China Entertainment Mythology 2004

Chapter 206 Advertising Placement Breaks 33 Million, Broken Love premieres in [-] days

Li Mu quickly contacted several domestic mobile phone manufacturers, such as Meizu, VIVO, OPPO, Xiaomi, etc.

Unsurprisingly, almost all manufacturers are very interested in advertising in Huashang's movies. Among them, Shen Wei, the founder of VIVO, and Chen Mingyong, the founder of OPPO, are the two most willing to spend money.The cost of placing advertisements was even fired up to 8000 million yuan, which has greatly exceeded Li Mu's previous estimate.

He just wanted to advertise his "group fight", but now it seems that there is a lot of money in it?
The first to go out is Meizu.

Meizu smartphones are the earliest to develop and have already occupied a more favorable ecological niche, so the price of 8000 million is simply outrageous and unacceptable.

Lei Jun also tends to withdraw from the competition.

The real killer feature of Xiaomi is the price-performance ratio. Lei Jun believes that the pricing of 1999 will surpass all advertisements in the future.

Li Mu himself is more inclined to cooperate with Xiaomi.

If there is no accident, this will be the highest unit price advertising placement contract in the history of China Films. Of course, Li Mu hopes that Party A can develop smoothly and prosper.

Otherwise, like Brother Cheng Long, nine out of ten endorsements would be too embarrassing.

Therefore, Meizu, whose future development is not good, is not Li Mu's first choice. VIVO and OPPO have developed well in the later stage, but in terms of early glory, they are still a little worse than Xiaomi.

In the early days, Xiaomi relied on cost-effectiveness, and its development can be described as smooth. 2014-2015 was the most glorious time for Xiaomi. At its peak, it shipped 7000 million units a year, surpassing Huawei, OV and other brands, and took the top spot in China's mobile phone shipments. .

In just three years, it has developed to the first place in China and the third place in the world. The great success of Xiaomi mobile phones in the early days made Li Mu Neng inclined to cooperate with Xiaomi.

Perhaps when the market studies the reasons for Xiaomi's great success in the future, it will attribute part of the credit to the fact that it spent huge sums of money to advertise in Huashang movies?

After that, can the advertising placement price of Huashang Movies also rise with the tide?

If every company that places advertisements in Huashang movies develops very well in the future, even if these advertisements are not the main reason for the success of these brands, will it create a feeling in the market that advertising in Huashang movies is at least very auspicious? impression?
So after seeing Lei Jun intending to give up, Li Mu directly "guessed" Xiaomi's future development strategy and the bottlenecks it will inevitably encounter.

"In fact, if Mr. Lei had the determination to set the price of the first-generation mobile phone within 2000, he would hardly need to spend too much on advertising. 'Cost-effective' is the strongest advertisement, bar none!"

In Rebus's office, the founder of Xiaomi mobile phone was shocked by Li Mu's words.

The price of Xiaomi's first-generation mobile phone is 1 yuan. This is just an immature idea of ​​his. This idea has not even been communicated with the company's executives, but now it is actually explained by the young man in front of him.

Li Mu's next words made Lei Jun fall into deep thought.

"I'm afraid that if the OV marketing is well done with high prices and low configurations, it can still sell well, and the main "cost-effective" will be limited to "cost-effective" after all. Once the low-price label is attached, it will develop high-end products in the future. But..."

Li Mu didn't talk too much, just clicked.

It’s fine if Xiaomi refuses to cooperate. Now that OV is willing to spend 8000 million on advertising, it’s impossible for Li Mu to earn Xiaomi’s 8000 million without making 4000 million.

After the conversation, Rebs thought for a day and a night, and finally decided to have both high and low grades from the beginning. The low-end price is less than 2000, focusing on cost performance, and the high-end performance is increased by 30% and the price is even directly increased by 80%. It doesn’t matter how many units you sell. Xiaomi mobile phones cannot only have the label of "cost-effective".

And if you don’t buy this embedded advertisement, this advertisement will fall into the hands of the opponent, so if they sell it expensively and the sales are not bad, isn’t that the worst result?
So even if it's just to prevent the opponent from making this ad, he should take action.

The advertising plan of "Cohabitation in Time and Space" is very good, focusing on high-quality life, smart life, and refined life.

The "cost-effective" label can and must be applied to Xiaomi, but it is best not to stick it too tightly to block future development.

In the end, the ad placement deal between Huashang Media and Xiaomi was reached.
After that, Li Mu went to see Haidilao's Zhang Yong, and finally the two parties reached a cooperation agreement at a price of 4500 million.

That is to say, the movie "Cohabitation in Time and Space" has earned 1.25 million yuan from the advertising fee before filming started?

You must know that the total budget of this movie is only 1000 million yuan!

