China Entertainment Mythology 2004

Chapter 205 Big move, 7 million, box office record for romance movies

The movie "Beijing Meets Seattle" has continued to create a movie-watching craze across the country, but at this time Li Mu's focus of work has temporarily shifted to commercial layout.

At the beginning of the month, the Pintuan APP was officially launched. It is expected that Pintuan will officially launch hotel reservations and food delivery services in March and April, which is two years earlier than Meituan on the original timeline.

In mid-January, Ali Baba and Sequoia Capital led a team to inspect Li Mu Pintuan Company, and then Pintuan received US$5000 million in Series A financing from two venture capital firms.

In fact, Li Mu is not short of money at this stage. Huashang Media’s movie box office alone is as high as several billion dollars a year, and the profit is more than one billion dollars. If the only benefit of accepting venture capital is "money", then Li Mu can afford it with his own funds alone—at least for the time being.

The crux of the matter is that there's more to receiving venture capital than simply getting financial backing.

For entrepreneurs, the resources of venture capitalists are sometimes more important than the money they bring.

Venture capital companies often have very rich entrepreneurial resources, and entrepreneurs only have the opportunity to use the resources of venture capital companies for their own use only if they accept the other party's venture capital.

After accepting the venture capital of a venture capital company, the entrepreneur will find talents who cannot be hired, and the venture capital will help you.

The crude grass-roots team of the start-up company does not know how to build an efficient management model, and the venture capital company can teach you step by step.

Venture capital firms can help you resolve policy and legal risks faced by start-up companies through their network.

In short, there are many benefits to accepting venture capital. Almost all entrepreneurs have come this way, and Li Mu is no exception.

To say that there are no exceptions is actually a bit of an exception. Wang Xing founded Xiaonei.com and Fanfou before Meituan, so he is considered a veteran entrepreneur.

Although Li Mu also has Huashang, Maoyan Movies, Manwu Comics, Manwu Animation and other companies under Li Mu's name, all of these companies are highly dependent on Li Mu's unrestrained entertainment creation talent, and the company's model is not replicable at all. The most valuable is Li Mu's brain hole, and with these alone, it is difficult for Li Mu to convince investors that he can start a company that is divorced from the main business of entertainment and creativity.

However, Li Mu got a round A investment of 5000 million U.S. dollars just by relying on a few successful tricks.

The company that joined the venture capital group and the venture capital group that invested in Meituan in August last year are actually the same group of people, but Meituan, which was established earlier, only received a round A venture capital investment of 1200 million US dollars, while Li Mu joined the group and got it directly. 5000 million US dollars.

And the share of 1200 million US dollars and 5000 million US dollars is almost the same.

Why?

Of course, it is based on Li Mu's shocking storytelling ability!

It is not an exaggeration to say that the world is shocking. After all, Li Mu is the only person in the world who can see through the fog of history and feel the pulse of future development trends.

How does Li Mu let the venture capitalists see the future of "joint group"?
It's very simple, just talk about the selective operations of companies such as Meituan in the previous life.

Note that it is companies such as Meituan, not just Meituan.

Li Mu can use the successful experience of many companies in later generations for his own use.

In addition, Li Mu also has special advantages that other start-up companies do not have at all.

During the period, Li Mu said to the venture capitalist:

"In order to promote teamwork, the company will soon produce two brand new movies!"

"For a period of time to come, Maoyan will become the only online ticketing platform for these promotional movies. If viewers want to buy tickets for films produced by Huashang Media online, they can only choose Maoyan or a group purchase embedded with Maoyan."

"In addition, the company will also carry out large-scale ticket subsidies for these movies. Tickets purchased by Maoyan are 19.9 yuan, and group movie tickets are 9.9 yuan. You can watch movies for only 9.9 yuan, and it is a movie from Huashang Media."

The venture capitalists have regained their spirits. The key is that other companies can't learn this even if they want to. Everyone knows how high the proportion of Huashang movies in the total box office of the country is.

You just want to learn how to subsidize tickets, who can you subsidize?

When Li Mu's movies were the most exaggerated, a ticket of 1000 yuan would be snatched up. Who has the strength to make movies from other companies?
Li Mu continued:
"Mobile Internet is the future, and smartphones are the next major outlet. I heard that by the end of this year at the latest, companies such as Xiaomi, VIVO, and OPPO will launch their own smartphones one after another. We plan to discuss cooperation with these companies. .”

"In our next two films, we will promote these domestic smartphone companies, and at the same time show the national audience the major changes that smartphones can bring to people's lives in all aspects."

