailan hens and their eggs. .

I went back to Zhongzhou City and went to the vegetable market to shoot a few shots of ordinary people snapping up Hailan eggs. All the shots needed for this advertisement were completed, and then I just need to go back and dub the sound and it will be ready to use.

A few days later, in Xiahe Village, Peizhai Township, Heyang County, the village was full of excitement. The drummers played the suona vigorously and played festive music. The groom officer Pei Daming wore a red flower on his chest and toasted everywhere, "Thank you for coming to help, Don't leave after eating, there is still a movie tonight!"

"What movie?" Someone asked right away. These days, watching movies can be regarded as the most anticipated entertainment in the countryside. As long as you hear that there are movies in any village, you will go to watch them if you walk for several miles.

"Martial arts movie! "Shaolin Temple", Shaolin monks fight, it's very good!" Pei Daming spent a full 60 yuan to invite the screening team to come over.

Pei Daming’s family’s economic conditions were not very good before, and he could not hold his head up in the village. In the past two years, he made some money by doing a small business outside, built a new house, and his wife talked about it. Finally, he can straighten his back Rod, spoke loudly in the village.

Although Pei Daming has never heard the saying that "being rich and honoring one's hometown is like walking in brocade clothes at night", there is no need for people to teach similar truths. As soon as you have money, you just want to let more people see it.

Before liberation, the wealthy families in the village always liked to invite the troupe to come and sing big plays for a few days when they encountered weddings and funerals. In recent years, they have replaced it with movies.

The County Cultural Bureau has a dedicated village projection team. The rent for a movie ranges from 40 to 60 yuan. In addition to the daily screening tasks, as long as you pay the money, the projectionist will ride a bicycle to the village to show the movie.

Whenever this time is like a grand festival, people from eight villages in the vicinity will come to join in the fun. If a family plays a movie, the surrounding villages can talk about it for several months, saying enviously that this family is rich and spends money. Tens of dollars to play a movie without blinking!

In the future, when I go to a neighboring village for dinner, I will announce my name at the dinner table, and the person next to me will introduce me, "The last time we walked ten miles to see a movie, do you remember? It was played by his family!"

Immediately won the admiration of everyone, "Oh, it's the movie you invited me to watch? Don't say anything, I'll toast you!"

This is very face-saving, Pei Daming decided to show a movie at his wedding just for this reason, for which he paid the highest price and rented the most popular "Shaolin Temple" at the moment!
"Here, here, Master Xu is here!" Everyone wanted to ask, but they saw Pei Daming's younger brother bringing the projectionist over.

Everyone knew each other at first glance. Xu Damao, the most skilled projectionist in the county, hurried over to help, helping the cart and unloading the machine.

"Master Xu, I'm really sorry to make you come here specially. Let's smoke a cigarette first." Pei Daming took a pack of peonies and opened it, lit one for Xu Damao first, and then stuffed the whole pack of cigarettes into him. arms.

Then I dragged him over to sit in the seat, and it was still at the top. Projectionists are the most popular in every village now, and they are respected everywhere.

After eating and drinking enough, and it was getting dark, Xu Damao skillfully set up the machine under the expectant eyes of everyone, took out the movie film and put it on the arm on the left side of the projector, and after a while, a white light was projected on the front curtain.

The picture also appeared, but everyone couldn't help but wonder, isn't it a martial arts movie?What's up with these chickens?
(End of this chapter)