The original time and space "Cohabitation in Time and Space" cost 3000 million yuan to produce, but the release date of the original time and space movie was 2018, what about now?It's only 2011, and the two are completely incomparable in terms of prices and actors' remuneration.

At this stage, Lei Jiayin hardly has any reputation, and Tong Liya is completely incomparable with the original space-time coffee position in 2018. Even with a budget of 1000 million yuan, Li Mu deliberately overcalculated. In fact, to control the cost, 900 million or even 800 million is not completely impossible.

With a production cost of 1000 million yuan, an advertisement worth 1.25 million yuan can be implanted. From this incident, we can see Li Mu's current influence.

Moreover, the 1.25 million is only the advertising expenses of two clients, and only two advertisements are placed in one movie, which shows that Li Mu is restrained enough.In Yuanshikong's 2013 "Private Order" directed by Feng Xiaogang, 19 advertisements were placed in it, and the film studio charged 8000 million yuan for the advertisement fee alone.

……

February 2011, 2 is the 1th day of the twelfth lunar month.

The film "33 Days of Broken Relationship" held its premiere in Beijing.

This time Li Mu didn't bring Liu Yifei here. In fact, she doesn't usually like to participate in such activities. If she has this time, she might as well pet cats and dogs at home.

At the premiere, director Teng Huatao was a little uneasy.

Just yesterday, the total box office of the movie "Beijing Meets Seattle" officially exceeded the 7 million yuan mark. Although the current daily box office of the film has dropped to about 300 million, it seems that it is still not a big problem to collect another 2000 million box office.

In this way, the final box office of "Beijing Meets Seattle" is likely to be around 7.2 million yuan.

"33 Days of Broken Love" directed by Teng Huatao and "Beijing Meets Seattle" directed by Xue Xiaolu were approved almost at the same time. Both films were also the main production films of Huashang Media. I heard that Li Mu also attached great importance to the two films.

As a result, "Beijing Meets Seattle" is released first, and it has achieved such amazing results, so now the pressure is on Director Teng Huatao's side.

Ask yourself, director Teng Huatao feels that his level should be higher than that of director Xue Xiaolu. It stands to reason that the box office of "33 Days of Broken Relationship" should not be lower than that of "Beijing Meets Seattle", but the box office of the other party - it is simply unsatisfactory. Do you have the idea that you can surpass it? !

A love movie, or a female director, has a box office of over 7 million?
To put it an exaggeration, it is big news that Zhang Yimou's movie box office exceeded 7 million, and Xue Xiaolu, who only directed the second film, broke the box office of 7 million so easily?

This TM is not normal at all!

"Director Li, you said the box office of 'Seattle' is normal?"

Backstage, director Teng Huatao said so.

Li Mudao: "It's really unexpected. I feel that around 5 million is considered a normal performance, and 7 million is indeed an extraordinary performance."

Director Teng Huatao thought: "Is 5 million box office normal? Even Zhang Yimou doesn't have 5 million works!"

"Then Director Li thinks, how much should the final box office of our "33 Days of Broken Relationship" be?"

After Teng Huatao asked, Lei Jiayin, Zhao Liying, Zhang Jiayi and other leading actors also perked up their ears.

Lei Jiayin and Zhao Liying are both starring in a movie for the first time, so they are also very nervous.Having just witnessed the frightening popularity of "Beijing Meets Seattle" that swept the country last month, both of them were envious.

It is said that Director Li has an unparalleled grasp of the market, so everyone wants to hear Director Li's views on this movie.

At this moment, Li Mu thought:

The final box office of "Beijing Meets Seattle" in the original time and space was 5.2 million, while the final box office of "33 Days of Broken Love" was 3.02 million.

看起来是前者更有市场，但是请注意前者上映时间是2013年的3月21日，而《失恋33天》的上映日期是2011年的11月28日。

The former was screened at night for more than two years.

《失恋33天》上映时全国银幕数应在在8800块左右，而《京市遇上西雅图》上映时的全国的银幕数应该已经扩张至14000块左右，到2013年年底时更是增加到惊人的18195块。

The number of national screens in this time and space is expanding faster, and it should be close to 15000 at present.

In other words, the number of national screens in the original space-time "Beijing Meets Seattle" was about 33 times that of "1.6 Days of Broken Love".

3.02 times of 1.6 million, which is approximately equal to 4.83 million. In fact, the gap with the 5.2 million box office of "Beijing Meets Seattle" is not too big.

Coupled with the current blind pursuit of Li Mu's films in the market, it seems that the box office of "33 Days of Broken Love" breaking 5 million should not be a big problem, but do you want to break 7 million like "Beijing Meets Seattle"?
It may not be easy.

"Normally there should be about 5 million!"

Looking at the hopeful eyes of the crowd around him, Li Mu said so.

Normal 5 million?

To be honest, Director Teng Huatao still has no idea.

On the contrary, Lei Jiayin was very optimistic, and he wandered to Zhao Liying after a while.