"In our next movie, the heroine can use Xiaomi, VIVO, or OPPO smartphones, and our 'Jintuan' APP is installed on the smartphone. The heroine is hungry, and the takeaway will be delivered in a short time. Deliver meals from familiar restaurants a few kilometers away to your door within a short time.”

"Women mainly watch movies, open the group app, the 9.9 yuan movie ticket is not too affordable."

"The heroine's car broke down in a ditch halfway, and there was no place in front of the village or back of the store. The heroine was at a loss. She suddenly had an idea, so she took out her Xiaomi or VIVO phone, opened the group app, and spent I ordered a few takeaways for 100 yuan."

"Several gangsters rushed to the scene soon. The hostess asked for help from the gangsters. Many gangsters worked together and quickly pushed the car out. The heroine had to pay extra to express her gratitude. , but in the end, the gangsters only accepted the takeaway that the hostess was not meant to eat."

"We also plan to talk to Haidilao about cooperation. In the movie, the heroine only needs to talk to the butler system of the smartphone—similar to Lao Jia in "Iron Man"—and ask Lao Jia to ask Haidilao's master to come to the door. , As a result, Haidilao's employees performed a wave of live ramen service for the heroine."

"In addition, there are changes in all aspects of online shopping, learning, entertainment, etc. Technology is changing all aspects of people's lives, but people in the era may not be able to clearly perceive this change for the time being. Many people have heard of the iPhone. It’s a big name, but it’s hard for people who still use traditional mobile phones to imagine what is so good about this epoch-making mobile phone.”

"So we plan to use two movies to show these changes, and also to show the changes that will definitely occur in the future. At the same time, we will use the group purchase app to order takeaways, and mark exquisite, A modern, avant-garde, and stylish label."

"Our Huashang Media's movie box office performance is not bad. We use Huashang Media's resources and my personal influence to promote group purchases, and use group purchase services to retain customers-I believe that our group purchases are comparable to similar companies. A unique advantage that is simply impossible to have.”

Then these people from the venture capital invested money, and the valuation of the group is still quite high.

As for the two movies mentioned by Li Mu.

One is "Time and Space Traveler", which has already handed over the script to director Shen Junsheng, and the other is "Cohabitation in Time and Space" starring Lei Jiayin and Tong Liya in the original time and space.

"Time and Space Love Traveler" can add some content to promote the group app in a certain plot where the protagonist travels to the future. As for "Cohabitation in Time and Space", it is even simpler, and the plot is almost intact.

At the same time that Li Mu was dealing with the group venture capital investment, the box office of the movie "Beijing Meets Seattle" officially broke through the 6 million yuan mark.

Since the total box office of the film broke the 5 million yuan mark, its daily box office has experienced a relatively obvious decline.

From Monday to Thursday, the daily box office has always fluctuated between 1100 million and 1500 million. On January 1, Friday, the daily box office was 21 million, with a total box office of 1100 million yuan. Since the film was released on January 6.08, the total time spent In 1 days, the total box office exceeded 6 million.

"If You Are the One 2" directed by Feng Xiaogang just won the domestic love movie box office champion less than half a month ago, but was kicked out of the championship by "Beijing Meets Seattle" directed by Xue Xiaolu.

Various news media followed up and reported, and a large number of viewers who had not had time to watch it in the future, or who did not intend to watch it, finally entered the theater.

"How did "Beijing Meets Seattle" win 6 million box office?"

"Surprised, "Beijing Meets Seattle" created a box office miracle!"

"After breaking through 6 million box office, where is the end of "Beijing Meets Seattle"?"

The day when the box office broke 6 million was Friday. With the media reports, the box office of the film on Saturday and Sunday ushered in a big rebound.

On February 1, 22 million.

On February 1, 23 million.

After that, the single-day box office of the film dropped below 1000 million yuan, but at this time, anyone can see that it is only a matter of time before the film's final box office breaks 7 million yuan.

With an investment of less than 3000 million yuan, it is almost certain that the total box office will exceed 7 million yuan. It can be said that this time Huashang Media used the film "Beijing Meets Seattle" to teach everyone in the circle a good lesson.

However, this lesson is not over yet, and the next lesson is coming soon.

On February 2, the first day of the Lunar New Year, another Huashang Media film "3 Days of Broken Relationship" will be officially released nationwide.

"33 Days of Broken Love" is a typical low-budget film, with a total investment of less than 1000 million yuan, but no one dares to underestimate this film.

That is, during the period before the official release of "33 Days of Broken Relationship", a piece of news broke out that caused the stars in the entire entertainment circle to become restless.

Among them, the actresses are particularly restless.

It is said that Huashang Media is about to start the production of two romance movies. I heard that the scripts of the two movies are all written by Li Mu.