"Congratulations, the first movie you starred in was directed by Li Mu himself as the chief producer. You have the opportunity to win the title of 7 million heroine at a young age, and it is very rare to be the 7 million heroine of a chick movie. Entertainment I'm going to envy you to death."

Zhao Liying was puzzled and said: "Congratulations too, you starred in the same movie as me, but Director Li just said that the normal box office is around 5 million, how come you now have a box office of 7 million?"

Lei Jiayin laughed and said, "Director Li also said that "Beijing Meets Seattle" normally had a box office of 5 million, but what happened? It broke 7 million! And the film has not yet been fully released."

Zhao Liying smiled and said, "Then I will lend you a good word."

Lei Jiayin quickly waved his hands: "No, no, I have a crow's mouth since I was a child. Don't borrow my good words, you should borrow Li Daoji's good words."

Zhao Liying also said with a smile: "Then let Dao Ji speak with me."

Lei Jiayin grinned when she heard the words, and smiled: "Borrow Li Daoji!"

At this time, Li Mu also came up.

"Lei Jiayin, you should still have a schedule for the first half of the year, right?"

"Yes... yes." Lei Jiayin said hastily.

Not to mention that he really has a schedule for his upper body, even if he really doesn't, he must have it now that Director Li asked him!
"Alright then, make another film for me in the first half of the year, and it'll still be the starring role."

Lei Jiayin stared at Li Mu blankly for two seconds, and then said very exaggeratedly: "This... the director, why don't I give you one, otherwise I feel uneasy about the two protagonists connected, Director Li. It's been great for me!"

Li Mu was amused by the success, and Lei Jiayin laughed when he saw Li Mu laughed.

Li Mu then briefly introduced the new movie to him.

"The new movie is still a chick movie. Director Xue Xiaolu has been invited to direct it. You are partnering with Tong Liya this time. This movie is very important to me and the company. I hope you can bring out your best in this new movie." level."

Lei Jiayin said seriously: "Director Li, don't worry, I'm fine, I will do my best to create a good character."

Li Mu nodded, then looked at Zhao Liying next to him, and said, "You did a good job, keep up the good work."

"Hmm..." Zhao Liying nodded quickly.

After Li Mu finished speaking, he turned and left.

……

The premiere ceremony officially began soon, and director Teng Huatao introduced the main plot of the film to the audience:

"The movie, adapted from Bao Jingjing's online novel of the same name, tells the story of Huang Xiaoxian, a young man working in a wedding planning company, who was comforted by his colleague Wang Xiaojian in 33 days after breaking up with her, and fell in love with her..."

Next, the heroine Zhao Liying took the stage to speak:

"Huang Xiaoxian is a sharp-tongued, mean-spirited girl with a strong personality. In some ways, she is very similar to me..."

When Zhao Liying spoke, many audience members were whispering to each other. Although Zhao Liying couldn't hear what they were talking about, it could be seen from everyone's expressions that they didn't seem to like her as the heroine.

Few people know her, she is not famous, she has no leading role experience, and she doesn’t even have a supporting role experience that everyone is familiar with——Zhao Liying has already played the role of Tong Duoduo, the third daughter of the Tong family in "Golden Wedding", but who remembers this role!

And this little round face is still a bit dark. She really played the sharp and mean Huang Xiaoxian?
I feel that Baihe or Wang Luodan are more suitable to play Huang Xiaoxian.

The audience's lack of "enthusiasm" actually didn't affect Zhao Liying very much. She completed the interaction according to the pre-designed process, then handed the microphone back to the host, and then took a few steps back to hide among the creative crowd.

Now that she is not well-known and has no works, it is normal for the audience to be indifferent to her. She believes that with the increase of her participation in works, especially Hua Shang's works, the audience will sooner or later become fond of her.

Next is the actor Lei Jiayin speaking:

"The character Wang Xiaojian has a 'feminine' trait, which is actually very difficult to grasp. If one is not good, it will easily lead to resentment. In fact, there are not many similarities between Wang Xiaojian and I. I think everyone will agree. It can be seen that I am a pure man in life, and I have more... How should I put it? It can be regarded as masculine charm!"

The audience booed and cheered when they heard the words, but the atmosphere was indeed much better than when Zhao Liying interacted.

"What attracts me most in the script is that every character in it is rich and colorful, especially Huang Xiaoxian's insistence on love after breaking up with love, her examination and criticism of herself, including later when she said: 'The dirtiest thing in the world is self-esteem. At this moment, I suddenly Realize that even if it is dirty, I need this self-esteem to accompany me for the rest of my life.’ It’s really touching. There are many touching sentences like this in the film. Believe me, I promise everyone After watching the movie, you will definitely feel something, and I believe that everyone will like this movie, because it is really excellent."

After the interaction, the video screening session will begin immediately.

(End of this chapter)