The script written by Director Li himself is a love movie in which female characters are more likely to shine. This is amazing. "Beijing Meets Seattle" Director Li just mentioned a general direction, and did not write the script specifically. It is all 3000 million investment With a box office of 7 million yuan, how can these two new love movies be worse?
For a while, almost all the female stars who could get in touch with Li Mu called to test it out, even the female stars who couldn't get in touch with Li Mu also tried their best to contact Li Mu through intermediaries.

But these people also knew that they had nothing to do. After all, Huashang Media had signed so many actresses, and whoever had a good role had to get their own people first.

……

Li Mu's office.

After Yang Mi came in, she looked around, looking very curious.

Li Mu raised his head slightly: "What's the matter?"

Yang Mi: "I heard that the company will make two..."

"Second girl." Before Yang Mi could finish her sentence, Li Mu interrupted.

"Second girl? Boss, I haven't finished talking yet, besides, you can't give me a chance to audition for the first female role?"

"Don't try, I know you too well."

"To me? How much do you know?"

"Probably knows you better than yourself."

Yang Mi was speechless, there was no way to chat today.

"Then can I ask what role this female second is?"

"The hero's first love, lived at the hero's house for a summer vacation, and rejected the hero's confession. Later, he ran into the hero in a foreign place and hinted that he liked the hero, but at this time the hero has fallen in love with someone else. It’s a fantasy of a teenage boy, I think you’re suitable, there’s a picture in it: the second female character is wearing a bikini, lying on the beach, and then beckons the male lead to put on sunscreen for her, that’s about it.”

Yang Mi looked up: "Boss, do you think I can arouse the sexual fantasies of adolescent boys?"

Li Mu: "Almost."

Yang Mi snorted, and then asked: "Then can I ask who is the heroine of this play?"

Li Mu said: "Bai Bing."

"The two of them are asleep!" A thought suddenly popped into Yang Mi's mind.

Think about it, both of these two graduated from the University of Western France, and both of them are from Xijing City, Bai Bing still calls him senior brother, and Bai Bing is so beautiful-hell if it's okay!
When Yang Mi was about to turn around and go out, she was stopped by Li Mu again.

"What's wrong?" Yang Mi asked.

Li Mu: "I wrote a song for you, so hurry up and practice."

"Write me a song?"

"To be exact, it's the theme song for "Gong Suo Xin Yu", you can sing this song.

Of course Yang Mi knew Li Mu's ability in writing songs, so she was very pleasantly surprised.

"Yes, boss, you also think I have a talent for singing, right?"

Li Mu: "Ah? That's not true. I'm just confident that even people with very poor singing skills can sing well."

Yang Mi's expression collapsed.

Li Mu is of course talking about the theme song "The Offering of Love" of "Gong Suo Xin Yu".

After Yang Mi left, Li Mu continued to read the form that secretary Liang Bing had prepared for him.

At present, Huashang Media has a movie in post-production, which is "The Martian" directed by Li Mu himself.

A movie that is being filmed is "Source Code" starring Andy Lau, Song Jia, Yang Ziqiong, and Fan Wei.

There are also two romance films that are about to start filming: "Time and Space Traveler" and "Over Time and Space Love".

Li Mu plans to invite other directors to shoot these two films. The heroine will be Bai Bing, and the male lead will be Chen Xiao. Chen Xiao signed to Huashang Media after graduating from Central Drama last year.

"Love in Time and Space" uses the original version of the cast, the male lead is Lei Jiayin, and the female lead is Tong Liya.

This year, Li Muqin will also personally direct two films: "The Revenant" and "A Man on a Journey Is Not Embarrassed".

By the way, in March, Li Mu will also appear in "Journey to the West: Conquering the Demons" as a guest star of Mr. Kongkong.

In addition, the company has three TV series in production, among which "Love Story in Beijing" has completed all post-production and is currently negotiating with the TV station.

"Scary Step by Step" and "Gong Suo Xin Yu" are also in the process of intensive post-production, and it is estimated that they should be released before summer.

……

Ever since meeting Li Mu, Yang Mi has always had a thought in her mind that cannot be shaken off.

"Have Li Mu and Bai Bing slept? It stands to reason that they should have slept, otherwise why should the female one give her or not me? But if they have slept, why did he look for her and not me?"

"Bah! I don't necessarily agree to him if he looks for me, but——I don't have to promise him, but he shouldn't refuse to look for me!"

As a result, soon another news spread from the company: Tong Liya will play one of the heroines in the company's two new romance films.

"She slept with Li Mu too?"

After hearing this news, Yang Mi's brain hole suddenly opened!
　Thanks to _Zero, for the reward.

　　
　
(End of this chapter)